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PODCAST

Block by Block: A Show on Web3 Growth Marketing

Each week, I sit down with the innovators and builders shaping the future of crypto and web3.Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.Let’s build something incredible, together. All onchain.

business marketing

All Episodes

31:54

Stephen Hess--Metaplex: Launch tokens and NFTs on...

Block by Block: A Show on Web3 Growth Marketing ·

2025/06/22

Episode is brought to you by Infinex. Join here: app.infinex.xyz/?r=B2KSQJ77 Summary In this conversation, Stephen Hess, co-founder of Metaplex, opens up about his journey from healthcare to crypto, how early exposure to Bitcoin shaped his curiosity, and what ultimately drew him into the Solana ecosystem. He explains how lessons from healthcare—especially the need to understand human psychology—have shaped his entrepreneurial thinking. Stephen shares how Metaplex has become foundational inf...

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45:31

Yurii Kyparus on Tokenizing Attention with Wallchain...

Block by Block: A Show on Web3 Growth Marketing ·

2025/06/21

This episode would not be possible without the support of Infinex. Sign up, experience what hassle-free DeFi feels like. https://app.infinex.xyz?r=B2KSQJ77 Summary In this conversation, Yurii, co-founder of Wallchain, shares his journey into the crypto space, detailing his experiences with MEV bots and the transition to developing Wallchain Quacks. The discussion covers the importance of attention in the crypto market, the challenges of building a consumer brand, and how Wallchain Quacks ...

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58:07

Matej Janez -- Why Web3 Agents Need Privacy And How...

Block by Block: A Show on Web3 Growth Marketing ·

2025/06/20

Episode is brought to you by Infinex. Join here: app.infinex.xyz/?r=B2KSQJ77 Summary In this episode, Matej from Oasis Labs and Oasis Foundation shares his journey from mechanical engineering into the world of Web3 and why privacy on-chain is more urgent than ever. He breaks down how Oasis works as a privacy protocol, helping developers easily integrate privacy into their dApps. The conversation dives into the rising importance of agents in Web3, the overlap between AI and privacy, and how Oa...

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37:15

Del Led--Navigating Liquidity DeFi Challenges with...

Block by Block: A Show on Web3 Growth Marketing ·

2025/06/19

Episode is brought to you by Infinex. Join here: app.infinex.xyz/?r=B2KSQJ77 Summary In this episode of Block by Block, Del Led shares how he got into crypto in 2020 and walks through the vision behind Peapods Finance. He breaks down the liquidity problems plaguing DeFi and introduces the concept of volatility farming — a model that rewards users for price fluctuations rather than relying on inflationary token yields. The conversation also touches on how Peapods Finance is using AI to autom...

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54:05

Benjamin Brandall--Data Availability Is Broken:...

Block by Block: A Show on Web3 Growth Marketing ·

2025/06/18

Note: Since the recording of this episode, WeaveVM has rebranded to the Load Network @useload -- so you will hear the former in the conversation. Episode is brought to you by Infinex. Join here: app.infinex.xyz/?r=B2KSQJ77 Summary In this conversation, Benjamin Brandall, co-founder of WeaveVM, shares how his early interest in preserving digital culture led him into the crypto space. He breaks down the “EVM storage dilemma” — a growing issue for developers building in Ethereum-compatible en...

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51:11

Lyron Ko Ting Keh -- Seismic Systems: Building a...

Block by Block: A Show on Web3 Growth Marketing ·

2025/06/16

This episode would not be possible without the support of Infinex. Sign up, experience what hassle-free DeFi feels like. https://app.infinex.xyz?r=B2KSQJ77 Summary In this episode, Lyron Co Ting Keh, co-founder and CEO of Seismic Systems, shares the story behind their recent funding round and what Seismic is building—a blockchain platform for encrypted financial services. Lyron explains how the current financial infrastructure still meets the minimum bar for most users, but fails to serve m...

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34:19

Sehaj--Reigniting DeFi: Avantisfi.com, Real-World...

