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PODCAST

The Art of Selling Online Courses

The Art of Selling Online Courses is all about online courses.The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

business marketing

All Episodes

46:49

How I Sell Online Courses (With Literally No Audience)

The Art of Selling Online Courses ·

2025/07/10

Send us a text 🔥 Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide Most course creators think you NEED a massive social media following to succeed. Dr. David Hall proves them wrong. In just 5 years, David built Psych Maven into a million-dollar course business and became one of the TOP performing schools on Teachable. The crazy part? He did it all without any social media following, YouTube channel, paid

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30:04

This Simple Strategy Made $200k in 12 Months (COPY THIS)

The Art of Selling Online Courses ·

2025/07/07

Send us a text I've put together a complete upsell page template for you, including AI prompts for writing each section. You can grab it free at datadrivenmarketing.co.uk/upsell I've got to share this story with you because it's honestly one of the craziest results we've ever achieved. My team and I helped someone make $200,000 in 12 months using a single funnel hack - and here's the thing: I've never met her, never talked to her, never even exchanged an email with her. Nobody on my team has ...

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21:23

I Asked ChatGPT: Will AI DESTROY Online Courses?

The Art of Selling Online Courses ·

2025/06/27

Send us a text 🔥 Get our free AI prompts: https://datadrivenmarketing.co/prompts Everyone's talking about AI changing everything, but what does AI itself think about the future of online courses? I sat down with ChatGPT for 20 minutes to find out. Some answers were useful, others were ridiculous (wait till you hear the $25,000 suggestion). We covered AI predictions for 2026, practical tools you can use now, and why ChatGPT thinks younger and older learners want completely different

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41:18

I Doubled My Revenue In Just 4 Months With This Funnel

The Art of Selling Online Courses ·

2025/06/19

Send us a text 🔥 Want to boost your course revenue by 30%? Get our FREE guide on how to implement order bumps in 3 simple steps! 👉🏼 https://datadrivenmarketing.co/order-bumps Brendan Williams runs an online education business teaching Photoshop to photographers and designers. With 160,000 YouTube subscribers and 40,000 monthly website visitors, he was generating nearly 1,000 leads per month. But his revenue was inconsistent. Some months were great, others terrible. He was doing monthly

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19:29

How I 2x Revenue In 90 Days With These Emails

The Art of Selling Online Courses ·

2025/06/12

Send us a text In this episode, I sit down with Dominik to answer the most common email marketing questions from our Instant Course Sales clients. You'll learn the exact email calendar structure that helps our clients double their revenue in 90 days, why too many value emails create "passive subscribers not buyers," and the soft opt-out strategy that reduces unsubscribes during promotions. Dominik also shares how often you can promote the same course without burning out your audience, and why...

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30:05

Why High Opt-In Rates are KILLING Your Sales

The Art of Selling Online Courses ·

2025/06/05

Send us a text 🔗 Get the exact lead magnet formula we used to generate $12 million at https://datadrivenmarketing.co/double In this episode of The Art of Selling Online Courses, I sat down with Boris Mez from Data Driven Marketing to uncover the real secrets behind high-converting lead magnets and opt-in pages. We dive deep into why high opt-in rates might actually be KILLING your sales, how to go from 15% to 70% opt-in rates (and why that's not always the goal), and the backwards

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20:39

$67,500 in 15 Days with This Boring Funnel

The Art of Selling Online Courses ·

2025/05/29

Send us a text 📧 Want direct help implementing this strategy? Email me at john@datadrivenmarketing.co In this episode of The Art Of Selling Online Courses, I sit down with my brilliant funnel strategist Josip Belina to break down how we made one of our clients $67,000 from just a 7,000-person email list using a paid webinar funnel. Here's the kicker - nobody bought anything during the actual webinar, but we still got incredible results. Josip walks you through our entire strategy for ...

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31:44

Alex Hormozi’s $100M Framework Will Transform Your...

The Art of Selling Online Courses ·

2025/05/22

Send us a text 💰 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million In this episode of The Art of Selling Online Courses, I explain why most people read Alex Hormozi's $100 Million Offer book but never actually implement it. The problem? People try to do it all in one go, but it's actually a series of exercises you need to work through step by step. That's why I created a workbook that breaks down the entire process. I use

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48:40

From $5K to $15K/Month (Live Funnel Teardown)

The Art of Selling Online Courses ·

2025/05/16

Send us a text 🔗 Want a free funnel review Mimi's? Email me at john@datadrivenmarketing.co with "free funnel review" in the subject line. In this episode, I tear apart Mimi's funnel live - she's a sensuality coach making $5K monthly aiming for $15K. We uncovered why her 157K Instagram followers only generate 240 monthly email subscribers, and how switching from two-step to one-step opt-ins could instantly double her list growth. Her current tripwire funnel makes $775/month but could hi...

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41:38

This New Email Marketing Strategy DOUBLED My Revenue

The Art of Selling Online Courses ·

2025/05/08

Send us a text 🔗 Running a course business making $1k+ monthly? Email me at john@datadrivenmarketing.co for a free business review to identify your growth opportunities. Joe Armstrong (founder of 90 Day Korean and 90 Day Japanese) reveals how he doubled his previous best month's revenue using our email marketing strategies. We dive into the exact process that transformed his business, from ditching his "complicated, archaic" automated sequences to implementing strategic live promos. J...

