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PODCAST

The Art of Selling Online Courses

The Art of Selling Online Courses is all about online courses.The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

business marketing

All Episodes

29:00

247 The Passive Income Myth in Online Courses

The Art of Selling Online Courses ·

2026/04/21

Send us Fan Mail Arnel Nisbet has 1.3 million YouTube subscribers, 700,000 monthly views, and runs her entire business completely on her own, no team, no editor, no outsourcing. She's also a full-time mother of three. And when Dominik sat down with her for this episode, she openly admitted her biggest blind spot: "My email list is my weakness." That kind of honesty is rare, and it's what makes this conversation so good. Arnel started her channel out of pure necessity. She had three tiny kid...

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43:46

246 From 1 Viral Instagram Post to 1.1M YouTube Subs

The Art of Selling Online Courses ·

2026/04/17

Send us Fan Mail Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap What happens when a digital artist with 1.1 million YouTube subscribers decides she wants to work less, not more? That's exactly where this conversation went. I sat down with Flo Visser, the founder of Art with Flo, one of the most popular Procreate tutorial channels on YouTube. Flo started the whole thing

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48:24

245 What 13 Years on YouTube Taught Me

The Art of Selling Online Courses ·

2026/04/14

Send us Fan Mail Get your tripwire product ideas here: 👉🏼 https://datadrivenmarketing.co/tripwire Mark Smith has been teaching bass guitar online since 2013. He has 450,000 YouTube subscribers, 150,000 people on his free membership, and a back catalogue of courses that includes one with 25 hours of video content. By any measure, he has built something real. And yet, sitting down for this conversation, Mark is the first to say he's left an enormous amount of money on the table. No tripwire

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39:16

244 Your Ideas Are Worth More Right Now Than Ever Before

The Art of Selling Online Courses ·

2026/04/10

Send us Fan Mail Jason Kleinberg was trying to become a rock star. That's genuinely how this whole thing started. He played in bands, toured the world, recorded music. Sounds great until he tells you it mostly meant sleeping on floors covered in dog hair. At some point he started teaching fiddle, put some videos on YouTube for one student who kept asking him to film everything at 9pm when Jason was starving and just wanted to go home.. and somehow that turned into Fiddlehead, a full-time bus...

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38:00

243 The Job Market Is Changing. Are You Ready?

The Art of Selling Online Courses ·

2026/04/07

Send us Fan Mail 15 sales page elements you can't afford to miss - Get our free checklist 📝 https://datadrivenmarketing.co/elements The job market is changing fast. My guest today thinks we've got about 6 months before it looks very different to what it does now. Hemanand Vadivel is the co-founder of Code Basics, an EdTech platform out of India with 650,000 registered learners and over 6,000 five-star reviews for their courses and bootcamps in AI and data. They're doing about $2 million a

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34:29

242 From 100K to 1M Subs With One Free YouTube Course

The Art of Selling Online Courses ·

2026/04/03

Send us Fan Mail What would you do if someone told you to put your entire best-selling online course on YouTube... for free? Most course creators would say no way. Emma McAdam said yes. And it took her from 100,000 subscribers to nearly a million. In this episode, my new co-host Dominik Dragun sits down with Emma McAdam, a licensed therapist and the creator behind Therapy in a Nutshell, a YouTube channel with over 2 million subscribers. They talk about how Emma built a thriving membership b...

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35:12

241 Meet the Piano Teacher Who Built a $2M Online School

The Art of Selling Online Courses ·

2026/03/31

Send us Fan Mail Joseph Hoffman was halfway through a conducting degree when he started teaching neighbourhood kids piano to pay the bills. He fell in love with it, pivoted his whole career, and eventually moved online with a pretty unconventional idea... give every single lesson away for free. That decision led to Hoffman Academy reaching over 200,000 students across 115 countries, $2M a year in revenue, and a team of 15 people building one of the most recognised online piano schools in the...

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49:21

240 Why Does Authenticity Matter to Your Audience?

The Art of Selling Online Courses ·

2026/03/27

Send us Fan Mail 2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide Josh Wright is a classical pianist who's performed at Carnegie Hall, the Kennedy Center, and on America's Got Talent. He's grown a YouTube channel to over 200,000 subscribers and 20 million views, and built a whole online course business teaching piano students all over the world. And yeah, that's all pretty cool. But maybe the more interesting part is how he actually built it. His whole

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50:19

239 How To Actually Build an Evergreen Course

The Art of Selling Online Courses ·

2026/03/24

Send us Fan Mail 15 sales page elements you can't afford to miss - free checklist 📝 https://datadrivenmarketing.co/elements James Testani has built Good Guitarist into a channel with over 600,000 subscribers and nearly a million views a month... and he did it without chasing trends or trying to game the algorithm. His whole approach has been evergreen from the start. He releases lessons, they get a trickle of views, and then a year later they're just quietly bringing in people who searched

