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PODCAST

Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.Since making the leap into photography in 2010 and quickly scaling her business to six

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All Episodes

45:22

276 - Your Marketing Plan with Dayna Schaaf

Freedom Focus Photography ·

2025/01/28

276 - Are you ready to fill your marketing jar? This week, I’m chatting with Dayna Schaaf from This Can’t Be That Hard about how to create a powerful marketing plan tailored to your photography business. We’ll cover everything from big-picture campaigns to maximizing social media, so you’ll leave with a clear, actionable strategy to grow your business this year!What to listen for:What the “marketing jar” is and how it can transform your strategy.Why social media isn’t your only (or best) marketing

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34:58

The Commitment Breakthrough with Heather Lahtinen

Freedom Focus Photography ·

2025/01/21

275 - Do you really believe you’re capable of building the photography business of your dreams? In this powerful episode, Nicole and Heather explore why your self-concept and your commitment go hand-in-hand, and how subtle mindset shifts can help you overcome imposter syndrome, self-doubt, and fear of failure. If you’re ready to ditch the safety net and bet on yourself, tune in for the tools and insights to make it happen.What to Listen For:The link between commitment and self-concept in building

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47:04

How Your Voice Impacts Sales with Tracy Goodwin

Freedom Focus Photography ·

2025/01/14

274 - You’ve heard it before: “People do business with those they know, like, and trust.” But Tracy Goodwin is here to flip that script. According to Tracy, trust isn’t enough anymore—it’s all about connection and authenticity. In this episode, we dive deep into how your voice shapes the client experience, influences their decisions, and can even increase your income by up to 90%! This is a must-listen for any photographer looking to overcome fear of rejection, feel confident in pricing

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38:38

Unlocking the Power of Partner Marketing with Tanya...

Freedom Focus Photography ·

2025/01/07

273 - Are you ready to supercharge your photography business? This week, I’m chatting with Tanya Smith, a portrait photographer and educator who went from struggling with $600 shoots to building a system that generated almost $400K in just one year. We’re breaking down the most effective marketing strategies—think partnerships, in-person connections, and consistent follow-ups—that photographers can start using today. If you’re tired of the feast-or-famine cycle, this episode is a must-listen!What to

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45:10

REPLAY - 256 - Money Story Shattering with Heather...

Freedom Focus Photography ·

2024/12/31

This episode originally aired on August 2024. 256 - In this episode of the Freedom Focus Photography podcast, join me as we welcome back Kerry Jordan. She bravely opens up about a major block that’s been affecting her work for decades - a feeling of being disingenuous selling luxury artwork to private clients and being particularly uncomfortable with the sales process around upselling products after the session. She knew that this was rooted in a belief of some kind - but aft...

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36:47

REPLAY - 250 - Travel Hacking 101

Freedom Focus Photography ·

2024/12/24

This episode originally aired on July 2024. 250 - Welcome to the Freedom Focus Photography Podcast! In this special episode, we're kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking. If you've ever dreamed of traveling for free or at a fraction of the cost, you're in the right place.Today, we'll explore how to leverage credit card points to maximize your travel rewards, whether you’re aiming for luxurious trips or frequent geta...

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55:46

REPLAY - 234 - Art, Lifestyle, or Love: What drives...

Freedom Focus Photography ·

2024/12/17

This episode originally aired on March 2024. Welcome to another episode of the Creative Freedom Rebellion - a podcast series within the Freedom Focus Photography podcast, hosted by Nicole Begley and J. Nichole Smith, AKA Nic. Through the past 10+ years of mentoring pet photographers, we’ve noticed that the “why” of many pet photographers falls into one of three buckets. The love of art, the goal of lifestyle, or the love of dog. It’s important to dive into these differences becaus...

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42:46

Craft vs. Business with Shelley Paulson

Freedom Focus Photography ·

2024/12/10

272 - Do you need to perfect your photography skills before diving into business? Or can you grow both at the same time? Shelley Paulson, one of the leading equine photographers in the world, joins me for a deep-dive debate on what comes first: business growth or mastering your craft. We share personal stories, mentor tips, and strategies to help photographers create a balance between technical excellence and entrepreneurial success.What to Listen For:The difference between the craft-fir...

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31:09

Mastering Dog Posing

Freedom Focus Photography ·

2024/12/03

271 - Ever felt stuck mid-session, wondering, "What pose should I try next?" You’re not alone! In today’s episode, I share my go-to strategies for posing dogs and their humans—perfect for pet photographers and anyone who works with furry friends. Plus, grab a free download of six posing cards to keep your creativity flowing!What to Listen For:Why taking a break during a session isn’t just okay—it’s a game-changer.How to handle those “gazebo moments” when clients suggest less-than-ideal

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42:05

Why Craft Isn’t Enough with Heather Lahtinen

Freedom Focus Photography ·

2024/11/26

270 - Is your photography business stuck on repeat? Stuck on repeat in a place that’s short of your goals? You’re not alone. Nicole Begley and Heather Lahtinen are here to share why technical perfection isn’t enough and how it’s the intangible that shifts everything. If you’re ready to create a thriving boutique business, this is the episode you can’t miss.What to Listen For:Why “perfecting your craft” won’t bring you more clients or higher sales.Why focusing only on your craft can hold you back in