Block by Block: A Show on Web3 Growth Marketing ·

2025/06/11

Summary In this conversation, Sehaj, co-founder of Avantis, reflects on the arc of DeFi—from its early experimental phase (1.0), through the token-incentivized wave (2.0), to today's DeFi 3.0, which he describes as a period of financial nihilism. Against that backdrop, he introduces Avantis: a trading platform designed to rekindle energy in the space through zero-fee perpetuals, real-world asset integration, and a community-first approach. Sehaj explains that Avantis is built for on-chain tra...

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50:07

Jose Betancourt: How VDEX Is Redefining Perp Trading:...

Block by Block: A Show on Web3 Growth Marketing ·

2025/06/09

Learning about the perp DEX category was really educational for me and I appreciate speaking with @josebetandcourt about his project @0xVDEX, which is shaping up to be a serious contender to @HyperliquidX. Specifically in comparison to Hyperliquid, among other differences, here are a few he called out: — “They’ve gone for the build your own chain approach… we like to horizontally scale.” — “They’re completely masquerading as a decentralized exchange but can roll back the ...

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65:21

Oleg Fomenko--Earning Crypto One Sweat and Step at a...

Block by Block: A Show on Web3 Growth Marketing ·

2025/06/04

Oleg Fomenko--Earning Crypto One Sweat and Step at a Time with Sweat Economy Summary In this episode, Oleg Fomenko — co-founder of Sweat Economy — shares the story behind one of the most widely adopted health apps in the world. With over 150 million users, Sweat Economy has bridged the Web2 and Web3 divide by rewarding people for something simple: walking. Oleg talks about how they built viral growth through real-world value, and why simplifying language and experience is key to onboarding...

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62:36

Autonomous Websites, AI and Domains with Matthew...

Block by Block: A Show on Web3 Growth Marketing ·

2025/06/03

In this conversation, Matt Gould, co-founder of Unstoppable Domains, shares his journey into the world of cryptocurrency and the inception of his company. He discusses the challenges faced in creating a user-friendly domain system for crypto transactions, the importance of building partnerships within the blockchain ecosystem, and the evolution of naming systems in the digital age. Gould emphasizes the significance of branding and digital identity, as well as the future of on-chain identity a...

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51:09

Brian Mahoney--Bring Everyday Finance to Your Bitcoin...

Block by Block: A Show on Web3 Growth Marketing ·

2025/06/02

Summary In this episode, Brian Mahoney—Chief Business Officer at Thesis and co-founder of mezo—shares his journey from traditional finance into the world of decentralized finance (DeFi). He introduces the idea of “Bitcoin Stoicism” as a more constructive version of Bitcoin maximalism, rooted in patience, conviction, and long-term vision. Brian dives into the story behind Thesis, a company building in the Bitcoin space since 2014, and how that led to the launch of mezo—a platform designed ...

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49:49

Kyle Haener--KOL Influencer Marketing in Crypto with...

Block by Block: A Show on Web3 Growth Marketing ·

2025/05/29

Summary In this conversation, Kyle Haener, co-founder and CEO of Tunnl.io, discusses the challenges and opportunities in the influencer marketing space, particularly within the crypto industry. He shares insights from his entrepreneurial journey, the importance of attention in marketing, and how Tunnl.io.io aims to streamline the process of connecting brands with creators through smart contracts. The discussion also covers the launch of their new product, Faucets, which automates creator eng...

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45:07

Felipe Argento--Cartesi Project: Ethereum...

Block by Block: A Show on Web3 Growth Marketing ·

2025/05/28

Summary In this conversation, Felipe Argento, co-founder of Cartesi, shares his journey into the world of blockchain and the vision behind Cartesi. He discusses the importance of decentralized computing, the technical foundations of Cartesi, and how it aims to bridge the gap between Web2 and Web3. Felipe emphasizes the need for developer engagement and education, highlighting various applications built on Cartesi and the future direction of the project. Takeaways - Felipe's journey into cr...

