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PODCAST

The Art of Selling Online Courses

The Art of Selling Online Courses is all about online courses.The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

business marketing

All Episodes

44:57

8 Years Teaching Online: What Actually Makes Money

The Art of Selling Online Courses ·

2026/01/09

Send us a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Kyle Cook launched his first course after just 3 months of experience with the topic. He offered unlimited refunds from day one. He ignored every social media platform except YouTube. Today he's got 1.7 million subscribers, 14,000 paying customers, and course launches that bring in $30K to over $100K. In this episode, Kyle and I talk about why you don't need

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45:16

220 How I make $70,000 a month as a PIANO TEACHER

The Art of Selling Online Courses ·

2026/01/06

Send us a text 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Ashlee Young went from teaching 20 hours of private piano lessons a week to making over $70,000 a month with her online course business. And she did it by showing up just once a week to teach a single live class. In this episode, Ashlee shares exactly how she's scaling with ads, why she's phasing out her

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36:20

219 30 Years of Teaching: What Actually Worked For Me

The Art of Selling Online Courses ·

2026/01/02

Send us a text 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Venkat Subramaniam has been teaching tech for 30 years and has never sent a single marketing email. Not one. Companies like Adobe and Nike pay him premium rates, he travels 300 days a year, and at one point he was actually turning clients away because he felt guilty taking their money. In this episode,

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40:59

218 Meet The Woman Who Built a 4M Followers Course...

The Art of Selling Online Courses ·

2025/12/30

Send us a text 🔥 2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide Today I'm talking with Hadar Shemesh, an online entrepreneur and English teacher with over 4 million followers across her platforms. She's built an incredible business teaching English to international speakers, and in this episode she's sharing what's actually working right now in the online course world. We dig into something Hadar calls the "trust recession" - why people are so much more

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36:34

217 We Made $800K in One Month. Here's How

The Art of Selling Online Courses ·

2025/12/26

Send us a text 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Everyone keeps telling me that course sales are dying. AI is killing everything. The good times are over. I just looked at our Black Friday results and I have to respectfully disagree. In this episode, I sit down with Josip Belina, our funnel strategy lead who has helped our clients make tens of millions of

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52:54

216 How I Hit 7 Figures in 7 Months (Caleb Ulku...

The Art of Selling Online Courses ·

2025/12/23

Send us a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap Caleb Ulku went from making $5K a month from his course community to hitting a 7-figure run rate in just 7 months. And he did it with only 27,000 YouTube subscribers. What makes this even more interesting is how unconventional his approach is. He doesn't have a traditional email list funnel. Instead, he sends people directly from YouTube to a $27/month School

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43:07

215 How Her AI Launch 3x'd Her Best Course Launch

The Art of Selling Online Courses ·

2025/12/19

Send us a text 🔥 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million What would you do if your course sales dropped 40-50% from their peak? Most course creators would double down on what's always worked. More launches, better funnels, new lead magnets. Lydia did something completely different. She canceled all her courses and replaced them with an AI product. The result? Her biggest launch ever. Three times bigger than

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46:04

214 1-2 Hours a Day to a Six-Figure Side Business

The Art of Selling Online Courses ·

2025/12/16

Send us a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap What if you could build a six-figure course business while keeping your full-time job... and only working on it 1-2 hours a day? That's exactly what Michael Kilkelly has done with Arch Smarter, his course business helping architects and engineers work smarter, not harder. But here's what makes Michael's story different. He actually did it backwards. He spent

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46:46

213 What's the Right Price for Your Course?

The Art of Selling Online Courses ·

2025/12/12

Send us a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈 https://datadrivenmarketing.co/roadmap This week I'm chatting with Phillip Henry, an award-winning slide guitar player who has performed at Hyde Park, the Royal Albert Hall, and toured all over the world. He's now teaching slide guitar online and has built a fantastic community around his niche. Phil is one of those teachers who makes something that feels mysterious and out of reach totally

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40:57

212 1.5M Sub YouTuber Exposes How She Grew Her Social...

The Art of Selling Online Courses ·

2025/12/09

Send us a text 🔥 Want a free funnel review? Email me at john@datadrivenmarketing.co with "free funnel review" in the subject line. Laura Spaulding has 1.5 million YouTube subscribers, over 4 million on TikTok, and a million on Instagram. She's had videos hit 14 million views in less than a week. And she's built a business selling courses and $45K coaching programs teaching people how to start crime scene cleaning businesses. In this episode, Laura and I dig into what's actually workin...

