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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

47:52

520. Designing for Behavior Change

The Brainy Business | Understanding the Psychology of... ·

2025/08/05

In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Bucher, author of Engaged: Designing for Behavior Change. Together, they explore the intersection of behavioral science and design thinking, discussing how to create solutions that truly resonate with people's needs and behaviors. This refreshed episode, originally aired in August 2021, delves into the importance of understanding the real problems faced by consumers rather than relying on assumptions. Amy shares her extensive

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44:25

519. Asking the Right Questions

The Brainy Business | Understanding the Psychology of... ·

2025/07/31

In this episode of The Brainy Business podcast, Melina Palmer sits down with Vicki Tan, author of the innovative book, Ask this Book a Question. Vicki, a digital product designer with a rich background in behavioral science, shares her unique approach to decision-making through an interactive journey that encourages readers to ask meaningful questions about their lives. Melina and Vicki dive into the art of questioning, discussing how the right inquiries can unlock insights and foster personal

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26:10

518. The Endowment Effect: Why We Overvalue What We Own

The Brainy Business | Understanding the Psychology of... ·

2025/07/29

In this episode of The Brainy Business podcast, Melina explores the fascinating concept of the Endowment Effect, exploring why we tend to overvalue the things we own. From cherished coffee mugs to long-held ideas, this cognitive bias reveals how ownership can skew our perception of value. As Melina revisits her original deep dive from February 2021, she underscores the implications of the Endowment Effect on decision-making in both personal and professional contexts. Listeners will learn how even

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55:22

517. Navigating Consumer Insights Research

The Brainy Business | Understanding the Psychology of... ·

2025/07/24

In this episode of The Brainy Business podcast, Melina Palmer is joined by Devora Rogers, Chief Strategy Officer at Alter Agents, to discuss the evolving landscape of consumer insights and the importance of asking the right questions in marketing. Devora shares her extensive experience working with major brands like Netflix, Pepsi, and TikTok, and her insights into the revolutionary approach of agile neuroscience testing that captures subconscious consumer reactions in real time. The conversation

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36:24

516. The Behavioral Economics Behind Amazon's Success

The Brainy Business | Understanding the Psychology of... ·

2025/07/22

In this episode of The Brainy Business podcast, Melina Palmer revisits her insightful behavioral economics analysis of Amazon, originally aired in July 2021. She explores how Amazon transformed the shopping experience by understanding consumer behavior and leveraging key psychological principles. From the impact of reduced shipping times to the ingenious use of social proof, Melina breaks down the strategies that have made Amazon a retail giant. Listeners will discover how Amazon's approach to

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54:28

515. Unlocking ADHD: Strategies for Success in Work...

The Brainy Business | Understanding the Psychology of... ·

2025/07/17

In this episode of The Brainy Business podcast, Melina Palmer welcomes Skye Waterson, founder of Unconventional Organisation, to discuss the unique productivity challenges faced by individuals with ADHD. Skye shares her insights on the four key areas where ADHD brains differ from neurotypical ones, including dopamine responses, time perception, working memory, and transition times. Together, they explore practical strategies for optimizing productivity, enhancing focus, and creating supportive work

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36:57

514. The Power of Personalized Nudges in Management

The Brainy Business | Understanding the Psychology of... ·

2025/07/15

In this episode of The Brainy Business podcast, Melina Palmer welcomes Anant Sood, co-founder of Worxogo, to discuss the powerful intersection of AI and behavioral science in enhancing team management and performance. This episode revisits their insightful conversation from June 2022, where Anant shares how Worxogo's AI-powered nudge coach personalizes motivation strategies for each team member based on their unique behavioral patterns. Listeners will learn how this innovative approach eliminates

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55:07

513. The Power of Meaningful Work

The Brainy Business | Understanding the Psychology of... ·

2025/07/10

In this episode of The Brainy Business podcast, Melina Palmer sits down with Wes Adams and Tamara Miles, co-authors of the impactful book, Meaningful Work. Together, they explore the concept of meaningful work and its profound effects on employee satisfaction and productivity. With research indicating that employees who find meaning in their work can generate an annual gain of nearly $10,000, Wes and Tamara discuss the vital role leaders play in creating an environment where meaningful work thrives

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54:11

512. Rethinking the Office: How to Lead Hybrid Teams...

The Brainy Business | Understanding the Psychology of... ·

2025/07/08

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of the practical guide on returning to the office. This refreshed episode, originally aired in October 2021, remains highly relevant as organizations continue to navigate the complexities of hybrid work environments. Gleb shares his insights on the psychological traps leaders often fall into when making decisions about workplace strategies, including status quo bias

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59:51

511. Staying Human in the Age of AI: Insights from...

The Brainy Business | Understanding the Psychology of... ·

2025/07/03

In this episode of The Brainy Business podcast, Melina Palmer shares a dynamic panel discussion from SXSW 2025, titled Enough with the Delving: Staying Human in the Age of AI. With insights from industry experts, the conversation addresses the challenges and opportunities presented by AI in communication and marketing. Melina moderates a lively discussion featuring Usama Fayyad, Joanna Lepore, and Ben Guttmann, who explore the implications of AI on human interaction and decision-making. They delve

