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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

50:59

509. The Anatomy of Bad Ads

The Brainy Business | Understanding the Psychology of... ·

2025/06/26

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Jake Teeny, an assistant professor of marketing at the Kellogg School of Management. Together, they delve into the world of advertising, specifically focusing on what makes an ad ineffective. They discuss the common pitfalls brands encounter, from failures of attention to unclear messaging and memory issues. Jake shares insights from his extensive research on social influence and persuasion, helping listeners understand

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48:15

508. Unlocking Consumer Insights: The Power of...

The Brainy Business | Understanding the Psychology of... ·

2025/06/24

In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful conversation with Dr. Keith Ewart from Cloud Army, focusing on the power of implicit testing and its ability to enhance business outcomes. Keith shares his expertise on how implicit bias testing can reveal the subconscious reactions consumers have to advertising, branding, and packaging—insights that often go unspoken but significantly influence decision-making. Listeners will learn about the importance of

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49:24

507. Navigating Money and Love

The Brainy Business | Understanding the Psychology of... ·

2025/06/19

In this episode of The Brainy Business podcast, Melina Palmer welcomes Abby Davisson, co-author of the insightful book, Money and Love. Together, they explore the complexities of decision-making in life and relationships, discussing a powerful framework called the Five Cs that can help individuals navigate significant choices with clarity and intention. Abby shares her journey from social innovation leader to entrepreneur, emphasizing the importance of integrating both emotional and financial

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42:20

506. The Bright Side of Bias: Understanding Optimism...

The Brainy Business | Understanding the Psychology of... ·

2025/06/17

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of optimism bias, exploring how it influences our beliefs, behaviors, and decision-making—sometimes to our benefit and other times to our detriment. This refreshed replay of one of the foundational episodes from early 2019 highlights the sneaky cognitive shortcut that leads us to believe that good things are more likely to happen to us while downplaying the risks of negative outcomes. Melina discusses the dual

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45:22

505. The Like Button: A Small Click with a Massive...

The Brainy Business | Understanding the Psychology of... ·

2025/06/12

In this episode of The Brainy Business podcast, Melina Palmer sits down with Bob Goodson, co-author of the intriguing book, Like: The Button That Changed the World. Bob takes us on a captivating journey through the origins and evolution of the "like" button, a seemingly simple feature that has profoundly influenced our digital interactions and consumer behavior. As the first employee at Yelp, Bob shares firsthand insights into the development of the like button and how it transformed the way we

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34:43

504. The Hidden Influence of Mirror Neurons on...

The Brainy Business | Understanding the Psychology of... ·

2025/06/10

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of mirror neurons and their profound impact on our behavior, empathy, and learning. Originally aired in January 2019, this refreshed episode explores how these hidden drivers shape our interactions and influence consumer psychology. Melina discusses the discovery of mirror neurons and shares compelling stories, including how a monkey's brain reacted to seeing a researcher eat ice cream, demonstrating our

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50:14

503. Innovating Through Adversity - Lessons from the...

The Brainy Business | Understanding the Psychology of... ·

2025/06/05

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Jason Voiovich, author of the intriguing book, Bullfrogs Bingo and the Little House on the Prairie. Together, they explore the innovative spirit of the Great Depression, a time often associated with scarcity, yet brimming with unexpected creativity and invention. Jason shares fascinating stories from his book, highlighting how necessity drove innovation during tough economic times. From the invention of Scotch tape to the

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41:38

502. How Maker's Mark Redefined Loyalty During Crisis

The Brainy Business | Understanding the Psychology of... ·

2025/06/03

In this episode of The Brainy Business podcast, Melina Palmer welcomes Greta Harper from Maker's Mark for a conversation about the brand's innovative approach during the pandemic. Recorded live at the GreenBook's IIEX North America conference, this episode revisits the impactful strategies Maker's Mark implemented to support bars, restaurants, and hospitality workers when they needed it most. Greta shares her journey from the service industry to her role at Maker's Mark, highlighting the brand's

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23:25

501: The Psychology of Unboxing: Why We Can't Look Away

The Brainy Business | Understanding the Psychology of... ·

2025/05/29

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of unboxing videos and the brain science that makes them so captivating. Have you ever wondered why millions of people are drawn to watching others unwrap everything from toys to tech? It turns out, it’s not just a quirky trend; it’s rooted in behavioral science. This refreshed episode, originally aired in 2021, explores the psychological mechanisms at play during unboxing experiences. Melina discusses how

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56:20

500. Celebrating Episode 500 with Pat Flynn

The Brainy Business | Understanding the Psychology of... ·

2025/05/27

In this milestone 500th episode of The Brainy Business podcast, Melina Palmer celebrates with the incredible Pat Flynn, host of the renowned Smart Passive Income podcast and author of the upcoming book, Lean Learning. With over 60 million downloads across his platforms, Pat shares his journey in digital entrepreneurship, the power of serving others, and how he has mastered the art of learning through action. Together, Melina and Pat explore the concept of "just in time" learning versus "just in