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48:29

212 How I Made $1M Selling Courses on YouTube

The Art of Selling Online Courses ·

2025/12/05

Send us a text 🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements Asiya Miart has 1.9 million YouTube subscribers and has made over $1 million selling courses through her channel. But here's what surprised me most: some of her best performing videos made zero sales. In this episode, Asiya reveals how she figured out which videos actually drive revenue and which ones just drive views. She

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51:03

How I Built My Course Business at 18 (And You Can Too)

The Art of Selling Online Courses ·

2025/12/02

Send us a text 🔥 Want the free KPI tracking module I mentioned? Email me at john@datadrivenmarketing.co with "KPI tracking" in the subject line Stefano started teaching Italian online as a side hustle when he was 18. No formal experience, no fancy credentials. Now he's got 280,000 YouTube subscribers and over 4,000 paying customers. What's interesting is how he did it. He barely touches Instagram or TikTok. Posts maybe once every two weeks just to keep the pages alive. Instead, he's

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32:41

210 How I Built an 8-Figure Business (Heath Adams...

The Art of Selling Online Courses ·

2025/11/27

Send us a text Heath Adams, better known as The Cyber Mentor, built an 8-figure training business and sold it. In this episode, he shares how he did it starting from scratch with no sales team, no ad spend, and just pure organic content. We talk about how he grew 50% year over year, why he believes authenticity beats algorithm hacks, and how he scaled from a one-person operation to 30 employees before the acquisition. Heath also gets into why he focused on one channel first, how he structure...

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47:34

209 The Secret to Finding Your True Audience

The Art of Selling Online Courses ·

2025/11/25

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Today I'm talking with Nate Terepka, who runs Piano with Nate on YouTube. He's got 118,000 subscribers and he's getting nearly half a million views a month teaching adults how to play piano using a chord-based approach. This conversation was brilliant because Nate figured out something that so many course creators miss - he discovered his real audience wasn't who he thought it was at all. When he started the

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37:03

Zero Competition: How She Picked Her Niche

The Art of Selling Online Courses ·

2025/11/21

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Today I'm talking with Tami Macala, a professional mosaic artist and teacher who has been creating mosaic art for over 20 years. In 2009 she started the Santa Barbara School of Mosaic Art, and in 2016 she and her husband Jerry launched Mosaic Arts Online. They also run Create Arts Online and Todos Retreats, taking students to places like Baja Mexico and Italy. What's fascinating about Tami's story is that she's

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40:27

207 How I Built a $4M Course Business (Thanks to 1...

The Art of Selling Online Courses ·

2025/11/18

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you I'm delighted to have Jacques Hopkins back on the podcast for another fantastic conversation. Jacques is someone I genuinely respect in this space - not only has he built an incredibly successful piano course that's generated over $4 million in revenue, but he's also become one of the best teachers I know when it comes to helping other course creators succeed. In this episode, we dive deep into the power of w...

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28:23

206 I Made $1M in 1 Month Selling Courses - Then I...

The Art of Selling Online Courses ·

2025/11/13

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you What if I told you that making $1 million in a single month selling courses wasn't enough? In this eye-opening episode, I sit down with Neil Patel - co-founder of Crazy Egg, Kissmetrics, and Hello Bar, recognized by Forbes as a top 10 marketer and by Entrepreneur Magazine as one of the most brilliant companies. Neil shares the shocking story of why he walked away from a course business generating $200-500k per

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48:03

205 $124,717 in 30 days with This Simple Funnel

The Art of Selling Online Courses ·

2025/11/11

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Ever wonder what would happen if you stripped away all the fancy marketing tactics and just focused on the basics? Boris and I found out when we helped a guitar teacher make $124,717 in 30 days. That's $100,000 more than his usual monthly revenue. Here's the kicker - we didn't do anything revolutionary. Actually, the whole thing was almost embarrassingly simple. New course, decent sales page, order bump, one upsell.

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61:12

Meet The Man Who Built a $5 Million Course Business

The Art of Selling Online Courses ·

2025/11/06

Send us a text Today's episode is absolutely fascinating. I'm sitting down with Rich Thompson, who built his online tutoring business from literally zero to generating millions in revenue, and his story is going to blow your mind. Rich started out as a one-on-one biology tutor charging £200 an hour (about $300 US), which sounds amazing until you realize he could only work with about 10 students a year. He was stuck in this paradox where he'd built this successful tutoring practice but had to...

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35:21

AI vs Human Course Creation: What Actually Works...

The Art of Selling Online Courses ·

2025/11/04

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Is AI killing your course sales? In this episode, I talk with Panos Siozos, CEO of LearnWorlds - the platform that's powered over $1 billion in course sales for 11,000+ creators worldwide. We dive deep into why using AI to write your course content is "doing a disservice" to your students (and your bank account). Panos reveals the right way to use AI as a "co-pilot" with specific examples you can implement today,

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222 results

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