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PODCAST

Keys To The Shop : Equipping Coffee Shop Leaders

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

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All Episodes

10:19

SHIFT BREAK! When To Break The Rules

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/10/15

The great Danny Meyer said, "Policies are nothing more than guidelines to be broken for the benefit of our guests". I come back to this idea often when trying to balance the tension between the need for structure and boundaries, and the freedom to be flexible in them and sometimes in spite of them. Today on Shift Break we will be talking about when to break the rules you make in your shop, when not to, and why it is critical to delivering on great hospitality to be flexible in how you operate.

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26:53

566: The Problem With Systems

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/10/13

Systems are a necessary part of running a great coffee shop, but they do not make the shop great. As much as I talk about systems and structures on this show, the truth is, there are some problems with even the best systems when they are not part of a larger focus. Something that brings it all together. On this episode we are going to be talking about why cafes are far more than systems, what problems can arise when systems are made the end and not the means, and what you can do in your shop to make

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09:42

SHIFT BREAK! Don't Overwhelm Your Managers

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/10/08

Sharing is caring!...but when you overshare with your managers it can easily be the opposite. You have a lot on your mind and often not a lot of people to share it with. The closest person is most often the manager or GM and they "get" to hear all about your plans, hopes, crazy ideas etc. Feels good for you, but for them it can be a huge burden that distracts them from their main work. Today on Shift Break we will be talking about why oversharing is a trap that should be avoided and what your

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31:49

565: Making Specialty Coffee Shops Special -or- (how...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/10/07

Who you are cannot be what someone else is or is not. What makes you unique and valuable is not born from comparative analysis and cold execution n what you think a "wimning" formula is. Making and keep specialty coffee special is a simple exercise in growing in knowledge, wisdom, and consistent conversation with yourself, your team, your community, and the greater world around you. Trouble is that we often want to skip the meaningful parts, and borrow other peoples identities as our own in hopes of

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01:06:05

SPECIAL! Interviews from Coffee Fest LA 2025! w/...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/10/02

I am excited to share with you another set of conversations from Coffee Fest! This time form Los Angeles 2025! We start with a discussion focusing on the growth of trining and education in coffee and baristas skills in underserved communities w/ LaNisa Williams of Barista Life LA LaNisa has been in the coffee industry for a total of 20 yrs but the last 10 yr have been devoted to the specialty coffee industry. She is the owner and founder of Barista Life LA/ Hustlers Cup and Black in Brew

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13:01

SHIFT BREAK! Why Won't My Baristas Engage Customers...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/10/01

Yeah sure your staff take the customer's order, give them the change, and direct them to the pick up area, but you want more! Trouble is, even though you have talked about it and told them, you don't see a change. What gives?! Today on Shift break we will be talking about the often desired, always vaguely communicated, and angst inducing topic of how to get baristas to meaningfully engage your customers. The goal is to help you take this on as a collaborative project, one in which much of the onus

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01:00:36

564: Why It's Not the Bricks, It's the Mortar! w/...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/29

Knowing all the information and having all the coolest and best gear does not means your shop will succeed. For the purpose of todays conversation let's just say all the things we assemble under the roof of out shop are just the bricks. What's the mortar that holds t all together? People! Today we get to chat all about how to focus on people to fuel the best retail experience for both staff and customers alike w/ Mike Cosentino! Mike Cosentino, CEO of Big Peach. Big Peach is one of the largest and

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41:32

RoR#38 : A Better Way to Think About Roasting Dark, w...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/26

Roasting excellent coffee should not be relegated to only one finish temp or level of roast. For a significant portion of our history we have favored the lighter and lower temps in specialty coffee. But recently roasters have begun to full embrace more full developed roast profiles in a pursuit of brining that specialty excellence to a wider range of consumer. Today's guest is all about this way mindset and has a specific way to communicate it to his customers. For this month's RoR to talk with

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13:01

SHIFT BREAK! Refreshing the Owner's Soul

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/25

We all want to make a difference with our work. The trouble is that the busyness of a coffee shop tends to pull our attention in a million different directions and we rarely get an opportunity to see if indeed we are making that difference. This leads to a lot of stress, burn out, and a demoralization that can easily shut down a business by first shutting you down as the leader. Today on shift break, we are going to be talking about some mindsets and strategies you can use to checkin in on and stay

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58:43

563: Founder Friday! w/ Jared Linzmeier of Ruby...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/25

Jared Linzmeier is the co-founder of Ruby Coffee Roasters, based in Nelsonville, Wisconsin. After getting his start in specialty coffee with Intelligentsia in Los Angeles and later working in Portland and Seattle, he returned home in 2013 to start Ruby with his wife, Deanna. Named after his grandmother, Ruby has grown from a small garage roastery into a nationally recognized brand known for its vibrant coffees, strong producer relationships, and commitment to community. Related

