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PODCAST

Block by Block: A Show on Web3 Growth Marketing

Each week, I sit down with the innovators and builders shaping the future of crypto and web3.Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.Let’s build something incredible, together. All onchain.

business marketing

All Episodes

52:34

Shad with Peter Abilla - Why Crypto Marketing Still...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/26

Summary Shad from Rare Minds walks through how crypto marketing has changed and why most teams are still stuck in old playbooks. He explains the Giga Method as a way to connect Web2-style rigor with Web3-native mechanics, so campaigns are built on real incentives and game design, not just hype. Throughout the conversation he pushes on three pillars: smart mechanism design, serious distribution, and ongoing education for both founders and marketers. He also calls out how noisy the market has ...

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46:32

Luis Bezzenberger - How Shutter Network Protects...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/25

Summary In this conversation, Luis Bezenberger discusses Shutter Network, an encryption as a service mechanism designed to provide decentralized encryption and decryption. He explains the importance of Shutter Network in protecting against MEV (maximal extractable value) and the challenges faced in the Ethereum transaction supply chain. The discussion covers the integration of Shutter Network with various chains, web3 Marketing with Peter Abilla, the customer journey, and potential applicati...

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16:21

Drake Exchange on Monad: Building the Main Clearing...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/24

Summary Larry Smoove from Drake Exchange breaks down how Drake is positioning itself as the main trading venue on Monad, with a focus on serious traders who still want a smooth, approachable experience. He explains how flexible collateral, smart strategy design, and tight integration with RedStone’s OEV tools help make liquidations fairer, margin more accurate, and trading feel less stressful. Throughout the conversation, he comes back to a simple lens: treat crypto protocols like real busi...

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57:44

Yannik Schrade - Arcium, the encrypted Supercomputer

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/24

In this conversation, Yannick Schrade, co-founder and CEO of Arcium, discusses the inception of Arcium, its focus on encrypted computing, and the choice of the Solana ecosystem. He elaborates on the unique features of Arcium, including its ability to perform computations on encrypted data without decryption, the advantages of multi-party computation over trusted execution environments, and the diverse applications of Arcium's technology across various industries. Schrade also shares insights ...

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54:35

Storytelling, Hacks, And Headlines: Samantha Yap On...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/22

Summary Samantha Yap, founder of Yap Global, walks through how she built one of the first crypto-native PR agencies and what good communications actually looks like in this industry. She explains why storytelling and trust are the real currency in a skeptical, noisy crypto environment, and how to translate complex, technical ideas into narratives that feel human and relatable. Samantha digs into the craft of asking sharp questions, shaping narratives, and using PR to educate rather than jus...

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52:32

Josie Leung - MilkyWay, Modular Shared Security...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/20

Summary In this conversation, Josie Leung from Milky Way shares her journey from traditional Web2 roles to the crypto space, discussing her experiences at LinkedIn and Crypto.com. She emphasizes the importance of understanding both technical and business aspects in product development. The discussion also explores the potential of LinkedIn as a marketing channel for crypto, the unique features of Milky Way, and the collaborative nature of the modular ecosystem. In this conversation, crypto m...

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54:05

[PODCAST] Stacy Spikes on How Mogul Turns Movies Into...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/19

Summary Stacy Spikes, co-founder and CEO of MoviePass, talks through his path from the music business into film and why he is now building Mogul. Mogul treats movies a bit like fantasy sports, letting fans predict outcomes, compete with each other, and feel real skin in the game around what gets made and how it performs. We get into how a small group of studios still control most of what reaches audiences, and how blockchain and crypto rails could open that up with more transparency, on-cha...

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48:20

[PODCAST] Tim Hafner: OpenServe, Telegram, and the...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/17

Summary Tim Hafner, co-founder and CEO of OpenServe, walks through what they learned running a hackathon at Berlin Blockchain Week and how it shaped the product. He talks about why Telegram is becoming the default home for crypto apps and why most people still find building usable apps way too hard. Tim shares how OpenServe is trying to give builders a simple way to ship agentic apps that feel like real products, not just demos. Along the way, he digs into supporting developers as entrepren...

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38:12

[PODCAST] Alon Muroch: How SSV Labs Is Redefining...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/13

Summary Alon Morch, founder and CEO of SSV Labs, talks about how his time in the Israeli military shaped how he thinks about risk, leadership, and building companies. He explains what SSV Labs actually does: an engineering team behind SSV Network that works on Ethereum’s staking and validator infrastructure so validators can be safer, more flexible, and earn more. The conversation moves through the evolution of crypto, why Ethereum still has the tech edge, and how Layer 2s are really business...

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48:52

[PODCAST] Evgeny Yurtaev on Zerion's Journey from...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/12

Summary Evgeny Yurtaev, CEO of Zerion, walks through how Zerion went from a simple way to see your onchain portfolio to a full wallet and developer-facing API. He explains why they always shipped based on real user behavior, how data shaped the roadmap, and why staying flexible matters in a market that keeps changing. He also talks about growth in places like Nigeria and South Korea, why infra in crypto still has big gaps, and how verticalization can help or hurt depending on the use case. Th...

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47:40

[PODCAST] Gavin Thomas on Smart Transparency on TEN...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/05

Summary In this conversation, Gavin introduces TEN Protocol, a Layer 2 on Ethereum focused on balancing privacy and transparency in smart contracts. He explains the idea of “smart transparency,” enabling developers to define which data stays private and which remains public. Gavin discusses how this flexibility opens new use cases in gaming, trading, and enterprise applications, while maintaining Ethereum compatibility. He also talks about privacy technologies like TEEs, the importance of d...

