PODCAST

Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

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31:54

Geosplitting: How Delivery Hero Measures True Ad Impact

Future of Consumer Marketing ·

2025/09/19

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Shayanta Paul, Director of Performance Marketing at Delivery Hero, one of the world's largest food delivery businesses. Managing marketing operations across 10 companies in 70 countries, Shayanta shares how sophisticated performance marketers navigate the complex challenges of multi-market operations, data fragmentation, and increasingly automated advertising platforms. From her early days at Google India to scaling

33:27

Physical Brand Touchpoints Win in AI-Saturated Markets

Future of Consumer Marketing ·

2025/09/12

In this episode of The Future of Marketing, host Andres Figueira speaks with Milda Bayer, VP of Marketing and GTM at Lepaya, a people development company serving enterprise clients like ING, Maersk, and L'Oréal. As the first marketing hire across multiple high-growth companies including Mollie Payments (now one of EMEA's largest payment providers), Milda shares her playbook for building marketing functions from scratch in B2B environments. Her approach centers on transforming marketing from a

35:34

How Curated Co-Retail Creates Cross-Brand Synergies

Future of Consumer Marketing ·

2025/09/11

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tobias Tanner, Founder of Le Magasin, a co-retail platform revolutionizing how lifestyle and design brands enter physical retail markets. Based in Berlin since 2009, Tanner has built a turnkey solution that makes physical retail accessible and affordable for direct-to-consumer brands while creating curated discovery experiences for consumers. Through partnerships with prestigious destinations like Stockholm's NK

32:31

Interactive Streaming: 10x More Brand Touchpoints...

Future of Consumer Marketing ·

2025/09/11

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alexei Bezzubov, Chief Marketing Officer at FISSURE.pro. FISSURE operates as more than just an esports studio - they're a comprehensive tournament operator organizing major events for games like Counter-Strike, Dota, and Mobile Legends. Coming from traditional TV production, Alexei transitioned into esports during Ukraine's 2014 political upheaval, building FISSURE into a platform that reaches the coveted 18-35 male

33:34

How Misfits Market Turned "Ugly" Food Into Premium Brand

Future of Consumer Marketing ·

2025/09/11

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Holly Eagleson, Senior Vice President of Brand Marketing at Misfits Market. Misfits Market has evolved from an "ugly produce subscription box" in 2018 to a full-service online grocery platform serving all lower 48 states. The company rescues food that doesn't meet traditional grocery store aesthetic standards - up to 30% of what's grown never reaches shelves due to size, shape, or cosmetic imperfections. Holly

23:46

How SURI Cracked High-Consideration Consumer Marketing

Future of Consumer Marketing ·

2025/09/09

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Mark Rushmore, Co-Founder of SURI (Sustainable Rituals). SURI is disrupting the $6 billion electric toothbrush market dominated by legacy players with 80% market share. Starting from a simple observation about plastic waste at P&G, Mark and his co-founder built a premium electric toothbrush that doesn't compromise on performance, design, or sustainability. In just three years, they've grown from zero to £23.5

36:56

Building Communities That Sell: GUURU's Curation Method

Future of Consumer Marketing ·

2025/09/05

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Tonio Meier, CEO and Co-Founder of GUURU. GUURU is transforming the online shopping experience by connecting shoppers with passionate brand fans in real-time conversations. Operating across 22 language regions, the platform creates authentic peer-to-peer advice exchanges that help brands build community while providing shoppers with expert guidance from certified brand enthusiasts. Through curated conversations and

30:05

Two Ingredients, 85K Stores: Why Less Became More for...

Future of Consumer Marketing ·

2025/09/05

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Elizabeth Pigg, Chief Communications Officer at That's it. That's it. has become America's number one selling fruit bar by mastering the art of simple messaging in a complex market. Founded by Dr. Lior Lewensztain as a solution to help Americans get their daily fruit servings, the company has grown from farmers markets in Los Angeles to 85,000 retail doors nationwide. Elizabeth shares how they've built trust and

45:53

Bilingual Strategy: Double Language, Triple Engagement

Future of Consumer Marketing ·

2025/09/05

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Susie Jaramillo, Co-founder and CEO of Encantos, an award-winning children's entertainment and tech company. Susie built and sold one of the top Latino advertising agencies in the US before recognizing a massive gap in Hispanic representation in children's content - despite being 26% of kids, they represent less than 5% of media targeting children. Through Encantos' flagship brand Canticos, she's created the #1

38:30

From Hype to Data: Marketing Crypto to Non-Crypto...

