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PODCAST

30 Minutes to President"s Club | No-Nonsense Sales

Armand Farrokh & Nick Cegelski

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President"s Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President"s Club. Every episode is a supercharged 30 minutes where you"ll hear step-by-step breakdowns in every key dimension of sales,

business careers

All Episodes

18:18

How ELITE Sales Reps Structure Their Day to WIN...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/08/14

Discover the exact time-blocking strategy top sales reps use to crush quota, maximize prospecting hours, and keep pipeline full, without burning out. This episode walks you through proven calendar management principles, the green/yellow/red hours system, and the four-step framework that guarantees consistent prospecting and closing success.🎙️ ACTIONABLE TAKEAWAYS: Front-Load Your Most Difficult Sales Activities: Complete your hardest, most energy-draining tasks, like cold calling, first

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42:59

Try Giulio Segantini’s INSANE Openers on Your Next...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/08/12

📧 Cold Email Course: http://bit.ly/44K6jy3☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 — In this episode of 30 Minutes to President’s Club, Giulio Segantini breaks down his eclectic approach to cold calling and the unique openers that grab a prospect’s attention in seconds. Learn how to craft first lines that make your calls impossible to ignore and set you up for sales success. 🎙️ ACTIONABLE TAKEAWAYS

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5:55

Beginners Guide To Cold Calling (In 5 Minutes) |...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/08/11

Steal the minimum viable cold call script that top reps use: a tailored-permission opener that earns 30 seconds, a problem proposition (not a product pitch), and the Mr. Miyagi objection method that keeps defenses low and advances the call. You’ll learn to sell the test drive (the meeting), and leave every call calls with next steps on the books. You’ll learn The 3-part cold calling framework: Opener → Pitch → Objections The Tailored Permission Opener to earn yourself an extra 30 seconds on

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18:24

How to Turn 3 Cold Calls into 1 Meeting Every Time...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/08/07

📧 Cold Email Course: http://bit.ly/44K6jy3☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 — Unlock the cold call script that top reps use to book 1 meeting for every 3 connects. In this episode of 30 Minutes to President’s Club, Armand Farrokh reveals the exact 3-part approach that makes cold calls feel warm and leads to more meetings without sounding like a telemarketer. 🎙️ ACTIONABLE TAKEAWAYS: Use the

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37:14

How to Close Bigger Deals by Doing LESS in the First...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/08/05

📧 Cold Email Course: http://bit.ly/44K6jy3☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Steven Breyerton, SVP of Sales at ZoomInfo, reveals how he took his team from transactional closes to enterprise-level deals by rethinking win rates, redefining SDR comp plans, and operationalizing deeper discovery. This episode is a tactical roadmap for sales leaders ready to level up their pipeline and close bigger,

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5:42

Use This Brutal Negotiation Tactic To Outsmart Tough...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/08/04

If you're constantly getting lowballed or ghosted at the end of the month, you're not alone. In this video, we break down real B2B sales negotiation tactics that helped close a full-price deal—despite a relentless buyer pushing for discounts across five separate calls. Learn: How to handle discount shoppers who negotiate for sport When (and how) to offer a discount without losing leverage The “exploding deadline” strategy that savvy reps use to keep deals moving The “jar” analogy for

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34:14

8 INSANE Sales Negotiation Stories You Won’t Believe...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/31

📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 In this episode, Armand and Nick break down 8 of the toughest, most painful negotiation battles they’ve ever faced — and the exact moves that helped them win (or lose) those deals. From wild buyer tactics to massive pricing mistakes, you’ll learn how to hold the line and close like a pro. 🎙️ ACTIONABLE TAKEAWAYS

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43:26

8 BRUTAL Discovery Lessons That Will SAVE Your Next Deal

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/30

📧 Cold Email Course: http://bit.ly/44K6jy3☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Armand and Nick share the 8 most painful discovery lessons they had to learn the hard way, so you don’t have to. From broken agendas to botched first impressions, this is the real playbook for leveling up your first call. 🎙️ ACTIONABLE TAKEAWAYS Ditch the interrogation-style discovery. Use each answer to guide your

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5:17

a message from armand

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/28

Hey folks, we’re shaking things up in here :) Tuesdays will now alternate between sales rep interviews and sales leadership interviews. Thursdays is where it gets fun. We’re dropping tactical, YouTube-style breakdowns →cold calls, deal reviews, whiteboard sessions, the works. That means: 1. More tactics per minute 2. Step-by-step breakdowns 3. New creative formats we’ve never done before 📺 Subscribe so you don’t miss the new drops: https://www.youtube.com/@30MPC 💬 Want us to break something

