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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

34:23

Partnerships: Why Affiliate Marketing Isn't a Channel...

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2025/03/26

Affiliate marketing is evolving rapidly, and in 2025, it's transforming from a traditional channel into a crucial payment mechanism and amplifier for other marketing efforts. In this episode, we're diving deep with affiliate expert Lee-Ann Johnston, who shares insights on what’s working in affiliate marketing and what isn’t. We discuss the importance of partnerships and the strategic approach needed to leverage affiliate programs effectively for your eCommerce store. Lee-Ann emphasizes that it's not

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38:28

Customer Retention: Turn Unboxing Into a Marketing...

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2025/03/19

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue.In this episode, we discuss:The secret to turning unboxing into a powerful marketing tool 🎁Why the post-purchase experience matters more than you think 📦How personalized packaging can drive repeat sales & brand loyalty 🔑The game-changing way to blend digital marketing with

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31:42

Customer Retention: CRM Simplified – The Right Tech,...

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2025/03/12

Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker.In this episode, we discuss:🔹 How to know when it’s time to upgrade from email marketing to a full CRM🔹 The biggest data mistakes businesses

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37:10

Customer Retention: How Subscription Attracts &...

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2025/03/05

Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting.In this episode, we discuss:The #1 mistake brands make when setting up subscriptions (and how to fix it!)Why offering a free gift beats discounts for keeping subscribers longerThe crucial 14-day window that makes or breaks customer retentionHow to turn your best customers into super fans who buy more and

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39:06

Customer Retention: Why Resale Is the Next Big Thing...

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2025/02/26

Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies.In this episode, we discuss:How resale programs turn one-time buyers into loyal customersThe secret to making secondhand sales a powerful retention toolWhy peer-to-peer resale beats traditional loyalty programsEasy ways to launch a resale marketplace (without the headache!)Dive in:[05:28] Empowering brands in

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33:39

Customer Retention: Mistakes to Avoid with Thomas Lalas

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2025/02/19

Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors.In this episode, we discuss:Why the first 14 days after a sale can make or break retentionThe secret to turning buyers into loyal, raving fansHow subscriptions do more than just drive repeat salesA genius way to boost social proof using excited customersDive in:[05:23] Key to retention: product

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33:40

Meta Ads: Using Server-Side Tracking to Boost...

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2025/02/12

Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.Hit PLAY to hear:Why server-side tracking is the ultimate upgrade for your Meta AdsThe hidden pitfalls of inaccurate tracking—and how to fix themHow to supercharge your ad performance with enriched customer dataThe secret to leveraging AI in Meta Ads for better targeting and ROIKey timestamps to dive straight

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41:35

Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie...

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2025/02/05

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again.In this episode, we discuss:Why outdated targeting methods could be costing you conversionsThe hidden risks of relying solely on dynamic catalog adsHow your messaging might be sabotaging your Meta ad successThe #1 budgeting mistake that’s

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34:30

Meta Ads: Why First-Party Cookies are What You Need...

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2025/01/29

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.In this episode, we discuss:How first-party cookies can slash your ad spend wasteThe secret to unlocking 40% more data for Meta AdsWhy your tracking setup might be sabotaging your campaignsThe game-changing fix for health and wellness brandsDive in:[04:57] One-year cookies enable continuous visitor tracking.[07:21] First-party data

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33:36

Meta Ads: Building Profitability in Your Meta Ads...

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2025/01/22

Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands.In this episode, we discuss:How to decode your ad performance with smarter metrics like MERWhy Advantage Plus Shopping is the go-to strategy for scaling campaignsThe secret to creating winning Meta ad assets without burnoutA simple test to decide between lead-gen campaigns and direct sales adsDive in:[03:43] Brands prioritize profitability and

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38:48

Meta Ads: Running an In-House Creative Team with...

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2025/01/15

Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year, and working towards double figure millions.In this episode, we discuss:How Look Fabulous Forever

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32:53

AI Use Cases: Automating Ads and Improving Your...

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2025/01/08

Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more.In this episode, we discuss:Game-changing ways AI slashes ad costs and timeThe customer insights your ad campaigns revealWhy Komal swears by patience and testing for ad winsMust-try AI tools to level up your marketing gameDive in:[04:36] Focusing on small business marketing

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34:12

AI Use Cases: How to Build Effective Customer Avatars...

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2025/01/01

Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites.In this episode, we discuss:The AI strategies marketers are using to craft customer avatars that convertWhy starting with human insights is crucial before involving AIPro tips for creating avatars that resonate with your audience's emotionsHow to leverage reviews and team insights for next-level personalizationDive in:[04:15]

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30:10

AI Use Cases: Using AI and Automation to Boost...

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2024/12/25

Jameela Ghann is a fount of knowledge when it comes to optimising eCommerce and marketing workloads, a self-confessed productivity nerd. She’s run her own eCommerce store; as marketing and partnership manager at Fera, she spent her time helping over 35,000 brands manage their reviews across all their review platforms, and now she’s building her own business AND helping others to embrace AI Marketing automation.In this episode, we discuss:How to pinpoint tasks you must automate with a simple time

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35:38

AI Use Cases: How AI-Optimised Product Descriptions...

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2024/12/18

Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s.In this episode, we discuss:The secret to writing AI-powered product descriptions that actually convertWhy “garbage in, garbage out” is the #1 rule for AI success in eCommerceHow to use AI to uncover hidden customer desires and boost engagementThe future of

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34:21

AI Use Cases: Using AI to Optimise Discounts, Boost...

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2024/12/11

Rosie is CEO at Nibble, where they’re building the future of AI negotiation.Hit PLAY to hear:Using AI to personalize negotiations and increase engagementDeploying AI for targeted discountsImproving B2B operationsKey timestamps to dive straight in:[08:11] AI enables personalized, natural language conversations effectively.[10:19] Consumer electronics brand avoids blanket promotions.[13:58] Insightful data reveals effective discount strategies.[17:01] Integration enhances customer-brand relationships

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33:46

Content Marketing: Elevating Your Content Strategy...

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2024/12/04

Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle!In this episode, we discuss:Why you need to embrace different content formatsPersonalization of contentCustomer research and customer-centricityThe role of technology in content

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34:27

Content Marketing: Using Wikipedia to Build Your...

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2024/11/27

Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content.In this episode, we discuss:How Wikipedia can add to your brand’s credibilityGuidelines to make the most out of your Wikipedia pageMonitoring and maintaining your pageDive in:[04:42] Started Wikipedia-focused business, quit job in 2010.[06:01] Ideal client is not from any particular

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29:33

Content Marketing: How to Build a Winning Content...

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2024/11/20

Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you.In this episode, we discuss:Why understanding your audience is the first stepThe importance of a simple, strategic calendarRevisiting and updating contentHow AI can help youDive in:[05:18} eCommerce content has short shelf life challenges.[08:09] Create content pillars based on key topics.[13:19] Understand audience motivations for targeted

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33:24

Content Marketing: Mapping Content to the Customer...

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2024/11/13

Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years.In this episode, we discuss:Mapping content against the customer journeyActively thinking about the customer journey, or role-playingHow content should serve both SEO and conversion goalsDive in:[06:14] Mapping on-site content to customer journey.[08:37] User journey encompasses emotional journey with brand.[10:27]

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