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PODCAST

Block by Block: A Show on Web3 Growth Marketing

Each week, I sit down with the innovators and builders shaping the future of crypto and web3.Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.Let’s build something incredible, together. All onchain.

business marketing

All Episodes

48:51

Future of Crypto Trading: No fees, No limits, Fast,...

Block by Block: A Show on Web3 Growth Marketing ·

2026/01/14

Summary In this conversation, Simon Jones, co-founder of Reya, discusses the innovative architecture of their decentralized exchange (DEX) that achieves both speed and decentralization. He explains the target audiences for Reya, including hobbyist and institutional traders, and how the platform is designed to meet their needs. The discussion also covers Reya's unique revenue models, marketing strategies, competitive positioning in the market, and future innovations aimed at enhancing user ex...

en-us

50:55

Decentralized AI for Model Developers and the Role of...

Block by Block: A Show on Web3 Growth Marketing ·

2026/01/12

Summary In this conversation, Nick Emmons, founder and CEO of Allora Labs, discusses the Allora Network with Peter Abilla, a decentralized platform aimed at improving machine learning through collaboration among various AI models. He explains the structure of the network, the roles of different participants, and the importance of data in AI model development. Emmons also highlights the incentives for network participants, the go-to-market strategy, and the potential impact of Allora on the A...

en-us

37:45

Privacy-first Crypto Decentralized Perps Exchange...

Block by Block: A Show on Web3 Growth Marketing ·

2026/01/07

Summary In this conversation, Varun, co-founder of Hibachi.xyz, discusses with Peter Abilla the innovative features and technical aspects of their decentralized trading platform. He emphasizes the importance of privacy in trading, the unique technical stack that supports Hibachi, and the strategies for community engagement and liquidity. Varun also shares insights on the competitive landscape of perpetual trading exchanges and the future roadmap for Hibachi, including user engagement initia...

en-us

48:29

Perpetual Swaps, Spot Trading, Money Market...

Block by Block: A Show on Web3 Growth Marketing ·

2026/01/05

Summary In this conversation, Peter Abilla interviews Kevin Kap, co-founder of WCM, a capital-efficient trading venue. They discuss the origin of WCM, the identification of market inefficiencies, and the importance of capital efficiency in trading. Kevin explains the role of their unique risk engine, the integration of spot, perps, and lending, and how WCM aims to educate users and simplify trading strategies. They also touch on the significance of building on MegaETH and the collaboration w...

en-us

32:18

Programmable Bitcoin on Solana, with Lending,...

Block by Block: A Show on Web3 Growth Marketing ·

2025/12/29

Summary In this conversation, Justin from Zeus Network discusses the innovative solutions being developed to bridge Bitcoin and Solana through their programmable library. He highlights the technical challenges faced in cross-chain messaging, the current state of the Zeus Network, and the future plans for expanding into other cryptocurrencies like Litecoin and Dogecoin. The discussion also covers community support, institutional adoption, and the importance of sustainable incentives in buildi...

en-us

54:35

Asaf Nadler with Peter Abilla on Crypto Marketing

Block by Block: A Show on Web3 Growth Marketing ·

2025/12/22

Summary In this conversation, Asaf Nadler, co-founder of Addressable, discusses his journey from military service in the IDF to entrepreneurship in the Web3 marketing space. He highlights the unique challenges of marketing in a blockchain environment, particularly the issue of user anonymity and the need for effective user acquisition strategies. Addressable's innovative approach, including the introduction of the 'cost per wallet' metric, aims to empower marketers by providing actionable i...

en-us

65:27

Emanuele Francione - DUSK, ZCash, and Privacy with...

Block by Block: A Show on Web3 Growth Marketing ·

2025/12/17

Summary In this conversation, Emanuele Franciani, founder of Dusk, shares his journey into the world of crypto and blockchain, detailing his background in avionics and how it influenced his approach to developing Dusk. He discusses the vision behind Dusk, focusing on the importance of privacy and compliance in blockchain technology, and how Dusk aims to create a financial market infrastructure that addresses these needs. Emanuele also highlights the unique transaction model of Dusk and the p...

en-us

52:55

Harry Horsfall with Peter Abilla on Flight3 and...

Block by Block: A Show on Web3 Growth Marketing ·

2025/12/15

Summary In this conversation, Harry Horsfall, co-founder and CEO of Flight3, shares his insights on the current state of the crypto market, the challenges and opportunities in African crypto markets, and the regulatory landscape affecting the industry. He discusses his journey into crypto, the importance of community building, and how Flight3 serves various crypto projects through marketing and support. The conversation highlights the contrast between market sentiment and regulatory progres...

en-us

57:17

Jay Kurahashi-Sofue with Peter Abilla on Stablecoins,...

Block by Block: A Show on Web3 Growth Marketing ·

2025/12/10

Summary In this conversation, Jay Kurahashi-Sofue, CMO of Eco Protocol, shares his journey from the music industry to the world of crypto marketing. He discusses his experiences at Ogilvy, the challenges of scaling marketing teams in the crypto space, and the importance of emotional messaging in technical industries. Jay also highlights the brand strategy behind Avalanche and introduces Eco Protocol, emphasizing its role in the stablecoin market. In this conversation, Jay Kurahashi-Sofue di...

en-us

62:23

Jim Chang - LiFi Protocol Acquires Catalyst Systems

Block by Block: A Show on Web3 Growth Marketing ·

2025/12/08

Summary In this conversation, Jim discusses his journey with Catalyst Systems, the challenges of interoperability in the crypto space, and the importance of customer development. He reflects on the ease of launching Layer 2 solutions, the need for differentiation, and the pivot towards focusing on alternative virtual machines (VMs) to better serve the market. Jim emphasizes the significance of understanding user needs and building products that cater to a broader audience rather than just th...

en-us

56:17

Peter Abilla Speaks with Erbil Karaman on How Huma...

