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PODCAST

The Landscaper"s Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

business marketing

All Episodes

44:36

The Financial Plan Every Landscaping Business Needs...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/02/14

Most landscapers think they have a handle on their numbers—until cash flow problems, unexpected equipment costs, or skyrocketing overtime smack them in the face. In this episode of The Landscaper’s Guide, Jack Jostes talks with Steven Bach from Bach Business Partners (BBP) about the financial traps that cost landscapers money every single year—and how to avoid them. One of the biggest mistakes? Confusing sales with revenue. Just because you landed a contract doesn’t mean that money is in your...

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8:24

Aspire Reveals the #1 Software Mistake Killing...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/02/07

Rolling out new software at your landscaping company? It can either transform your business—or turn into an expensive headache. At NALP’s Elevate conference, host Jack Jostes caught up with Aspire CEO Mark Tipton to unpack the real challenges behind implementing new systems and making them work. Mark explains exactly who Aspire is designed for and why some companies thrive with it while others struggle. The key? It’s not just about the features—it’s about having the right mindset. Jack also s...

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22:46

How Aspire Helps Landscapers Fix Labor & Vendor...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/01/31

What if you could get more done with the same team—and without the stress? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Mark Tipton, CEO of Aspire, and Whitney Griffin, Senior Product Owner, to talk about the biggest challenges landscapers face, from labor shortages to vendor management. They share real-world strategies for improving efficiency, streamlining operations, and planning smarter.One of the key takeaways? Proactive planning beats putting out fires. Whitney ...

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41:00

Following the Money: How SkyFrog Landscape Grows...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/01/24

What does landscaping have to do with alligator hunting? More than you'd think! In this episode of The Landscaper’s Guide, Jack Jostes talks with Jason Lee, owner of SkyFrog Landscape and co-host of the Green Side Up Podcast, about how he balances running a thriving landscape business in Florida while wrangling gators in his free time. Spoiler alert—both require patience, skill, and a solid plan!Jason shares how he grew SkyFrog Landscape from humble beginnings into a full-service company spec...

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12:52

How Pleasant Landscapes Builds Leaders and Plans for...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/01/17

How do you grow a landscaping company without selling your soul—or your business—to private equity? In this episode of The Landscaper’s Guide, Jack Jostes chats with Kelly Slater, the newly promoted CEO of Pleasant Landscapes, about building leaders, planning for a future of employee ownership, and why she’s sticking to her roots (literally).Kelly shares how her team is developing junior leadership roles, turning employees into stakeholders with phantom stocks, and using AI to make everyday t...

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36:41

How Wellness Design Can Win You High-Value Clients in...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/01/10

What if your landscape could lower stress as easily as a good sunset on the prairie? In this episode of The Landscaper’s Guide, Jack Jostes chats with Daniel and Rome from Avesso Studio, the Dallas-based duo transforming homes inside and out. They’ll show you how thoughtful design can wrangle chaos and create calm, both in your backyard and beyond.From anxiety-lowering water features to the hidden power of color and texture, Daniel and Rome are breaking new ground in design. They’ll reveal ho...

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7:19

7 Sponsorship Tips Every Snow & Landscape Company...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/01/03

Are your sponsorships rolling away like tumbleweeds, leaving your bottom line dry? In this episode of The Landscaper’s Guide, Jack Jostes shares seven essential tips to help snow and landscape companies turn sponsorship dollars into measurable results. Whether it’s a trade show, webinar, or local event, these strategies will grow more than just brand awareness!Learn how to craft offers that stick like a deeply-rooted tree and design landing pages your audience won’t forget. These practical ti...

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50:42

Reflecting on 2024: Business Wins, Lessons, and 2025...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/12/20

What do you want your life and business to look like next year? In this special year-end episode, Jack Jostes teams up with his longtime business coach, Wayne Herring, to reflect on the wins, challenges, and lessons of 2024. Tune in for actionable insights to help you prepare for 2025.From launching a record number of websites to leveraging AI for efficiency, Jack shares how Ramblin Jackson hit major milestones this year. Wayne also dives into the benefits of having a business coach and how i...

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31:15

Photography Hacks for Landscapers: How Wickenburg...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/12/13

Ever wonder what separates good landscapers from GREAT ones? Spoiler: It’s not just about cutting grass! In this episode of The Landscaper’s Guide, host Jack Jostes interviews Aaron Wolfe, owner of Wickenburg Landscape. With over 40 years of family legacy, Aaron spills the secrets to running a standout business built on punctuality, eye-catching photography, and unforgettable client relationships.Aaron isn’t your average landscaper—he’s an industry trailblazer and advocate. With decades of ex...

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24:39

Turning Fall Slumps to Year-Round Wins: Green...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/12/06

Ever wonder how to turn a seasonal lawn care business into a thriving operation? In this episode of The Landscaper’s Guide, Jack Jostes chats with Clint Baxter, owner of Green Seasons Lawn and Tree Service. Live from Elevate 2024, Clint shares how he’s grown from a 200-customer buyout to serving over 2,000 loyal clients.Clint reveals his strategies for tackling the highs and lows of seasonality. From managing marketing budgets to preparing for the big spring rush, he’s got tips every lawn car...