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37:00

510. When AI Meets Neuroscience

The Brainy Business | Understanding the Psychology of... ·

2025/07/01

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Ingrid Nieuwenhaus, head of Science at alpha.one, to explore the fascinating intersection of machine learning and neuroscience. This insightful conversation, originally recorded live at Greenbook's IIEX behavior conference, delves into how advanced technologies are reshaping our understanding of consumer behavior and advertising effectiveness. Ingrid shares her extensive background in neuroscience and how it informs her work

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50:59

509. The Anatomy of Bad Ads

The Brainy Business | Understanding the Psychology of... ·

2025/06/26

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Jake Teeny, an assistant professor of marketing at the Kellogg School of Management. Together, they delve into the world of advertising, specifically focusing on what makes an ad ineffective. They discuss the common pitfalls brands encounter, from failures of attention to unclear messaging and memory issues. Jake shares insights from his extensive research on social influence and persuasion, helping listeners understand

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48:15

508. Unlocking Consumer Insights: The Power of...

The Brainy Business | Understanding the Psychology of... ·

2025/06/24

In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful conversation with Dr. Keith Ewart from Cloud Army, focusing on the power of implicit testing and its ability to enhance business outcomes. Keith shares his expertise on how implicit bias testing can reveal the subconscious reactions consumers have to advertising, branding, and packaging—insights that often go unspoken but significantly influence decision-making. Listeners will learn about the importance of

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49:24

507. Navigating Money and Love

The Brainy Business | Understanding the Psychology of... ·

2025/06/19

In this episode of The Brainy Business podcast, Melina Palmer welcomes Abby Davisson, co-author of the insightful book, Money and Love. Together, they explore the complexities of decision-making in life and relationships, discussing a powerful framework called the Five Cs that can help individuals navigate significant choices with clarity and intention. Abby shares her journey from social innovation leader to entrepreneur, emphasizing the importance of integrating both emotional and financial

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42:20

506. The Bright Side of Bias: Understanding Optimism...

The Brainy Business | Understanding the Psychology of... ·

2025/06/17

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of optimism bias, exploring how it influences our beliefs, behaviors, and decision-making—sometimes to our benefit and other times to our detriment. This refreshed replay of one of the foundational episodes from early 2019 highlights the sneaky cognitive shortcut that leads us to believe that good things are more likely to happen to us while downplaying the risks of negative outcomes. Melina discusses the dual

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45:22

505. The Like Button: A Small Click with a Massive...

The Brainy Business | Understanding the Psychology of... ·

2025/06/12

In this episode of The Brainy Business podcast, Melina Palmer sits down with Bob Goodson, co-author of the intriguing book, Like: The Button That Changed the World. Bob takes us on a captivating journey through the origins and evolution of the "like" button, a seemingly simple feature that has profoundly influenced our digital interactions and consumer behavior. As the first employee at Yelp, Bob shares firsthand insights into the development of the like button and how it transformed the way we

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34:43

504. The Hidden Influence of Mirror Neurons on...

The Brainy Business | Understanding the Psychology of... ·

2025/06/10

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of mirror neurons and their profound impact on our behavior, empathy, and learning. Originally aired in January 2019, this refreshed episode explores how these hidden drivers shape our interactions and influence consumer psychology. Melina discusses the discovery of mirror neurons and shares compelling stories, including how a monkey's brain reacted to seeing a researcher eat ice cream, demonstrating our

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50:14

503. Innovating Through Adversity - Lessons from the...

The Brainy Business | Understanding the Psychology of... ·

2025/06/05

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Jason Voiovich, author of the intriguing book, Bullfrogs Bingo and the Little House on the Prairie. Together, they explore the innovative spirit of the Great Depression, a time often associated with scarcity, yet brimming with unexpected creativity and invention. Jason shares fascinating stories from his book, highlighting how necessity drove innovation during tough economic times. From the invention of Scotch tape to the

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41:38

502. How Maker's Mark Redefined Loyalty During Crisis

The Brainy Business | Understanding the Psychology of... ·

2025/06/03

In this episode of The Brainy Business podcast, Melina Palmer welcomes Greta Harper from Maker's Mark for a conversation about the brand's innovative approach during the pandemic. Recorded live at the GreenBook's IIEX North America conference, this episode revisits the impactful strategies Maker's Mark implemented to support bars, restaurants, and hospitality workers when they needed it most. Greta shares her journey from the service industry to her role at Maker's Mark, highlighting the brand's

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23:25

501: The Psychology of Unboxing: Why We Can't Look Away

The Brainy Business | Understanding the Psychology of... ·

2025/05/29

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of unboxing videos and the brain science that makes them so captivating. Have you ever wondered why millions of people are drawn to watching others unwrap everything from toys to tech? It turns out, it’s not just a quirky trend; it’s rooted in behavioral science. This refreshed episode, originally aired in 2021, explores the psychological mechanisms at play during unboxing experiences. Melina discusses how

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