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40:09

562: Encore Episode! The 10 Essentials of a Barista...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/23

I love getting to re-air classics. This one on barista manuals is a great one because it provide a structure for essentials that you can build on. Here is the truth though, manuals do not magically create a difference in your shop. They are only a tools to help you build and are meant to support people in the work toward a common goal. On today's encore episode we will be diving into the original episode from 2018 to go over 10 essential sections to include in your manual. It is my hope you will

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10:34

SHIFT BREAK! Is That Character or Neglect?

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/17

The difference between dirty, dysfunctional, or neglected, and something that is maintained but has character, is the level of intentionality given to it. In many shops, we find broken and dismal conditions that really should have been maintained and fixed, but are often explained away as simply the age of the café itself as though it adds character. Most of the time we're fooling ourselves. Today on shift break, we are going to be talking about the difference between character and neglect and how

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33:00

561: How to Motivate Baristas

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/15

This is a question that seems to be answered by many with desperate incentives and what amounts to just brute force to get their staff to do the things they want them to do in the way they want them to do it. In many ways, it's a favorite past time of owners to just complain about it but how many are taking the time to truly dig deeper and diagnose the cause of the perceived or actual lack of motivation? On today's episode we will be exploring a few very important ways that will give you a better

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18:10

SHIFT BREAK! What Customers Value and How to Deliver It

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/10

We always talk about adding value to the customer experience. In the coffee shop this is usually focused on things like the look, flavor, price, and service rendered. But I believe it goes a level deeper than that. In fact, in order to truly deliver value, we have to believe in the core thing our service and product symbolizes or else we are less likely to consistently provide it. Today on Shift Break we will be talking about how to break down the various components of value, why they, matter, and

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12:52

SHIFT BREAK! Taking the First Steps Toward Change in...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/03

So you have come to the conclusion that things need to change in your coffee shop. Maybe it is something related to systems, schedules, training, culture, or a host of other things you might want to take action on. But what is the first action you should take? Today on Shift Break we will be talking about the first right steps you should take when you you want to make meaningful change in your coffee shop. The cafe is busy and the old ways are well worn. Clarity and simple concrete steps are going

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52:30

560: Bio-Innovation and Securing the Future for...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/02

The world of coffee shops is fueled by the world of coffee farmers. For as long as coffee has been grown, the people who pursue the cultivation of the product we cultivate community around in the cafe have struggled and survive based on their ability to band together, invest in the land, one another, and innovate methods to secure their future. Today we get he distinct honor of talk with someone whose efforts have produced many different opportunities to advance the thriving of farmers and provides

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38:54

559: Myths Coffee Shop Owners Believe Part 2

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/01

And the myths just keep on coming! Welcome to part 2 of the series on Myth Coffee Shop Owners Believe. The goal here is to create space and slow down long enough to critically and intentionally examine ideas before we adopt them into the fabric of our cafes. Of course in the frenzied world many of us occupy, having time to think might itself be a rare luxury. So today I hope you have found that time to listen and think through these subject with me. We are covering 5 more myths that need to be

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15:05

SHIFT BREAK! The Trend of Backwards Hospitality

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/28

Who is it we are serving when we start or work in the coffee shop? If you listen to a lot of the way people talk today, you might think we expect customers to serve our needs more than we pursue meeting the needs of and serving our customers. Today on Shift Break we will be talking about the trend of backwards hospitality that has greatly diminished the hospitality experience across cafes and what we can do to bring our priorities back in line with what tru service and hospitality means. Here are

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55:19

558: Digital Natives and the Future of Coffee Shops...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/26

Like Pepsi in 1984, coffee is the "Choice of a New Generation"... but maybe not in the same way as we of older generations are comfortable with. The ways digital natives are consuming coffee today may be unique, but as with all coffee consumers before and after, they are seeking the identity, belonging, utility, and promises associated with coffee and the community it has always facilitated. The question we need to ask is how do we in the world f coffee shops acknowledge, welcome, include, adn

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58:24

557: Founder Friday! w/ Andre Chanco of Yardstick...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/22

Once again it is Founder Friday! The world of coffee encompasses vast regions of taste and culture, all united by the communal cup of coffee. In the Philippines there has been an incredible movement of specialty. Yardstick Coffee stands as one of the original specialty coffee roasters and retailers that has built a solid and growing company that continually pursues new ways to serve people through services of wholesale, roasting, equipment, and more. Today we are going to be talking with one of the

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