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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

15:26

How to Price your Product to Increase Sales - PART 1

Bringing Business to Retail ·

2025/04/03

What if one overheard sentence could change the entire trajectory of your business? In this powerful episode of Bringing Business to Retail, we share the moment everything shifted—not during a strategy session or a big launch, but in a quiet, unexpected instant. We dive into: How a single sentence triggered a total business rethink Why being "booked out" isn’t always the dream The connection between burnout and pricing strategy How to rebuild a business that aligns with your values and

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21:30

Overwhelmed by Your To-Do List? Here’s How AI Helped...

Bringing Business to Retail ·

2025/03/27

Overwhelmed by your to-do list? I was too—until I turned to AI. In this episode of the Bringing Business to Retail podcast, I share how I opened Asana and was met with more tasks than I could handle in a year (yep, a full year). Instead of spiraling into busywork, I turned to my custom-built ChatGPT for support. What happened next surprised me. You'll hear how I used AI to ask myself four game-changing questions that helped me clear the mental clutter, prioritize what actually matters, and realign

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07:46

Inventory Math: The Business Mindset That Will Save...

Bringing Business to Retail ·

2025/03/20

Are You Paying Rent on Your Own Inventory? What if I told you that some of your inventory is quietly draining money from your business every single month—without you even realizing it? And what if I told you that freeing up cash flow in your business has nothing to do with selling more, running ads, or tweaking your pricing—but everything to do with understanding when your stock stops making you money? So when Christine broke it down for me, I was hooked. Here’s the deal: Every SKU you own is paying

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36:04

Can the Moon Really Boost Your Revenue? - Lucy...

Bringing Business to Retail ·

2025/03/06

What if I told you there’s a way to make more money in your business—without changing your products, pricing, or marketing budget? And what if I told you this strategy has been quietly influencing financial markets, human behavior, and even retail trends for years? So when Lucy Bloomfield asked me if she could come on the show and discuss something she’d been putting into action to create more sales and money, I was interested. So we jump on a call to discuss, and she tells me, the secret is… we

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31:37

The Google Ads Nightmare You Might Not See Coming

Bringing Business to Retail ·

2025/02/20

Google Ads—it’s a game-changer for retailers and eCommerce brands. But what happens when your ad account gets shut down without warning? No explanation. No help. Just gone... In this episode, I sit down with Google Ads expert John Horn, CEO of StubGroup, to uncover why ad accounts are getting flagged, suspended, and even banned—and what you can do to protect yourself. What you’ll learn: ✔️ The most common (and unexpected) reasons ad accounts get shut down ✔️ Why even legitimate retailers get

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15:51

Do Customers Really Care About Sustainability

Bringing Business to Retail ·

2025/02/07

My first foray into commerce was selling reusable nappy-making fabrics on parenting forums. I would import these massive rolls, cut them up, and sell them to the mums (and dads) on the forums. This was back in 2008. Before “eco” was cool According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right? But here’s where things get interesting—if that were really the case, why are businesses like Shein and Temu

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17:04

Breaking The Hamster Wheel Of Hope: Creating A...

Bringing Business to Retail ·

2025/01/30

In this episode, we’re tackling what I call The Hamster Wheel of Hope—that frustrating cycle of crossing your fingers and hoping: 🚨 Hoping more customers show up 🚨 Hoping your next sale makes enough to cover the bills 🚨 Hoping your marketing finally works The truth? Hope isn’t a strategy—but a plan is. In this episode, you’ll learn: ✅ The real reason you feel stuck (and how to fix it) ✅ How to stop guessing and start making money-smart decisions ✅ The 5 essential steps to building a revenue plan

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16:37

I Was Wrong About This

Bringing Business to Retail ·

2025/01/23

Building a business that lasts isn't just about speed—it’s about getting smart with your systems, having the right mindset, and pushing forward, even when things feel slow. In my own journey, moving fast wasn’t always the best approach, and I’ve learned to focus on building solid foundations for growth. If you’re feeling stuck or like things just aren’t moving as quickly as you’d like, this episode is packed with lessons on how to take a step back and work smarter—not harder. Plus, if you’re ready

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56:26

Lessons Learnt From Living A Bold Life - Leigh Burgess

Bringing Business to Retail ·

2025/01/16

Have you ever felt like you’re just... stuck? Not sure where to go next in business, life, or maybe both? Your social feed is filled with posts about how life should be vibrant and relaxed, which can make you feel GUILTY when you don't feel the same. (Spoiler alert: No one has it all figured out, myself included.) I recently sat down with Leigh Burgess, and we got into a deep conversation about boldness—and how it’s not about being fearless or having it all together. Instead, it’s about making a

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56:58

Putting Systems In Place Might Kill Your Business

Bringing Business to Retail ·

2025/01/09

For months, I thought we had our systems dialed in—project management software, workflows, communication tools, you name it. But no matter how “good” everything seemed on the surface, I found myself constantly angry, frustrated, and stressed. The worst part? I knew that every mistake—whether it was a podcast episode going out unedited or a broken download link—was a direct reflection of ME. My brand. And that feeling of letting it slip through my fingers was enough to keep me up at night. The

