PODCAST

Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

All Episodes

30:52

Marketing Technicians, Not Services: The Named...

Future of Consumer Marketing ·

2025/10/27

In this episode of The Future of Marketing, host Andres Figueira interviews Ryan Reese, Marketing Director at Mechanical One, a home repair and maintenance company serving Central Florida. Mechanical One launched their residential division in 2021 after establishing themselves in new construction, and Ryan was brought on to build their consumer-facing marketing from the ground up. In a hyper-competitive local services market where customer trust is paramount and competition is fierce, Ryan shares

30:07

The Integration Chain: Why Great Products Don't Sell

Future of Consumer Marketing ·

2025/10/24

In this episode, host Andres Figueira interviews Taras Rybak, Partner at Fusion Asset Management. Fusion operates in the UK wealth management sector with three complementary businesses: acquiring independent financial advisory firms, managing investment portfolios for private clients, and operating Justify Technology—a unified platform that consolidates the fragmented tech stack financial advisors use daily. Managing £2 billion in assets across 13 UK offices, Fusion is navigating the intersection of

30:00

Turning Furniture into Technology: Escaping Commodity...

Future of Consumer Marketing ·

2025/10/23

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Lisa Tan, Chief Marketing Officer at Reverie. Reverie is transforming the sleep technology market by repositioning adjustable bases and customizable mattresses from medical devices for the elderly into personalized wellness tools for health-conscious consumers. Over her 12-year journey from a "three-to-six month project" to CMO, Lisa has pioneered a direct-to-consumer strategy that emphasizes education over

30:34

From Global to Local: Building City-Based Fandom in...

Future of Consumer Marketing ·

2025/10/23

In this episode of The Future of Marketing, host Andres Figueira interviews Tien Ho, Head of Marketing at MOUZ, one of esports' oldest and most successful organizations. MOUZ is pioneering a radical shift in esports marketing by bringing a digital-first industry back to physical reality. While other esports organizations chase global audiences online, MOUZ is building a 22-year legacy brand through hyper-local community engagement, treating their Hamburg headquarters as both a performance facility

27:13

Pivoting from Marketplace to Infrastructure: A Data Play

Future of Consumer Marketing ·

2025/10/23

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Filip Strömsten, Co-founder and COO of Chapter Two. Chapter Two is solving one of the music industry's most foundational problems: royalty data is completely broken. While catalog acquisitions from artists like Justin Bieber and Bob Dylan make headlines, the underlying infrastructure for understanding music earnings remains opaque and fragmented. Chapter Two is building the data infrastructure that will enable

27:32

Why Vanity Metrics Kill Marketing Budgets (And What...

Future of Consumer Marketing ·

2025/10/23

In this episode of The Future of Marketing, host Andres Figueira interviews Kimberly Kanary, a strategic marketing consultant at Kuno Creative with deep experience spanning CPG, retail, e-commerce, jewelry, and home improvement. Kimberly brings a unique perspective having navigated the full spectrum of marketing—from PR and crisis communications to advanced analytics and programmatic advertising. Her approach centers on the intersection of art and science in marketing, with an uncompromising focus

26:36

Education to Differentiation: GridX's Strategy Shift

Future of Consumer Marketing ·

2025/10/22

In this episode of The Future of Marketing, host Andres interviews Greta Mayr, Head of Marketing and Communications at GridX. GridX provides an energy management system that connects distributed energy resources—solar systems, batteries, EV chargers, and heat pumps—to optimize energy flows and reduce costs for end users. Operating in 15 European countries with over 180,000 connected assets, GridX works through a B2B2C model, partnering with major energy retailers like E.ON who white-label their

31:39

Transform Email Flows Into Research Moments, Not...

Future of Consumer Marketing ·

2025/10/22

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Advika Aggarwal, former Senior Director of Marketing & E-Commerce at Paravel. Paravel is a sustainable travel brand that revolutionized how DTC brands approach product ecosystems, email marketing, and influencer partnerships. Through her experience scaling Paravel from brand marketing to overseeing the full commercial operation, Advika shares tactical insights on transforming underutilized marketing channels,

29:37

Hyper-Targeted Messaging for Multi-Gen Audiences

Future of Consumer Marketing ·

2025/10/22

In this episode of The Future of Marketing, host Andres Figueira interviews Elly Simpson, Director of Marketing at the Iowa Cubs, the Triple-A affiliate of the Chicago Cubs. As the organization's first-ever Director of Marketing, Simpson is rebuilding the team's marketing infrastructure from the ground up, shifting from traditional advertising approaches to sophisticated digital segmentation while maintaining the multi-generational appeal that makes Minor League Baseball unique. Operating in a

26:38

Entering Untapped D2C Categories With Zero Experience

Future of Consumer Marketing ·

2025/10/22

In this episode of The Future of Marketing, host Andres Figueira interviews Samuel Goodman, Co-Founder of Cheeky, a sleep and wellness company disrupting the dental care industry. Cheeky pioneered the direct-to-consumer night guard market by leveraging 3D printing technology to create custom dental devices at a fraction of traditional dentist prices—turning what was an $800-1,000 purchase into an affordable subscription service. Starting with zero dental industry knowledge and a cheap 3D printer

33:08

How Community Co-Creation Built a Canon DC Supervillain

Future of Consumer Marketing ·

2025/10/21

In this episode of The Future of Marketing, host Andres Figueira interviews Shae Biron, Marketing Director at Candy Digital. Shae shares how she's building community-first Web3 experiences for DC Comics collectibles without any marketing budget—relying entirely on organic reach and cultural momentum. From creating the first AI-powered DC supervillain through community voting to launching multi-layered campaign experiences tied to major film releases, Shae reveals the tactical playbook for marketing

29:42

Citizen Developers: When Users Automate Their Own...

