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PODCAST

Muthership Creator Strategy

Helen & Juli Polise

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

business marketing

All Episodes

63:46

The Socialize Strategy - Dealing with Negativity

Muthership Creator Strategy ·

2025/02/28

On today's episode, we welcomed Grace McCarrick whose expertise is dealing with negativity on social media. Grace is a founder and content creator on a mission to revolutionize how we approach work. Over the past three years, she has helped teams become more cohesive and has recently worked with brands like Airbnb, Chewy, Abercrombie, and more. She joined us on the podcast today to discuss how she handles receiving hate on the internet!How to Identify and Analyze Negative CommentsGrace

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22:25

The Socialize Forecast - 2/25/25 Algorithm Confusion

Muthership Creator Strategy ·

2025/02/25

Today is our weekly trends and content ideas episode.Before diving into trends, a few thoughts and observations from the past week. Topic 1: Algorithm Mistakes Misleading Advice on Following Niche AccountsMany people advise following accounts in your niche to grow your audience.This advice can be misleading and counterproductive.Following similar creators may lead to constant comparison, stifling creativity.Risk of unintentionally copying content instead of developing original

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20:21

The Socialize Strategy - Camera Angles

Muthership Creator Strategy ·

2025/02/21

In this episode, we dive into key takeaways from our latest Socialize Studio sessions, featuring expert insights on casting, camera angles, and video production techniques to enhance your content.🎭 Casting Director Donald Case’s SessionDiscussed shifts in commercial and video content castingCompared the use of actors vs. real people in productionShared advice for pursuing on-camera opportunitiesMembers enjoyed the insightful discussion and nostalgic industry stories🎬 Public Transition

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21:38

The Socialize Forecast - 2/18/25 Camera Angles

Muthership Creator Strategy ·

2025/02/18

In today’s episode, there was a lot covered in addition to the weekly trends and content ideas. Here is the overview:- Doug's Winter Party Aftermath- Duolingo OWL Stunt- Socialize Studio Member’s Viral MomentCamera Angles & Their Impact• Discussed in a recent video, sparking a mix of reactions.• Breakdown of what different camera angles communicate subliminally.• Advertisers and filmmakers are intentional about angles, and content creators should be too.• Common mistake: looking at

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23:39

The Socialize Strategy - Answering FAQs

Muthership Creator Strategy ·

2025/02/14

Episode Overview: Happy Valentine's Day! In this special edition of the Socialize Strategy podcast, Helen shares her love for content creation, her audience, and the joy of going off the rails with creativity. She also dives into frequently asked questions about social media strategies, content backup, hashtags, video search optimization, and increasing views.Key Takeaways: 1. Embracing Spontaneity in Content CreationHelen shares her fun, off-the-rails moments, including lip-syncing to

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10:15

test

Muthership Creator Strategy ·

2025/02/11

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19:26

The Socialize Forecast - 2/11/25 Winter Party Time

Muthership Creator Strategy ·

2025/02/11

This week’s episode started off with an explanation of the latest viral trend: Doug’s Winter Party – A Viral Feel-Good Trend- A man in Bucks County, PA, hand-delivered paper invitations to his neighbors for a winter party.- A neighbor caught the invite on her Ring camera, shared it on TikTok, and it went viral.- Now, people across the world claim they’re "going to Doug’s party"—some even planning cross-country trips.- The heartwarming

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16:41

The Socialize Strategy - Elevate Your Content

Muthership Creator Strategy ·

2025/02/07

Today's podcast is all about the different ways to elevate your content with editing know-how! Episode Highlights: Behind-the-Scenes of Mobile Podcasting· Helen shares her travel-friendly podcast setup· Why she uses a handheld mic instead of her usual setup· Tips for getting the best audio quality on the go Elevating Your Social Media Content· Recap of Helen’s presentation at an outdoor furniture conference· Why good editing can turn average content into great

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19:21

The Socialize Forecast - 2/4/25 Social Media Problems

Muthership Creator Strategy ·

2025/02/04

Welcome to the Socialize Forecast! We made it through January—congratulations! It felt like the longest month ever, but here we are in February. Lots of content creators joked about January being 130 days long, and it was spot on! Wednesday night: Socialize Studio community meetup in Tampa at American Social Bar (5 PM). If you're attending, reply to the newsletter or leave a comment to RSVP! Social Media Reflections:- TikTok sounds infiltrating daily life—ever catch yourself quoting viral

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22:50

The Socialize Strategy - Vlogging Tips

Muthership Creator Strategy ·

2025/01/31

Creating vlogs can seamlessly integrate content creation into your daily life—if done right! In this episode, we’re breaking down how to commit to vlogging, stay consistent, and capture moments without it feeling like a chore. What You’ll Learn:✅ The mindset shift needed to become a natural vlogger✅ Strategies to remind yourself to film throughout the day✅ Why short, engaging clips are more effective than long shots✅ How to craft a vlog that benefits your audience (not just a “day in my

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18:17

The Socialize Forecast - 1/28/25 YouTube + More!

