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PODCAST

Muthership Creator Strategy

Helen & Juli Polise

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

business marketing

All Episodes

22:58

The Socialize Strategy - Maximizing Music

Muthership Creator Strategy ·

2025/04/04

Maximizing Music on Social Media: Why Use Music on Social Media?Using trending music helps increase visibility on platforms like TikTok, Instagram, and YouTube Shorts.Trending music doesn’t guarantee followers, but it improves your chances of being discovered.Music trends can either be random (like an '80s song becoming popular unexpectedly) or driven by artists paying to promote their new songs.How to Use Music Effectively:Balancing Music Volume:Ensure music doesn’t overpower your voice

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15:31

The Socialize Strategy - Maximizing Trends

Muthership Creator Strategy ·

2025/03/29

Introduction: "Socialize Strategy" • Podcasting from the Road: A brief reflection on how content creation can happen anywhere, even from a sparsely decorated Airbnb.• Main Topic: Understanding the balance between using trends and creating original content. Section 1: Understanding Social Media Trends• Defining Trends: What are social media trends and why should you care?• Two Types of Trends:1. Audio-Driven Trends:Example: Lip-syncing trends or specific sounds gaining popularity.How the

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35:50

The Socialize Strategy - Social Media Newbies

Muthership Creator Strategy ·

2025/03/21

This week @themuthership provides a social media overview that gives you the basics with insider tips on how to maximize your presence on social media as a brand or business that has a team. Clarify Your GoalsDetermine your goal on social media, promoting your business, showcasing expertise, being visible, or navigating social media credibility. A sales-driven approach can result in a "non-social vibe" for your content, leading to content that feels salesy rather than engaging. Focus on

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21:51

The Socialize Strategy - Be More Productive

Muthership Creator Strategy ·

2025/03/14

Podcast Notes: Simplifying Content Creation & Managing Social MediaHelen production background video HERE!The Challenge of Social Media: The constant cycle of producing content can feel overwhelming, similar to the “hamster wheel” of social media management. The key is finding balance and simplifying the process.Content Creation vs. TV Production: Content creation for social media isn't all that different from TV production. Both involve moving from project to project. The challenge is

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17:45

The Socialize Forecast - 3/11/25 Downside of Viral

Muthership Creator Strategy ·

2025/03/11

Today, we’re talking about the downside of going viral – a topic not often discussed. While going viral brings excitement, it can come with unexpected challenges. The rush of virality: Watching views and comments flood in is exciting, and it feels like a dopamine rush. But the flood of activity also has negative consequences.Clogged comment feeds: With viral videos, it becomes impossible to keep up with comments. The feed becomes flooded, and the sheer volume makes it difficult to stay

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26:30

The Socialize Strategy - How to Monetize

Muthership Creator Strategy ·

2025/03/07

In this episode, we're diving into the realities of monetizing on social media—debunking some common myths and sharing practical advice for creators at every stage of their journey. From the misconception that a big following equals big money to the strategies that actually lead to successful monetization, we cover it all. Here’s what you’ll learn in this episode:Myth Busting: Having a large following doesn’t automatically mean big paychecks. We break down the truth behind views, followers,

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20:20

The Socialize Forecast - 3/4/25 Trends Find Me

Muthership Creator Strategy ·

2025/03/04

In this episode, Helen shares insights from the past week and dives into trends, content creation strategies, and upcoming events: Recap of Last Week's EpisodeHelen highlights her conversation with Grace McCarrick about negativity on social media, emphasizing how interviews that unfold organically, instead of following a rigid question list, lead to more insightful content. She reflects on how she’s learned to be more open about her insecurities regarding social media, especially the

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63:46

The Socialize Strategy - Dealing with Negativity

Muthership Creator Strategy ·

2025/02/28

On today's episode, we welcomed Grace McCarrick whose expertise is dealing with negativity on social media. Grace is a founder and content creator on a mission to revolutionize how we approach work. Over the past three years, she has helped teams become more cohesive and has recently worked with brands like Airbnb, Chewy, Abercrombie, and more. She joined us on the podcast today to discuss how she handles receiving hate on the internet!How to Identify and Analyze Negative CommentsGrace

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22:25

The Socialize Forecast - 2/25/25 Algorithm Confusion

Muthership Creator Strategy ·

2025/02/25

Today is our weekly trends and content ideas episode.Before diving into trends, a few thoughts and observations from the past week. Topic 1: Algorithm Mistakes Misleading Advice on Following Niche AccountsMany people advise following accounts in your niche to grow your audience.This advice can be misleading and counterproductive.Following similar creators may lead to constant comparison, stifling creativity.Risk of unintentionally copying content instead of developing original

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20:21

The Socialize Strategy - Camera Angles

Muthership Creator Strategy ·

2025/02/21

In this episode, we dive into key takeaways from our latest Socialize Studio sessions, featuring expert insights on casting, camera angles, and video production techniques to enhance your content.🎭 Casting Director Donald Case’s SessionDiscussed shifts in commercial and video content castingCompared the use of actors vs. real people in productionShared advice for pursuing on-camera opportunitiesMembers enjoyed the insightful discussion and nostalgic industry stories🎬 Public Transition

