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PODCAST

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly

business entrepreneurship

All Episodes

21:36

Retention Starts in the Waiting Room

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/02/11

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I share how creating an exceptional waiting room experience can transform client retention and even enhance treatment outcomes. The waiting room is more than just a physical space—it’s the first step in a client’s healing journey. I give you my best tips to improve the client experience, boost word-of-mouth referrals, and ...

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20:23

Marketing Series: Part 3: Mistakes to Fix Before You...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/02/04

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I wrap up my three-part marketing series by diving into the three biggest mistakes therapists make before they start marketing. These bottlenecks can cost you clients, waste your marketing efforts, and slow your growth. I’ll show you how to fix them, from improving your website to streamlining your booking process, so you ...

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18:18

Marketing Series: Part Two: How to Decide What...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/01/28

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I continue my three-part marketing series and share how to decide which marketing strategies to invest in for your practice. With 13 proven strategies (and a bonus!) from last week’s episode, I walk you through how to assess your time, energy, and financial resources to make smart marketing decisions. Whether you’re ready ...

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27:05

Marketing Series: Part One: 13 Proven Marketing...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/01/21

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I kick off a three-part marketing series to help make 2025 your quantum leap year! Part one focuses on 13 proven marketing strategies that work. I’ll walk you through marketing funnels, how to double down on what’s already working, and actio...

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29:44

Master Your Money Mindset

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/01/14

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I help you uncover and shift the money mindset blocks that might be holding you back in your practice. I share how my own childhood experiences shaped my fears around money and how I transformed that mindset to grow my practice and coaching ...

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27:58

What Metrics Should You Track?

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/01/07

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I break down the essential metrics you need to track in your solo or group practice. I know numbers can feel overwhelming, but tracking your sales metrics and money metrics will empower you to make data-driven decisions, reduce anxiety, and keep your business thriving. I share what metrics matter most, how often to review t...

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22:30

Perfectionism Can Boost Profit and Stress

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/12/31

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I share how perfectionism has been both a superpower and a source of stress in my business journey. From micromanaging my team to recognizing the hidden anxiety driving my perfectionism, I break down how I’ve learned to harness this trait to fuel success. I also dive into the importance of trust, healing past fears of failure, ...

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27:10

Are the Riches in the Niches?

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/12/24

Sign up for the FREE Live Training: Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/In this episode, I explore the big question: Are the riches really in the niches? I share insights from building my 7-figure group practice and coaching business, and explain how you can stand out in a saturated market without limiting your entire practice to one niche. You’ll learn how to create niche therapy packages that not only attract more clien...

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20:21

Admin or VA: Who Should You Hire?

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/12/17

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/In this episode, I dive into a question many therapists face: Should you hire an admin or a virtual assistant (VA) to help grow your practice? I outline the pros and cons of each option and share my updated recommendations. I also offer actionable strategies to systemize your practice and maximize growth while safeguarding against disruptions if...

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21:54

Should You Create an Online Course?

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/12/10

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/In this episode, James Marland discusses how therapists can diversify their income and expand their reach by creating online courses. James shares insights into recognizing the right time to start a course, understanding the importance of solving specific client problems, and building a scalable model. With his experience and practical advice, t...

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23:17

4 Tips to Market and Network with Churches

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/12/03

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://mccancemethod.com/free-3-day-live-course/In this episode, Whitney Owens, a seasoned private practice consultant for faith-based therapy practices, shares her top strategies for marketing and building networks with churches. She offers unique approaches for creating lasting connections, including examples from her own practice to inspire therapists from any background looking to...

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28:20

The 95/5 Rule

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/11/26

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/In this episode, I introduce the 95/5 Rule, a strategy that helps you identify and focus on the 5% of tasks that drive growth in your business, while delegating, automating, or eliminating the remaining 95%. I share practical methods to streamline your workflow and explain how leveraging your “zone of genius” can free up your tim...

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23:28

How to Have an Abundant Mindset

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/11/19

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/In this episode, mindset coach and group practice owner Jordan Thomas shares her transformative journey from solo practice to building a thriving group practice with the help of my program, The Clinic Growth Map. Jordan dives deep into the power of cultivating an abundant mindset and how shifting your beliefs can accelerate your ...

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20:59

Mompreneur Life: How to Juggle a Growing Business and...

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/11/12

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I share my personal journey as a parent and business owner, exploring the challenges of balancing both roles. I discuss the overwhelm many of us face while juggling family responsibilities and running a solo or group practice. I explain how learning to let go, delegating, and trusting the process has been key to finding mor...

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29:54

How to Turn More Calls & Clicks into Clients

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/11/05

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, Uriah Guilford, founder of The Productive Therapist and a business coach for mental health professionals, shares how therapists can optimize their intake process to convert more leads into clients. Uriah explains the power of outsourcing, quick response strategies, and simplifying client onboarding. He also explores the gro...

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23:38

Mistakes to Avoid as You Grow

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/10/29

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, business coach and group practice owner, Gordon Brewer, shares insights from nearly 10 years of experience running a group practice. Gordon discusses the common mistakes many practice owners make as they scale, offering practical advice on avoiding financial pitfalls, setting ...

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26:40

The Best Leaders Are Self Aware

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/10/22

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I dive into the importance of self-awareness in leadership, particularly for group practice owners. I share personal stories of my own leadership journey, highlighting how core beliefs and attachment styles can influence leadership behavior, decision-making, and overall growth...

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28:20

The Holiday Party Playbook (2024 Updates)

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/10/15

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/In this episode, I share my ultimate Holiday Party Playbook, packed with fresh 2024 updates. From planning the perfect venue to connecting with your team in creative ways, this episode covers everything you need to host a successful holiday gathering, whether in-person or virtual. I also provide a free guide to help you fully prepare to celebrate wit...

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21:12

My Group Practice Hit $1 Million When…

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/10/08

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I share my 5-Step Scaling Method that helped me scale from a solo practice to 55 therapists and multiple 7 figures in 3 years with toddler twins at home. I explain each step in detail, providing actionable insights to help therapists systemize their operations, hire the right team, attract and convert clients, and retain them f...

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24:56

How to Set Up Your Clinic to Sell One Day

The Business Savvy Therapist: Marketing, Hiring &... ·

2024/10/01

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/In this episode, CPA Tim Kenny dives into the essential steps therapists must take to prepare their practice for a future sale, including maximizing value and avoiding common pitfalls. Whether you’re considering selling now or in the future, this conversation is packed with expert insights to help you build a profitable and sellable practice. Make sure to bring your paper and pen because this episode is f...

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137 results

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