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PODCAST

Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.

Ashley Conway — Marketing Coach & Copywriter for Female Entrepreneurs

You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth. And yet… your revenue still doesn’t match your effort. Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off. I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend

business marketing

All Episodes

20:30

13. How can I stand out from my competitors without...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/04/22

In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates?On today's show, we'll be discussing: ✅ The real reason customers choose you over the competition ✅ Unique Selling Propositions that go beyond price ✅ Actionable strategies to differentiate your brand and attract premium clients ✅ Why the best businesses don’t

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23:04

12. Should AI be your copywriter?

Higher Purpose Marketing | Marketing that makes sense... ·

2025/04/15

AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging?On today's show, we're discussing: ✅ The pros and cons of using AI for copywriting ✅ When AI can help vs. when it can hurt your brand ✅ What businesses should consider before making AI part of their marketing strategy Looking for more resources? Ready to work together? Start here: - For all things podcast,

en

18:19

11. Stop Talking About Yourself! The Power of...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/04/08

On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing.Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - To learn more about our 12-week coaching program,

en

21:01

10. 6 Things You Need to Know About Your Target Market

Higher Purpose Marketing | Marketing that makes sense... ·

2025/04/01

On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and increase your leads. And I’m answering a listener’s question about how to get leads that are willing to pay her fees. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition,

en

22:20

09. Stop Blending In: Creative Ways to Find Your...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/03/25

On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving you four key questions that will point you in the right direction.And I’m answering a listener’s question about how to test their USP to see if it is effective. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To schedule your Power Hour Coaching session, visit

en

22:00

08. Ethical or Shady? How to Spot the Gray Areas in...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/03/18

On today’s show, I'm discussing ethical marketing with five real-life examples of situations when deciding what is right and wrong isn't black and white. And I’m answering a listener’s question about being persuasive in selling without being misleading. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit

en

17:47

07. Content Creation Hacks to Save Time & Stay...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/03/11

On today's show, we're talking about four hacks that will streamline your content creation, saving you time, helping you stay consistent, and making the never-ending task a bit more fun. And I’m answering a listener’s question about how to stay consistent with her marketing when she already has so much on her plate. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To book a Power Hour Coaching Session,

en

18:56

06. 5 Reasons Siloed Marketing is Bad for Your Business

Higher Purpose Marketing | Marketing that makes sense... ·

2025/03/04

Is your marketing team operating in silos? If so, it could be costing you growth, efficiency, and sales. In this episode, we’re breaking down why disconnected marketing efforts can hold your business back—and five key reasons why having a unified marketing strategy is essential for success.Plus, I’m answering a listener’s question about how to turn website visitors into paying customers. Don’t miss these practical insights to help you create a more cohesive, results-driven marketing plan! Looking

en

22:26

05. Making the Most of Your Marketing Budget

Higher Purpose Marketing | Marketing that makes sense... ·

2025/02/25

On today’s show, we're discussing strategies CEOs and business owners can use to allocate their marketing budgets effectively. I highlight the importance of understanding the target audience, incorporating business and marketing goals, and pinpointing where customers drop off in the marketing funnel. And I'm responding to a listener's question about getting the best results on a limited budget. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit

en

18:46

04. Marketing Must-Dos for Every Service Business

Higher Purpose Marketing | Marketing that makes sense... ·

2025/02/18

The online world is loud with so many experts claiming they have the solution to your business problems, and it can be overwhelming for a business owner to figure out what to do. So on today’s show, we are simplifying your marketing by identifying the 5 things you must do to make your marketing efforts successful and improve your ROI. And, I’m answering a listener’s question about how to make sure all her marketing efforts are working together to lead potential customers to buy. Looking for more

en

18:59

03. 3 Ways to Incorporate Your Faith into Your...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/02/11

On today’s show, we're chatting about 3 ways you can incorporate your faith into your marketing so your marketing efforts feel authentic to your values and have a kingdom purpose.These three ways will allow you to combine your faith and your marketing without being pushy or preachy. And, I’m answering a listener’s question about including your faith in your marketing without alienating people with different beliefs. Looking for more resources? Ready to work together? Start here: - For all things

en

20:37

02. 7 Low-Cost Marketing Ideas for Service Businesses

Higher Purpose Marketing | Marketing that makes sense... ·

2025/02/04

On today’s show, I'm sharing 7 marketing ideas that are low-cost and high-reward for times when you hit a plateau in your sales or need to push to hit a sales goal.And I’m answering a listener’s question about ways to maintain her marketing efforts when her budget has been cut. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your

en

31:15

01. Creating a Simple, Customer-Driven Marketing Plan

Higher Purpose Marketing | Marketing that makes sense... ·

2025/02/04

On today's show, we're talking about why a customer-driven marketing plan is critical for your service business, as well as the five parts of an effective plan and which you should focus on first. And, I'm answering a listener's question about reasons people aren't taking action after visiting her website. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You

en

02:05

Welcome to Higher Purpose Marketing Strategy

Higher Purpose Marketing | Marketing that makes sense... ·

2024/12/02

If you're a Christian small business owner who wants to stand out from your competition, attract your best customers, and market in a way that aligns with your values, this is the show for you. Tune in to this episode for a sneak peek at how this show will help your business.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To get your free video training, 10 Reasons You Aren't Standing Out from Your

en

54 results

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