PODCAST

Performance Delivered

Steffen Horst

Insider Secrets for Digitial Marketing Success

business marketing

All Episodes

27:16

Rewind - Mattan Danino | A Better Way to Measure...

Performance Delivered ·

2024/02/28

Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he’s passionate about working with small and medium-sized businesses who aren’t served by bigger agencies. To that end, he strives to provide better results for clients by looking not only at the performance from individual marketing channels but also activities across all channels. He leverages technology to track – and act on – those results, including CRM, advanced automation tools, and more. He says that helps

29:51

Rewind - Wendy Weiss | Quality vs. Quantity in Cold...

Performance Delivered ·

2024/02/21

Part 2 of our two-part series with the Queen of Cold Calling, Wendy Weiss, is here! If you tuned into Part 1, you know what Wendy is all about, but if you didn’t…Wendy is an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development. In this episode, we’ll pick right up where we left off and chat with Wendy about overcoming rejection, why you need to

29:44

Rewind - Wendy Weiss | Setting Yourself Up For Cold...

Performance Delivered ·

2024/02/14

It’s part 1 of our special 2-part series! In this episode, we sit down with Wendy Weiss— the Queen of Cold Calling, and an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development! Wendy is passionate about helping her clients speed up their sales cycles, reach more prospects directly, and generate more sales revenue. Her impressive client list

30:06

Rewind - AJ Wilcox | The Easiest Social Network to Go...

Performance Delivered ·

2024/02/07

LinkedIn is the easiest social network to go viral on, says AJ Wilcox of B2Linked. And that means it has tremendous potential to expand your business’s organic reach. But to make this free marketing method work, you have to take a very specific approach, adds AJ. In part 1 of this interview, AJ highlighted the advantages of LinkedIn over Facebook and Google, the best ad formats, and why this business-oriented social network isn’t a good advertising fit for every business. Here in part 2,

37:20

Rewind - AJ Wilcox | Secrets of Effective LinkedIn...

Performance Delivered ·

2024/01/31

Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network. There’s no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn’s top 10 ad customers. Like with many ad networks, being effective on LinkedIn is all about getting quality leads. You should also be able to track what spend gives you what results – and best

36:12

Rewind - Ray Carbonell | Raising Your Digital Profile

Performance Delivered ·

2024/01/24

Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn’t about a TED Talk that goes viral… and if you only worry about reputation management when something goes wrong – then you’ve missed a big opportunity.They show companies in a wide variety of industries how they can use thought leadership to boost engagement with their audience, land new business, and boost recruitment of

35:55

Rewind - Kevin Susman | Commercial Innovation,...

Performance Delivered ·

2024/01/17

Many companies focus on product and forget about the value of brand…But when you rethink your approach to brand, you can transform your company…My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software.In this episode, he’ll share his expertise on commercial innovation, digital transformation, and strategy.He’ll cover:The difference between “new” and “innovative”How brand contributes to the customer experienceWhat companies miss when they overfocus on productHow a

26:41

Rewind - Dorit Baxter | Rebranding for Optimal...

Performance Delivered ·

2024/01/10

Is it time for a rebrand? Whether you need to refresh outdated content… Reflect changes in your scale… Or fix branding mistakes keeping you stagnant… Getting your rebrand right can impact your bottom line. My guest Dorit Baxter, Chief Marketing Officer at Connect America, is a marketing professional with 20+ years of experience developing corporate and product brand identities. Listen to find out:How you know it’s time for a rebrandWhy your brand impacts performanceThe most important steps

30:15

Rewind - Julie Cohen | Value Pricing & Workplace Culture

Performance Delivered ·

2024/01/03

Value pricing puts you in charge… Equalizing the playing field between you and your customer… But how do you price your services so you and your clients get the best value? Julie Cohen is the Founder and CEO of Across the Pond, a global creative agency helping tech brands create a better world. Julie believes that culture is the key to a successful business—and that value pricing establishes a culture that empowers employees. In this episode, she’ll break down value pricing and reveal how

29:13

Rewind - Rich Guth | Are You Making This SEO Mistake?

Performance Delivered ·

2023/12/27

SEO is crucial for driving leads to your website and converting them to clients. But too many people leave SEO as an afterthought… And lose clients to sites who put optimization first. In this episode, Rich Guth reveals why SEO needs to be part of your messaging from the beginning. Rich is an SEO expert with 25+ years in marketing. Listen to him break down his winning SEO research process—and tell you how to get your site in the top ten results for competitive keywords.