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35:36

James Ross--Mode Network A Look Back and What's Ahead

Block by Block: A Show on Web3 Growth Marketing ·

2025/05/26

In this conversation, James Ross, founder of Mode Network, a Layer 2 Blockchain on Ethereum, discusses his journey into the crypto space, the achievements and challenges faced by Mode Network in its first year, and the strategic pivot towards integrating AI into decentralized finance. He elaborates on the launch of the AI Agent App Store, the collaboration with BitTensor for decentralized intelligence, and the establishment of the AI Agent Founder School to nurture new talent in the ecosystem...

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51:37

Kim Currier -- Building Community in the Metaverse...

Block by Block: A Show on Web3 Growth Marketing ·

2025/05/21

Summary In this conversation, Kim Currier, Head of Partnerships and Marketing at Decentraland Foundation, discusses her journey into the crypto space, the unique aspects of Decentraland as a social virtual world, and the various user experiences it offers. She highlights the importance of brand partnerships in creating engaging experiences and shares insights on community growth strategies, including the introduction of marketplace credits to enhance user engagement and digital identity. In t...

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45:10

Ben Celermajer--Synthetix Bets Big on Ethereum...

Block by Block: A Show on Web3 Growth Marketing ·

2025/05/19

Summary In this conversation, Ben Celermajer, the Strategy Lead at Synthetix, discusses the evolution of Synthetix from its origins as Haven to its current state in the DeFi landscape. He highlights the challenges faced by the platform, including the need for a new direction encapsulated in SIP 420, which aims to put the SNX token back at the core of the ecosystem. Ben emphasizes the importance of user engagement and product performance, outlining Synthetix's strategy to revitalize its offeri...

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58:21

Reka--RISC ZERO, Launching Boundless, Access...

Block by Block: A Show on Web3 Growth Marketing ·

2025/05/15

Summary In this conversation, Reka, the Director of Marketing at RISC ZERO, shares her unique journey from veterinary medicine to the world of crypto. She discusses her experiences in community building through Guild, the innovative technology behind Boundless, and the challenges of promoting zero-knowledge (ZK) technology. Reka emphasizes the importance of making ZK relatable and accessible, while also introducing the concept of the Berry as a new approach to verifiable compute. In this con...

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65:15

Harrison Hines--Fleek and The Future of AI Agents and...

Block by Block: A Show on Web3 Growth Marketing ·

2025/05/12

Summary In this conversation, Harrison Hines, co-founder of Fleek, shares his journey into the crypto space, the evolution of Fleek, and the company's focus on AI agents and trusted execution environments. He discusses the implications of recent developments in AI, particularly the emergence of DeepSeek and its impact on the market. Hines emphasizes the importance of simplifying technology for users and developers, and outlines Fleek's core offerings and target audience in the rapidly evolv...

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57:11

Steven Waterhouse--Nazare Ventures and Why AI First,...

Block by Block: A Show on Web3 Growth Marketing ·

2025/05/07

Summary In this conversation, Steven Waterhouse discusses his extensive background in technology and venture capital, focusing on his transition from crypto to AI. He emphasizes the enabling nature of AI as a technology that enhances human capabilities rather than detracting from them. Waterhouse explores the evolution of AI, its applications, and the challenges it faces, including the Turing test and the need for better understanding of language and context. He also discusses the intersect...

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55:42

Orkun Kilic--Citrea: The First Bitcoin ZK Rollup

Block by Block: A Show on Web3 Growth Marketing ·

2025/05/05

Summary In this conversation, Orkun Kilic, co-founder of Citrea, shares his journey into the world of cryptocurrency, detailing how he transitioned from skepticism to becoming a key player in the Bitcoin ecosystem. He explains the concept of ZK rollups and their significance in making Bitcoin programmable, addressing the technical challenges faced in building on Bitcoin. Orkun discusses the potential for DeFi on Bitcoin and the importance of user experience in driving adoption. He emphasizes ...

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90 results

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