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PODCAST

The Art of Selling Online Courses

The Art of Selling Online Courses is all about online courses.The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

business marketing

All Episodes

40:27

207 How I Built a $4M Course Business (Thanks to 1...

The Art of Selling Online Courses ·

2025/11/18

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you I'm delighted to have Jacques Hopkins back on the podcast for another fantastic conversation. Jacques is someone I genuinely respect in this space - not only has he built an incredibly successful piano course that's generated over $4 million in revenue, but he's also become one of the best teachers I know when it comes to helping other course creators succeed. In this episode, we dive deep into the power of w...

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28:23

206 I Made $1M in 1 Month Selling Courses - Then I...

The Art of Selling Online Courses ·

2025/11/13

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you What if I told you that making $1 million in a single month selling courses wasn't enough? In this eye-opening episode, I sit down with Neil Patel - co-founder of Crazy Egg, Kissmetrics, and Hello Bar, recognized by Forbes as a top 10 marketer and by Entrepreneur Magazine as one of the most brilliant companies. Neil shares the shocking story of why he walked away from a course business generating $200-500k per

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48:03

205 $124,717 in 30 days with This Simple Funnel

The Art of Selling Online Courses ·

2025/11/11

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Ever wonder what would happen if you stripped away all the fancy marketing tactics and just focused on the basics? Boris and I found out when we helped a guitar teacher make $124,717 in 30 days. That's $100,000 more than his usual monthly revenue. Here's the kicker - we didn't do anything revolutionary. Actually, the whole thing was almost embarrassingly simple. New course, decent sales page, order bump, one upsell.

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61:12

Meet The Man Who Built a $5 Million Course Business

The Art of Selling Online Courses ·

2025/11/06

Send us a text Today's episode is absolutely fascinating. I'm sitting down with Rich Thompson, who built his online tutoring business from literally zero to generating millions in revenue, and his story is going to blow your mind. Rich started out as a one-on-one biology tutor charging £200 an hour (about $300 US), which sounds amazing until you realize he could only work with about 10 students a year. He was stuck in this paradox where he'd built this successful tutoring practice but had to...

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35:21

AI vs Human Course Creation: What Actually Works...

The Art of Selling Online Courses ·

2025/11/04

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Is AI killing your course sales? In this episode, I talk with Panos Siozos, CEO of LearnWorlds - the platform that's powered over $1 billion in course sales for 11,000+ creators worldwide. We dive deep into why using AI to write your course content is "doing a disservice" to your students (and your bank account). Panos reveals the right way to use AI as a "co-pilot" with specific examples you can implement today,

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38:06

202 Here’s How I 6X'd My Course Pass Rate From 10% to...

The Art of Selling Online Courses ·

2025/10/30

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Andrew Stotz went from a 10% pass rate to 60% by doing something most course creators are terrified to do - kicking students out with no refund. In this episode, Andrew shares how he transformed his Valuation Masterclass from an on-demand course that barely anyone finished into a cohort-based bootcamp where students write 20-30 page research reports on four different companies. His secret? "The valuation

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44:17

Here’s How I Built a $20,000/Month Coaching Business

The Art of Selling Online Courses ·

2025/10/28

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you In this episode, you'll hear how Hugo Ortega transformed from a burned out materials engineer in Houston to a world-traveling superyacht captain who now runs a $20,000 per month coaching business. Hugo reveals why he chose to build a high-ticket one-on-one coaching model instead of traditional online courses, charging over $2,000 per student while maintaining a 90% job placement rate. He explains his contrarian

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47:25

Why You Know What to Do But Still Don't Do It

The Art of Selling Online Courses ·

2025/10/23

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you You know exactly what you should be doing to grow your online course business. You've listened to hundreds of podcast episodes, read all the blog posts, maybe even bought a few courses on marketing. You KNOW you should be sending email promotions every month. You KNOW you should be optimizing your sales pages. Yet somehow, you find yourself building just one more course instead. Sound familiar? In this episode, I

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54:18

Skip the Funnel: My Simpler Course Strategy

The Art of Selling Online Courses ·

2025/10/21

Send us a text Work With Me - https://datadrivenmarketing.co/done-for-you When Wendy Solganik spent months building out a sales funnel for her art courses, she was following all the conventional wisdom. She'd already seen the Jeff Walker launch formula work in other industries. She knew the playbook. But after investing significant time, energy, and money, the funnel simply didn't convert. Instead of doubling down on what the gurus were teaching, Wendy made a counterintuitive decision...