Future of Consumer Marketing ·

2025/10/21

In this episode of The Future of Marketing, host Andres Figueira interviews Adit Jain, Co-Founder and CEO of Leena AI. Leena AI has built WorkLM, a proprietary large language model designed specifically for enterprise environments, helping Fortune 500 companies like Coca-Cola, Sony, Puma, Vodafone, and Nestlé eliminate 10-12% of their total costs over three years by automating back-office operations. What started as Chatteron—a horizontal chatbot platform that attracted 30,000 users but only 20

27:02

From Living Rooms to Global: Sofar's Scaling Playbook

Future of Consumer Marketing ·

2025/10/21

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Kaz Komolafe, Vice President of Experiences at Sofar Sounds. Sofar Sounds has scaled from intimate living room concerts in North East London to operating in 400 cities across 78 countries, building a global network of culturally-resonant live experiences. Rather than standardizing operations across markets, Sofar empowers local leaders to curate hyperlocal experiences while maintaining quality through data-driven

33:11

Electrolux Group CMO: When Consumer Testing Would...

Future of Consumer Marketing ·

2025/10/20

In this episode of The Future of Marketing, host Roman Kirsch interviews Nikos Bartzoulianos, Group Chief Marketing Officer at Electrolux Group. Leading marketing for a 100+ year-old home appliance manufacturer, Nikos is orchestrating a brand transformation that balances Swedish heritage with contemporary consumer expectations. From challenging the performance marketing orthodoxy to navigating creative decisions with 15 executives in the room, he shares tactical insights on building brands in

33:55

Why We Want More Regulation in The Hemp Industry

Future of Consumer Marketing ·

2025/10/20

In this episode of The Future of Consumer Marketing, host Andrés Figueira interviews Neil Prendergast, Senior Director of Growth Marketing at Cornbread Hemp. Founded in 2019 by two Kentucky cousins with deep roots in the state's 250-year hemp cultivation history, Cornbread Hemp has scaled from a $100,000 seed investment to a $50 million DTC e-commerce business. Operating in one of the most heavily regulated consumer categories, Cornbread Hemp has had to pioneer creative marketing approaches that

20:00

How Getmyboat Dominates Google Without Awareness Spend

Future of Consumer Marketing ·

2025/10/01

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jeff Koenig, Chief Marketing Officer of Getmyboat, the world's largest boat rental marketplace with 85,000 boats globally. After spending a decade building supply, Getmyboat has shifted entirely to demand-side marketing—a transition that reveals hard lessons about marketplace liquidity, seasonality constraints, and the strategic tradeoffs between demand capture and generation. Jeff explains how his four-person team

35:36

Why Pray.com's Michael Lynn Spent $100K+ on Clinical...

Future of Consumer Marketing ·

2025/10/01

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Michael Lynn, Co-founder and CFO of Pray.com. When co-founder Steve Gatena's business partner died in a plane crash on a Tom Cruise film set, he discovered faith content had no modern distribution platform. What started as acquiring a domain for $2M evolved through a failed B2B ministry pivot into a multi-revenue stream consumer business—proving that even traditionally "untouchable" verticals can scale with rigorous

18:07

How Good Ranchers Spends Less Than 10% on Meta and...

Future of Consumer Marketing ·

2025/10/01

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Ben Spell, Founder and CEO of Good Ranchers. Good Ranchers disrupted the American meat delivery market by exploiting a regulatory gap—the absence of country-of-origin labeling laws for beef and pork—and building a 100% American-sourced supply chain as their core differentiator. Starting with meat sales from truck beds in Waco parking lots, Ben scaled to a national e-commerce operation by rejecting conventional DTC

30:20

Cotton vs Plastic: The Message That Beat Legacy Brands

Future of Consumer Marketing ·

2025/09/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Moira Finicane, Head of Marketing at Kudos, the first disposable diaper brand to feature a 100% cotton liner instead of plastic touching baby's skin. As employee number three at Kudos, Moira has guided the brand's marketing strategy from pre-product launch to nationwide Target distribution across 1,000 stores. Drawing from her experience scaling Uber Eats globally during its explosive growth phase, she shares how

32:18

How YouTube's Copyright System Created a $1B Opportunity

Future of Consumer Marketing ·

2025/09/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Paul Sampson, CEO and Co-Founder of Lickd. Lickd revolutionized content creation by building the world's first mainstream music licensing platform for creators, solving a critical problem that forced millions of YouTube creators to choose between using popular music and monetizing their content. Starting without any major label partnerships in 2016, Paul navigated the complex music industry landscape to eventually

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