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PODCAST

The Landscaper"s Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

business marketing

All Episodes

47:23

The $2M Growth Wall: What’s Really Holding Your...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/04/18

What if the biggest thing holding your landscaping company back... was you? In this special in-studio episode of The Landscaper’s Guide, Jack Jostes sits down with two powerhouse landscapers, Robyn Schmitz of High Prairie Outdoors and Scott Parker of Parker Landscape Design, to dig into the messy, not-so-glamorous, but totally necessary shifts it takes to grow past $2M without losing your mind. They talk about leadership, marketing, margins, and the surprisingly simple things that have kept t...

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17:22

75 Years in Business. 3 Google Reviews.

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/04/11

Michelle Lane’s family landscaping business has been around for 75 years. But when she Googled herself during a presentation at Belgard University… she found three reviews. In this episode of The Landscaper’s Guide, Jack Jostes talks with Michelle about something even the most established landscape companies get wrong—and how to fix it—with better branding, smarter marketing, and a whole lot more Google reviews. 🎯 What You’ll Learn: 🌼 Why legacy customers aren’t enough to win new business📍

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19:25

Your Best Project Photos Are Costing You Sales

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/04/04

Luxury design in a small space? That’s exactly what Joe Raboine, VP of Design at Oldcastle APG, helps contractors pull off every day. In this episode of The Landscaper’s Guide, Jack Jostes sits down with Joe at Belgard University in North Carolina to talk about real-world trends in outdoor living and what today’s homeowners are actually buying. From charging for consultations to closing $50K patio jobs in 15x30 ft lots, Joe brings the contractor’s mindset with a national designer’s perspectiv...

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39:57

How a Father-Son Team Preserved Their Business During...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/03/28

What would you do if a brand-new employee caused your family business to go viral – for all the wrong reasons? In this episode, we sit down with Stuart and Andrew Ward of Buckhead Landscape, a father-son team from Atlanta, Georgia, who faced a social media firestorm head-on. 🎯 Discover how they responded with integrity and transparency🛠 Learn how EOS and core values shaped their culture through crisis🌱 Hear their succession plan and what it’s really like running a family-owned landscape...

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28:47

The #1 Missed Opportunity in Landscaping (And How to...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/03/21

Most landscapers are sitting on a high-margin service they’re barely tapping into – irrigation. If you’re only fixing irrigation when it breaks, you’re missing out on recurring revenue and long-term client retention. In this episode of The Landscaper’s Guide, host Jack Jostes sits down with Weathermatic President Lex Mason to share how irrigation can become a profit center instead of a reactive expense. Lex explains why water costs are rising faster than any other utility, why most landscape...

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8:04

3 Reasons Employees Choose Your Landscaping Company...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/03/14

Struggling to Hire? Here’s How One Landscaper Got 120+ Applicants FAST Most landscape business owners struggle to find and keep great employees—but if your job postings aren’t bringing in the right candidates, chances are you’re making one big mistake. In this episode, Jack Jostes takes you inside his keynote at Green & Growin’ in North Carolina, where he shares real-world hiring strategies that work. You’ll learn the 3 key reasons employees choose one landscaping company over another—and...

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28:40

The #1 Hiring Mistake That’s Costing You Great Employees

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/03/07

Struggling to hire and keep great employees in your landscaping business? You’re not alone. With more job options than ever, competition is fierce, and if you’re not standing out, you’re losing out. But the best landscape companies are winning the hiring game with smarter, more strategic approaches—and in this episode, we’re breaking them down. Join Jack Jostes as he sits down with Robert Felton and Jamie DuBose from Ramblin Jackson to uncover what’s actually working in recruiting right...

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12:31

Thinking Outside the Van: How These NYC Landscapers...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/02/28

Most landscapers load up their trucks, roll up to a job site, and get to work. But what if your “job site” is a rooftop 40 stories above the streets of New York City—with no easy way to get plants, soil, or even tools up there? That’s the daily reality for John Mini Distinctive Landscapes, a team that transforms urban spaces into lush, thriving environments in one of the most challenging places to do it. At the NALP Elevate Conference in Charlotte, I met with Mark Mini and Matt Wessol from Jo...

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9:14

The 5 Keys to a Healthier Landscape with Agronomist...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/02/21

Some folks think keeping a landscape healthy just means dumping more fertilizer and cranking up the sprinklers. But that’s like throwing steak on the grill without seasoning—it’s not gonna turn out the way you hoped. That’s why at NALP’s Elevate conference in Charlotte, NC, Jack Jostes caught up with Dr. Eric Brown, a PhD agronomist from Massey Services, to talk about what really makes plants thrive (hint: it’s not just luck). Dr. Brown has spent years researching how to get big results with ...

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44:36

The Financial Plan Every Landscaping Business Needs...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/02/14

Most landscapers think they have a handle on their numbers—until cash flow problems, unexpected equipment costs, or skyrocketing overtime smack them in the face. In this episode of The Landscaper’s Guide, Jack Jostes talks with Steven Bach from Bach Business Partners (BBP) about the financial traps that cost landscapers money every single year—and how to avoid them. One of the biggest mistakes? Confusing sales with revenue. Just because you landed a contract doesn’t mean that money is in your...

