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PODCAST

The Biz Book Broadcast

Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated. She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot. Now, she"s a business strategist and a Mastermind coach and she"ll help you do equally spectacular things with your business. Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many

arts books

All Episodes

00:29:57

How to Price your Book | Your Biz Needs a Book with...

The Biz Book Broadcast ·

2025/08/02

Pricing your book is confusing + most authors get it completely wrong. Joanna Penn joins me sift through the options. She's published over 40 books, so she's definitely figured out what does + doesn’t work. We talk through pricing everything - ebooks, paperbacks, audiobooks, super fancy hardback editions + even Kickstarter campaigns. If you're wondering whether your book should cost $2.99 or $12.99, or you're curious about actually making money from writing (it can be done), this one's for

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00:29:50

History Pop-Up: July | Pop-Up with Ron Tester

The Biz Book Broadcast ·

2025/07/28

It’s another History Pop-Up with Ron Tester. This time we're looking at US Revolutionary War battles, D-Day landings + Victorian murders. Ron brings tales of individual bravery against impossible odds, while I serve theatrical women wrongly maligned by history + the details of how people actually lived. Expect the usual book nerdery + friendly disagreements. From Boston Tea Party to Dr Crippen, we prove history is never boring when you focus on the human stories. Look for more shows in this

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00:29:54

George Orwell Was Actually Awful | Biz Book Broadcast...

The Biz Book Broadcast ·

2025/07/25

Was George Orwell the socialist hero we thought he was? Spoiler: absolutely not.Juliet Corbett joins me to discuss Wifedom by Anna Funder, which reveals shocking truths about Orwell's treatment of his first wife, Eileen O'Shaughnessy. Turns out Eileen was crucial to his best work but has been systematically written out of his story by biographers. We dig into the disturbing details of Orwell's behaviour - from putting Eileen's life at risk to his predatory conduct with women. The book

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00:29:59

How to Turn Your Book into an Audiobook at Home |...

The Biz Book Broadcast ·

2025/07/21

Want to turn your book into an audiobook but think you need a fancy studio + a radio voice? Think again. David H Lawrence XVII joins me to talk about why audiobooks are absolutely booming right now + how you can get in on it. David's an actor + voiceover pro who teaches people to narrate their own books, so he knows what actually works. We chat about recording from home (yes, really), prepping your book for audio + why your voice is probably better than you think. Turns out you don't need to

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00:29:35

How to Go Viral on Socials | Media Strategy with...

The Biz Book Broadcast ·

2025/07/18

Want to know the secret to going viral online? Well, today’s guest Eugene Choi has got it figured out. Eugene’s a leadership coach who has achieved astounding viral success - over 8 million views on his articles + 23 million views on his short films. Blimey. We look at the key ingredients needed to create massively shared content - from leveraging your network to crafting an attention-grabbing headline + emotional story arc. Eugene shares his own viral success story + breaks down the

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00:30:34

Build Community With Your Book | Your Biz Needs a...

The Biz Book Broadcast ·

2025/07/14

Want to create a movement around your book?I spoke to Biz Book regular Ally Machate, owner of The Writer's Ally, about how to use your book as the rallying cry to build your community + even a movement. Ally walks us through the main ways you can use your book: from a book funnel to grow your email list, building a personal brand around a memoir or business book, becoming the voice of your community by writing a manifesto-like book or creating a process people can follow together. Look for

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00:30:02

The Little Mermaid's Business Blunders | Classics...

The Biz Book Broadcast ·

2025/07/12

Building a business can feel a lot like dancing on knives. Strangely enough, The Little Mermaid has quite a bit to say about that. In this episode, Ron Tester and I explore how her excruciating transformation from sea creature to human mirrors the messy leap from corporate life to entrepreneurship. We talk about the power of voice, why leaning into your strengths matters more than vague dreams + why having a plan beats just following a dream. And of course—the importance of double checking

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00:30:06

The Henry Ford Quote Hurting Small Business |...

The Biz Book Broadcast ·

2025/07/08

You know that Henry Ford quote "If I had asked people what they wanted, they would have said faster horses”?It’s often used by entrepreneurs to justify iffy decisions about pushing product to an uninterested market. Well, client researcher + marketer Kathryn McGarvey isn’t having it. And she’s in the studio to share her Unpopular Opinion on the matter. We discuss why this quote is problematic, how it’s been misattributed to Henry Ford + the importance of actually listening to your

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00:29:48

Your Book Needs a Cover | Your Business Needs a Book...

The Biz Book Broadcast ·

2025/07/05

You can judge a book by its cover – we do it all do it, all the time. So, we know it’s important. If you’ve gone to the effort of writing a book, you want it to appeal to readers from the very first glimpse of the thumbnail. So, I asked Emily Hitchcock, CEO of not one but two publishing businesses - Columbus Publishing Lab + Boyle and Dalton – to help me untangle what makes a successful cover from a terrible one. Clue: it’s not some dreadful tat you knocked up on Canva – even if your Mum

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00:30:01

Fiction Pop-Up: June | Pop-Up with Candice L Davis

The Biz Book Broadcast ·

2025/06/30

It’s another fabulous Fiction Pop-Up with writing coach, Candice L. Davis. We discuss books set in the American South dealing with difficult themes in richly layered prose, as well as a tale of artists who met in ‘90s London + reconnect during the COVID lockdown. The books have it all - compelling characters, powerful storytelling and an unexpected coincidence that irked the reviewers. Most odd. Look for more Fiction Pop-Ups – they’re roughly every other month. Books discussed in this

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00:30:00

Your 50 Book Goal is Privilege Bragging | Unpopular...

