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PODCAST

Roots of Success

McFarlin Stanford

Are you ready to take your landscaping business to the next level? Tune in to Roots of Success, the premier landscaper"s podcast that brings you the latest tips and strategies from the industry"s most successful coaches. Hosted by the subject matter experts at McFarlin Stanford, each episode features candid conversations with industry professionals, landscape business owners and others who have overcome obstacles and achieved extraordinary success. Whether you"re struggling with people, profits, or

business management

All Episodes

36:56

Building a Legacy: Profile of a Family Landscape...

Roots of Success ·

2024/08/01

What does it take to build a multi-generational landscaping business that stands the test of time? In this compelling episode of Roots of Success, host Tommy Cole interviews Ryan Malone, a second-generation landscape professional who has defied the odds and transformed his family business into a thriving success story. Ryan shares his secrets for building a legacy company, from the importance of early morning rituals to the power of surrounding yourself with a supportive peer group. Discover how

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22:39

Christmas in July: Unlocking Winter Revenue with Tim...

Roots of Success ·

2024/07/18

What if we told you holiday lights could be your landscaping company's most unexpected revenue stream? On today's episode of Roots of Success, host Tommy Cole delves into the festive world of holiday lighting with Tim Hikade, who has successfully integrated this service into his business, Full Circle Lawn Care. Uncover the strategies Tim uses to keep his crews working through the winter and how he maintains high profitability by keeping things simple yet professional. From planning and training to

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37:23

Growth and Resilience: Insights from Lifescape CEO...

Roots of Success ·

2024/07/04

What does it take to turn a business struggling through a recession into a multi-million-dollar success story? On this episode of Roots of Success, Michael Hupf, CEO of Lifescape Colorado, reveals the blueprint behind growing his landscape company from the brink of collapse to earning $36 million in revenue. Get ready to explore the powerful impact of focusing on people, process, and product, and how a growth mindset can propel your business to new heights. Michael shares invaluable lessons on

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39:06

Secrets to Success: Landscape Strategies from LMN CEO...

Roots of Success ·

2024/06/20

What if the key to your landscaping business's success isn't just hard work, but smart work? On this episode of "Roots of Success," host Tommy Cole introduces Mark Bradley, the CEO of LMN, who reveals the secrets behind his rapid business growth and the systems that keep it thriving. Delving into the importance of apprenticeship programs, key financial metrics, and goal setting, Mark's journey from nuclear industry to landscaping leadership offers lessons every business owner needs. Tune in to

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37:30

7 Metrics to Master Financial Health

Roots of Success ·

2024/06/06

Is your financial strategy prepared to outlast the end of easy sales? In this eye-opening episode, Tommy Cole sits down with Jennifer Murray, finance savant and executive coach at McFarlin Stanford. Discover the hidden pitfalls of fraud risk in landscape companies and why internal processes can make or break your success. Learn how to maintain liquidity, manage leverage, and optimize asset efficiency. Jennifer’s insights reveal why profitability, growth, and risk management are not just

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39:22

From Chaos to Control: Embracing Change and Enjoying...

Roots of Success ·

2024/05/23

Think change is too difficult to manage in your landscape business? Think again. In today's episode of Roots of Success, Tommy Cole interviews Kevin Keim, an executive coach and CRO, who shares game-changing approaches to sustaining momentum when implementing new strategies and technologies. Learn how to cultivate a resilient company culture, simplify your service offerings with bundled packages, and adopt the right software solutions to uncover hidden efficiencies. Tune in for practical advice and

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43:51

Using Innovation to Revolutionizing Professional...

Roots of Success ·

2024/05/09

Think landscaping is just 'glorified hole-digging'? Think again. In this compelling episode of Roots of Success, we're joined by industry innovators Robyn and Bret Schmitz of High Prairie, who are transforming perceptions and practice through high-level training and cutting-edge robotic technology. Discover how they tackle the industry's biggest challenges and why prioritizing professionalism and innovation is key to success. THE BIG IDEA: Innovation + Training + Professionalism = Growth KEY

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35:53

Legal-ease: Tips for Protecting your Business with...

Roots of Success ·

2024/04/25

Are you protecting your hard-earned cash flow with a pen or just a handshake? This week we dive deep into the world of legal fortification in the landscaping business with Karalynn Cromeens, a seasoned construction lawyer bringing 20 years of industry-specific expertise. We unravel the secrets to not just surviving but thriving through the legal jungles of contracting and employee classification. Learn why the phrase "get shit done" is more than just a motto—it's the attitude that transforms

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33:31

The Hidden Value of HR Coaching for Landscape Leaders...

Roots of Success ·

2024/04/11

Are your managers leaving HR in a bind regarding employee relations? In this eye-opening episode, we dive into the often-underestimated power of HR coaching alongside Barrett Chow of the McFarland Stanford team. With his impressive background at the Ritz Carlton, PGA Tour, and Lifescape Colorado, Barrett unpacks the essentials of empowering managers and the transformative effects of non-monetary compensation on workplace culture. Let this be your guide to rewriting the handbook on employee

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40:07

The McCarthy Method: Using Empowerment & Efficiency...