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8:24

Aspire Reveals the #1 Software Mistake Killing...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/02/07

Rolling out new software at your landscaping company? It can either transform your business—or turn into an expensive headache. At NALP’s Elevate conference, host Jack Jostes caught up with Aspire CEO Mark Tipton to unpack the real challenges behind implementing new systems and making them work. Mark explains exactly who Aspire is designed for and why some companies thrive with it while others struggle. The key? It’s not just about the features—it’s about having the right mindset. Jack also s...

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22:46

How Aspire Helps Landscapers Fix Labor & Vendor...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/01/31

What if you could get more done with the same team—and without the stress? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Mark Tipton, CEO of Aspire, and Whitney Griffin, Senior Product Owner, to talk about the biggest challenges landscapers face, from labor shortages to vendor management. They share real-world strategies for improving efficiency, streamlining operations, and planning smarter.One of the key takeaways? Proactive planning beats putting out fires. Whitney ...

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41:00

Following the Money: How SkyFrog Landscape Grows...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/01/24

What does landscaping have to do with alligator hunting? More than you'd think! In this episode of The Landscaper’s Guide, Jack Jostes talks with Jason Lee, owner of SkyFrog Landscape and co-host of the Green Side Up Podcast, about how he balances running a thriving landscape business in Florida while wrangling gators in his free time. Spoiler alert—both require patience, skill, and a solid plan!Jason shares how he grew SkyFrog Landscape from humble beginnings into a full-service company spec...

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12:52

How Pleasant Landscapes Builds Leaders and Plans for...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/01/17

How do you grow a landscaping company without selling your soul—or your business—to private equity? In this episode of The Landscaper’s Guide, Jack Jostes chats with Kelly Slater, the newly promoted CEO of Pleasant Landscapes, about building leaders, planning for a future of employee ownership, and why she’s sticking to her roots (literally).Kelly shares how her team is developing junior leadership roles, turning employees into stakeholders with phantom stocks, and using AI to make everyday t...

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36:41

How Wellness Design Can Win You High-Value Clients in...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/01/10

What if your landscape could lower stress as easily as a good sunset on the prairie? In this episode of The Landscaper’s Guide, Jack Jostes chats with Daniel and Rome from Avesso Studio, the Dallas-based duo transforming homes inside and out. They’ll show you how thoughtful design can wrangle chaos and create calm, both in your backyard and beyond.From anxiety-lowering water features to the hidden power of color and texture, Daniel and Rome are breaking new ground in design. They’ll reveal ho...

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7:19

7 Sponsorship Tips Every Snow & Landscape Company...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/01/03

Are your sponsorships rolling away like tumbleweeds, leaving your bottom line dry? In this episode of The Landscaper’s Guide, Jack Jostes shares seven essential tips to help snow and landscape companies turn sponsorship dollars into measurable results. Whether it’s a trade show, webinar, or local event, these strategies will grow more than just brand awareness!Learn how to craft offers that stick like a deeply-rooted tree and design landing pages your audience won’t forget. These practical ti...

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50:42

Reflecting on 2024: Business Wins, Lessons, and 2025...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/12/20

What do you want your life and business to look like next year? In this special year-end episode, Jack Jostes teams up with his longtime business coach, Wayne Herring, to reflect on the wins, challenges, and lessons of 2024. Tune in for actionable insights to help you prepare for 2025.From launching a record number of websites to leveraging AI for efficiency, Jack shares how Ramblin Jackson hit major milestones this year. Wayne also dives into the benefits of having a business coach and how i...

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31:15

Photography Hacks for Landscapers: How Wickenburg...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/12/13

Ever wonder what separates good landscapers from GREAT ones? Spoiler: It’s not just about cutting grass! In this episode of The Landscaper’s Guide, host Jack Jostes interviews Aaron Wolfe, owner of Wickenburg Landscape. With over 40 years of family legacy, Aaron spills the secrets to running a standout business built on punctuality, eye-catching photography, and unforgettable client relationships.Aaron isn’t your average landscaper—he’s an industry trailblazer and advocate. With decades of ex...

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24:39

Turning Fall Slumps to Year-Round Wins: Green...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/12/06

Ever wonder how to turn a seasonal lawn care business into a thriving operation? In this episode of The Landscaper’s Guide, Jack Jostes chats with Clint Baxter, owner of Green Seasons Lawn and Tree Service. Live from Elevate 2024, Clint shares how he’s grown from a 200-customer buyout to serving over 2,000 loyal clients.Clint reveals his strategies for tackling the highs and lows of seasonality. From managing marketing budgets to preparing for the big spring rush, he’s got tips every lawn car...

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10:29

Award-Winning Landscape Properties: How GreenWeaver...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/11/29

What does it take to create AWARD-WINNING landscape designs that prioritize sustainability? In this episode, join Jack Jostes at Elevate 2024 as he catches up with Ryan Snyder, General Manager of GreenWeaver Landscapes. Together, they dive into how Ryan’s team is redefining landscaping in southeastern Pennsylvania—and racking up national awards for it.GreenWeaver recently snagged a Silver and Bronze award for their incredible residential design-build projects. These accolades highlight their ...

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303 results

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