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PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

26:25

619 - From 53 Clicks to 1 Voice Command: How Myko...

Paul Higgins Podcast ·

2025/06/30

Why you should listenTrevor reveals how Myko solves the age-old problem of sales reps not entering data into Salesforce by using voice technology to eliminate the 53-click process down to 15 secondsLearn how poor CRM data entry is blocking your AI initiatives and downstream analytics, and discover a practical solution that integrates seamlessly with existing workflowsGain insights into the future of voice-first technology in sales and how early adopters are leveraging this to dramatically improve

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27:52

618 - Why 86% of Cyberattacks Now Hit SMBs First and...

Paul Higgins Podcast ·

2025/06/23

Why you should listenLearn why SMB clients are now the #1 target for cyberattacks and how attackers operate (with shocking real-world examples).Discover how Microsoft partners can add value and margin with simplified cybersecurity services — even without deep in-house expertise.Find out how to protect your firm and clients from ransomware and liability without adding massive overhead or complexity.If you think your clients are “too small” to be a target—think again. Cybercriminals are shifting focus

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04:55

617 - How Top Consultants Are Winning in 2025

Paul Higgins Podcast ·

2025/06/19

If you’ve been feeling like the consulting game is changing fast—and no one gave you the playbook—you’re not alone. In this episode, I break down why being tied to just one SaaS platform is holding too many consultants back. The market is moving toward AI, automation, and cross-platform solutions—and clients simply want results.I share why I’ve shifted my own mentoring approach to focus on helping tech, AI, and automation consultants master profitable consulting—not just platform expertise. You’ll

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29:16

616 - Scaling a RevOps Consultancy from Freelancer to...

Paul Higgins Podcast ·

2025/06/16

Why you should listenLearn how Kathryn scaled from solo freelancer to a strategic RevOps firm serving VC-backed SaaS companiesDiscover the real impact of AI on RevOps—and why data hygiene is more critical than everHear how Kathryn balances strategy, tech, and team building to retain clients for 18+ monthsSaaS companies grow fast—and Kathryn Castle knows how to keep their revenue operations from falling apart along the way. In this episode, she shares how she went from independent contractor to

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35:35

615 - How to Use Twitter DMs to Book More B2B Sales...

Paul Higgins Podcast ·

2025/06/09

Why you should listenDiscover why Twitter (X) DMs are outperforming cold email and LinkedIn for tech outreachLearn how to build high-quality lead lists using followers, bio keywords, and AI-enhanced targetingGet a behind-the-scenes look at Drippy.ai, the platform automating Twitter outreach with personalized, scalable messagesMost SaaS consultants rely on LinkedIn and email for outbound, but ignore one of the most untapped platforms: Twitter. In this episode, I sit down with Alex Peñuñuri, Co-owner

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07:49

614 - I’ll Do the AI Homework So You Don’t Have To

Paul Higgins Podcast ·

2025/06/05

If you’re still trying to “figure out AI” in the cracks of an overloaded week, you’re not alone. Most SaaS consultants are stuck waiting—for platforms like Salesforce or HubSpot to release perfect features, or for clients to ask the right questions. Meanwhile, the biggest margin opportunity in years is passing by.In this solo episode, I share how I stay ahead of the AI curve—so you don’t have to. You’ll get my exact system for learning fast, my favorite channels, podcasts, and masterminds, and how I

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37:35

613 - Turn AI Chaos Into Client Results, Fast with...

Paul Higgins Podcast ·

2025/06/02

Why you should listenKate breaks down exactly where to start, without chasing shiny tools.Learn how to build AI systems they’ll actually adopt.Kate shares how to train GPTs on your tone and strategy.If AI still feels overwhelming, like you’re already behind or unsure where to start, you’re not alone. In this episode, I speak with Kate VanderVoort from Social Mediology, who helps consultants move beyond shiny tools and build practical AI systems that actually save time. Kate explains why most

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35:11

612 - AI Agents Are the New Hires with Ken Gavranovic

Paul Higgins Podcast ·

2025/05/26

Why you should listenLearn how to build your own AI revenue streams now with agents and digital employees.Get a reality check on where AI adoption is really at—and how it’s disrupting mid-tier SaaS faster than you think.Hear practical agent use cases across sales, support, and delivery—straight from a tech leader who's helped raise $ 400 M+ and worked with Fortune 500s.If you’re still hanging your hat on your SaaS vendor adding AI features, you’re already behind.In this episode, I talk with Ken

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06:36

611 - From CRM to Agents: How SaaS Consultants Can...

Paul Higgins Podcast ·

2025/05/22

Too many SaaS Consulting Partners are stuck in wait mode. Waiting for Salesforce or HubSpot to drop the perfect AI feature. Waiting for clients to ask the right questions. Waiting until they feel “ready.”Meanwhile? They’re missing the highest-margin opportunity since CRM implementations first exploded: custom AI agents.In this episode, I break down a simple, repeatable way to turn agents into a new revenue stream—without building anything from scratch, becoming a prompt engineer, or replacing your

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46:05

610 - Stop Competing on Vendor Badges: Build a Brand...

Paul Higgins Podcast ·

2025/05/19

Why you should listenLearn how poor positioning and generic messaging quietly kill your deals before the first call.Erica shares what to do when word of mouth plateaus—and how to attract buyers who don’t know you yet.Discover how to be “AI-findable” and get found in marketplace searches before your competitors.If your marketing sounds just like every other partner’s, it’s already costing you deals. In this episode, I’m joined by Erica Hakonson, CEO of Maven Collective Marketing, to show you how to

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27:08

609 - RevOps Reimagined: AI, Agility, and the End of...