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10:29

Award-Winning Landscape Properties: How GreenWeaver...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/11/29

What does it take to create AWARD-WINNING landscape designs that prioritize sustainability? In this episode, join Jack Jostes at Elevate 2024 as he catches up with Ryan Snyder, General Manager of GreenWeaver Landscapes. Together, they dive into how Ryan’s team is redefining landscaping in southeastern Pennsylvania—and racking up national awards for it.GreenWeaver recently snagged a Silver and Bronze award for their incredible residential design-build projects. These accolades highlight their ...

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21:03

Landscaping in a Drought? How Colorado Experts Are...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/11/22

Water: it’s not just life-sustaining—it’s landscape-defining. In this episode of The Landscaper’s Guide, dive into the heart of water conservation and its growing influence on the green industry. With states across the U.S. facing new challenges, how can landscapers adapt and thrive in an era of shrinking water rights and evolving policies?Meet Jacob Stankich, COO of Fisk Lawnscapes and a key member of Colorado's Urban Landscape Water Conservation Task Force. From his early landscaping days i...

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13:07

Growing the Next Generation of Green Industry Leaders...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/11/15

What if the future of your business was sitting in a classroom or working on a small family farm right now? In this episode of The Landscaper’s Guide, host Jack Jostes interviews Jason Davis—a farmer, educator, and lifelong advocate for agricultural education. Jason shares his unique perspective on blending teaching, farming, and building connections with the next generation.Jason runs a farm specializing in high-value crops like mums, sweet corn, and cut flowers. He explains how Facebook hel...

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12:26

From Basement Meeting to Industry Leader: The...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/11/08

Are you ready to hear how one basement meeting sparked the creation of an industry-defining association? In this episode of The Landscaper's Guide, Jack Jostes chats with Rick Kier, one of the founding members of the Snow and Ice Management Association (SIMA). Rick shares the captivating story of how eight determined individuals came together in Erie, Pennsylvania, with a vision that would eventually grow into an organization with thousands of members.Rick takes us back to his roots, starting...

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8:23

Build a Stronger Business in 2025: Scott Lesak’s...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/11/01

Curious about what it takes to build a sustainable snow and landscape business in today’s market? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Scott Lesak from Kasel Rocks Landscape Co. at the SIMA Symposium to talk about sustainable growth, the importance of continuous improvement, and how to create a team that genuinely cares about the success of the company. Scott shares the insights he’s gained from years of industry experience and the values that drive his leader...

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14:55

Snow Pro Secrets: Michael Anderson’s Tips for Snow &...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/10/25

What advice would you give to your younger self if you could go back in time? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Michael Anderson of Snow & Ice Pros, live from the SIMA Symposium, to discuss the lessons he’s learned throughout his career in the snow and landscape industry. From humble beginnings buying a broken lawnmower as a kid to becoming an industry expert, Michael shares his journey, insights, and the values that shaped his leadership style.Tune in ...

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25:39

2025 Game Plan for Snow & Landscape Companies: Key...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/10/18

Last week, we wrapped up the 5th Annual Landscapers Summit—a full-day virtual event packed with innovative insights for snow and landscape businesses. In this special episode of The Landscaper’s Guide, I’ll be sharing some of the top highlights from The Summit, including practical strategies to help you thrive in 2025 and beyond.You’ll hear from industry experts like Steve Bousquet, Lex Mason, Joshua Gillow, and more as they cover everything from leadership development to client relationships...

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14:28

How AI & ChatGPT Are Transforming the Landscaping...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/10/11

Is AI the missing tool in your snow and landscape business? In this special episode of The Landscaper’s Guide, Jack Jostes sits down with John Paganini of CrewTracker Software, live from the 2024 SIMA Symposium in Pittsburgh. They explore how AI, like CrewTracker’s innovative Help Desk chatbot, is changing the way businesses manage snow and landscape operations, from streamlining HR processes to optimizing customer service.John breaks down how CrewTracker’s AI integration can improve daily op...

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24:10

Rambler Takeover: Unlock Expert SEO Secrets and Sales...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/10/04

In this special Rambler Takeover episode of The Landscaper’s Guide, our Sales and Marketing Manager, Jamie DuBose, takes the reins while Jack Jostes is off the trail. The Ramblin Jackson team takes over to share key insights from working with landscape businesses across the country. We’re counting down to the 5th Annual Landscaper’s Summit, happening on October 10, and diving into what you can expect from this year’s event.In this episode, you’ll hear from members of our team on topics like f...

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41:37

The Hospitality Mindset: Turning Short-Term Clients...

The Landscaper"s Guide to Modern Sales & Marketing ·

2024/09/27

In this episode of The Landscaper’s Guide, Sales and Marketing Manager Jamie DuBose steps in as host to chat with Joshua Gillow, founder of Yes Express and host of the Sales Made Simple podcast. Joshua, a featured speaker at the upcoming Landscaper’s Summit, shares powerful strategies on how adopting a hospitality mindset can transform your landscape business—boosting both customer retention and satisfaction.Joshua explains why landscapers should think of their clients as guests, offering fiv...

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294 results

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