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47:52

Meet the Artist Running a $2M Online Business

The Art of Selling Online Courses ·

2025/05/01

Send us a text 🔗 FREE Customer Avatar Course: Email me at john@data-driven-marketing.co with "Customer Avatar" in the subject line and I'll send you our client-only course to help you understand your audience better. In this episode, I chat with Florence who built a $2M art course business from scratch. She shares her fascinating journey from being "just an intermediate" artist to creating nearly 200 courses and a membership bringing in $80K monthly. We dive into her Facebook ad strat...

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57:15

SEO Jesus Made $40k In 1 Week With This Weird Funnel

The Art of Selling Online Courses ·

2025/04/24

Send us a text 🔗 Grab my free email templates: https://datadrivenmarketing.co/templates I just interviewed Stewart (SEO Jesus) and I'm still processing what he shared with me. This guy is running a successful $60K/month SEO agency but he's actually WALKING AWAY from it to focus on his course business instead. Why? Because he made $40K from ONE course launch and consistently makes $20K monthly with way less stress. He puts lead magnets at the START of YouTube videos when most people are

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44:15

The Funnel that Makes This Banjo Player $5,000/month

The Art of Selling Online Courses ·

2025/04/17

Send us a text 🔗 Get Your Funnel Help: https://datadrivenmarketing.co/call 🔗 Check out Jack's work: https://www.banjoskills.com/ In this episode, I sit down with my friend Jack Kowalski who's built a $5,000/month banjo teaching business with just 5,300 YouTube subscribers. Jack opens up about his funnel strategy that gets a 7% opt-in rate (when most creators manage just 0.5%) and how his simple $17 tripwire product brings in $1,500 monthly. We chat about his approach to creating courses,

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26:52

I Made Him $100K in 7 Days with This Funnel

The Art of Selling Online Courses ·

2025/04/10

Send us a text 🔗 Download our FREE Resources: https://datadrivenmarketing.co/resources/ In this episode, funnel expert Josip Belina pulls back the curtain on the EXACT strategy that made one client a whopping $111,000 in just 7 days. No fluff, no complicated tactics – just a simple 8-email sequence that flat-out works. Want to know why most course creators leave money on the table? Josip reveals the psychology behind his gain-logic-fear email framework that turns subscribers into eager

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44:57

Meet the Man Making Millions Teaching Spanish...

The Art of Selling Online Courses ·

2025/04/03

Send us a text 🔗 Download FREE 7-Day Roadmap to Increase Your Revenue: https://datadrivenmarketing.co/roadmap 🔗 Need help growing your course business? http://datadrivenmarketing.co/call 🔗 Check out LearnCraft Spanish Podcast: https://www.learncraftspanish.com/podcast This interview might change how you run your entire business. Timothy Moser reveals how he tripled customer retention (2.5 to 7.5 months) by making one counterintuitive change - focusing on becoming truly the best ...

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56:22

Meet the Woman Who Solved Personal Branding (Yota...

The Art of Selling Online Courses ·

2025/03/27

Send us a text 🔗 Get your FREE Personalized Profit Increase Report: pimpyourfunnel.com 🔗 Have Yota help you build the best personal brand: yotatrom.com Your personal brand is either working for you or against you. In this conversation with Yota Trom (who's worked with top CEOs), we uncover why many course creators hit income plateaus despite solid marketing. Discover how to turn your unique strengths into your biggest business advantage and attract perfect-fit clients who happi...

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37:55

1M Sub YouTuber Exposes How to Actually Grow a...

The Art of Selling Online Courses ·

2025/03/20

Send us a text Anna Tyrie shares the brutal truth about building YouTube channels that actually make money. Forget what the gurus tell you - Anna's been there, done that, and learned the hard way what really works. Her Scouse accent video blew up, but brought in all the wrong people. Meanwhile, her simple singing warmups with zero fancy intros quietly built a business without her even trying. In this conversation, Anna opens up about the YouTube mistakes that nearly derailed her business, w...

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22:03

If You Write Copy Without Doing This, You're Insane

The Art of Selling Online Courses ·

2025/03/14

Send us a text Join me and our Funnel Strategy Lead Josip Belina as we break down why customer avatars are absolutely critical for anyone selling online courses. Most course creators think they understand their audience - but we've never met a client who didn't learn something surprising when they created a proper customer avatar. You'll discover why guessing what your audience wants is costing you sales, and how to use data-driven research to create messaging that makes prospects feel like y...

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52:20

How To Go From Zero to $1M/Year With a Facebook Group...

The Art of Selling Online Courses ·

2025/03/07

Send us a text In this episode, David Denning reveals how he built a Facebook group with 35,000 insurance agents that generates over $1 million in annual revenue. David shares his journey from zero industry knowledge to building a thriving community, including the critical turning point when he switched from low-ticket offers to high-ticket coaching. Learn the systematic sales approach that achieves 25-40% close rates, how to hit the crucial 1,000-member milestone where groups become s...

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13:01

How Elite Course Creators Price Differently

The Art of Selling Online Courses ·

2025/02/27

Send us a text In this eye-opening episode, I reveal the pricing strategy that allowed me to generate $1 million annually from an email list of just 1,000 people. Discover why approximately 10% of your audience will gladly pay 10× more for your offerings, and how implementing this approach has helped course creators across diverse niches add hundreds of thousands—even millions—to their revenue. I break down: The "power curve" principle that explains why this strategy works so reliablyReal exa...

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224 results

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