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PODCAST

Muthership Creator Strategy

Helen & Juli Polise

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

business marketing

All Episodes

22:59

#169 - Social Media Habits that Stick

Muthership Creator Strategy ·

2026/01/02

In this week’s podcast, I break down how to create social media habits that actually stick — inspired by Atomic Habits and adapted specifically for content creators.We’re talking:Why “trying harder” is the wrong strategyHow to make content creation feel almost automaticThe tiny shifts that remove friction and eliminate burnoutHow consistency gets easier when the effort gets smallerIf posting feels overwhelming, or dependent on “being in the mood”… this episode will change how you think

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21:12

#168 - Recording + Editing Tips

Muthership Creator Strategy ·

2025/12/26

Recording & Editing Tips Every Creator Should KnowIn this episode, Helen shares practical filming and editing tips drawn from decades in professional production—simplified for today’s content creators.What you’ll learn:Why the first 2–3 seconds of your video matter more than you thinkHow tightening clips instantly improves engagementWhen to use wide shots, close-ups, zooms, and POV shots (and why)How camera movement can help—or hurt—your storytellingSimple editing techniques that keep

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23:47

#167 - On Camera Confidence

Muthership Creator Strategy ·

2025/12/19

On Camera Confidence!In this holiday-themed episode, Helen shares honest, encouraging guidance for creators who struggle with confidence on camera—especially those who feel awkward, intimidated, or frozen when they hit record.You’ll hear real talk about pushing through discomfort, releasing expectations around views, and why confidence is built through practice—not perfection. Helen also shares a meaningful Unsponsored By spotlight on Alec’s Gift Baskets, a purpose-driven business

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18:23

#166 - Why You're Not Growing on Social Media

Muthership Creator Strategy ·

2025/12/12

🎙️ Podcast Outline — Why You’re Not Growing on Social MediaINTROHelen returns from a creative brand shoot in Dallas — fresh insights coming soonThis week’s Unsponsored by Choice: Fable CosmeticsShoutout to Tina at Fable for beautifully branded products and a makeup refreshToday’s topic: Why you’re not growing on social media — and how to rethink your strategyMAIN TOPICS COVERED1. The Real Reason Growth StallsRelying solely on TikTok Shop, lip-syncs, or still photos = limited

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23:04

#165 - Consumer to Creator

Muthership Creator Strategy ·

2025/12/05

This week on the podcast, we’re talking about one of my favorite topics:How to transition from being a content consumer to a content creator.If you’ve ever felt the nudge to start posting—or you're already creating but want to rethink your approach—this episode will give you a fresh perspective. It’s also a perfect one to share with someone who’s just getting started and isn’t sure where to begin.Here’s what we get into:How to watch your For You Page with real intention and learn from what

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26:54

#164 - Bad Social Media Advice

Muthership Creator Strategy ·

2025/11/28

🚫 The “bad advice” episode: I’m breaking down the most common pieces of social media advice that need to go — and why they’re messing with your head more than helping your content.⚠️ How fake “rules” spread: Why fear-based, clickbait-y tips (“you’ll get shadowbanned if…”) travel so fast — and how to spot creators who are optimizing for their views, not your growth.❤️ Spam-liking, shadowbans & other myths: What actually happens when you like a bunch of videos, and the real line between

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21:56

#163 - Why Branding Matters

Muthership Creator Strategy ·

2025/11/21

Why Branding Matters in Your Personal BrandWelcome to the first episode of the newly branded Muthership Creator Strategy podcast! 🎉It feels perfectly fitting that we’re kicking things off with an episode all about—what else?—branding.In this debut rebranded episode, Helen breaks down one of the most misunderstood parts of being a creator: your personal brand. And spoiler—it's not about logos, color palettes, or fancy visuals. It’s about the feeling you give people every time they land on

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27:49

The Socialize Strategy - Content Audit Tips

Muthership Creator Strategy ·

2025/11/14

Episode OverviewRebrand UpdatesEverything is aligning under the Mothership Creator brand.Newsletter is officially moving to Substack next week for easier commenting, a clean chronological feed, and one central home.New schedule:Tuesdays: Mothership Creator Forecast newsletterFridays: Creator Strategy podcastTuesday’s issue will always preview Friday’s podcast topic.Unsponsored By PicksSaltwater Luxe Sweater — cozy, stylish, compliments from all ages.VRURC Portable Charger — heavy but

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18:16

The Socialize Strategy - Why Do Transitions?

Muthership Creator Strategy ·

2025/11/07

🎙️ Why Every Creator Should Learn Transitions (Even If You’re Not in Fashion or Beauty)🧴 Unsponsored ByRemembrin Daily Cleanse Deep Body WashHelen shares her hilarious discovery of this “anti–old person smell” body wash after seeing a viral video about “old man smell” and learning that persimmon can help neutralize it. The verdict? She loves it — and it’s officially Julie-approved. Slightly exfoliating, fresh-smelling, and now stocked in every shower she owns (plus one for her mom, who

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21:05

The Socialize Strategy - Group Live Etiquette

Muthership Creator Strategy ·

2025/10/31

🧡 Episode OverviewHelen’s back (a little hoarse but always showing up!) with her latest Unsponsored By discoveries and a deep-dive on how to run great group Lives on TikTok — from planning to moderating to managing guests with grace.💄 Unsponsored By: Lip Finds of the WeekCoverGirl Outlast Lip Stain – natural, long-lasting color that feels like your “teenage lips” again.LA Girl Sheer Tint Lip Balm – a light, minty tint for everyday wear.Bonus: pair with a clear balm like BeautyStat for a

