PR in the Real World

Clare Coupe’s career isn’t your standard comms story. She started in marketing, cutting her teeth in higher education before pivoting into communications. Now, as Head of Communications and Public Affairs for Lancashire County Council (LCC), she brings a sharp, clear-eyed approach to the role. Clare’s secret weapon? A marketing-honed radar for audience needs that makes her a powerhouse in the PR world.If you’re in PR or comms and you’re not thinking audience-first, Clare’s here to wake you up

Shirah Bamber has earned a reputation as the go-to problem solver throughout her career. With her directorship at Alma, a top communications and strategy consultancy, she’s built an impressive CV that spans across challenging roles from the public and private sectors. With many strings to her bow, insights from a well-rounded comms guru like Shirah are pure gold for PR and communications professionals. Hosted on Acast. See acast.com/privacy for more information.

Communications for a police force is a unique, different beast. Challenging goals, tight budgets, high-profile incidents and managing 30+ murders in a single year make it a demanding environment. For PR professionals, it requires navigating complex media ecosystems and addressing the demands of a 24/7 news cycle.Someone who knows this world inside out is Liz Riding, Head of Media and Engagement for Lancashire Constabulary. Throughout her 28-year tenure,Liz has faced countless comms challenges. For

In this session of PR in the Real World we welcomed Andrew Thorp — business speaker, communications skills trainer and public speaking guru. After over two decades in the golf industry, Andrew discovered a passion for storytelling. His insights and tips are invaluable for those in any communications industry. Here’s how Andrew Thorp reimagined what we call verbal PR. Hosted on Acast. See acast.com/privacy for more information.

Rachel Bayley and the Place Brand team defied perceptions and put Burnley on the map. Here's how they did it... Hosted on Acast. See acast.com/privacy for more information.

PR in The Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world

PR in The Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world