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PODCAST

Creative Shop Talk with Wendy Batten

Wendy Batten, Creative Retail Mentor

How do I attract more customers to my store? How do I get more sales? How do I book out my shop"s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm

business management

All Episodes

45:20

244. Behind the Counter: From E-Commerce to Brick and...

Creative Shop Talk with Wendy Batten ·

2025/01/20

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you curious how e-commerce businesses evolve into brick and mortar shops? Maybe you operate an Etsy shop or sell on social media but have always wondered what it would be like to open your own shop. If that sounds like you, listen up! In this episode of the podcast, we are diving into the story of Chris Waddy, the owner and CEO of Loopy Wool in Salisbury, New Brunswick. Chris shares her incredible

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49:29

243. Behind the Counter: Creating Customer Joy in...

Creative Shop Talk with Wendy Batten ·

2025/01/13

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What’s the secret to running a retail business that feels like home and keeps customers coming back? In this episode of the podcast, I sat down with powerhouse and retail expert Kim Williams of The Polka Dot Press in Tallahassee, Florida - and we are answering that question and so much more. Get ready to be inspired! With over 21 years of retail experience and a knack for social media marketing, Kim

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43:32

242. 6 Areas to Focus on in Your Retail Business in 2025

Creative Shop Talk with Wendy Batten ·

2025/01/06

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Join me for a 4-hour intensive January Retail Reset on January 14th! This is a small workshop where we will be laser-focusing on your business. Feel like you might need to revisit your goals and get clear on what you need to do in 2025? Join me! All of the details are here. If you are dreading making a plan for your retail shop in 2025, I have something for you: Design Your Best Retail Year Ever is

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42:20

241. Year-End Reflections: Mindset, Marketing, and...

Creative Shop Talk with Wendy Batten ·

2024/12/30

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: This year has flown by, and as we bid farewell to 2024, it's time to reflect on the lessons, wins, and challenges that shaped our journeys. In this episode, I’m sharing powerful takeaways from coaching clients, my own experiences, and inspirational quotes/insights that can inspire independent retailers to make 2025 their best year yet. Get ready for mindset shifts, marketing tips, and practical

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23:13

240. 5 Questions to Ask Yourself Now as You Design...

Creative Shop Talk with Wendy Batten ·

2024/12/16

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: As an independent retailer, the end of the year is a perfect time to pause, reflect, and plan for the future. In this episode of the Creative Shop Talk Podcast, I’m sharing five powerful questions that can help you evaluate your past year, identify growth opportunities, and set intentional goals for 2025. Whether you're looking to streamline your operations, grow your customer base, or simply realign

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44:49

239. Behind the Counter: Building the Business You...

Creative Shop Talk with Wendy Batten ·

2024/12/09

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What kind of business do you wish existed in your community? Jasmine McCue, owner of The Crow’s Nest Pantry in Alberta, identified just that and then made it a reality. In this episode, Jasmine shares her inspiring journey of starting the pantry to address her community’s needs and how it evolved into what it is today. She shares lessons learned about staffing and planning and the power of using data to

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46:05

238. Behind The Counter: Building Community Of...

Creative Shop Talk with Wendy Batten ·

2024/12/02

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What would happen if you built a business centered entirely around what you love and what you believe your community is currently missing? We’re about to find out! In this truly inspiring episode of the Creative Shop Talk Podcast, I’m sitting down with Lisa Wrixon, the visionary and CEO behind thestylewell and Lewellyn, two boutique shops in North Vancouver. From her roots in art history to leading

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39:45

237. Retailer Success Series: Cindy’s Journey to...

Creative Shop Talk with Wendy Batten ·

2024/11/25

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you need inspiration navigating your role as an accidental entrepreneur? This episode is for you! Like many of us, Cindy Boissonneault of Poco Inspired in Winnipeg didn’t intend on putting on a CEO hat and running a retail business. In this episode, Cindy shares her inspiring journey from overcoming stress-induced challenges to becoming a successful retail entrepreneur. With no prior retail

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21:18

236. How to Clear Inventory Fast and Boost Holiday...

Creative Shop Talk with Wendy Batten ·

2024/11/18

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Don’t sit on cash. This time of the year we want to move inventory OUT. Let’s make sure you don’t have any extra inventory left after the holidays. Let’s also optimize how much you can get for what you do have and let’s turn it into cash before the end of the holidays! In this episode, I’m sharing practical, effective tips to help independent retailers move slow-moving or excess inventory. I’ll tell

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25:58

235. How to Design Your Best Retail Year Ever

Creative Shop Talk with Wendy Batten ·

2024/11/11

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Make 2025 the best year ever in your retail business! In this episode of the Creative Shop Talk Podcast, I’m sharing how to do exactly that. I’ll share actionable steps for setting goals, vision-storming, and creating a strategic marketing plan. Whether you're a planner or not, this episode is packed with easy tips to ensure you are ready to hit the ground running in 2025. If you like this episode but

