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PODCAST

The Marketing Podcast for Local Businesses

The Marketing Podcast for Local Businesses

Join us on "Marketing Podcast for Local Businesses" where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and

business marketing

All Episodes

00:13:13

How to Lose Customers Like Keir Starmer: What...

The Marketing Podcast for Local Businesses ·

2025/03/01

Want to know the fastest way to lose customers and stall your business growth? Take a page from the playbook of overly cautious leaders who fail to inspire, innovate, or connect. In this episode, we’re dissecting the leadership missteps of Keir Starmer to reveal the critical mistakes businesses make that can silently destroy customer loyalty and trust. Drawing from Starmer’s approval rating nosedive and leadership struggles, we’ll explore the parallels between political pitfalls and business

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00:24:02

Run Your Business Like Donald Trump: Bold Tactics for...

The Marketing Podcast for Local Businesses ·

2025/02/22

Love him or loathe him, Donald Trump’s communication style is impossible to ignore. Behind the polarizing headlines lies a masterclass in persuasion and strategy that can be adapted to grow any local business. In this episode, we’ll break down Trump’s bold and unapologetic playbook to uncover actionable strategies you can apply—without the politics—to dominate your market, inspire loyalty, and capture attention. Here’s what we cover: Clear and Simple Messaging: Create memorable slogans, use

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00:09:16

The Journey of a Keyword: Promoting and Tracking...

The Marketing Podcast for Local Businesses ·

2025/02/15

Your new web-page is live—what’s next? In this episode, Adam and Josh reveal three essential steps to turn your page into an SEO powerhouse:1️⃣ Boost its authority with strategic internal links.2️⃣ Promote like a pro through social media, backlinks, and more.3️⃣ Track performance and optimise to keep improving. Whether you’re targeting “Loft Conversions Mayfair” or any other keyword, these simple yet impactful strategies will help your page climb the rankings and drive real results. Join us to

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00:12:46

DIY Website Builders – Are They Worth It?

The Marketing Podcast for Local Businesses ·

2025/02/08

🚀 Thinking about building your own business website with Wix, Squarespace, Webflow, or GoDaddy's website builder? It sounds like a cost-effective, hassle-free solution—but is it the right choice for your business? In this episode, Adam and Josh dive deep into the world of DIY website builders, breaking down their real-world advantages and limitations. While these platforms promise an easy setup, stunning designs, and affordability, the reality might not be as straightforward. 🔹 Wix – Simple but

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00:23:58

The Journey of a Keyword: From Tracking to...

The Marketing Podcast for Local Businesses ·

2025/02/01

Welcome back to Part 2 of The Journey of a Keyword, where we uncover the steps to turn a keyword into a traffic-driving powerhouse. In this second episode of the series, we’re diving into Step 2: Setting Up Keyword Tracking and Step 3: Creating and Optimising the Page.Here’s what you’ll learn in this action-packed episode: Tracking keywords is the foundation of any successful SEO strategy. Without it, you’re operating in the dark. Learn how to: Choose the right keyword tracking tools like Moz,

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00:15:36

The Journey of a Keyword: From Selection to Ranking...

The Marketing Podcast for Local Businesses ·

2025/01/25

Imagine searching for “YOUR KEYWORD” on Google and seeing your competitors dominate the top spots. Ever wonder how they got there? It’s not magic—it’s SEO.In this episode, Adam and Josh take you on a journey, following a single keyword from idea to first-page ranking. You’ll learn how to: 1️⃣ Choose the right target keyword aligned with your business goals.2️⃣ Research variations and analyse search volume for maximum impact.3️⃣ Turn a simple keyword into a powerful traffic and sales generator. If

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00:24:02

How To Use ChatGPT For Local Business

The Marketing Podcast for Local Businesses ·

2025/01/18

This episode explores how ChatGPT can transform local business marketing by saving time, cutting costs, and enhancing communication. Hosts Adam and Josh highlight five practical uses: creating social media content, writing emails, handling customer service, boosting SEO, and promoting events. They share tips like being specific with prompts, editing for personalisation, and reflecting local culture.A real-life example features a coffee shop using ChatGPT for Instagram posts, newsletters, and blog

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00:19:13

The 2025 Digital Marketing Trends That Will Transform...

The Marketing Podcast for Local Businesses ·

2025/01/11

Ready to take your local business to the next level in 2025? The digital marketing landscape is evolving faster than ever, and the strategies that worked yesterday may not cut it tomorrow. In this episode, we’ll unpack the top trends shaping the future of local business marketing and give you actionable tips to stay ahead of the curve.Here’s what you’ll learn: Live Social Media ShoppingImagine turning casual viewers into instant customers during live streams on Instagram, Facebook, or TikTok

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00:10:33

How to Make Your Website AI-Ready and Dominate Local...

The Marketing Podcast for Local Businesses ·

2025/01/04

Josh and Adam wrap up their four-part series on ranking in AI-powered search results with a focus on making your website AI-friendly. As AI tools like ChatGPT gain momentum, ensuring your website is optimised for these platforms is crucial for local businesses.Key takeaways: Optimise for Mobile: Ensure your website is responsive, fast, and user-friendly across all devices, as mobile accessibility is essential for AI crawling and ranking. Keep Information Consistent: Update your business details

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00:13:43

How To Create Content To Rank in AI Search Results -...