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49:05

238 How To Actually Build a Course Around a Problem

The Art of Selling Online Courses ·

2026/03/20

Send us Fan Mail 🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements Tom Geiss is the founder of GD&T Basics, a training company that teaches geometric dimensioning and tolerancing to engineers and manufacturers. It's a topic he'll openly tell you is boring to most people... and yet he's built a seven-figure business around it with a team of 10, no paid ads, and no sales team. In

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55:16

237 The Dark Side of Success Nobody Talks About

The Art of Selling Online Courses ·

2026/03/17

Send a text I've had the pleasure of meeting Benny Lewis a couple of times at conferences over the years, and I'm really happy to finally have him on the show. Benny built one of the biggest language blogs in the world, with over 2 million monthly visitors at its peak, a bestselling book, and a growing team. But at the height of that success, he was working 20-hour days, clinically depressed, and struggling with his health. In this episode, Benny shares what that period really looked l...

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42:01

236 How to Build a Course Business Around YOUR Life

The Art of Selling Online Courses ·

2026/03/13

Send a text 🔥 Ready to double your course sales? Book your call at https://datadrivenmarketing.co/call Liam Ward is a blues harmonica player, teacher and founder of learntheharmonica.com. He's built a course business with 240,000 YouTube subscribers and millions of views... and he barely checks his numbers. In this episode we get into why Liam thinks your business doesn't have to run your life, how he's built a passive income school that fits around his life as a musician, and why joy

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40:53

235 How To Actually Scale by Doing Less

The Art of Selling Online Courses ·

2026/03/10

Send a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Marnie Ginsberg built Reading Simplified from a private tutoring clinic into an online academy that's served over 16,000 members and reached more than 3 million children... and she did it with no business background and no outside capital. Which is just remarkable. In this episode we get into something that I think a lot of course creators will really resonate

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47:17

234 How To Actually Make Money With a Small Audience

The Art of Selling Online Courses ·

2026/03/05

Send a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Alexis Haselberger has built a multiple six figure business with a small audience.. and honestly, most people are surprised when they hear that. She's a time management, productivity and stress reduction coach who helps busy professionals do more and stress less. Her clients include Google, Lyft, Workday, Capital One and Upwork, and over 229,000 people have taken

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48:21

233 Your Plan B Is Killing Your Business

The Art of Selling Online Courses ·

2026/02/26

Send a text 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Spencer Russell went from classroom teacher to building a business with over 5 million followers and 10,000 customers. In this episode, he shares why he believes your backup plan might actually be the thing holding you back from success. We get into the concept of Blue Ocean Strategy and how Spencer found a

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39:59

232 How I Created a Career That Didn't Exist

The Art of Selling Online Courses ·

2026/02/19

Send a text 🔥 Want to 2-10x your email list size quickly? Download our FREE Lead Magnet Guide and increase your email list size by 2-10x, simply by following our proven step-by-step guide 👉🏼 https://datadrivenmarketing.co/lead-magnet What happens when none of the careers in your industry feel right? Sahara Rose De Vore found herself in that exact spot. She had a degree in hospitality and tourism management, she'd traveled to over 84 countries, and yet nothing in the travel industry clicked

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46:43

231 Meet the Man With 980,000,000+ YouTube Views

The Art of Selling Online Courses ·

2026/02/13

Send a text 🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements Mark Smith films birds in slow motion. That's his niche. Ospreys, eagles, hawks in ultra slow motion. And it's got him 980 million views on YouTube and 6 million followers across platforms. In this episode I sit down with Mark and we get into how he built this massive audience from one incredibly specific niche. He picked up

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35:42

230 How To Actually Pre-Sell Your Course

The Art of Selling Online Courses ·

2026/02/10

Send a text 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates What would you do if you had no audience, an email list of 50 people, and zero courses to sell? That's exactly where Trevor Dimoff was when he decided to figure out how to sell a course before he'd even built one. He talked to 50 people, listened to their problems, came up with a solution, and pitched it

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37:25

229 I Started Posting 1 Short A Day. Here's What...

The Art of Selling Online Courses ·

2026/02/06

Send us a text 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Jori Chisholm has been teaching bagpipes online since 2003… before YouTube even existed. He was literally the first person to ever teach a bagpipe lesson on a webcam. Fast forward to today and he's running bagpipelessons.com, reaching students in 30 countries, and last year he hit 3.2 million views on Meta

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44:24

228 Here's How You SELL Courses (Even If You're Not A...

The Art of Selling Online Courses ·

2026/02/03

Send us a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Here's something I hear all the time... course creators telling me they feel weird about selling. They got into this to teach, not to become marketers. Kerstin Cable gets it. She's been at this since 2013, runs a language learning business, has recorded over 240 podcast episodes, and recently started AI Language Club. When I asked her about marketing, sh...

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249 results

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