x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Agency Leadership Podcast

Chip Griffin and Gini Dietrich

The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

business management

All Episodes

19:17

How to get your team the mentorship they need

Agency Leadership Podcast ·

2025/02/11

In this episode, Chip and Gini discuss the importance of mentorship for small agency employees. They explore various approaches including informal and formal mentorships, organic development of mentor-mentee relationships, and bringing in external consultants for mentorship. Gini shares her personal experiences, highlighting the challenges of forced mentorship and the benefits of organically developed relationships. The hosts emphasize the need for managers to support and mentor their

en

18:45

AI no threat to agency employees learning fundamental...

Agency Leadership Podcast ·

2025/02/04

In this episode, Chip and Gini discuss the complaint from owners that AI is preventing junior employees from learning how to do their jobs the right way. They refute arguments that AI is detrimental to learning the fundamentals, comparing it to outdated technologies like fax machines and card catalogs. They advocate for embracing AI, citing its efficiency and evolving intelligence in completing tasks. They emphasize training teams to use AI effectively, focusing on editing and verifying

en

20:31

The value of getting satisfaction from client work

Agency Leadership Podcast ·

2025/01/28

In this episode, Chip and Gini discuss the importance of satisfaction from the work you do for clients, both for agency owners and their teams. They explore how satisfaction can drive motivation, the significance of setting boundaries with clients, and the need for purpose in work. The conversation emphasizes the balance between achieving satisfaction and pursuing business growth, as well as the evolving nature of what satisfaction means over time.

en

18:04

Should your agency pivot to a new focus amid economic...

Agency Leadership Podcast ·

2025/01/21

In this episode, Chip and Gini address the topic of pivoting for small agencies in response to changing economic and political climates. They discuss the importance of evaluating whether to switch niches, cautioning against overreacting to trends. They highlight the risks of chasing 'gold rush' industries like cannabis and AI without true expertise. The conversation includes advice on gradual pivoting, focusing on adjacent industries, and the importance of long-term planning.

en

20:39

Should your small agency be subcontracting for larger...

Agency Leadership Podcast ·

2025/01/15

In this episode, Chip and Gini dive into the topic of agencies doing subcontracted work for other agencies. Both share their personal experiences of starting and growing their businesses through such work. They discuss the advantages, such as faster decision-making processes and the opportunity to work with big clients without direct procurement hassles. However, they also highlight significant risks like delayed payments, the potential for relationship conflicts, and the importance of

en

20:06

Mastering Client Staffing for Small Agency Success

Agency Leadership Podcast ·

2025/01/08

In this episode, Chip and Gini tackle the challenges of staffing, particularly in response to landing a large contract. They discuss a Reddit user's question about managing a $2 million account and emphasize the importance of involving key team members throughout the business development process, rather than afterward. The hosts advocate for a tiered approach to staffing, employing a mix of high, medium, and low experience levels, and leveraging contractors to manage workload peaks. They also

en

23:04

What the Q4 SAGA Survey tells us about agency talent

Agency Leadership Podcast ·

2024/12/17

In this episode, Chip and Gini discuss the findings from the SAGA quarterly survey of small agency owners. They cover insights on optimism in business outlook despite recent challenges, with a focus on talent-related issues such as compensation, retention, and recruiting. They delve into some surprising statistics, such as one in five agency owners not paying themselves regularly and over 30% having reduced headcount in the past year. The conversation highlights the importance of agency

en

25:09

Agency owners need to put themselves in other...

Agency Leadership Podcast ·

2024/12/10

In this episode, Chip and Gini delve into the importance of empathy in agency management. They emphasize the need for agency owners to put themselves in the shoes of clients, prospects, and employees to improve communication and relationships. Key points discussed include handling difficult client conversations, managing scope creep, billing practices that avoid perceptions of nickel-and-diming, and providing constructive feedback to employees without micromanaging. They also advocate for

en

18:47

Should your agency charge new clients a startup fee?

Agency Leadership Podcast ·

2024/12/02

In this episode, Chip and Gini discuss the complexities of pricing strategies for agency engagements. They explore whether agencies should charge more upfront for initial work, the importance of consistent revenue, and creative approaches to managing client expectations and financials. The conversation emphasizes understanding client perceptions and the necessity of knowing one's financials to ensure profitability.

en

18:24

Strengthening your PR agency's role in business...