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42:23

Meet the Woman Who Built 60 Courses & 90K Students

The Art of Selling Online Courses ·

2025/10/16

Send us a text 🔥 Work With Me - https://datadrivenmarketing.co/done-for-you Meet Alexandra Fintova - the Skillshare Top Teacher who built 60 courses, taught 90,000+ students worldwide, and did it all while raising two kids as a single mom with ADHD. In this episode, Alexandra (The Art Mother) shares her unconventional journey from art teacher to course creator, why she refuses to do "guerrilla marketing," and how being authentic is her secret weapon. Alexandra reveals why her "overly

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55:47

Secrets to Building Insanely Engaging Online Communities

The Art of Selling Online Courses ·

2025/10/09

Send us a text 🚀 Work With Me - https://datadrivenmarketing.co/done-for-you Emma Jakobi built mmmEnglish to 6 million YouTube subscribers. Then she stopped posting and walked away to build Hey Lady instead. In this episode, Emma and Shah Turner break down what's actually working for them: how they're getting their CAC down to 1/10th of LTV, why their webinars stopped working (and what they did instead), and how they package the same offer differently each month without burning out their

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34:08

How To Build An Audience That Actually Buys

The Art of Selling Online Courses ·

2025/10/02

Send us a text 🚀 Work With Me - https://datadrivenmarketing.co/done-for-you Most people build audiences that just consume content. They get thousands of followers but barely make any sales. Sinem Günel does it differently. She's built a six-figure writing business by focusing on one simple principle: get people to buy something small first, then they're 20 times more likely to buy again. In this episode, Sinem breaks down how she helps coaches and consultants turn their expertis...

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17:02

Watch This Before Planning BLACK FRIDAY 2025

The Art of Selling Online Courses ·

2025/09/25

Send us a text 🚀 Work With Me - https://datadrivenmarketing.co/done-for-you In this episode, Josip Belina, our head of funnel strategy, reveals why September is the make-or-break month for Black Friday success and what happens when you wait until October (spoiler: it's not good). We dive deep into a counterintuitive email strategy that has our clients sending way more emails than you'd expect on the final day, and why that actually increases revenue without destroying your list. You'll

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50:15

I Wrote 300+ Newsletters. Here’s What Actually Works.

The Art of Selling Online Courses ·

2025/09/18

Send us a text 🚀 Work With Me - https://datadrivenmarketing.co/done-for-you What happens when you lose all your clients overnight and decide to start writing about Java programming instead of playing terrible golf? You end up building one of the longest-running tech newsletters in the world. Dr. Heinz Kabutz survived the dot com crash of 2000 by doing something counterintuitive - he started giving away his absolute best content for free. 25 years later, his newsletter reaches every corner

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32:35

Meet the Man Who Gets 7 MILLION Monthly YouTube Views

The Art of Selling Online Courses ·

2025/09/11

Send us a text 🚀 Work With Me - https://datadrivenmarketing.co/survey Jason Stephenson has over 4.5 million subscribers and 1+ billion views across his meditation channels - and he literally works just one hour per week now. But here's what shocked me most: Jason had no idea how massive his channel actually was. When I had him check his real numbers after our conversation, his jaw dropped. We're talking about a scale that most YouTubers can only dream of. This isn't your typical "how I

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37:58

The Woman Who Built a $2.5M Course Business in 2 Years

The Art of Selling Online Courses ·

2025/09/04

Send us a text 🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates Charlotte Chaze went from making $28K working 60-hour weeks in a windowless basement lab to building a multi-seven figure online course business. She's made over $2.6 million helping thousands of people leave dead-end jobs for $76K+ data analyst careers. Here's what makes her story different: While most

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42:37

Meet The Man Who Made $1.6M Teaching Pole Dancing

The Art of Selling Online Courses ·

2025/08/28

Send us a text 🔥 Get the complete guide that shows you exactly how to turn your checkout page into a conversion machine: https://datadrivenmarketing.co/orderpage Dan Rosen expected maybe 200 people to join his free challenge. 10,000 people later, he accidentally launched a course business that would generate over $1.6 million - despite operating in one of the most censored industries on social media. In this episode, Dan reveals how he built his pole dancing course empire using strategies

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49:02

How I Made $2.5M With Only 9K Email Subscribers

The Art of Selling Online Courses ·

2025/08/21

Send us a text 🔥 Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls https://datadrivenmarketing.co/roadmap Austin Church makes $50,000+ a year from a $99/month community, but here's the thing - he's never properly promoted it to his 9,000 email subscribers. Not once. In this episode, Austin gets brutally honest about the mistakes that cost him money, why he initially refused to start a community (and how his own members basically forced him into it), and the

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42:45

$26.8K in 30 Days With Just 6 Simple Changes

The Art of Selling Online Courses ·

2025/08/14

Send us a text 🔥 Ready to double your course sales? Book your call at https://datadrivenmarketing.co/call In this episode, Martina Viljevac and Nikola Veselinović from our team reveal exactly how they helped a client go from $12,000 to $26,800 in monthly revenue using the same amount of traffic and zero paid advertising. The results speak for themselves. Revenue increased from $12K to $26.8K monthly, representing a 2.23x growth. Their sales page conversion rate jumped from 5.2% to 12.7%,

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52:53

How To Sell Digital Products Online (Without Social...

The Art of Selling Online Courses ·

2025/08/07

Send us a text 🔥 Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap My guest Chris Zukowski hasn't tweeted in over a year, never posts on Instagram or Facebook, and makes more money than he ever did in corporate America. As a game marketing consultant, he's built a 20,000-person email list with a 50% open rate and 10-15% click-through rate. When he launches courses, 3-5% of

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