Muthership Creator Strategy ·

2025/01/28

🎥 Why YouTube is Worth Your Time:On today's episode, Helen shares her personal YouTube journey:Started posting videos during the pandemic as an experiment.Accumulated over 8,000 followers and monetized her channel with minimal effort.Viral content tip: A simple towel-rolling video still generates $200/month years later.Lesson learned: Even if YouTube isn’t your primary focus, uploading videos can lead to surprising results.Studio members only: Lesson 1 on YouTube strategy is available now,

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23:58

The Socialize Strategy - Mini Challenges

Muthership Creator Strategy ·

2025/01/24

In today's episode, Helen provided some insight into how the production industry has changed with the rise of social media. She also shared instructions on how to execute a shirt rip transition and provided some details about her work inside the Socialize Studio.Key things covered: Casting in Production vs. Social Media- Helen explains the traditional casting process in commercial production, involving casting agents, talent agents, and auditions.- Social media has transformed this process

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23:55

The Socialize Forecast - 1/21/25 Time to Diversify

Muthership Creator Strategy ·

2025/01/21

After experiencing a 12-hour TikTok Blackout it is more important than ever to think about diversifying your social media life. We kicked off today with a brief recap of the 12-hour TikTok outage, including how it impacted creators, live streams, and community connections.@themuthership shared insights about how she stayed calm and adapted to the needs of her followers, thereby maintaining focus on her core goals during unexpected the unexpected disruption.Studio Updates:- Supporting

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20:48

The Socialize Strategy - Reviewing Apps

Muthership Creator Strategy ·

2025/01/17

Episode Summary: This week on The Socialize Strategy, Helen dives into the chaos and stress of navigating the ever-changing TikTok ban updates and what creators can do to stay sane and strategic. She shares her own burnout experience with the digital frenzy and offers her tried-and-true advice for taking a step back to pause and reflect. Plus, an unexpected mobile banking fraud scare teaches a valuable lesson about caution and preparation.Key topics include:• The emotional toll of TikTok

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25:42

The Socialize Forecast - 1/14/25 Red Note App

Muthership Creator Strategy ·

2025/01/14

TikTok Ban? Adapting, Exploring, and Thriving as a Creator Key Topics Discussed:1. Personal Reflections on the TikTok Ban:o The emotional impact on creators during uncertain times.o Acknowledging the potential financial and creative disruptions.o Staying true to the mindset of focusing on what you can control.2. Advice for Creators:o Keep creating and having fun on TikTok while it’s still available.o Focus on transferable skills—short-form video expertise works across platforms.o Avoid

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19:09

The Socialize Strategy - Build Your Email List

Muthership Creator Strategy ·

2025/01/10

How to Start Your Email ListHelen kicked off with thoughts on the challenge of staying consistent as a content creator during times of global crises. She shares her thoughts on balancing sensitivity with business demands, as well as the pressure on creators to talk about global topics when it’s not in their wheelhouse.Key Takeaways: Starting an Email List:Why Build an Email List?Safeguard your audience in case of platform changes.Ensure direct communication with your followers without

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18:06

The Socialize Forecast - 1/7/25 Resolution Time

Muthership Creator Strategy ·

2025/01/07

Today's podcast kicks off with fresh vibes and a focus on creativity! Episode Highlights: 1. Dressing with IntentionHelen’s New Year’s resolution: dress intentionally from head to toe daily, even when working from home.Pro Tip: Authentic, in-the-moment videos can boost engagement—don’t overthink, just share!2. Socialize Studio Success StoriesThe Transition Challenge is a hit!Teaching video editing and transitions is not just rewarding for participants but deeply fulfilling for Helen.Sharing

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28:31

The Socialize Strategy - Content Planning

Muthership Creator Strategy ·

2025/01/03

In this episode, we dive into 2025 with fresh energy and a focus on achieving your social media goals. Learn how to stay consistent, recognize opportunities, and even create them by showing up online. Key takeaways include:Setting Your Goals: Whether you want to grow your audience, land brand deals, or generate leads, defining your objectives is crucial.Understanding Your Why: Reflect on why these goals matter to you emotionally and professionally.Knowing Your Audience: Identify who you're

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15:23

The Socialize Forecast - 12/31/24 Happy New Year!

Muthership Creator Strategy ·

2024/12/31

"Kicking Off the New Year with Creativity and Challenges"Episode 106 Highlights Reflections on the Year-End: Helen shares her thoughts on the surreal feeling of wrapping up the year and the potential of starting fresh without the pressure of rigid New Year’s resolutions. The Transition Trio Challenge: - Launching on January 2nd, 2025.- A 7-day skill-building challenge focused on creating seamless video transitions.- Perfect for starting the year by learning something new

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18:54

The Socialize Strategy - Diversify Your Content

Muthership Creator Strategy ·

2024/12/27

On TODAY’S PODCAST, @themuthership started off with a quick refection on a part of her advertising career which ties directly into today’s theme. Episode Overview: With all the recent talk about TikTok potentially being banned, now is the perfect time to think about diversifying your social media presence. In today’s episode, we dive into why it’s important to spread your content across multiple platforms and how it can help you avoid losing momentum if one platform suddenly shuts

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