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MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

25:40

Risk and Compliance Solutions for Payment Service...

MarketScale Technology ·

2020/07/21

When a payment service provider works with a customer, there are always precautions needed. Jose Caldera, Chief Products Officer, Acuant (formally IdentityMind), knows the key to mitigating risks for the payment service provider is to enable risk assessment solutions at the start of the onboarding process. Some companies operate in high-risk environments, and other companies may deal with money lending or other money services. A payment service provider needs to assess any situation where a business

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14:13

Why Your Business May Be Closer to Adopting...

MarketScale Technology ·

2020/07/16

Adaptability is one of the most important skills you can have in today’s business world. No one was expecting a pandemic to shut business down and create new challenges, but those who have been able to change on the fly have weathered the storm well. Not only is Vecna Robotics flexible, said David Clear, the company’s Chief Revenue Officer, it’s flexible in a pair of key ways. “We use the word flexibility quite a bit, and it can mean two broad things. Flexibility of the technology means being

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22:54

Embracing Change: How Cloud-Based Communications...

MarketScale Technology ·

2020/07/16

What has Steve Forcum, Technologist at Avaya, experienced in terms of cloud-based communication solutions with customers since the pandemic hit? As it turns out, quite a lot. “Businesses kind of fell into two buckets,” Forcum said. “The first category of customers who had invested in keeping their infrastructure current already had some part of their workforce working remotely as part of their day-to-day practice. For them, trying to move their entire workforce out of the office overnight wasn’t an

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25:48

Vivial Helps Businesses Meet Customers Where They’re...

MarketScale Technology ·

2020/07/14

Whether checking in on friends, reading the news or simply scrolling through social media, it’s easy to get sucked into your phone these days. As the COVID-19 pandemic continues, many people are still under shelter-in-place orders or simply staying home as often as possible to prevent the spread of the novel coronavirus. So, it’s the perfect time for businesses to meet consumers where they’re at – on their phones. “It has been quite tremendous the shift that we’ve seen. There’s no question that

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40:18

How the Events Industry is Reacting to COVID-19 with...

MarketScale Technology ·

2020/07/13

On this episode of Backstage Pass, an Alford Media Services podcast, Voice of B2B Daniel Litwin was joined by a trio of events industry experts in Alford Media Executive Vice President and General Manager Tom Alford, President and COO of Snap! Event Productions Amber Jenkins, and Paul Johnson, founder of Paul Johnson, Inc.In the wake of the spread of the novel coronavirus and the ensuing COVID-19 pandemic, the events industry, like all of the world’s industries, has felt the disease’s ripple

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46:27

A Conversation and Q&A with Tom and Steve Alford

MarketScale Technology ·

2020/07/13

Steve Alford, President, and Tom Alford, Executive Vice President, of Alford Media joined Backstage Pass to talk about the events industry, evolving technology and what makes Alford Media successful. They also answered the burning questions listeners wanted to know.Over 35 years in the events industry, Alford Media has experienced the evolution and changes in the industry. Steve said the industry is trending up over the past ten years, and technology continues to change. “The big challenge today,”

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36:55

What We Saw At NAMM 2020 with Ben MacKinney

MarketScale Technology ·

2020/07/13

January is a big month for trade shows, pro audio, and event tech industries. That includes NAMM, the National Association of Music Merchants Trade Show.Ben MacKinney, Audio Services Manager for Alford Media, was Alford's boots on the ground for the event. He joins host Daniel Litwin on this episode of Backstage Pass to give us the NAMM 2020 recap, and shares all the exciting products and innovations that he saw at the event.Ben said that one trend driving the conversation at the show was providing

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28:20

LDI 2019: New Lighting Innovations are Upending the...

MarketScale Technology ·

2020/07/13

The audiovisual industry is bursting with new technologies and innovations. These new developments debuted at LDI 2019 , the leading conference and tradeshow for live design professionals from all over the world. Backstage Pass has the first scoop on what AV professionals are saying about the show with guests Blake Taylor, Lighting Services Manager, and Aaron Walters, Lighting Service Technician, at Alford Media.Event technology is innately attention-grabbing, but the designs at LDI were both

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40:58

Notes from XLIVE 2019 with Ali McMahan and Dave Pooser

MarketScale Technology ·

2020/07/13

In this episode of Backstage Pass, Ali McMahan, Marketing & Communications Manager, and Dave Pooser, Director of Product Innovation, both from Alford Media, joined host Daniel Litwin, the Voice of B2B, to discuss the recent XLIVE Conference & Expo held in Las Vegas held Nov 17-19, 2019. McMahan and Pooser both attended the annual Live Events & Entertainment trade show. Tech with a purpose and audience immersion emerged as two themes that loomed large over the three-day conference

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25:39

Event Tech Trends Changing Attendees Expectations and...

MarketScale Technology ·

2020/07/13

Corporate meetings and conferences have long been characterized by tedious power-point presentations echoing off the walls of fluorescent-lit hotel ballrooms. But thanks to new technologies and trends in the AV world, these long-dreaded symposiums are getting a makeover. Immersive audio, eye-opening lighting, and interactive engagement are just a few innovations changing the event industry.Exploring this rising trend on this episode of Backstage Pass is Ben MacKinney and Ali McMahan of Alford Media

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28:55

Don't Forget About Lighting Design at Business Events...

