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PODCAST

The Art of Selling Online Courses

The Art of Selling Online Courses is all about online courses.The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

business marketing

All Episodes

22:03

If You Write Copy Without Doing This, You're Insane

The Art of Selling Online Courses ·

2025/03/14

Send us a text Join me and our Funnel Strategy Lead Josip Belina as we break down why customer avatars are absolutely critical for anyone selling online courses. Most course creators think they understand their audience - but we've never met a client who didn't learn something surprising when they created a proper customer avatar. You'll discover why guessing what your audience wants is costing you sales, and how to use data-driven research to create messaging that makes prospects feel like y...

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52:20

How To Go From Zero to $1M/Year With a Facebook Group...

The Art of Selling Online Courses ·

2025/03/07

Send us a text In this episode, David Denning reveals how he built a Facebook group with 35,000 insurance agents that generates over $1 million in annual revenue. David shares his journey from zero industry knowledge to building a thriving community, including the critical turning point when he switched from low-ticket offers to high-ticket coaching. Learn the systematic sales approach that achieves 25-40% close rates, how to hit the crucial 1,000-member milestone where groups become s...

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13:01

How Elite Course Creators Price Differently

The Art of Selling Online Courses ·

2025/02/27

Send us a text In this eye-opening episode, I reveal the pricing strategy that allowed me to generate $1 million annually from an email list of just 1,000 people. Discover why approximately 10% of your audience will gladly pay 10× more for your offerings, and how implementing this approach has helped course creators across diverse niches add hundreds of thousands—even millions—to their revenue. I break down: The "power curve" principle that explains why this strategy works so reliablyReal exa...

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21:29

How Small Course Creators Double Their Revenue - with...

The Art of Selling Online Courses ·

2025/02/20

Send us a text Most course creators think they need to: Create more contentBuild a bigger audienceLaunch new productsRun more adsWork longer hoursBut what if that's all backward? In this episode, I talked with our Funnel Strategy Lead Josip Belina who revealed something surprising: 9 out of 10 course creators already have everything they need to double their revenue. The problem isn't your content or your audience. It's your system. We broke down hundreds of successful email campaigns and dis...

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42:55

How a Magician Built a 7-Figure YouTube Course Empire...

The Art of Selling Online Courses ·

2025/02/13

Send us a text Discover how Oscar Owen transformed from teaching magic tricks on YouTube to building a 7-figure course empire. In this eye-opening interview, Oscar reveals why chasing viral views might be killing your course sales and shares his counterintuitive approach that helped him make nearly the same revenue from a 20K subscriber channel as his 1.4M subscriber channel. Key insights: Why quality views beat viral views for course creatorsHow to convert YouTube viewers into high-ticket cl...

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37:09

$100K course sales in 30 Days (Complete Breakdown) -...

The Art of Selling Online Courses ·

2025/02/06

Send us a text From slipping sales to hitting $100K in one month - that's what happened when Lindsay McMahon transformed her course business through systematic monthly launches. In this episode, she reveals her journey from random launches to a structured approach with monthly live promos and quarterly flash sales. Lindsay shares how she built All Ears English into a diversified business with online courses, a podcast reaching 200M downloads, premium apps, and corporate partnerships. S...

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28:16

Dog Trainer to $10k/ month Course Creator - Here’s How

The Art of Selling Online Courses ·

2025/01/30

Send us a textFrom £1,000 to consistent five-figure months - that's what happened when this dog trainer optimized his online course funnel. In this episode, Mark reveals how he doubled his revenue during Black Friday by implementing a proven funnel system, optimizing his sales page, and crafting high-converting email sequences.You'll discover how Mark built a 5,000+ email list using Instagram and Facebook, his exact tripwire funnel converting at 6%, and his strategy for growing to 500 custome...

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67:15

How Daniel Schreiber Made a $3M Sales Funnel (Genius...

The Art of Selling Online Courses ·

2025/01/18

Send us a textBook a call with me or someone from my team at www.datadrivenmarketing.co/callUnlock the secrets of transforming passion into profit by joining us for an inspiring conversation with Daniel Schreiber, a former PE teacher who turned his wife's fitness influence into a $3 million empire. Discover how Daniel and his co-founder Benoit prioritized ownership of their product and navigated the tumultuous landscape of app development during the COVID-19 pandemic. Our discussion highlight...

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54:08

[CASE STUDY] How Andy Made $72,000 in Coaching...

The Art of Selling Online Courses ·

2025/01/10

Send us a textIn just 3 weeks, Andy Morgan made $72,000 in coaching sales by selling 16 high-ticket coaching spots at $4,500 each - without ever getting on a sales call. And not only that he won't have a single call to deliver the coaching either. Here's the truth: Most course creators are leaving serious money on the table by not adding coaching to their business. Andy breaks down his exact process for running a profitable coaching program that doesn't eat up your time. You'll learn his...

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43:05

The One Email Sequence Every Course Creator Needs -...

The Art of Selling Online Courses ·

2024/11/25

Send us a textIn this episode, Monica is joined by email marketing expert Eman Ismail to uncover the essential email sequence every course creator needs - the welcome email sequence. If you've been wondering how to turn subscribers into engaged students through email, this conversation is for you.Eman shares her proven framework for welcome sequences that build genuine connections and drive consistent sales. You'll learn practical strategies about email timing, segmentation, and how to craft ...

