PODCAST

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business management & marketing

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Is your marketing too dull to survive the bots?

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2024/08/12

I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can be a competent writer instantly […] The post Is your marketing too dull to survive the bots? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments[…] week, I published a post discussing the coming age when ... by Why We Will Need New CTAs in the AI Era - Schaefer Marketing Solutions: We

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The pursuit of personal peace

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2024/07/31

Mark Schaefer and Mathew Sweezey have been on journey to find personal peace. In this podcast episode, they compare notes and explore their own paths to contentment.The post The pursuit of personal peace appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesBeyond Imposter SyndromeThe problem with social listening platforms and disconnected customersDoes ‘move fast and break things’

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Are you really building a personal brand on TikTok?

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2024/07/29

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer. The post Are you really building a personal brand on TikTok? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe new influencers beat traditional advertising effectivenessThe biggest mistake content creators make todayThe problem with social listening platforms and disconnected customersThe art of starting and stopping

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How curiosity fuels your marketing

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2024/07/17

Curiosity might be the most important soft skill in marketing. It fuels innovation, creativity, and insight. But can you get better at this? Is this is a skill you can nurture? Mark Schaefer and Jay Acunzo discuss on The Marketing Companion.The post How curiosity fuels your marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesBeyond Imposter SyndromeWhat business are you in …

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The biggest mistake content creators make today

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2024/07/15

This is an examination of the biggest mistake content creators make today. It's an improbable problem that is probably looking you right in the face every day. The post The biggest mistake content creators make today appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe ROI of creators: An inspiring influence marketing case studyHow to battle boring … even without a budget15 Years On, Five Ways Blogging Changed My

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Your personal brand is not about you (surprise!)

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2024/07/01

A personal brand has to solve a problem. It's not about you. It's ultimately about serving the needs of your customers. The post Your personal brand is not about you (surprise!) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesHow do you measure thought leadership?The inescapable role of humans in an AI worldThis is the most important word in marketing

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The new influencers beat traditional advertising...

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2024/06/10

Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.The post The new influencers beat traditional advertising effectiveness appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesNine ideas to market to young people who avoid marketing15 Years On, Five Ways Blogging Changed My Life ForeverThe problem with social listening platforms and disconnected

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Does ‘move fast and break things’ still work with AI?

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2024/06/05

'Move fast and break things" has been a standard Silicon Valley mantra. But does it still work in the world of AI? The post Does ‘move fast and break things’ still work with AI? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesThe inescapable role of humans in an AI worldHow does a business start using AI without being overwhelmed?The problem with social listening platforms and

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Are we creating AI, or are AI Agents creating us?

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2024/06/02

The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and "plug in" to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves. The post Are we creating AI, or are AI Agents creating us? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIt’s Time to Unite in a Content Creator GuildWhy AI does not mean the

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Reflections from the best marketing retreat ever

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2024/04/29

Mark Schaefer hosted The Uprising Marketing Retreat and reflects on three days of inspiration and new connections with the help of Daniel Nestle. The post Reflections from the best marketing retreat ever appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesWhy is there a backlash against purpose-driven marketing?What’s Next? Reflections on #SXSW 2024The art of starting and stopping content

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The art of starting and stopping content projects

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2024/04/24

When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects? The post The art of starting and stopping content projects appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesMarketing a radical new idea that could change sportsHow Shein and Temu threw a bomb at eCommerce conventionsWhy is there a backlash against

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Why writing an AI-assisted book was a total flop

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2024/04/22

It was time to update a beloved book, but when Mark Schaefer attempted to create an AI-assisted book, the results didn't make the cut. The post Why writing an AI-assisted book was a total flop appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories15 Years On, Five Ways Blogging Changed My Life ForeverNine ideas to market to young people who avoid marketingWhat’s Next? Reflections on #SXSW 2024

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Nine ideas to market to young people who avoid marketing

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2024/04/01

How do you market to young people who don't want to be marketed to? Here are nine ideas from the RISE community!The post Nine ideas to market to young people who avoid marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhat’s Next? Reflections on #SXSW 2024How do you measure the value of a brand community? Ten ideas.How to be the best fake possibleInfluencer marketing is hitting a dead end10 Non-Obvious

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How does a business start using AI without being...

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2024/03/13

We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul Roetzer of the Marketing AI […]The post How does a business start using AI without being overwhelmed? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesA New Look at LoyaltyCutting through the hype of Custom GPTWhy CapCut might be the Gen Alpha

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How do you measure the value of a brand community?...

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2024/03/11

Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community. The post How do you measure the value of a brand community? Ten ideas. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesHow Shein and Temu threw a bomb at eCommerce conventions10 Non-Obvious Social Media Trends You Need to Consider Right NowHow to be the best fake possible

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The business benefit of social isolation and other...

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2024/02/26

Is the government trying to control people through social isolation? No, it's how we make money. The post The business benefit of social isolation and other observations appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesArtificial Intelligence, Iteration and the Future of Creators10 Non-Obvious Social Media Trends You Need to Consider Right NowFrom Memes to Memories: Gen-Z’s Quest for Shared Experiences

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Five Highlights From My New Speech on AI

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2024/02/19

Mark Schaefer's new speech on AI is connects practical business realities with radical technological transformation. The post Five Highlights From My New Speech on AI appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe business benefit of social isolation and other observationsArtificial Intelligence, Iteration and the Future of CreatorsInfluencer marketing is hitting a dead end

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Influencer marketing is hitting a dead end

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2024/02/12

One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […] The post Influencer marketing is hitting a dead end appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories10 Non-Obvious Social Media Trends You Need to Consider Right NowThat time I received death threats in a

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From Memes to Memories: Gen-Z’s Quest for Shared...

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2024/02/05

More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents. The post From Memes to Memories: Gen-Z’s Quest for Shared Experiences appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments[…] I posted about how an unintended consequence of the ... by The business benefit of social isolation and other observations - Schaefer Marketing Solutions: We Help Businesses {grow}By: From

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Personal Brand Versus Corporate Brand: Which is More...

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2024/01/29

A surprising debate over the relative value of the personal brand versus corporate brand The post Personal Brand Versus Corporate Brand: Which is More Effective? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments[…] ??? ????, ??·??, ?????, ????, ??????? ??? ??, ????, ... by ???????????????? - MandarinianRelated StoriesHow Shein and Temu threw a bomb at eCommerce conventionsArtificial Intelligence, Iteration and the Future of

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