MarketScale Technology ·

2020/07/13

One of the oft-overlooked aspects of producing largescale business events is lighting design. As brands look to find creative ways to capture tradeshow audiences with content, audio, and visuals, the right lighting can enhance an immersive experience like no other. In this new episode of Backstage Pass by Alford Media, host Daniel Litwin sat down with Blake Taylor, Director of Lighting Services to discuss creative ways to light tradeshow events that'll leave a memorable impression on

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27:54

RFID is Transforming Asset Tracking in AV with...

MarketScale Technology ·

2020/07/13

In the past, event technology specialists at AV companies had to manually scan each item of gear making its way out the warehouse. Some still manually scan to this day; it's an antiquated system that takes days, or even weeks, and is prone to human error. But as Alford Media can attest to, that has changed with RFID asset tracking technology.On this episode of Backstage Pass, Alford Media’s Melanie Reed, vice president of business operations, and Billy King, director of operations, share how Alford

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29:50

Alford Media, A History with Dan Thompson

MarketScale Technology ·

2020/07/13

On today’s episode of Backstage Pass, MarketScale is joined by with Dan Thompson, Senior Account Manager, who gives us a look at Alford Media through his eyes, as someone who’s been with the company for more 23 years.Alford Media was founded in 1984, and much has changed since then in terms of technology. When Thompson started in 1996, the products were in the throes of analog, and the peak input for video was component. Digital video was a brand-new concept that people were very excited about, and

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38:29

The Stories and Impact Behind International Shows...

MarketScale Technology ·

2020/07/13

Backstage Pass is back with another engaging episode featuring Eric Hagström, Senior Project Manager for Alford Media. Today, we chatted with Hagström about the exciting possibilities, unique challenges and best practices for putting together an international event. It is, both literally and figuratively, a new world with different rules, languages, and infrastructure when crafting a show abroad, not to mention the actual locations can be older, which could impact logistics and

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22:39

How to Engage the Modern Active Viewer at Live...

MarketScale Technology ·

2020/07/13

The nature of the end-user experience at live events is changing and it is up to companies to get creative about how they digitize live events to get maximum impact. On today’s Backstage Pass with Alford Media, Daniel Litwin, the Voice of B2B chats with Dan Thompson, Senior Account Manager for Alford Media about its growth into a company that embraces outward trends in a holistic fashion. The rise of analytics available in the computing and data industry has given more user data that companies can

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23:44

How are Digital Audio Networks Transforming AV Today?...

MarketScale Technology ·

2020/07/13

Running a live AV event seamlessly is the bare minimum in today’s event technology world, and nothing is making that a more confusing mix of simple and complicated than digital audio networks. It may be easy to think that these types of live event configurations are second nature to professionals who live and breath "audio is life," but challenges arise daily with these networks. There’s still a tremendous amount of skill required to be able to make all the moving parts work. Like any other type of

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23:50

How Alford Access is Setting a Standard for AV...

MarketScale Technology ·

2020/07/13

Communicating with your AV team during a live event is crucial for success. Communicating effectively with your clients during the development of an install often makes or break client retention. In essence, communication is key for the AV industry. But does the platform for that communication always get the love and attention it deserves? If not intentional, companies might adjust their entire business process just to match a communications platform; communications should be assistive, not

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25:46

The Challenges and Potential Solutions of Today’s...

MarketScale Technology ·

2020/07/09

The grocery store industry has seen online ordering options gain tremendous momentum in the wake of the COVID-19 pandemic. Bruce Shirey, SVP of Business Solutions at Amaryllis, said the pandemic sped up the adoption of online grocery ordering and other home delivery programs at an accelerated rate. “In a 90-day snapshot beginning with March 2020, monthly online grocery users clocked in at 46.9 million people. Thirty days later, in April 2020, the online user base grew to 62.5 million users, [and

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30:09

How the Stenograph Community Overcame the Spring’s...

MarketScale Technology ·

2020/07/08

With no court hearings, few press conferences and hardly any live events, the spring was a tough time for the stenography industry. The COVID-19 pandemic forced many local officials to order lockdowns as they looked to prevent the spread of the virus, but that meant a shock to the system for stenographers. Anir Dutta, President of Stenograph LLC, had to think on his feet to figure out what his company would do after losing an estimated 30%-40% of sales over night. “It was a tough time, and some

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38:41

50 Years of Aeromodeling Experience Leads to EDF Vote...

MarketScale Technology ·

2020/07/07

Manfred Greve’s introduction to the world of aeromodeling began before he was born. His father started working in aeromodeling in the 1950s and passed his passion onto his son as a child. After school, Greve would work on improving upon his model airplanes, a process which helped him learn and grow immensely. “Do something with your hands and your mind, then bring it together and improve it,” Greve said. His adolescent experiences launched a career. Greve has been an aeromodel pilot for over

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661 results

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