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PODCAST

Agency Leadership Podcast

Chip Griffin and Gini Dietrich

The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

business management

All Episodes

18:24

Strengthening your PR agency's role in business...

Agency Leadership Podcast ·

2024/11/19

In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making. They explore the need for PR professionals to build relationships across departments, understand business dynamics, and communicate openly with other stakeholders. The conversation emphasizes the value of collaboration, learning from each other, and navigating interdepartmental challenges to drive business growth and improve client relationships.

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22:23

What to do when clients don't get your agency what it...

Agency Leadership Podcast ·

2024/11/07

In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients. They explore strategies for improving communication, managing client expectations, and the importance of having difficult conversations to maintain strong client relationships. The conversation emphasizes the need for agencies to be proactive in addressing issues and becoming strategic counselors rather than mere order takers.

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22:40

Are you playing with fire as an agency owner?

Agency Leadership Podcast ·

2024/10/22

It's business as usual in their 250th episode, as Chip and Gini continue to share their unvarnished opinions. At the risk of this being their last episode, they have once again chosen to tell you what you're doing wrong as an agency owner. The hosts share specific examples of agency owners breaking or ignoring rules that they don't like — or that clients may pressure them to bypass. They talk about compliance, ethical practices, and risk management for agency owners. They discuss the

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22:49

Planning for agency growth

Agency Leadership Podcast ·

2024/10/15

In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025. They stress the importance of planning during Q4 and consistently gathering ideas throughout the year, whether digitally or using methods like post-it notes. They highlight the common mistake of agencies relying solely on referrals or word-of-mouth without proactive strategies. The hosts also emphasize the need for business owners to define their personal and business goals before crafting a detailed

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21:25

Onboarding agency clients the right way

Agency Leadership Podcast ·

2024/10/01

In this episode, Chip and Gini discuss the critical aspects of onboarding new clients in the agency world. They emphasize the importance of setting clear expectations, proactive communication, and understanding client processes. The conversation includes tips for achieving quick wins without overburdening clients, integrating with client systems, and maintaining a sustainable pace. Both hosts highlight the significance of being adaptable and helpful, ensuring a successful long-term partnership

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22:40

Balancing booze and your agency business

Agency Leadership Podcast ·

2024/09/24

In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies. They explore the evolving norms of alcohol consumption in professional settings, the necessity of having written rules, and the implications for office events, client meetings, and expenses. Drawing on their experiences and insights from expert Patrick Rogan of Ignition HR, the hosts emphasize the need for leadership to set examples and consider the legal and liability aspects of alcohol use. They

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22:46

Agencies and ageism

Agency Leadership Podcast ·

2024/09/17

In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies. They discuss the stereotypes associated with older professionals, particularly concerning their perceived familiarity with platforms like TikTok. They emphasize the value of experience and the misconceptions around the cost of hiring experienced talent. They advocate for creative solutions like flexible hiring and service delivery models including fractional roles to

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26:09

Q3 agency owner survey shows overall optimism, but...

Agency Leadership Podcast ·

2024/09/10

In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey. Despite a difficult year, the survey reveals widespread optimism among small agency owners regarding future revenue and profit growth. However, there is a noted contradiction, as not as many respondents plan to increase headcount. The discussion highlights agency owners' dissatisfaction with their business development efforts, scoring an average of 4.8 out of 10 in satisfaction. Effective tactics like podcast

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19:42

Why one-size-fits-all advice doesn't work for agencies

Agency Leadership Podcast ·

2024/09/04

In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies. Chip and Gini discuss their experiences in various agency environments and highlight the influence of agency size and specialization on management strategies. They caution against blindly following advice from other agency owners or

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19:53

Turning agency reporting into a profit center

Agency Leadership Podcast ·

2024/08/27

In this episode, Chip and Gini discuss the importance of effective reporting for agencies. Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits. Chip and Gini recommend auditing existing reports to eliminate unnecessary ones and creating meaningful reports that directly influence business decisions. They also highlight the potential of leveraging AI to analyze and generate reports, ultimately transforming