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21:38

The Socialize Forecast - 2/18/25 Camera Angles

Muthership Creator Strategy ·

2025/02/18

In today’s episode, there was a lot covered in addition to the weekly trends and content ideas. Here is the overview:- Doug's Winter Party Aftermath- Duolingo OWL Stunt- Socialize Studio Member’s Viral MomentCamera Angles & Their Impact• Discussed in a recent video, sparking a mix of reactions.• Breakdown of what different camera angles communicate subliminally.• Advertisers and filmmakers are intentional about angles, and content creators should be too.• Common mistake: looking at

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23:39

The Socialize Strategy - Answering FAQs

Muthership Creator Strategy ·

2025/02/14

Episode Overview: Happy Valentine's Day! In this special edition of the Socialize Strategy podcast, Helen shares her love for content creation, her audience, and the joy of going off the rails with creativity. She also dives into frequently asked questions about social media strategies, content backup, hashtags, video search optimization, and increasing views.Key Takeaways: 1. Embracing Spontaneity in Content CreationHelen shares her fun, off-the-rails moments, including lip-syncing to

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10:15

test

Muthership Creator Strategy ·

2025/02/11

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19:26

The Socialize Forecast - 2/11/25 Winter Party Time

Muthership Creator Strategy ·

2025/02/11

This week’s episode started off with an explanation of the latest viral trend: Doug’s Winter Party – A Viral Feel-Good Trend- A man in Bucks County, PA, hand-delivered paper invitations to his neighbors for a winter party.- A neighbor caught the invite on her Ring camera, shared it on TikTok, and it went viral.- Now, people across the world claim they’re "going to Doug’s party"—some even planning cross-country trips.- The heartwarming

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16:41

The Socialize Strategy - Elevate Your Content

Muthership Creator Strategy ·

2025/02/07

Today's podcast is all about the different ways to elevate your content with editing know-how! Episode Highlights: Behind-the-Scenes of Mobile Podcasting· Helen shares her travel-friendly podcast setup· Why she uses a handheld mic instead of her usual setup· Tips for getting the best audio quality on the go Elevating Your Social Media Content· Recap of Helen’s presentation at an outdoor furniture conference· Why good editing can turn average content into great

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19:21

The Socialize Forecast - 2/4/25 Social Media Problems

Muthership Creator Strategy ·

2025/02/04

Welcome to the Socialize Forecast! We made it through January—congratulations! It felt like the longest month ever, but here we are in February. Lots of content creators joked about January being 130 days long, and it was spot on! Wednesday night: Socialize Studio community meetup in Tampa at American Social Bar (5 PM). If you're attending, reply to the newsletter or leave a comment to RSVP! Social Media Reflections:- TikTok sounds infiltrating daily life—ever catch yourself quoting viral

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22:50

The Socialize Strategy - Vlogging Tips

Muthership Creator Strategy ·

2025/01/31

Creating vlogs can seamlessly integrate content creation into your daily life—if done right! In this episode, we’re breaking down how to commit to vlogging, stay consistent, and capture moments without it feeling like a chore. What You’ll Learn:✅ The mindset shift needed to become a natural vlogger✅ Strategies to remind yourself to film throughout the day✅ Why short, engaging clips are more effective than long shots✅ How to craft a vlog that benefits your audience (not just a “day in my

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18:17

The Socialize Forecast - 1/28/25 YouTube + More!

Muthership Creator Strategy ·

2025/01/28

🎥 Why YouTube is Worth Your Time:On today's episode, Helen shares her personal YouTube journey:Started posting videos during the pandemic as an experiment.Accumulated over 8,000 followers and monetized her channel with minimal effort.Viral content tip: A simple towel-rolling video still generates $200/month years later.Lesson learned: Even if YouTube isn’t your primary focus, uploading videos can lead to surprising results.Studio members only: Lesson 1 on YouTube strategy is available now,

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23:58

The Socialize Strategy - Mini Challenges

Muthership Creator Strategy ·

2025/01/24

In today's episode, Helen provided some insight into how the production industry has changed with the rise of social media. She also shared instructions on how to execute a shirt rip transition and provided some details about her work inside the Socialize Studio.Key things covered: Casting in Production vs. Social Media- Helen explains the traditional casting process in commercial production, involving casting agents, talent agents, and auditions.- Social media has transformed this process

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23:55

The Socialize Forecast - 1/21/25 Time to Diversify

Muthership Creator Strategy ·

2025/01/21

After experiencing a 12-hour TikTok Blackout it is more important than ever to think about diversifying your social media life. We kicked off today with a brief recap of the 12-hour TikTok outage, including how it impacted creators, live streams, and community connections.@themuthership shared insights about how she stayed calm and adapted to the needs of her followers, thereby maintaining focus on her core goals during unexpected the unexpected disruption.Studio Updates:- Supporting

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171 results

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