The Marketing Podcast for Local Businesses ·

2024/12/28

Adam and Josh dive into how local businesses can create content that ranks in AI-powered search results like ChatGPT. As AI tools like ChatGPT increasingly shape how people search for information, businesses must adapt their content strategies to stay visible and competitive.Key takeaways: Build an FAQ Section: Address common customer questions directly on your website to boost relevance in AI-driven queries. Blog Regularly: Publish content on specific topics and local events to increase your

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00:11:30

How To Rank in AI Search Results - For Local Businesses

The Marketing Podcast for Local Businesses ·

2024/12/21

Josh and Adam dive into how local businesses can optimise their online presence to rank higher in AI-powered search results like ChatGPT and Google Gemini. With AI search engines gaining traction as alternatives to Google, they outline actionable steps to ensure your business stands out.Key topics include: Claiming and Optimising Business Profiles: Ensure your business is listed on platforms like Google Business Profile, Bing Places, and Apple Maps to establish your online presence. Using

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00:21:27

Understanding AI SEO for Local Businesses

The Marketing Podcast for Local Businesses ·

2024/12/14

In this episode, Josh and Adam explore how AI-powered search, like ChatGPT and Google Bard, is transforming the way customers find local businesses. They break down key concepts like natural language processing, entity recognition, and relevancy scoring, and explain how these tools provide more precise, conversational, and targeted search results than traditional search engines.The discussion covers how AI search works, why it's crucial for local businesses to optimise their online presence, and

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00:27:54

Facebook Ads versus SEO - Which Is Best For Local...

The Marketing Podcast for Local Businesses ·

2024/12/07

In this episode, Josh and Adam dive into the pros and cons of Facebook Ads and SEO as marketing strategies for local businesses. Which is the better choice? What works best for a tight budget? How do these strategies compare for service-based businesses versus local shops on the high street? Drawing on years of experience running two of the UK’s top online marketing agencies, we break down the details and share our expert recommendations.--- For a 20% exclusive discount on Website Design or SEO

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00:18:49

Know Your Audience: Mastering Target Market Strategies

The Marketing Podcast for Local Businesses ·

2024/11/30

In this episode, "Know Your Audience: Mastering Target Market Strategies," the hosts, Adam and Josh, guide listeners through the essentials of identifying and understanding their target market.Key Takeaways: Defining Your Target Market: Understand demographic (age, gender, income) and psychographic (interests, values, lifestyles) factors. Analyse current customers to identify common characteristics. Researching Your Market: Use surveys, social media insights, and feedback to gather deeper

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00:19:06

Red Flags When Hiring a Web Design Agency

The Marketing Podcast for Local Businesses ·

2024/11/23

In this episode of 'Red Flags When Hiring a Web Design Agency,' we highlight the key warning signs to watch for when selecting an agency to create or redesign your website. Making the wrong choice can lead to costly delays and subpar results, so it’s crucial to recognise these red flags early in the process. In this episode, we explore: Lack of Clear Communication: Why clear, open communication is essential, and how to identify agencies that may struggle with transparency or responsiveness.

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00:13:40

What To Expect When Hiring A Website Designer | Part 3

The Marketing Podcast for Local Businesses ·

2024/11/16

In this third part of the "What to Expect When Hiring a Web Designer" series, Adam and Josh cover: Timeline and Project Management: Emphasising realistic timelines for web design projects. Design Process and User Experience (UX): Discussing how agencies create designs using wireframes and prototypes, the importance of user-focused and mobile-responsive designs, and comparing custom designs to pre-built templates. Content Creation and Integration: Outlining who is responsible for creating

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00:20:42

What To Expect When Hiring A Website Designer | Part 2

The Marketing Podcast for Local Businesses ·

2024/11/09

This episode, part 2 of "What to Expect When Hiring a Web Developer," covers three main topics: Timeline and Project Management: The importance of setting realistic timelines, meeting deadlines, and using tools like Trello or Asana for smooth communication and project tracking. Design Process and User Experience (UX): How agencies create user-friendly designs using wireframes, prototypes, and the pros and cons of custom designs vs. templates, with a focus on mobile responsiveness. Content

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00:22:34

What to Expect When Hiring a Website Designer | Part 1

The Marketing Podcast for Local Businesses ·

2024/11/02

In this multi-part series of 'What to Expect When Hiring a Website Designer,' we'll explore the key steps and insights you need before hiring a professional to create or redesign your website. Whether it's your first time working with a designer or you're refining your current site, this series will equip you with the knowledge to make informed decisions at every stage. In this episode, we explore: Initial Consultation and Discovery Process: Learn how website designers understand your business

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00:13:37

What To Expect When Hiring A SEO Agency? | Part 4 of 4

The Marketing Podcast for Local Businesses ·

2024/10/26

In this episode of 'what to expect when hiring a SEO agency', we're diving deep into the world of SEO agencies and what you should anticipate when hiring one to boost your online presence. Join us as we explore: Backlink Profile Review: Understand the importance of evaluating your website's backlink profile and how it can influence your SEO success. Competitive Analysis: Learn how SEO agencies use competitive analysis to craft strategies that outshine your rivals. Moz Domain Authority:

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00:29:33

What To Expect When Hiring A SEO Agency? | Part 3 of 4

The Marketing Podcast for Local Businesses ·

2024/10/19

Welcome to part 3 of the 4 part series of 'what to expect when hiring a SEO agency'. In today’s episode, we’re delving into the nitty-gritty of Technical SEO. If you've been struggling with the technical aspects of SEO, this episode is a must-listen. We’ll cover: Technical SEO Audit and Fixes: Learn how to conduct a comprehensive technical SEO audit, including optimizing metadata, schema markup, page speed, and internal linking. Sitemap Optimization: Discover the importance of XML and HTML

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77 results

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