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10:47

How to Write Cold Emails That Get Replies | Cold...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/25

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit RepliesLearn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to

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36:10

Your Reps Fail at Cold Email Because YOU Don’t Teach...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/24

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to

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11:36

20+ Cold Email Templates That Actually Get Meetings |...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/23

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to

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48:10

We Analyzed 85 Million Cold Emails: This is How You...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/22

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect. That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to

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8:18

Cold Email Strategy That Books 8x More Meetings (Even...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/21

Cold email used to be a reliable way to fill your pipeline. But today? You send 1,000 emails and get 2 replies—if you’re lucky. So does cold email still work? The harsh truth is that top reps are still booking 8x more meeting with cold email. And this course shows you how. 📬 The Cold Email Course: The Reply Method for Double Digit Replies Built with data from 85M+ emails and used by top reps at Gong, Zoom, Shopify, and more, this course breaks down the new rules of outbound. You’ll learn how

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41:48

How Top Sales Leaders OWN Negotiations Without Owning...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/17

4 Steps To Run A Pipeline Review (That Doesn't Suck) Connect With Maryana on LinkedIn Maryana Kessel shares a masterclass on how elite sales leaders drive revenue by staying deal-close, asking hard questions, and building trust across every stage of the enterprise sales cycle. 🎙️ ACTIONABLE TAKEAWAYS: Lead from the Front: Maryana emphasizes being present in deals, not as a “super rep,” but as a strategic leader who earns respect by staying close to customers and reps. When in Doubt,

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4:18

How Great Sales Leaders Drive Deals (Without...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/16

Let’s be honest, sales is hard and leadership makes or breaks the culture on your team.Maryana Kessel (VP of Sales @ Latent) shares how she leads with transparency, energy, and impact—without turning into a “super rep” who takes over deals. You’ll learn: How to turn tough moments into team-wide teaching opportunities The right way to stay close to deals without disempowering your reps Why maintaining “good vibes” is a leadership skill (especially when things get hard) Want your team

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34:22

8 Brutal Cold Email Truths That Guarantee Higher Open...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/15

Cold Email Course Waitlist Grab the Cold Email Template Pack Cold email isn’t dead—but your current strategy might be. In this episode, Nick and Jason trade brutal truths from the front lines of outbound to help you write emails that actually get replies. 🎙️ ACTIONABLE TAKEAWAYS AI Isn’t the Problem—You Are: Learn how to feed AI the right intel to craft emails that outperform humans. Pattern = Ignored, Bursts = Attention: Why rhythmic prospecting sounds like noise and what to do

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5:21

How to Get Replies from Cold Prospects? Stop...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/14

Reply rates drop by 44% if you ask for this in cold emails…You want your buyers time, but its the worst thing to ask for if you want to get the meeting… The key to getting replies and winning deals—even from buyers who aren’t actively looking—is to make the conversation worth their time regardless of whether they buy by offering value instead of asking or time. When you lead with insight or ideas tailored to their priorities, you earn trust and avoid being seen as just another vendor. These 3

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40:48

How He Gets His Reps on The Sales Floor 2x Faster...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/10

Forget endless product certifications. Kyle Asay shows you how to get reps talking to buyers (and generating pipeline) in two weeks — so you can crush quota with a team that stands on its own.🎙 ACTIONABLE TAKEAWAYS: Know your territory: Teach reps to tier accounts simply (A, B, C) so they focus only on the right targets first. Know your personas: Use real personas (e.g., actual engineers or CFOs) to train reps directly, not just persona cards. Know your stories: Equip reps with

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6:08

Sales Onboarding Strategy That Cut Time To First Sale...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/07/09

Most orgs spend weeks training reps on the product… but months later, you’re still stuck with an empty pipeline. What if the key to ramping AEs faster was skipping product training (at first)?Kyle Asay (VP Global Growth Sales @ LaunchDarkly) shares how his team cut time to first deal by 49% by rethinking onboarding. Instead of starting with feature dumps, they focused on: ✅ Account prioritization ✅ Customer problems & personas ✅ Story-based selling If you lead a team or are ramping yourself,

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