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21:11

Business Breakthroughs & Your Best Year Yet

Bringing Business to Retail ·

2025/01/02

Welcome to the start of a brand new year—whether you're cozying up with a hot drink by the fire or soaking up the summer sun like me (and yes, I’m definitely living off icy poles right now!), I’m so excited to kick things off with you. In this episode, we’re diving deep into how you can make this year different—in the best possible way. No fluff, no overused "goal-setting" advice. This is all about taking a fresh, honest look at what’s working, what’s not, and how to set yourself up for a year

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09:16

Post-Season Recovery For Retailers

Bringing Business to Retail ·

2024/12/26

Hey and welcome back. I hope you all survived the Christmas day crazies and are ready to hit that reset button. If you’re feeling like the holiday season took it out of you (because let’s be honest, it totally did), then this episode is for you. I’m sharing some real talk about how to reset, refocus, and get ready to tackle 2025 like the pro you are. Whether you’re in recovery mode or just looking for a little inspiration to close out the year, I’ve got you covered. So grab whatever’s left in your

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14:03

Last-Minute Sales Strategies to Maximize Holiday Revenue

Bringing Business to Retail ·

2024/12/19

Are you ready to turn the Christmas chaos into your secret weapon? With just days left, now’s the perfect time to step up and make the most of these final shopping days. In this episode, I’m sharing five powerful strategies you can implement right now to boost your holiday sales. I’ll show you how to create urgency with 'last-chance' messaging, offer irresistible flash sales, and promote digital gift cards as the perfect last-minute solution. If you offer local pick-up or delivery, now’s the time to

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13:36

Money Tips To Set You Up For A Profitable Year

Bringing Business to Retail ·

2024/12/12

As the year comes to a close, it’s tempting to slow down, but what if the actions you take now could set the stage for your most profitable year yet? In this episode, I’m sharing three simple, actionable money strategies that you can implement today to ensure a strong start in January and beyond. These aren’t just tips; they’re game-changing moves that will help you: Uncover hidden profit drains Free up cash flow Mapout growth that fuels sustainable growth in 2025 These tips come straight from my

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28:55

I Spent $45k To Join A Mastermind - Here's How I'm...

Bringing Business to Retail ·

2024/12/05

Ever been so overwhelmed by your own ambitions that you didn’t know where to start? This episode is for you. Join me as I take you behind the scenes of my journey into a high-level mastermind—a $45,000 investment, 2 a.m. calls, lost luggage, and all. I’m sharing the raw, real moments of self-doubt, growth, and the unexpected lessons I learned about leadership, clarity, and what it truly takes to scale a business. In this episode, you’ll learn: How feeling awkward and out of place can actually be a

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07:50

Make Your Holiday Promotions More Successful Doing This

Bringing Business to Retail ·

2024/11/28

Tired of running promotions that feel like they’re falling flat? In this episode, I’m pulling back the curtain on the little-known strategies that can transform your next campaign from “meh” to mind-blowing. And here’s the kicker: it’s simpler than you think. What you’ll uncover: The One Step Most Businesses Skip—and how it’s costing them BIG during the holiday rush. Why Your Promotions Might Be Working Against You: Hint—it’s not about how often you promote but how you structure them. The Holiday

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15:24

What To Promote (& When) During The Holiday Season

Bringing Business to Retail ·

2024/11/21

In less than 15 minutes, this is a short but powerful episode is packed with the tips you need to plan your holiday marketing effectively! If you’re looking to make this Holiday Season your best yet, I’m here to show you exactly what to promote and when to do it, so you can increase sales without bombarding your customers. Here’s what we cover: The Power of Planning: I’m sharing why your holiday timeline matters and how strategic pacing—alternating between promotions and value-based content—keeps

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48:22

What Products You Should Buy And When - Carla Penn-Kahn

Bringing Business to Retail ·

2024/11/14

If you’ve ever faced the struggle of figuring out when to buy, what to stock, or how to avoid costly dead stock, you’re in for a game-changing episode. I’m joined by retail strategist Carla Penn-Kahn, who shares her expertise on building a profitable buying strategy that lets you keep cash flow healthy and inventory lean. From her journey in investment banking to launching her own retail tech solution, Carla has honed strategies for making every product decision count. We’re talking about nailing

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42:03

Your Black Friday Social Media Strategy - Michelle...

Bringing Business to Retail ·

2024/11/07

Want to know exactly what to post this Black Friday? Tired of scrambling for content ideas when big sales roll around? I sit down with Michelle Gifford, the social media strategist who’s cracked the code on exactly what to post to make your Black Friday and Cyber Monday sales pop. In this episode, Michelle lays out her no-guesswork plan that takes you from attracting new eyes to getting that final sale—without overwhelming your audience. Here’s a sneak peek of what you’ll learn: Michelle’s exact

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56:45

The 'Don't Pay Until You Get Sales' Channel You're...

Bringing Business to Retail ·

2024/11/01

💸 Could an extra 20% revenue be hiding in your marketing strategy? This week, I sit down with affiliate marketing expert Zane McIntyre, co-founder of Commission Factory, to uncover how even the smallest brands can tap into the power of affiliate marketing—and drive up to 20% more revenue without massive upfront costs. We’re pulling back the curtain on the strategies big brands use, but rarely share, to build consistent revenue through authentic partnerships. Plus, Zane’s sharing must-know Black

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598 results

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