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18:49

234. Simple Shifts to Boost Your Bottom Line This...

Creative Shop Talk with Wendy Batten ·

2024/11/04

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Want to increase profitability in your retail shop this holiday season? Let’s talk about how! I’m chatting all about how to make that bottom line number BIGGER in this episode. It’s not about revenue - it’s about what stays in your pocket after all the bills are paid. I’ll walk you through some simple, practical changes that will help you make more profit this season without overwhelming yourself. Key

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29:21

233. Preparing Your Retail Business for Sale or...

Creative Shop Talk with Wendy Batten ·

2024/10/28

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you thinking of selling or expanding your retail business? Think that’s not for you? Never say never! Either way, it’s important to prepare for the unexpected - and that’s exactly what we’ll be discussing in this episode. We need to be building brands that are sellable. As a retail coach, I’ve helped countless retailers through these phases. I’ve identified four critical areas you need to review to

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13:22

232. Earning Your Customers’ Support and Sales

Creative Shop Talk with Wendy Batten ·

2024/10/21

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you earning your customers' support and loyalty? What do the words “shop local” mean to you? It’s not enough to expect people to shop locally just because we’re a small business selling quality items. We need to create a brand and experience that makes them want to support us. We need to earn our customers’ support and not simply “guilt” them into shopping locally. “People do not buy goods and

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16:06

231. 3 Retail Marketing Levers to Push to Increase...

Creative Shop Talk with Wendy Batten ·

2024/10/14

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m diving into the three big metrics I encourage my retailers to track and improve in order to increase sales especially during the holiday season. And what’s more important than that this time of year?! We dug into the importance of tracking these metrics a few weeks back with my retailers at the Level Up Mastermind meetup. It gets me fired up to talk about these things because I know just how

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36:37

230. Takeaways from my Mastermind Retreat: Building...

Creative Shop Talk with Wendy Batten ·

2024/10/07

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you know who your “people” are in your business life? Do you have a trustworthy sounding board for your big ideas? A mentor to guide you in the right direction when you feel stuck in your retail business? I just hosted my Level Up Mastermind members here in my hometown of Lunenburg, Nova Scotia and I am vibrating with excitement to share the takeaways with you on the podcast. I believe that

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26:57

229. Having a Monthly Playbook for Your Retail Shop

Creative Shop Talk with Wendy Batten ·

2024/09/30

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: You hear me say it in every episode, but it’s true: running a retail business doesn’t have to be so hard! Sure, there are aspects of it that feel hard and heavy sometimes, but help is here. Let’s chat a bit about the magical tool I’ve created inside of the Retailer’s Inner Circle that keeps my retailers on track every month called the Retailer’s Playbook. Get your CEO hat out! The Retailer’s Playbook was

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23:18

228. Protecting Your Retail Store: Simple & Effective...

Creative Shop Talk with Wendy Batten ·

2024/09/23

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: As independent retailers, protecting our stores, staff, and ourselves is always a top priority, right? How do you ensure safety among your staff and yourself - especially when it comes to loss prevention? In this episode of the Creative Shop Talk Podcast, I am sharing practical tips to prevent both external (shoplifting by customers) and internal (staff) theft to ensure your shop stays safe,

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32:51

227. Improve Customer Loyalty and Become Referable...

Creative Shop Talk with Wendy Batten ·

2024/09/16

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you feel like you are always looking for new customers? Did you know that it is less expensive to keep your customers coming back than it is to market to new ones? In this episode of The Creative Shop Talk Podcast, I’m sitting down with Katrina Scarlett of Scarlett & Co. to chat about how independent retailers can elevate their in-store experience through a hospitality-driven approach and focus on

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23:57

226. Does Your Shop’s Reality Match Your Vision?

Creative Shop Talk with Wendy Batten ·

2024/09/09

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Something I encourage my retailers to ask themselves regularly: Does the vision I have for my retail shop match its reality? Running a successful retail shop involves more than just great products and a love for your store. The true test is whether your shop's current reality aligns with the vision you originally had and the vision you desire to have. Are there areas of your business that feel messy or

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29:14

225. Practicing Self-Care While Running a Retail...

Creative Shop Talk with Wendy Batten ·

2024/09/02

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Looking for a retail survival guide for the Holidays? I’ve got you! My Holiday Success Bootcamp is truly all you need to rock the 4th quarter in your retail business. And the best news is you can purchase it as a stand-alone masterclass this year! Don’t wing it this holiday season! Grab it here! The Holiday Success Bootcamp got a glow-up in 2024! In addition to the 5 masterclass sessions, the program also includes: A

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187 results

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