The Biz Book Broadcast ·

2025/06/28

At the start of every year the internet is rife with people sharing their goal to read 50 books that year. Nothing wrong with reading more. An admirable goal for sure. Thing is – 50 books is not the flex they think it is. In fact, it says more about their privilege than their love of reading. I feel very strongly about this – so for the first time ever instead of riling up a guest to share their Unpopular Opinion… I’m sharing one of my own. Ably assisted by the delight that is Ron Tester -

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00:29:04

Unlock the Secrets to Leading in Uncertain Times |...

The Biz Book Broadcast ·

2025/06/23

In uncertain times we need leaders to be more flexible than ever. Kevin Eikenberry joins me to discuss how leaders can adapt their approach to meet the needs of their team, whether it's a group of employees or a small circle of freelancers He’s the author of many books, but today, we’re discussing his latest Flexible Leadership. We discuss strategies for dealing with cultural differences, translating leadership skills from large to small teams, + what the future of work might look like

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00:30:00

The 'How Can I Help?' Trap | Unpopular Opinion with...

The Biz Book Broadcast ·

2025/06/21

Ever been irked by someone you barely know asking for a huge favor while offering nothing back? Michael Roderick returns to talk about how this happens - and the hidden danger lurking in one seemingly innocent phrase - "How can I help you?" As a business coach who specializes in messaging, access, and referability, Michael's seen this common opener seriously backfire. We discuss the nuances of reciprocity, the emotional residue left by disproportionate asks, and how to navigate the delicate

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00:30:01

Create Your Unstoppable Guest Sheet: Podcast Guesting...

The Biz Book Broadcast ·

2025/06/16

If you want to get booked on podcasts – and you do, it’s a brilliant way to promote your your business – then you need a One Sheet. It’s the single most helpful thing you can create to speed-up getting booked. Do it right + you’ll have hosts clambering to interview you. Today’s show walks you through exactly what to do - from punchy bios to intriguing questions. Plus, I explain why putting in the work to create this One Sheet makes such a difference – not least, it’ll help you tighten up

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00:30:00

The Industry Everyone Loves to Hate | Book Huddle...

The Biz Book Broadcast ·

2025/06/14

Network Marketing has a dreadful reputation - but it could be a great way to dip your toes into entrepreneurship.Jenny Bellinger joins us today to discuss a book that celebrates the industry, The Flip Flop CEO. Jenny's a leadership + sales coach who knows that those who treat this sector like a real business will find real success. Look for more show Book Huddles where we have experts share their favorite books. Book discussed in this episode: The Flip Flop CEO - Janine Finney + Lory

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00:29:15

The Best Marketer Wins | Unpopular Opinion with Sarah...

The Biz Book Broadcast ·

2025/06/09

There’s a common mistake most new coaches make when trying to get clients – it’s made by many experienced coaches too for that matter. Today, Sarah Short, founder of The Coaching Revolution is sorting us out + sharing her unpopular opinion about the whole coaching industry. She’s the author of A Coaching Business in a Book. And has seen the same issue come up over + over again - being brilliant at coaching is not enough to build a successful business But there’s an easy way to avoid the

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00:29:24

Nail Your Podcast Interview: Podcast Guesting #2 |...

The Biz Book Broadcast ·

2025/06/06

So, you’ve bagged a guest spot on a podcast – what do you do now? How exactly do you dazzle your host so you get asked back? When the record button is pressed it can be nerve wracking enough just sounding like a normal human, let alone a suave expert. So, today, I’m going to walk you through the whole process step-by-step, with dos + don'ts for before, during + after the interview so you make the best impression. None of it’s complicated but you’d be amazed how few guests follow the steps

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00:30:31

Sell Piles of Books | Your Biz Needs a Book with...

The Biz Book Broadcast ·

2025/06/02

Once you've written your business book, you'll want to sell the book. Obv.Selling one at a time is all very well, but what you really want is to sell piles of them. Fortunately, writing coach Candice L. Davis is here to walk us through exactly how to do just that. We discuss pitching organizations, negotiating bulk sales as part of speaking contracts, + how to make all this easier by positioning your book as valuable online. Look for more shows in this Your Business Needs a Book strand

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00:30:01

History Pop-Up May | Pop-Up with Ron Tester

The Biz Book Broadcast ·

2025/05/31

Our first History Pop-Up was so fun – and popular! - we’re doing another. Not least, it gives me a chance to laugh at Ron Tester’s choice of books. Because truly, that man has an unnatural love of super long books about great men of history. As well as famous dead people, we discuss the world's first seed bank + the heartbreaking choices the botanists had to make during the siege of Leningrad. We also consider different approaches to history telling – from personalities to social history

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00:30:01

Get Booked on Podcasts: Podcast Guesting #1 | Liz Solo

The Biz Book Broadcast ·

2025/05/26

Ever thought of starting a podcast? If you have – but haven’t started yet - let me stop you right there, because you can get all the benefits of your own show, just by guesting on other people’s shows. All of the exposure, none of cost. That’s a huge benefit. Today we kick off a mini-series on how to easily get booked on podcasts. l walk you through the many benefits of appearing on other shows, from showcasing your expertise to their audiences to staying top of mind with the hosts

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