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PODCAST

Muthership Creator Strategy

Helen & Juli Polise

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

business marketing

All Episodes

13:06

#184 - Random Social Media Tips

Muthership Creator Strategy ·

2026/04/17

This week’s podcast is a little bit of a social media reality check. I’m sharing what I’ve been noticing lately about TikTok views, posting times, and why some videos seem to sit there before they suddenly wake up later. I’m also talking about what I do when my own views are low, my content feels stuck, or I need to shake myself out of a rut fast. That includes one of the easiest ways to wake up your account again, why I will always defend using trends, and a few simple ways to get back in

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20:44

#183 - Getting Personal or Over Sharing

Muthership Creator Strategy ·

2026/04/10

Today I’m talking about the difference between getting personal and oversharing on social media and why letting people see a little more of you can make your content more memorable, relatable, and effective. So many creators hold back because they think nobody cares, or they worry that sharing anything personal means putting their whole life on display. It doesn’t.Featuring our Creator of the Week: Kim Decherthttps://www.instagram.com/kimdechertwellness/In this episode, I’m breaking down

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19:25

#182 - Low Key Great Engagement Strategies

Muthership Creator Strategy ·

2026/04/03

If you’ve been feeling like you’re doing *everything* to get more engagement and still not seeing the results you want, this episode is for you. I’m sharing **6 overlooked strategies** that can help you create smarter, get more traction from your content, and maximize the content you already have by turning it into fresh new content that can drive viewers back to your other posts.This one is part engagement strategy, part content strategy, and a reminder that sometimes the answer is not

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19:16

#181 - Branded Content Mistakes

Muthership Creator Strategy ·

2026/03/27

This week on The Muthership Creator Strategy, I’m talking about why so much branded content feels stiff, awkward, and way too obvious. And if you’re wondering how to make it work well, here’s the hot take: The best sponsored content does not feel like a commercial. It feels natural, true to the creator, and built in a way that makes people want to keep watching instead of scrolling away. In today’s podcast episode, I’m breaking down what goes wrong, why some creator ads miss the mark, and

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21:19

# 180 - Social Media Platform Review

Muthership Creator Strategy ·

2026/03/20

What if TikTok, Instagram, Facebook, and YouTube were actual people in a room together?That is exactly the thought experiment I’m playing with in this week’s podcast episode, and honestly... it says a lot about why content lands differently depending on where you post it.Because each platform has its own personality. It's own vibe. It's own expectations. And once you see that, it can completely change how you think about showing up online.In this episode, I’m breaking down the top four

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14:30

#179 - Why Low Views Are Good!

Muthership Creator Strategy ·

2026/03/13

Why Low Views Might Not Be a Bad ThingLow views can really mess with your head. They can make you question your content, your direction, and even whether you should keep going.In this episode of Muthership Creator Strategy, I’m sharing a different way to look at it, one that I’ve been experiencing in my own content lately. And it has helped me reframe everything.I talk about:· why low views can lead to stronger connections· what happens when you stop creating only for

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13:57

#178 - How to Monetize on Social Media

Muthership Creator Strategy ·

2026/03/06

You want to make money on social media… but where do you even start?In this week’s episode of the Muthership Creator Strategy, I break monetization down in a way that actually makes sense and will help give you clear options so you can make it happen!Here’s what you’ll hear:• The 3 monetization lanes that provide clarity• Why followers do not equal income and what actually does• The difference between audience income, offer income, and expertise income• The truth about UGC that no one tells

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17:21

#177 - Learn to Edit (or Get Left Behind)

Muthership Creator Strategy ·

2026/02/27

Quick question: Do you know how to edit well?Not “can you trim a clip” I mean… can you really edit in a way that makes your content engaging and cool to watch?That’s what this week’s Muthership Creator Strategy episode is all about.But first, a big shout out to our Studio Creator of the Week: @vickioversixty is one of our founding Studio members whose growth has been unreal. She’s creating cool, confident transition videos and leaning into her niche of brain health – which really fits

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25:25

#176 - Transform Your Social Media

Muthership Creator Strategy ·

2026/02/20

OUR FEBRUARY CREATORS OF THE WEEK:Carla: https://www.instagram.com/fabnfitbycarla?igsh=aXI1MDc5dm1jaWdvTina: https://www.tiktok.com/@getfablecosmetics?_r=1&_t=ZP-942YclJf4IgBetsy: https://youtube.com/@zoomplayground?si=v482Qlzx0TfpUAqyTransformation. Not the instant glow-up or the dramatic before-and-after. I’m talking about the slow kind.The kind you barely notice while it’s happening… until one day you look back and realize you’re not the same creator anymore.This episode covers:Why

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11:12

#175 - Feeling Stuck

Muthership Creator Strategy ·

2026/02/13

First up, here is a link to the Creator Desktop Light Demo I mentioned in this episode: https://www.tiktok.com/t/ZP89VqRPw/Ever feel stuck as a creator… even when you love what you do? 😵‍💫It happens to the best of us!In this week’s Muthership Creator Strategy episode, I share 6 practical ways to get yourself unstuck and it’s not simply ‘just keep swimming’ type of advice. Things like:✨ When it’s actually smart to take a break✨ How to use old content to spark new momentum✨ Why fun +

