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PODCAST

Brand Story

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

business marketing

All Episodes

40:02

Assembling a Brand with Dr. Emmanuel Probst

Brand Story ·

2023/11/07

How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation.This is

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44:06

Building Brand with Unreasonable Hospitality...

Brand Story ·

2023/10/12

When Will Guidara took over Eleven Madison Park, it didn’t have a Michelin star to its name. But through a mix of genuine care, creativity, and a bit of unreasonable hospitality, the restaurant has held three Michelin stars since 2012 and was ranked number one on the list of the World’s 50 Best Restaurants. In this episode, Will shares his career journey and the valuable lessons he’s learned in both leadership and brand experience, and how industries of all kinds can embrace unreasonable hospitality

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18:13

Brand Story Breakroom: Brands that Live their 'Why'

Brand Story ·

2023/09/28

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them

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39:10

Brand Purpose Before Profit featuring Miyoko Schinner

Brand Story ·

2023/09/14

Miyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko’s Creamery, she’s dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you’ll hear from Miyoko about the battles she’s fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business.This is Brand Story, a

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39:27

The Art of Visual Storytelling featuring Wade Forbes

Brand Story ·

2023/08/24

Wade Forbes is no stranger to the art of visual storytelling. As the Chief Illustration Officer of RedTale Communications, Wade helps others tell their stories through engaging visuals, finding new ways to effectively convey messages and capture attention. In this episode, Wade shares his unique perspective on the art form and how you can better use visuals to help convey your message. We discuss the impact visuals can have on communication and connection, and how to leave a lasting impression.This

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44:21

The Impact of Culture featuring Dr. Marcus Collins

Brand Story ·

2023/08/10

Culture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it’s seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the University of Michigan and Best-Selling Author of the book, For the Culture, and explore the relationship it has with human behavior.This is Brand Story, a

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14:03

Brand Story Breakroom: Listener Q&A — Leadership,...

Brand Story ·

2023/07/25

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quick-fire questions from listeners about leadership, Threads, and myths about brand and marketing.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them

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15:29

Brand Story Breakroom: Lifestyle Branding with YETI...

Brand Story ·

2023/07/06

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park’s brand withdrawal.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them

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33:44

The Empowered No featuring Vanessa Patrick

Brand Story ·

2023/06/13

Have you ever said yes to something you wanted to say no to? Vanessa Patrick hears it all the time, which is why her new book, The Power of Saying No, is here to help reshape that mindset. In this episode of Brand Story, we talk with Vanessa about the art of empowered refusal, and how saying no isn’t a rejection. She shares personal anecdotes and tips for how you can reshape your thinking and better prioritize what’s important. Because while saying no can be difficult, it doesn’t have to be.This is

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39:28

Reimagining Inclusion featuring Mita Mallick

Brand Story ·

2023/06/01

Reimagine Inclusion – a message Mita Mallick hopes we all take to heart, and also the title of her new book. As a returning guest on our podcast, Mita breaks down what inclusivity really looks like both in the workplace and our professional lives. She shares examples of real struggles she’s experienced, and provides tips to help you on your own personal journey as an ally. Because whether you were ever picked last for a sports team or left off an event list, it’s a very human thing to feel excluded,

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15:48

Brand Story Breakroom: Coke and Pepsi

Brand Story ·

2023/05/24

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes

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34:02

Building Brand Value featuring Carolyn Walker

Brand Story ·

2023/05/18

What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer’s brand experience has on your brand’s reputation.This is Brand Story, a podcast celebrating the stories

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16:00

Brand Story Breakroom: Consistency and Knowing Your...

Brand Story ·

2023/05/02

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both your internal and external messaging.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and

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31:50

Overcoming Fear and Burnout featuring Jahmaal Marshall

Brand Story ·

2023/04/18

Wondering how to become a more successful leader? Jahmaal Marshall would say the key lies in self-awareness. As a certified counselor, consultant, and CEO of Listen Then Speak, Jahmaal coaches leaders on identifying their behaviors and how to lean on both their strengths and weaknesses. In this episode of Brand Story, we hear from Jahmaal about the importance of setting boundaries, the role of vulnerability in leadership, and how to find a balance with your team.This is Brand Story, a podcast

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15:24

Brand Story Breakroom: Chewy and Liquid Death

Brand Story ·

2023/04/04

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share positive stories from the brand and marketing world, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, hear why Chewy succeeded when Pets.com failed, and how Liquid Death's brand position speaks to their audienceThis is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them

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44:41

Embracing Effective Communication featuring Karen...

Brand Story ·

2023/03/15

Do you talk to people, or do you just talk at them? Karen Nicholas discusses the important difference in this episode of Brand Story. As a strategic communications professional and freelance writer, she helps others improve their communication skills to better engage with employees and ensure messaging connects. In this episode, you’ll hear from Karen about the three B’s of messaging, why stories can help your message resonate better, and how the illusion of communication can impact how we

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45:31

Developing Creative Leaders featuring Vann Graves

Brand Story ·

2023/02/28

Vann Graves was told early on in his advertising career — don’t fall in love with your work, respect your work. As creators, we always need to balance our visions with what the client actually needs, so being fearless and open to new ideas is paramount to finding success in the business world. As the Executive Director of the VCU Brandcenter, Vann is helping develop the next generation of critical thinkers, problem solvers, and creative leaders, and in this episode of Brand Story, he’s sharing his

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41:27

Building Relationships on LinkedIn featuring Tara...

Brand Story ·

2023/02/07

Tara Horstmeyer has three tips for interacting on LinkedIn. Be real. Be relatable. Be relational. As a LinkedIn professional and the owner of Happy Worlds, Tara knows the value in building relationships, and encourages others to stop lurking and create from the heart. In this episode, you’ll hear from Tara about the opportunities for connections on LinkedIn and how to get more out of the platform through authentic conversations.This is Brand Story, a podcast celebrating the stories of real people

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40:35

Purpose-Based Branding featuring Laura Hutfless

Brand Story ·

2023/01/24

For Laura Hutfless, starting FlyteVu was about more than just selling products. It was about inspiring change, and connecting people to a purpose. This mindset has led the company successfully even today, where they continue to build impactful partnerships and give back to the community. In this episode of Brand Story, you’ll hear from Laura about her career journey, as she shares what it means to embrace your brand’s purpose and lead with responsibility.This is Brand Story, a podcast celebrating

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41:16

The Entrepreneur's Journey featuring Suzanne Bergmeister

Brand Story ·

2023/01/12

Suzanne Bergmeister’s path to entrepreneurship wasn’t a straight line. After leaving the Air Force and the corporate finance world to be a venture capitalist, she took what she learned from the investing side of the table and started teaching others about the entrepreneurial world. Now as the Executive Director of the Gilliam Center for Entrepreneurship at James Madison University, she’s planting the seeds for future entrepreneurs, sharing her experience in the field, and helping others develop

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101 results

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