Agency Leadership Podcast ·

2024/11/19

In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making. They explore the need for PR professionals to build relationships across departments, understand business dynamics, and communicate openly with other stakeholders. The conversation emphasizes the value of collaboration, learning from each other, and navigating interdepartmental challenges to drive business growth and improve client relationships.

en

22:23

What to do when clients don't get your agency what it...

Agency Leadership Podcast ·

2024/11/07

In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients. They explore strategies for improving communication, managing client expectations, and the importance of having difficult conversations to maintain strong client relationships. The conversation emphasizes the need for agencies to be proactive in addressing issues and becoming strategic counselors rather than mere order takers.

en

22:40

Are you playing with fire as an agency owner?

Agency Leadership Podcast ·

2024/10/22

It's business as usual in their 250th episode, as Chip and Gini continue to share their unvarnished opinions. At the risk of this being their last episode, they have once again chosen to tell you what you're doing wrong as an agency owner. The hosts share specific examples of agency owners breaking or ignoring rules that they don't like — or that clients may pressure them to bypass. They talk about compliance, ethical practices, and risk management for agency owners. They discuss the

en

22:49

Planning for agency growth

Agency Leadership Podcast ·

2024/10/15

In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025. They stress the importance of planning during Q4 and consistently gathering ideas throughout the year, whether digitally or using methods like post-it notes. They highlight the common mistake of agencies relying solely on referrals or word-of-mouth without proactive strategies. The hosts also emphasize the need for business owners to define their personal and business goals before crafting a detailed

en

21:25

Onboarding agency clients the right way

Agency Leadership Podcast ·

2024/10/01

In this episode, Chip and Gini discuss the critical aspects of onboarding new clients in the agency world. They emphasize the importance of setting clear expectations, proactive communication, and understanding client processes. The conversation includes tips for achieving quick wins without overburdening clients, integrating with client systems, and maintaining a sustainable pace. Both hosts highlight the significance of being adaptable and helpful, ensuring a successful long-term partnership

en

22:40

Balancing booze and your agency business

Agency Leadership Podcast ·

2024/09/24

In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies. They explore the evolving norms of alcohol consumption in professional settings, the necessity of having written rules, and the implications for office events, client meetings, and expenses. Drawing on their experiences and insights from expert Patrick Rogan of Ignition HR, the hosts emphasize the need for leadership to set examples and consider the legal and liability aspects of alcohol use. They

en

22:46

Agencies and ageism

Agency Leadership Podcast ·

2024/09/17

In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies. They discuss the stereotypes associated with older professionals, particularly concerning their perceived familiarity with platforms like TikTok. They emphasize the value of experience and the misconceptions around the cost of hiring experienced talent. They advocate for creative solutions like flexible hiring and service delivery models including fractional roles to

en

26:09

Q3 agency owner survey shows overall optimism, but...

Agency Leadership Podcast ·

2024/09/10

In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey. Despite a difficult year, the survey reveals widespread optimism among small agency owners regarding future revenue and profit growth. However, there is a noted contradiction, as not as many respondents plan to increase headcount. The discussion highlights agency owners' dissatisfaction with their business development efforts, scoring an average of 4.8 out of 10 in satisfaction. Effective tactics like podcast

en

19:42

Why one-size-fits-all advice doesn't work for agencies

Agency Leadership Podcast ·

2024/09/04

In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies. Chip and Gini discuss their experiences in various agency environments and highlight the influence of agency size and specialization on management strategies. They caution against blindly following advice from other agency owners or

en

19:53

Turning agency reporting into a profit center

Agency Leadership Podcast ·

2024/08/27

In this episode, Chip and Gini discuss the importance of effective reporting for agencies. Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits. Chip and Gini recommend auditing existing reports to eliminate unnecessary ones and creating meaningful reports that directly influence business decisions. They also highlight the potential of leveraging AI to analyze and generate reports, ultimately transforming

en

23:52

Using LinkedIn effectively to grow your agency

Agency Leadership Podcast ·

2024/08/13

In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement. They touch upon the challenges of spam and overautomation, and emphasize the importance of personalized, thoughtful interactions. They also share strategies for repurposing content, such as tailoring blog posts to different audiences when posting on LinkedIn. They address the increased use of LinkedIn direct messages for networking and provide insights on effective commenting

en

179 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...