Paul Higgins Podcast ·

2025/05/12

Why you should listenUnderstand why rigid RevOps systems are failing SaaS teams today—and what to build instead.Get actionable tips on using AI (like Clay and ChatGPT) to scale without losing your personal touch.Hear how Jacki uses LinkedIn like a "social butterfly" to create inbound interest through strategic commenting.Still clinging to outdated RevOps playbooks? You might be quietly killing your growth. In this episode of the Paul Higgins Podcast, I sit down with Jacki Leahy, the high-energy

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11:37

608 - Your Challenge Isn’t Unique—But Your Response...

Paul Higgins Podcast ·

2025/05/08

If you’ve ever thought, “Am I the only one dealing with this?”—you’re not. In this solo episode of the Paul Higgins Podcast, I dive into the 5 most common challenges SaaS Consulting Partners are facing today—directly from real conversations inside our group calls. From burnout to ghosted deals, half-built funnels to delegation struggles, these aren’t unique issues. They’re fixable ones.I’ll walk you through what’s working for others and the exact shifts that helped them get unstuck. Whether you’re

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32:44

607 - More Deals, Less Drama: How AI Revolutionizes...

Paul Higgins Podcast ·

2025/05/05

Why you should listenDiscover how AI can continue conversations in your tone—without sounding robotic or off-brand.Learn how to win more deals by replying faster, even when you’re not online.Get clarity on what AI can handle in outreach—and where your human touch still matters.If you’re still stuck doing manual outreach—or your LinkedIn automation tools leave you hanging once someone replies—this episode is your upgrade. I sit down with Casey O'Toole from LinkyBot.ai, who’s built a smarter AI

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35:39

606 - Beyond the Owner Bottleneck: Systematizing Your...

Paul Higgins Podcast ·

2025/04/28

Why you should listenLearn why most AI tools still underdeliver for Salesforce consultants—and how to close the gap with your own processes.Discover how to practically use ChatGPT Pro for Salesforce delivery (not just theory).Understand why AI Process Engineering is emerging as a critical trend—and what it means for the future of consulting.If you’re overwhelmed by the AI noise but still wondering how to actually apply it to Salesforce delivery, this episode is for you. Andy Forbes, VP at Capgemini

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07:10

605 - You Can't Own a Niche You Don't Understand

Paul Higgins Podcast ·

2025/04/24

Quick rejections. Ghosted follow-ups. Deals that vanish after a seemingly great call. Sound familiar? In this solo episode, I dig into the real reason your sales aren't landing—you're not speaking your clients' language. It’s not your solution that’s off—it’s your understanding of how your niche buyers actually make decisions. I share lessons from my time at Coca-Cola and walk you through a step-by-step approach to gaining deep insight into your niche so you can win more deals, faster. If you want

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40:51

604 - Why Your Client’s Outbound Isn’t Working—and...

Paul Higgins Podcast ·

2025/04/21

Why you should listenLearn why tech isn’t the real reason outbound fails—and how messaging rooted in insight changes everything.Discover how to craft Permissionless Value Propositions (PVPs) that prospects want to read before they know your name.Understand how to guide clients beyond tools like Clay and Apollo and into high-impact GTM strategies.If your clients aren’t getting results from outbound, the problem isn’t the tools—it’s the messaging. In this episode of the Paul Higgins Podcast, I speak

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25:38

603 - Unlock 95% Open Rates with SMS with Lee Weinberger

Paul Higgins Podcast ·

2025/04/14

Why you should listenDiscover why SMS and MMS messaging drastically outperform email—and how you can use that insight to drive real engagement and results for your clients.Learn how to easily integrate messaging into top CRMs like Salesforce, HubSpot, and Zoho—no dev team required. Ideal for SaaS Consulting Partners looking to expand their service offerings.Hear how one business use SMS to boost attendance and revenue—and get a glimpse into what’s next with Rich Communication Services (RCS) and

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04:19

602 - Stop Forcing Marketing You Hate—Play to Your...

Paul Higgins Podcast ·

2025/04/07

Are you wasting precious time forcing yourself to do marketing activities you secretly hate? In this solo episode, I share how focusing on marketing tasks that don't align with your natural strengths is likely costing you clients, consistency, and sanity. I also reveal my own marketing mistake when I convinced myself that video was the answer, despite hating every second of creating YouTube content, and how my business transformed when I finally focused on my natural strengths instead.The key

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23:07

601 - Why Most Salesforce Partners Miscalculate...

Paul Higgins Podcast ·

2025/03/31

Why you should listenDiscover how ExpandAP fills a critical gap in Salesforce by providing spend intelligence that ties your marketing investments directly to sales opportunities, campaigns, and customer lifetime value.Learn about a native Salesforce solution that can finally help marketing and sales leaders prove ROI on campaigns and customer acquisition costs—a persistent challenge for tech consultants.Paul Wnek shares valuable insights from 12 months of bringing this solution to market.Are you

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25:41

600 - From Bootstrap to 7 figures: Building a...

Paul Higgins Podcast ·

2025/03/24

Why you should listenNathan Garing shares how he bootstrapped and scaled his NetSuite consulting business to include dedicated sales and marketing teams, revealing practical growth strategies beyond the "solopreneur with referrals" stage.Discover how to build a dual revenue model by transforming client-funded custom solutions into productized apps that can open doors to new customers and create recurring revenue streams.Learn Nathan's approach to marketing attribution in the complex B2B tech

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356 results

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