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50:46

499: Falling in Love with Questions

The Brainy Business | Understanding the Psychology of... ·

2025/05/22

In this episode of The Brainy Business podcast, Melina Palmer welcomes Elizabeth Weingarten, journalist and applied behavioral scientist, to discuss her enlightening new book, How to Fall in Love with Questions. Their conversation dives deep into the transformative power of questions and how embracing uncertainty can lead to personal growth and deeper connections. Elizabeth shares her journey of exploring the importance of curiosity and the art of asking the right questions, particularly during

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27:07

498. From Questions to Innovation: The Path to Better...

The Brainy Business | Understanding the Psychology of... ·

2025/05/20

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the art of questioning and its vital role in driving innovation and success in both personal and professional realms. As the 498th episode approaches the milestone of 500, Melina reflects on her journey and the significance of curiosity in her work. She revisits the core theme of asking meaningful questions, drawing inspiration from the book "How to Fall in Love with Questions." Listeners will explore the transformative

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40:25

497. Making Work Fair

The Brainy Business | Understanding the Psychology of... ·

2025/05/15

In this episode of The Brainy Business podcast, Melina Palmer welcomes Siri Chilazi, co-author of the insightful book Make Work Fair. Siri, a senior researcher at the Women and Public Policy Program at Harvard Kennedy School, shares her expertise on advancing gender equality and fairness in the workplace. Throughout the conversation, they discuss practical strategies that anyone can implement to foster a more equitable work environment, regardless of their position within an organization. Siri

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35:53

496. The Hidden Costs of Inequity Aversion in Business

The Brainy Business | Understanding the Psychology of... ·

2025/05/13

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of inequity aversion and its significant implications for businesses. She explores the human tendency to react strongly against perceived unfairness and how this aversion can impact employee motivation and organizational culture. Melina unpacks the distinctions between equity, equality, and fairness, illustrating how these concepts play out in real-world scenarios, from employee compensation to customer

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56:26

495. The Human Side of Leadership w/ Willie Pietersen

The Brainy Business | Understanding the Psychology of... ·

2025/05/08

In this episode of The Brainy Business podcast, Melina Palmer welcomes Willie Pietersen, author of the insightful book, Leadership: The Inside Story. With decades of experience in both law and international business, Willie shares his unique perspective on the essential differences between management and leadership. He emphasizes that while management focuses on tasks and projects, true leadership is rooted in understanding and inspiring people. Willie explains the three domains of

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42:10

494. From Management Mess to Leadership Success

The Brainy Business | Understanding the Psychology of... ·

2025/05/06

In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Miller, author of the insightful book, Management Mess to Leadership Success. With a wealth of experience in leadership development, Scott shares his journey from management mistakes to mastering the art of leadership. He emphasizes the crucial differences between managers and leaders, and how embracing vulnerability and acknowledging one's messes can lead to authentic success. Melina and Scott discuss the importance of

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43:36

493. Disrupting Implicit Bias

The Brainy Business | Understanding the Psychology of... ·

2025/05/01

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Nilanjana (Buju) Dasgupta, author of the thought-provoking book, Change the Wallpaper. Buju, a prominent social psychologist and founding director of the Institute of Diversity Sciences at the University of Massachusetts Amherst, shares her insights on implicit bias and the cultural patterns that influence our behaviors and decisions. Together, Melina and Buju explore the metaphor of "wallpaper" in our lives—the subtle, often

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30:01

492. Breaking Free from Functional Fixedness

The Brainy Business | Understanding the Psychology of... ·

2025/04/29

In this episode of The Brainy Business podcast, Melina Palmer delves into the intriguing concept of functional fixedness—the mental block that limits our ability to see alternative uses for familiar objects. Drawing on the popular saying, "when all you have is a hammer, everything looks like a nail," Melina illustrates how this phenomenon can hinder creativity and problem-solving in both personal and professional contexts. Through engaging anecdotes, including the famous Apollo 13 mission, she

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49:31

491. Unlocking the Power of Storytelling in Business

The Brainy Business | Understanding the Psychology of... ·

2025/04/24

In this episode of The Brainy Business podcast, Melina Palmer sits down with Karen Eber, author of The Perfect Story, to explore the art of storytelling and its profound impact on communication in business. Karen, an award-winning author and CEO of Eber Leadership Group, shares her insights on how storytelling is not just an art but a crucial skill for leaders looking to connect with their teams and drive engagement. Melina and Karen discuss the common misconceptions surrounding storytelling,

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46:22

490. Metaphors and Brand Connection

The Brainy Business | Understanding the Psychology of... ·

2025/04/22

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the compelling world of metaphors in branding with Malcolm and Hannibal Brooks from Olson Zaltman. Discover how metaphors shape our understanding and influence consumer behavior, and why they are crucial for effective communication in marketing. Melina, Malcolm, and Hannibal discuss the Zaltman Metaphor Elicitation Technique (ZMET), a unique approach that uncovers the underlying emotions and perceptions consumers have

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549 results

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