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23:52

Using LinkedIn effectively to grow your agency

Agency Leadership Podcast ·

2024/08/13

In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement. They touch upon the challenges of spam and overautomation, and emphasize the importance of personalized, thoughtful interactions. They also share strategies for repurposing content, such as tailoring blog posts to different audiences when posting on LinkedIn. They address the increased use of LinkedIn direct messages for networking and provide insights on effective commenting

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21:22

Do you trust your agency team members?

Agency Leadership Podcast ·

2024/08/05

In this episode, Chip and Gini discuss the pivotal role of trust within agency teams. They explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations. They emphasize the importance of clear communication, proper onboarding, and creating an environment where employees feel trusted and empowered. They also address the importance of identifying whether the lack of trust stems from the

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21:08

Unlocking agency potential by asking "So What?"

Agency Leadership Podcast ·

2024/07/30

Agencies sometimes find themselves mired in micromanagement, worried about the wrong things, or presenting ill-considered solutions to clients. Much of this can be avoided by asking "So What?" more often. In this episode, Chip and Gini discuss the importance of that one question and how it can lead to more effective decision-making for agency owners. They highlight the need to challenge assumptions, manage time wisely, and empower team members to think critically. Through practical examples,

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21:54

Does email marketing work for agencies?

Agency Leadership Podcast ·

2024/07/23

In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients. The conversation highlights the risks of relying solely on social media platforms, which can change or disappear. They also advise agency owners to publish thought leadership content to differentiate themselves and align with their values, despite

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21:58

What to do when your agency can't avoid responding to...

Agency Leadership Podcast ·

2024/07/17

If you're a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can't be avoided. In this episode, Chip and Gini discuss offer practical tips for handling RFPs efficiently, like templatizing repeat information, asking insightful questions, and focusing on building relationships. They also touch on strategies for incumbent agencies facing potential renewal through RFPs, emphasizing the importance of not burning bridges

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21:03

Who Should PR Agencies Report To?

Agency Leadership Podcast ·

2024/07/09

In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. They reference a LinkedIn post by Parry Headrick, which suggests that PR agencies should ideally report to the communications lead. Chip and Gini explore various considerations such as the size and structure of the client's organization, the types of projects being handled, and the importance of having someone who understands PR work. They also emphasize the need for

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18:29

Have agencies listened too well to the "be strategic"...

Agency Leadership Podcast ·

2024/06/25

For years, agency advisors like Chip and Gini have implored agencies to be strategic and avoid being simple order takers. Owners were told that this shift was key to increasing profitability and client retention. But has it gone too far? In this episode, Chip and Gini examine whether agencies have hit 'peak strategy' as suggested recently by Blair Enns. They ask whether some agencies are overemphasizing strategy at the expense of implementation. They note that clients say they want their agencies to

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18:20

AI should be your agency's friend, not foe

Agency Leadership Podcast ·

2024/06/18

In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it. They emphasize that AI will not replace jobs but will change the nature of work, making tasks more efficient and allowing for more strategic focus. The conversation also explores how agency owners can leverage AI to create new service models and improve client offerings.

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21:37

Adapting your agency for risk-averse clients

Agency Leadership Podcast ·

2024/06/11

Are you finding biz dev harder in 2024 than you expected? In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. They emphasize the importance of agencies adapting by providing project-based work and suggest looking into using AI for optimizing tasks and offering new services. The conversation also explores the benefits

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19:30

Building an agency culture where everyone can take...

Agency Leadership Podcast ·

2024/06/04

"If an employee is too critical to take vacation, your problem isn't the employee." In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off. They explore the belief versus reality of being irreplaceable, and provide actionable strategies for agency owners to create processes allowing team members to take vacations without disrupting operations. The conversation touches on company

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170 results

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