Future of Consumer Marketing ·

2025/09/04

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Brett Li, VP of Marketing at Flipside. Flipside is an AI blockchain intelligence platform that transforms raw blockchain data into actionable insights across 35+ blockchains including Bitcoin, Ethereum, and Solana. As a "web 2.5 marketer," Brett brings traditional marketing expertise to the emerging crypto space, helping both blockchain companies and individual users make data-driven decisions in an industry

36:59

Why This Fintech CEO Hid Cash in the Norwegian Woods

Future of Consumer Marketing ·

2025/09/03

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Alf Gunnar Andersen, CEO & Founder of Horde, an intelligent personal economy app disrupting Norway's traditional banking sector. Horde empowers consumers by aggregating all their financial data in one platform, revealing hidden costs and enabling smarter financial decisions. Operating in one of the world's most expensive digital advertising markets, Alf shares how his team used creative guerrilla marketing

26:55

1.2M Bikes Sold: Brompton's Superfan Community Strategy

Future of Consumer Marketing ·

2025/09/03

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Chris Willingham, Global Marketing Director at Brompton Bicycle. Brompton is a 50-year-old British folding bicycle company that has evolved from a functional transportation solution into a global lifestyle brand and status symbol. With 1.2 million bikes sold across 47 markets, Brompton demonstrates how legacy brands can reinvent themselves while staying true to their core DNA. Chris shares how they're navigating the

28:14

Why Model Performance Beats Features: Collov AI's...

Future of Consumer Marketing ·

2025/09/02

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Xiao Zhang, Co-founder and CEO of Collov AI, a spatial AI platform revolutionizing the real estate and home renovation industry. Zhang's company transforms the traditional staging process from a several-thousand-dollar, multi-day operation into a seconds-long, sub-$1 automated experience. Starting as a Stanford PhD in Applied Physics, Zhang pivoted from human-in-the-loop design services to fully automated AI

24:45

From Corporate Brands to Franchisees: ResQ's...

Future of Consumer Marketing ·

2025/08/27

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Kareem Azees, Head of Marketing at ResQ, the facilities management platform streamlining repair and maintenance operations for restaurants. ResQ revolutionizes restaurant equipment management through QR code asset tracking and a network of trade vendors, helping operators make data-driven decisions about their equipment lifecycle. Through strategic franchise-focused marketing and lean team operations, ResQ has

21:55

How Newton Baby Beats Legacy Brands with...

Future of Consumer Marketing ·

2025/08/22

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Aaron Zagha, Chief Marketing Officer at Newton Baby, a company revolutionizing the baby sleep market through radical product innovation and data-driven marketing. Newton Baby has disrupted the traditional crib mattress category with their breathable, washable "woven air" technology made from the same material as yogurt cups. Starting as employee number two or three at the early-stage company, Aaron has scaled Newton

29:52

From Music App to E-commerce: Scaling Attention-Based...

Future of Consumer Marketing ·

2025/08/22

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Gilbert Corrales, CEO and Co-Founder of Leaf. Leaf has evolved from a music marketing platform that became the number one music app in Latin America to a performance marketing agency specializing in direct-to-consumer retail brands. Starting with the challenge of helping musicians own their audience relationships in an increasingly commoditized digital music landscape, Gilbert and his team discovered that the same

21:37

Why Therabody Completely Redesigned Their Packaging

Future of Consumer Marketing ·

2025/08/21

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews John Solomon, CMO of Therabody. Therabody has transformed from a single percussion therapy device company (Theragun) into a comprehensive wellness ecosystem spanning performance, recovery, beauty, and everyday wellness. Under John's leadership, the brand has evolved from targeting elite athletes and weekend warriors to reaching mainstream consumers across multiple life stages - from millennials to active aging

26:59

5 Revenue Channels: How agood company Restructured...

Future of Consumer Marketing ·

2025/08/21

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Henrik Jonsson, CEO of agood company. Henrik shares the brutal reality of marketing sustainable products in a mass market that claims to care about sustainability but refuses to pay premium prices for it. Through painful lessons learned over five years, agood company discovered that circular products must compete on traditional value propositions—price, quality, and design—rather than relying on sustainability as a

46:12

Investor vs Founder Instinct: When to Ignore Board...

Future of Consumer Marketing ·

2025/08/21

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Matthew Kelly, Founder of Spacegoods, a functional beverage brand that has raised over £6 million and become the UK's leading mushroom coffee company. After experiencing a dramatic business failure, Matthew rebuilt from his lowest point to create a premium wellness brand that challenges the black-and-brown aesthetic of traditional supplement companies with bold pink and purple branding. Through disciplined focus on

27:09

Inc 5000 Five Years Running: The Purity Coffee Playbook

Future of Consumer Marketing ·

2025/08/21

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Andrew Salisbury, founder and CEO of Purity Coffee. After selling his B2B software company in Latin America, Salisbury entered the coffee industry with zero experience but armed with a compelling hypothesis: what if every decision in coffee production was optimized for health rather than taste, cost, or convenience? Over the past decade, Purity Coffee has grown from an experimental concept to one of the

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