Block by Block: A Show on Web3 Growth Marketing ·

2025/12/05

Summary In this episode of Block by Block, Peter Abilla sits down with Erbil Karaman, co-founder of Huma Finance, to unpack PayFi, income-backed DeFi, and the broken state of cross-border payments. Erbil explains how PayFi uses blockchain and stablecoins to give merchants instant access to cash flows that today are trapped in legacy rails for days or even weeks. They dig into remittances, trillions of dollars locked in pre-funded bank accounts, and how Huma plugs DeFi liquidity into real-wo...

en-us

45:44

Michael Heinrich with Peter Abilla on 0G as the First...

Block by Block: A Show on Web3 Growth Marketing ·

2025/12/04

In this conversation, Michael Heinrich discusses his journey into the crypto space and the founding of 0G (Zero Gravity), the first AI Layer 1 blockchain. He elaborates on the unique features of 0G, including its developer-friendly ecosystem, key infrastructure components, and the importance of community engagement. Michael also addresses challenges related to data availability and scalability, blockchain marketing with Peter Abilla, as well as strategies for growth and building a vibrant com...

en-us

54:28

Mihir Kulkarni - Spectral Labs, Crypto AI Agents,...

Block by Block: A Show on Web3 Growth Marketing ·

2025/12/03

Summary In this conversation, Mihir Kulkarni from Spectral Labs discusses his journey in the Web3 space, particularly his experiences at Coinbase and how they shaped his current role. He delves into the concept of AI agents in the crypto industry, emphasizing their utility and potential to enhance user experience. The discussion covers the development of Spectral Labs' products, including the collaborative nature of autonomous agents and the importance of trust in their operations. Kulkarni...

en-us

43:08

Tokenizing AI Compute: Peter Abilla speaks with Kony...

Block by Block: A Show on Web3 Growth Marketing ·

2025/12/02

Summary In this Block by Block episode, Peter Abilla sits down with Kony, CEO and co-founder of Gaib, to unpack how GPU tokenization can create real yield at the intersection of AI, DeFi and zero-knowledge crypto. Kony explains how his mix of finance, AI engineering and running an actual cloud business led him to see a gap: AI cloud providers have huge demand for GPUs but limited access to private credit, while crypto investors are starved for sustainable, cash flow–backed yield. Gaib steps...

en-us

55:45

Naruto - Avail Project and Tips for Crypto Developer...

Block by Block: A Show on Web3 Growth Marketing ·

2025/12/01

Summary In this conversation, Naruto, a Developer Relations professional at Avail, discusses the challenges and strategies of marketing to developers in the crypto space. He shares insights on how he transitioned from a software engineer to a DevRel role, the importance of understanding different types of developers, and the effectiveness of hackathons and hacker houses in attracting serious talent. Naruto emphasizes the need for a strong personal brand and collaborative marketing efforts w...

en-us

52:34

Shad with Peter Abilla - Why Crypto Marketing Still...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/26

Summary Shad from Rare Minds walks through how crypto marketing has changed and why most teams are still stuck in old playbooks. He explains the Giga Method as a way to connect Web2-style rigor with Web3-native mechanics, so campaigns are built on real incentives and game design, not just hype. Throughout the conversation he pushes on three pillars: smart mechanism design, serious distribution, and ongoing education for both founders and marketers. He also calls out how noisy the market has ...

en-us

46:32

Luis Bezzenberger - How Shutter Network Protects...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/25

Summary In this conversation, Luis Bezenberger discusses Shutter Network, an encryption as a service mechanism designed to provide decentralized encryption and decryption. He explains the importance of Shutter Network in protecting against MEV (maximal extractable value) and the challenges faced in the Ethereum transaction supply chain. The discussion covers the integration of Shutter Network with various chains, web3 Marketing with Peter Abilla, the customer journey, and potential applicati...

en-us

16:21

Drake Exchange on Monad: Building the Main Clearing...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/24

Summary Larry Smoove from Drake Exchange breaks down how Drake is positioning itself as the main trading venue on Monad, with a focus on serious traders who still want a smooth, approachable experience. He explains how flexible collateral, smart strategy design, and tight integration with RedStone’s OEV tools help make liquidations fairer, margin more accurate, and trading feel less stressful. Throughout the conversation, he comes back to a simple lens: treat crypto protocols like real busi...

en-us

57:44

Yannik Schrade - Arcium, the encrypted Supercomputer

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/24

In this conversation, Yannick Schrade, co-founder and CEO of Arcium, discusses the inception of Arcium, its focus on encrypted computing, and the choice of the Solana ecosystem. He elaborates on the unique features of Arcium, including its ability to perform computations on encrypted data without decryption, the advantages of multi-party computation over trusted execution environments, and the diverse applications of Arcium's technology across various industries. Schrade also shares insights ...

en-us

54:35

Storytelling, Hacks, And Headlines: Samantha Yap On...

Block by Block: A Show on Web3 Growth Marketing ·

2025/11/22

Summary Samantha Yap, founder of Yap Global, walks through how she built one of the first crypto-native PR agencies and what good communications actually looks like in this industry. She explains why storytelling and trust are the real currency in a skeptical, noisy crypto environment, and how to translate complex, technical ideas into narratives that feel human and relatable. Samantha digs into the craft of asking sharp questions, shaping narratives, and using PR to educate rather than jus...

en-us

105 results

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