Roots of Success ·

2024/03/28

Have you ever wondered what it takes to turn your passion for landscaping into a thriving enterprise? Find out on this enlightening episode of "Roots of Success," as we chat with the power couple behind RJ Lawn and Landscape, Ryan and Annette McCarthy. Discover their journey from overworked entrepreneurs to industry leaders, focusing on client-centric practices, workflow unity, and strategic planning. Host Tommy Cole brings to light the vital role of understanding how to delegate, evolve, and

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32:19

From Pushing Mowers to Pulling Profits: Breaking...

Roots of Success ·

2024/03/14

Who says youth is a barrier to success? Austyn Roth, at just 21 years old, has disrupted the landscaping game with his savvy business strategies and commitment to quality. In this episode of Roots of Success, we explore how Lucky Landscaping, under Austyn's leadership, transitioned from a cash-starved startup to a strategic, customer-focused market leader. Discover the importance of keeping promises, the art of finding your niche, and the key challenges of creating a strong management team in the

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34:07

Empowerment & Accountability: Sam Rankin’s Guide to...

Roots of Success ·

2024/02/29

Are you ready to transform failures into your company’s building blocks for success? Find out how embracing mistakes can skyrocket your business, as we delve into the unique "get shit done" philosophy that quadrupled Sam Rankin's landscaping business in just two years. In this episode, we sit down with Sam Rankin, owner of Etch Outdoor, to explore his unconventional journey through accountability, empowerment, and shattering traditional management molds. We reveal the secrets behind building a

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34:43

Revolutionize Your Workforce: Why Big Landscape...

Roots of Success ·

2024/02/15

DESCRIPTION: Do you feel trapped in your landscape business by old school business management tools? It’s time to step your tech game and turn your company into a well oiled machine! Join Tommy and his guests, David Ellis and Rich Thiebaud from LMN & Greenius. They're spilling their secrets on how technology and consistent training can simplify your business operations and transform them. From real-time analytics to low-cost, high-impact training platforms, this episode is packed with practical

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24:14

The Hidden Power of Peer Groups with Vince Torchia

Roots of Success ·

2024/02/01

DESCRIPTION: Are you tired of feeling like you're carrying the weight of your landscape company all on your own? It doesn’t have to be this hard. In this eye-opening episode of Roots of Success, we challenge the conventional methods of business growth with the help of Vince Torchia from the grow group. Explore the power of Ace peer groups and discover how landscape business owners are revolutionizing their success by collaborating with others in the industry. If you're ready to break free from

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33:34

Embracing Discomfort to Build Better Leaders with...

Roots of Success ·

2024/01/18

Is resilience the secret ingredient to growth in the landscaping business? When Claire Goldman faced a life-altering health crisis, her landscape company didn't just survive—it rebounded stronger than ever. Join Tommy and Claire as they unpack the transformative journey from personal challenges to professional triumphs. Discover how embracing adversity, restructuring roles, and rallying a rock star team propelled R R Landscape to a remarkable revenue increase and a brighter horizon. THE BIG

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33:43

3 Keys to Landscape Marketing Mastery with John Dalton

Roots of Success ·

2024/01/04

Are you ignoring your most important marketing assets? Do defined marketing budgets impact your sales? Should you be focusing my marketing on social media? Uncover the answers to these important questions and discover the potential of effective marketing strategies in this episode with marketing expert and CMO John Dalton. Tap into all the knowledge from this 25-year marketing veteran to dive into actionable strategies that drive your marketing, and unlock your landscape company's success through

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34:21

Cutting to Grow: Tim Trimmer’s Radical Approach to...

Roots of Success ·

2023/12/21

Imagine hacking away a third of your landscape company's revenue stream only to watch its profits soar. This episode of 'Roots of Success' podcast spotlights Tim Trimmer's radical decision that set Professional Grounds on an unprecedented path to growth. Tim's bold moves to ax a major landscaping department, implement rigorous tracking systems, and cultivate a skilled and loyal workforce turned his business around. Discover how Tim and his team built a landscape empire by turning conventional

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34:20

Landscape Sales Simplified with Mike Weinberg & David...

Roots of Success ·

2023/12/07

Are you spending countless hours into your landscape business but can't seem to get the growth you crave? Maybe it's time to cut through the tactical noise and refocus on your sales strategy. This week on the show, we get to the root of what truly cultivates landscape prosperity with bestselling author Mike Weinberg and ACE Peer Group member David Amigo to talk about transforming your approach to sales and communication. We’ll unpack the five fundamentals of sales success and learn the value of

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30:44

Recruiting 101: MJ's Insider Tips on Attracting Top...

Roots of Success ·

2023/11/23

Are you tired of ‘panic hiring’ and making mistakes? In this episode, MJ O’Toole, executive recruiter with McFarland Stanford, dispels the myth of instant hiring, and shows us that success lies in sourcing candidates who align with your company’s culture. Emphasizing a positive candidate experience from day one, fostering relationships, and preparing an effective onboarding process are her keys to hiring success. Transform your hiring experience from survival of the quickest to thel pursuit of the

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35:23

Secrets to Building a Landscape Dream Team with Chase...

Roots of Success ·

2023/11/09

Attention all landscape business owners! Are you tired of struggling to find the right people, stay on top of finances, and grow your brand? In this episode of Roots of Success, we sit down with Chase Coates, the man behind Outback Landscape. We explore groundbreaking strategies and proven tactics that will guide you towards running the successful landscape company of your dreams. Chase spills his secrets on hiring stellar team members, automating sales processes, and creating a stand-out brand.

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74 results

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