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16:03

The Socialize Strategy - Batch Creating

Muthership Creator Strategy ·

2025/10/24

Episode Title: Batch Creating Content: What Works (and What Doesn’t)🗓️ Episode SummaryHelen is back from her travels and diving right into one of the most talked-about topics inside The Muthership Studio this month — batch creating content. In this episode, she shares her honest experience of batch creating tutorials before her trip, what she learned about the process, and why it’s both a powerful tool and a mental shift for creators.She also kicks things off with a hilarious “Unsponsored

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11:13

The Socialize Strategy - Lip Sync Tips

Muthership Creator Strategy ·

2025/10/17

✈️ Opening NotesHelen kicks off this episode laughing at herself because she’s deep in batch creation mode!Yes, this episode was recorded on the same day as last week’s, and she didn’t even change her shirt (she’s airport-ready, okay?). But as she explains, the reason she shares that is to teach transparency: your audience never has to know when or how you batch create, but learning how to do it efficiently is a game changer for content creators.💛 Unsponsored By: Skinnytaste – High Protein

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17:55

The Socialize Strategy - Social Media Don'ts

Muthership Creator Strategy ·

2025/10/10

🎙️ The Social Media Strategy Podcast — “What Not to Do on Social Media”Episode Summary:In this energetic and laughter-filled episode, Helen (aka The Muthership) records just before jetting off to Greece! 🌍✈️ She dives into a passionate and practical list of “what not to do” on social media — straight from her creator heart and years of experience coaching others through content strategy. From avoiding loud music and over-edited videos to skipping that “Hi guys!” intro, this episode is

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20:35

The Socialize Strategy - Social Media First Impressions

Muthership Creator Strategy ·

2025/10/03

Today, I’m kicking things off in the Unsponsored By segment with a surprise fashion find (yes, pants!) from Vuori—plus a little lesson in how to actually pronounce the brand. From there, we’re diving into the heart of this episode: why it’s never too late to make a first impression on social media.Every video you post is someone’s very first encounter with you, and that means you always have a fresh opportunity to connect, stand out, and build trust. I’ll share personal stories (yes, even

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26:44

The Socialize Podcast - Camera Ready Style

Muthership Creator Strategy ·

2025/09/25

Intro & Unsponsored ByHelen kicks off with her “Unsponsored By” segment, introducing Pistache, an Italian linen brand she recently discovered and loves for its breathable, versatile pieces.Guest SpotlightHelen welcomes her friend and colleague Elysha Lenkin, a personal stylist with 30+ years of experience in fashion and TV commercial styling. Elysha helps midlife women show up more powerfully in their lives by aligning style with confidence and attitude.The FREE Style Evolution Sign up

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21:48

The Social Media Strategy - Social Media Spiral

Muthership Creator Strategy ·

2025/09/19

This week, Helen kicks off the episode in true Muthership style—by showing up in a dental lab coat. Why? Because the Unsponsored By products of the week are all about oral care. From toothpaste that changed her life (literally) to the softest toothbrushes on the planet, she shares behind-the-scenes stories from working on Sensodyne and Pronamel shoots—and how those experiences shaped her own daily habits.But after the laughs and lab coats, Helen gets real. What do you do when social media

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22:26

The Socialize Strategy - Editing Tips

Muthership Creator Strategy ·

2025/09/12

Today's episode dives into editing basics for creators — why keeping things simple, intentional, and well-paced can make your content stronger and more engaging.Unsponsored By SegmentSimple Mills Sweetened Nut Flour Crackers – gluten free, natural, chocolatey crunch, a win.Catalina Crunch Protein Cereal – decent crunch, but highlights the murky meaning of “natural flavors” on labels. A reminder to read ingredient lists closely.Fashion pick: Babaton vest from Aritzia – vests are back as an

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16:25

The Social Media Strategy - Build Community

Muthership Creator Strategy ·

2025/09/05

September Reset + Building CommunityHappy September! 🎉 For me, September feels like a mini New Year — a chance to reset, refresh, and get back on track.In This Episode:September Theme: Inside the Studio, we’re focusing on building community — creating content that connects your audience to YOU and to each other.Why It Matters: TikTok is shifting, and being proactive (not reactive) is key. Strengthening your community now protects your future.Content Tips:Spark conversations in the comments

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20:41

The Social Media Strategy - Content Gear

Muthership Creator Strategy ·

2025/08/29

Content gear that is not sponsored, but will help you level up your content game!Click here listen to the full debrief on the scam that took my pride along with 15 hours of my life: https://yourstruly.transistor.fm/episodes/86-did-we-just-get-scammedClick here to view it on YouTube: https://www.youtube.com/watch?v=bINNjxirRBE&list=PLlBCxxLwC-ffe2WHY4ckPCoy3-cQ-rSAXSegment 1: Unsponsored By (Products I Love)• Kiehl’s Superbly Efficient Antiperspirant & Deodorant Creamo Why it’s

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15:32

The Socialize Strategy - Social Media Evolution

Muthership Creator Strategy ·

2025/08/22

I’ve got some fun things to share with you today, and then we’re diving into a topic I think is going to be really pressing soon: What happens if TikTok goes away?Now, I don’t want this to sound like doom and gloom—it’s actually the perfect wake-up call to think about your bigger social media strategy. Even when platforms shift, there are things you can (and should) be doing to protect your growth, your community, and your creativity.But before we get into that, let’s start with today’s

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170 results

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