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PODCAST

JCIRA: Curious and Interesting

Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
science social sciences

All Episodes

2:32
45.1-5: Anti-Asian racism activism on Twitter
JCIRA: Curious and Interesting ·
2024/02/11
en-us
2:58
45.1-2: Advertising messages for nondrinkers
JCIRA: Curious and Interesting ·
2024/02/11
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2:54
45.1-3: Optimal scale length in advertising research
JCIRA: Curious and Interesting ·
2024/02/11
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2:12
44.4-6: CSR advertising for Koreans and Chinese
JCIRA: Curious and Interesting ·
2023/11/26
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2:09
44.4-7: Social identity and spokespersons
JCIRA: Curious and Interesting ·
2023/11/26
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2:43
44.4-4: Normative appeals to encourage employees to...
JCIRA: Curious and Interesting ·
2023/11/26
en-us
1:33
44.4-5: Public service advertisements during the...
JCIRA: Curious and Interesting ·
2023/11/26
en-us
2:10
44.4-3: Vampire effect
JCIRA: Curious and Interesting ·
2023/11/26
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2:06
44.4-2: Brand changes me: Self-concept through life...
JCIRA: Curious and Interesting ·
2023/11/26
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2:03
44.4-1: Race and ethnicity problems in the ad industry
JCIRA: Curious and Interesting ·
2023/11/26
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2:28
44.3-6: Reactions to online behavioral advertising:...
JCIRA: Curious and Interesting ·
2023/09/08
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2:21
44.3-1: Are virtual or real influencers most...
JCIRA: Curious and Interesting ·
2023/09/08
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2:21
44.3-4: Industry experts and consumers provide...
JCIRA: Curious and Interesting ·
2023/09/08
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2:01
44.3-5: Artificial intelligence and ethnicity targeting
JCIRA: Curious and Interesting ·
2023/09/08
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2:07
44.3-2: Advertising in online gaming communities
JCIRA: Curious and Interesting ·
2023/09/08
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1:11
44.3-0: Digital advertising in the age of generative AI
JCIRA: Curious and Interesting ·
2023/09/08
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1:47
44.3-3: Anthropomorphic virtual agents versus...
JCIRA: Curious and Interesting ·
2023/09/08
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1:42
44. 2-1: Advertising in the times of COVID
JCIRA: Curious and Interesting ·
2023/05/17
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2:24
44. 2-3: The ideal advertising professor
JCIRA: Curious and Interesting ·
2023/05/17
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2:42
44. 2-2: Paid vaccine ads on Facebook
JCIRA: Curious and Interesting ·
2023/05/17
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92 results

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