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22:12

#174 - Tips for Going Live on All Platforms

Muthership Creator Strategy ·

2026/02/06

If your social media views are down right now, one smart strategy is to lean into doing lives.That’s exactly what a lot of creators are trying, especially as TikTok continues to shift. But here’s where things get frustrating fast: creators jump from TikTok lives to Instagram, YouTube, or Facebook expecting the same experience… and it’s not! Fewer people and way less engagement in the commentsWhich leads to the wrong conclusion:👉 “Lives on other platforms don’t work.”But that is not

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21:22

#173 - Engaging Opening Lines or "Hooks"

Muthership Creator Strategy ·

2026/01/30

Today's episode starts with a word everyone uses in social media that I’ve never really liked.“Hook.”It sounds like trickery.Like clickbait.Like you’re trying to catch someone instead of connect with them.And that’s not how I think about content at all.In today’s podcast episode, I break down why I don’t use the word hook — and what I use instead: an engaging opening.Because the goal isn’t to trick your audience.It’s to help the right people immediately understand:· what the video is

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22:46

#172 - Profile + Bio Tips

Muthership Creator Strategy ·

2026/01/23

You probably haven’t thought about your social media bio in a while.And if you’re thinking, “I already took care of that” today’s podcast episode is exactly for you.This week’s podcast is less about rewriting a bio and more about something bigger:the quiet, easy-to-miss places where your online presence slowly becomes outdated… without you realizing it.Your TikTok profile.Your Instagram bio.Your LinkedIn headline.Your website’s About page.All those little “about you” spots that once felt

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14:36

#171 - Email Newsletters: Why and How?

Muthership Creator Strategy ·

2026/01/16

🎧 Why You Should Start an Email Newsletter in 2026 If you’ve ever thought, “An email list isn’t really for my niche” or “That feels like one more thing I don’t have time for,”this episode is for you.In this week’s podcast, I’m breaking down why starting an email newsletter in 2026 isn’t optional anymore for creators (in my opinion) and how it can be one of the most powerful, low-pressure tools you own.I share why I trusted my instincts and started building an email list early in my creator

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22:25

Social Media Strategy 101

Muthership Creator Strategy ·

2026/01/09

Social Media Strategy 101Why this episode mattersMost creators say they want a strategy but don’t actually know what that means. Today’s podcast episode breaks down how to think about social media before you worry about growth, trends, or monetization.What is coveredWhat “strategy” really means (and why most people skip this step)The biggest mistake new creators make when choosing what to postWhy copying “growth tips” can actually hurt your accountWhy selling too soon backfires and what to

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22:59

#169 - Social Media Habits that Stick

Muthership Creator Strategy ·

2026/01/02

In this week’s podcast, I break down how to create social media habits that actually stick — inspired by Atomic Habits and adapted specifically for content creators.We’re talking:Why “trying harder” is the wrong strategyHow to make content creation feel almost automaticThe tiny shifts that remove friction and eliminate burnoutHow consistency gets easier when the effort gets smallerIf posting feels overwhelming, or dependent on “being in the mood”… this episode will change how you think

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21:12

#168 - Recording + Editing Tips

Muthership Creator Strategy ·

2025/12/26

Recording & Editing Tips Every Creator Should KnowIn this episode, Helen shares practical filming and editing tips drawn from decades in professional production—simplified for today’s content creators.What you’ll learn:Why the first 2–3 seconds of your video matter more than you thinkHow tightening clips instantly improves engagementWhen to use wide shots, close-ups, zooms, and POV shots (and why)How camera movement can help—or hurt—your storytellingSimple editing techniques that keep

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23:47

#167 - On Camera Confidence

Muthership Creator Strategy ·

2025/12/19

On Camera Confidence!In this holiday-themed episode, Helen shares honest, encouraging guidance for creators who struggle with confidence on camera—especially those who feel awkward, intimidated, or frozen when they hit record.You’ll hear real talk about pushing through discomfort, releasing expectations around views, and why confidence is built through practice—not perfection. Helen also shares a meaningful Unsponsored By spotlight on Alec’s Gift Baskets, a purpose-driven business

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18:23

#166 - Why You're Not Growing on Social Media

Muthership Creator Strategy ·

2025/12/12

🎙️ Podcast Outline — Why You’re Not Growing on Social MediaINTROHelen returns from a creative brand shoot in Dallas — fresh insights coming soonThis week’s Unsponsored by Choice: Fable CosmeticsShoutout to Tina at Fable for beautifully branded products and a makeup refreshToday’s topic: Why you’re not growing on social media — and how to rethink your strategyMAIN TOPICS COVERED1. The Real Reason Growth StallsRelying solely on TikTok Shop, lip-syncs, or still photos = limited

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23:04

#165 - Consumer to Creator

Muthership Creator Strategy ·

2025/12/05

This week on the podcast, we’re talking about one of my favorite topics:How to transition from being a content consumer to a content creator.If you’ve ever felt the nudge to start posting—or you're already creating but want to rethink your approach—this episode will give you a fresh perspective. It’s also a perfect one to share with someone who’s just getting started and isn’t sure where to begin.Here’s what we get into:How to watch your For You Page with real intention and learn from what

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185 results

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