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35:38

From Side Hustle to Scalable Business: CEO Coach...

The Art of Selling Online Courses ·

2024/11/14

Send us a textIn this episode, I’m sitting down with Richard Jalichandra, a seasoned seasoned technology executive and CEO Coach, to talk about how to build a sustainable course business that not only thrives but scales with ease. If you’re feeling stuck or overwhelmed with growing your online course business, this is the episode for you.RJ shares his journey from simple course launches to creating a full-fledged business model that supports long-term success. You’ll hear about the strategies...

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45:44

How to Improve Email Deliverability: Expert Tips to...

The Art of Selling Online Courses ·

2024/11/01

Send us a textWant to improve your email deliverability and stay out of spam before Black Friday? In this episode, Matt Brown, email deliverability expert and author of the Deliverability Now newsletter, shares actionable tips to improve inbox placement for your sales emails.Learn why emails end up in spam, how frequency impacts deliverability, and the steps to monitor and reduce spam complaints. If you're ready to improve email performance and reach more of your audience, tune in for insight...

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23:00

How To Use Email Marketing Automation to Sell More...

The Art of Selling Online Courses ·

2024/10/25

Send us a textJosip Belina, COO and Funnel Strategy Lead at Data Driven Marketing, shares actionable insights on email marketing automation for course creators. In this episode, you'll discover the best tools, essential automations, and when live promotions can outperform automated campaigns.Whether you're building a strong email list or optimizing your campaigns to drive more enrollments, this episode provides proven strategies to streamline your marketing and increase revenue. If you'r...

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40:56

Lara Acosta: How to Grow on LinkedIn and Build a...

The Art of Selling Online Courses ·

2024/10/15

Send us a textOn this episode, Lara Acosta reveals her proven strategies on how to grow on LinkedIn and build a personal brand that stands the test of time. With over 20M+ impressions, 300,000 followers across social media, and multiple six-figure income streams, Lara has become the #1 female creator on LinkedIn and a trusted expert in LinkedIn growth and personal branding.Lara has coached and worked with over 500 clients to help them build effective content systems, increase engagement, and ...

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37:16

Our Clients Did $400K on Black Friday... Here's How

The Art of Selling Online Courses ·

2024/10/06

Send us a textAre you ready for Black Friday?On this episode, we’re sharing the Black Friday tips that helped our clients generate over $400K last year. You’ll learn how to create offers that actually get people to buy and how to cut through the noise in people’s inboxes. Whether you're a course creator or just looking to make the most of Black Friday, we’ve got you covered with simple strategies that work. Check it out and get ready to crush it this Black Friday!If you're inte...

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48:31

How I Built a Thriving Hair Brand in 2024! Ask Debbie...

The Art of Selling Online Courses ·

2024/09/30

Send us a textIn this episode, we sit down with Debbie Williams, a board-certified nutritionist and holistic health expert, to discuss her journey of building a successful health and wellness online course business. Debbie shares how she transitioned from one-on-one consultations to online education, teaching natural health and nutrition practices. We break down the key steps she used to launch a parasite cleanse program, including the viral YouTube video that helped build her email...

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62:11

CRUSH YouTube SEO in 2024 with Justin Brown's Tips

The Art of Selling Online Courses ·

2024/09/18

Send us a textReady to level up your YouTube SEO in 2024? Join Justin Brown, CEO of Primal Video, as he breaks down effective strategies to help you improve your channel's visibility and engagement. In this video, you'll get an inside look at Justin's process of publishing content on YouTube that ranks in the 1st place of YouTube and Google search, tips for smarter keyword usage, and practical approaches to content creation. Learn how top creators grow their audience and increase watch time w...

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35:10

How We Built an Online Community of 1,200...

The Art of Selling Online Courses ·

2024/08/27

Send us a Text Message.Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guideEver thought about what it really takes to build a successful online community that stays active and engaged?In this episode, we’re diving into the strategies that powered SPI Media’s evolution from selling courses to creating a vibrant community of over 1,200 entrepreneurs.Join us as Matt Gartland, CEO of SPI Media, shares the inside scoop

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60:47

Brennan Dunn’s Tips for Launching a Course in 2024

The Art of Selling Online Courses ·

2024/08/19

Send us a Text Message.Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guideEver wondered how to successfully launch an online course? Curious about how top creators grow their email lists and market their courses effectively? In this interview with Brennan Dunn, an experienced online course creator and the founder of Right Message, we talk about the secrets to his successful launches. Brennan talks ab...

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11:13

Everything You Need To Know About Funnel Mapping |...

The Art of Selling Online Courses ·

2024/08/13

Send us a Text Message.Struggling with course sales? Get our FREE 7-day roadmap to boost your income! 👉🏼 https://datadrivenmarketing.co/revenueAre your online course sales not meeting expectations? Discover the power of funnel mapping to transform your revenue! In this episode of "The Art of Selling Online Courses," host John Ainsworth talks with funnel strategy expert Josip Belina. Josip has worked on hundreds of funnel optimization projects and shares his insights into building

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