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27:23

Why You May Not Need a CRM

Freedom Focus Photography ·

2024/11/19

269 - Raise your hand if you've ever felt overwhelmed by the idea of setting up a CRM for your photography business. In this episode, Nicole shares why you might not need one after all—and how simple, effective alternatives can help streamline your workflow and keep you focused on what you love: creating beautiful images for your clients.What to Listen For:What a CRM is and the key features it provides.Why CRMs may not be the best fit for boutique photography businesses.The essential functions

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21:07

Mastering Mini-Sessions

Freedom Focus Photography ·

2024/11/12

268 - Mini sessions—are they a blessing or a curse? In today’s episode, we’ll explore why mini sessions might be your secret weapon to ensure a full calendar for 2025. Discover the dos and don'ts of running these sessions, why naming them matters, and the simple tweaks to make them profitable without cutting corners. Let’s make your mini sessions work harder for you.What to Listen For:The power of mini sessions and why they’re more than just quick cash.How a holiday mini session can secure your

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50:09

State of the Business

Freedom Focus Photography ·

2024/11/05

267 - What if I told you that your photography business doesn’t have to look like anyone else’s? Today, Heather and I break down how we've navigated massive shifts in our businesses and how you can, too. Whether you’re thinking about making a big pivot or you're just curious about what’s possible, we’ve got you covered with practical advice, personal stories, and some hearty laughs along the way!What to Listen For:The importance of embracing pivots in your photography business.How Nicole

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46:21

Stop Hiding Your Photography

Freedom Focus Photography ·

2024/10/29

266 - Are you hesitant to share your photography with the world? You’re not alone!In this episode, I’m chatting with Heather Lahtinen and we’re digging into the reasons why photographers often hold back from sharing their work. Whether it's fear of judgment or worry about being copied, they share actionable advice on how to overcome these mental roadblocks and start showcasing your art with confidence.What to Listen For:The most common fears holding photographers back from sharing their

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40:05

No Fail Marketing with Melissa Arlena

Freedom Focus Photography ·

2024/10/22

265 - Ready to take your photography business to the next level?In this episode, we dive deep into the world of SEO with the talented Melissa Arlena, who has successfully used SEO to grow her business and switch from weddings to newborn photography. Whether you’re just starting out or looking to improve your online visibility, Melissa shares her strategies to help photographers stand out online.What to Listen For:How Melissa transitioned nichesWhy SEO is a long game and how it pays off over timeTips

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42:16

From Corporate Grind to Equine Photographer with...

Freedom Focus Photography ·

2024/10/15

264 - Have you ever dreamed of ditching the corporate grind to follow your passion? That’s exactly what today’s guest, Cassidy Brooke, did! Cassidy left her 9-5 insurance job, picked up her Nikon, and created a thriving equine photography business. Join us as Cassidy walks through her journey of building a career she loves and shares advice on everything from dealing with competition to balancing portrait and commercial photography. Get ready to be inspired and pick up some actionab...

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44:29

Are You Actually a Professional Photographer with...

Freedom Focus Photography ·

2024/10/08

263 - Feeling the line between hobbyist and professional is a little blurry? Well, you're not alone!In this episode, I'm chatting with Mark Rossetto about what truly defines a professional photographer and how you can elevate your business—yes, even if you're part-time. Get ready to dive deep into everything from pricing strategies to creating unforgettable client experiences that will have you standing out from the crowd.What to Listen For:The evolution of photography businesses since t...

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27:32

Overcoming Circumstances with Heather Lahtinen

Freedom Focus Photography ·

2024/10/01

262 - Let’s get real: we all have responsibilities and obstacles that can make growing a photography business feel impossible. In today’s episode of the Freedom Focus Photography podcast, we’re looking beyond the typical “thought work” and addressing real-life situations that may be limiting your time and energy. Listen in as we explore how to challenge these circumstances, from busy schedules to self-imposed limits, and unlock a new level of freedom and productivity in your business.What to Listen

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47:11

SEO Myths with Connor Walberg

Freedom Focus Photography ·

2024/09/23

261 - If you’ve ever wondered how SEO can truly impact your photography business, this episode is for you! Join me and SEO expert Connor Walberg as we explore the myths surrounding SEO, how AI is influencing search results, and why creating valuable content is more important than ever. Get ready for some game-changing tips that will help you attract more clients and grow your online presence.What to Listen For:How SEO has evolved and why many photographers are still holding onto outdated...

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43:12

Why Better Photos Won't Get You More Clients with...

Freedom Focus Photography ·

2024/09/17

260 - Photographers, let’s talk about a common trap: thinking that taking better photos is the answer to getting more clients. On today’s episode of the Freedom Focus Photography podcast, Heather Lahtinen joins me to discuss why focusing solely on improving your photography isn’t a marketing strategy—and how this flawed thinking could be holding you back from booking more clients and hitting your revenue goals.What to Listen For:Why better photos don’t guarantee more clients.Why many talented...

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323 results

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