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33:23

[PODCAST] Casey Craig: Euphoria Finance Makes Crypto...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/03

Summary In this episode, Casey Craig of Euphoria Finance shares how the team is reimagining derivatives trading through a mobile-first, consumer-focused design. Euphoria’s core innovation—“tap trading”—removes friction and makes trading intuitive, fast, and enjoyable. Casey explains how this simple mechanic, paired with strong technical foundations and key partnerships, positions Euphoria to attract both crypto-native and mainstream users. The conversation also explores user behavior on their...

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40:47

[PODCAST] Matt Mudano - Making Native Bitcoin the...

Block by Block: A Show on Web3 Growth Marketing ·

2025/10/29

Summary In this episode, Matt Mudano, co-founder and CEO of Arch Network, explains how Arch is pioneering a new execution platform purpose-built for Bitcoin-native DeFi. Unlike EVMs or SVMs, Arch introduces a virtual machine and consensus layer that can directly interact with the Bitcoin mempool, enabling smart contracts and transaction signing without bridging. Matt outlines how this unlocks new primitives for builders, reduces risk from wrapped BTC models, and preserves the security of Bi...

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56:37

[PODCAST] The Rise of Etherex DEX on Linea, an...

Block by Block: A Show on Web3 Growth Marketing ·

2025/10/27

Summary Trantor walks through how Etherex became the leading decentralized exchange on Linea, what it took to build early in a turbulent ecosystem, and why foundation alignment matters more than capital. He explains the role of Rex33, why its tokenomics are designed for long-term liquidity instead of short-term hype, and how ZK technology is shaping the next chapter of scaling on Ethereum. The conversation ties together builder lessons, ecosystem incentives, and how community trust fuels dura...

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45:44

[PODCAST] Nirav Murthy on the Future of AI and IP...

Block by Block: A Show on Web3 Growth Marketing ·

2025/10/22

Summary Nirav Murthy, co-founder of Camp Network, talks through how Camp is building a user-friendly IP licensing platform that blends AI and blockchain. The project shifted from a Layer 2 to a Layer 1 so they could control the tech stack, tailor the network to IP use cases, and support developers building on top of it. As AI becomes the default way new IP is created, provenance and licensing move from “nice to have” to “mandatory.” Camp is positioning itself as the infrastructure layer for t...

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66:16

[PODCAST] Unlocking the Future of Blockchain with...

Block by Block: A Show on Web3 Growth Marketing ·

2025/09/30

Summary Shiv Shankar, CEO of Boundless / Risc Zero, reflects on leadership, the evolution of Zero Knowledge (ZK) technology, and the role Boundless plays in the blockchain ecosystem. He shares lessons from Amazon, the importance of empowering teams, and the growing demand for ZK. The discussion also covers the challenges of building a two-sided marketplace, educating developers, and how decentralized protocols will evolve. Takeaways — Lessons from Amazon on leadership and decision-makin...

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58:43

[PODCAST] USD.AI and the Future of InfraFi with David...

Block by Block: A Show on Web3 Growth Marketing ·

2025/09/29

Summary David Choi, co-founder of Permian Labs, outlined how USD.AI and InfraFi aim to reshape the relationship between finance and decentralized infrastructure. USD.AI is a synthetic dollar designed to unlock capital access for DeFi and decentralized physical infrastructure networks (Deepin), while InfraFi merges infrastructure and finance to enable scaling. Choi emphasized that liquidity challenges in NFTs and real-world assets (RWAs) require structured finance solutions, with synthetic d...

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56:49

[PODCAST] Superposition: A BarterSwap Innovation with...

Block by Block: A Show on Web3 Growth Marketing ·

2025/09/22

Summary Nikita Ovchinnik, co-founder of BarterSwap, shared his perspective on the evolution of DeFi and the vision behind BarterSwap. He highlighted the concept of superposition, a new DeFi primitive that allows wallets to function as liquidity sources, potentially solving liquidity fragmentation while improving user experience. Nikita explained the importance of community building and user acquisition in an increasingly competitive market, while also outlining BarterSwap’s roadmap, which inc...

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51:43

[PODCAST] Exploring Acki Nacki Chain with Mitja...

Block by Block: A Show on Web3 Growth Marketing ·

2025/09/18

Summary In this conversation, Mitja, co-founder of Akinaki, shares his extensive journey in technology and blockchain, detailing the inception of Akinaki, its unique approach to decentralized applications, and the challenges faced in building a scalable blockchain. He emphasizes the importance of storytelling in technology, the innovative tokenomics of Akinaki, and the preparations for the upcoming mainnet launch. Mitja also discusses the target audience for Akinaki, the essential applicatio...

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53:13

[PODCAST] Karel Kubat from Union Labs on Building a...

Block by Block: A Show on Web3 Growth Marketing ·

2025/08/19

Summary Karel Kubat, CEO of Union, lays out a bold vision for a decentralized coordination layer that can unlock true interoperability in crypto. He breaks down why bridging is still broken, why ZK is more than hype, and why Bitcoin needs to be more than digital gold. From security risks to UX gaps to regulatory pressure, this conversation covers the hard problems and how Union is solving them. Takeaways – Union is building a decentralized coordination layer to connect ecosystems without sa...

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90 results

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