32:11

Edward Farley | Developing a Purpose-Led Brand Strategy

Performance Delivered ·

2023/12/20

How can you develop a purpose-led brand strategy?Ed Farley, Executive Vice President, Senior Strategist at Crosby Marketing Communications, is here to share the importance of a purpose-led brand strategy in today’s environment.He’ll cover:Why authenticity is crucialCreating a consistent message across channelsBuilding a team that lives your brand’s purposeThinking about consumers as your familyThe 3 best practices for adopting a purpose-led brand strategyAnd more

28:33

Lori Bartle | The Fundamentals of Client Leadership

Performance Delivered ·

2023/12/13

Client leadership is a choice.And in this episode, Lori Bartle shares why…Lori is the founder and CEO of Cultivagency, a company that partners with agencies to further develop the mindset, skillset, and operational alignment to advance client leadership.With a focus on growth-oriented strategic planning, brand development, and brand innovation, Lori has a track record of long-term, highly successful client partnerships among national and international brands.She’ll share:How account

25:04

Brook Jay | Inside a Hybrid Agency Model

Performance Delivered ·

2023/12/06

What is the difference between the collective agency model and the traditional agency model—and how can a hybrid model work to your advantage?I’m joined by Brook Jay, founder and CEO of All Terrain, an independent brand strategy and activation powerhouse.In this episode, Brook shares her journey of over 25 years of designing memorable consumer experiences for brands that translate into real time ROI.She’ll also cover how her agency’s model has shifted over time—and her advice for

25:43

Lucas Ballasy | How Companies Select an Agency

Performance Delivered ·

2023/11/29

What is the decision making process for companies looking for an agency?My guest Lucas Ballasy is partner and chief experience officer at Barrel, an agency working with brands to grow their businesses through website design, development, and optimization.In this episode, he’ll share:The changes and trends in the process of looking for an agencyKey factors companies consider when selecting an agencyRed flags when talking to a prospectNavigating various stakeholdersHow companies can get

30:08

Guy Yalif | The Impact of Generative AI on Optimization

Performance Delivered ·

2023/11/22

98% of the time, we fail to turn leads into customers…How can testing personalization driven by AI optimization help?My guest Guy Yalif is the co-founder of Intellimize, a software that optimizes web experiences for testing, personalization, and AI optimization.In this episode, he’ll share how generative AI is changing the website experience from an optimization perspective.He’ll also cover how a website optimization tool can help B2B marketers be more effective.

28:39

Tye DeGrange | Inside Partner Marketing

Performance Delivered ·

2023/11/15

Why should companies consider partner marketing?Partner marketing is a misunderstood and underappreciated approach…In this episode, Tye DeGrange, founder and CEO of Round Barn Labs, shares how you can get started with partner marketing.He’ll cover:The difference between partner marketing and affiliate marketingCommon mistakes with partner marketingHow to measure the success of partner marketingSuccessfully approaching partners and influencersCan partner marketing work for B2B?And more

36:47

Jeff Loeb | Using ABM as a Growth Strategy

Performance Delivered ·

2023/11/08

These days, it’s hard to cut through the content marketing noise…That’s where ABM comes in.But what’s the best way for brands to get started using ABM?In this episode, Jeff Loeb, partner and CMO at Chief Outsiders, is here to share his expertise on ABM.He’ll cover:Why companies should use ABM as part of their growth strategyThe components required for an ABM initiativeFinding alignment between sales and marketingThe best way to scope an ABM pilotAnd more

30:04

Lisette Paras | Storytelling Strategies for Growth

Performance Delivered ·

2023/11/01

Storytelling is a crucial part of growing a brand…In this episode, Lisette Paras will share the importance of strategic and steady storytelling---and how brands can begin their storytelling efforts.Lisette is the president and founder of Gravitate PR, an award-winning public relations firm that transforms high growth technology startups into category leaders.She’ll cover:Why PR storytelling has become more personalStorytelling approaches for different stages of a companyHow to measure

31:20

Bill Williams | Consumer Information vs Insight

Performance Delivered ·

2023/10/25

How can you separate consumer information from insight?Bill Williams is here to share his perspective on how agencies can better understand consumers.Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency.He’ll cover:The importance of asking “why”Root cause analysisWhy data is a commodity, but insights are preciousWhy briefs are crucialAnd more

28:16

Claire Nance | Strategies for In-Game Advertising

Performance Delivered ·

2023/10/18

Gaming has never been bigger…With 1/3 of the global population engaging in gaming, there’s an immense opportunity for marketers to use gaming as a media channel.In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel.Claire is the Head of Global Communications & Industry Marketing at Activision Blizzard, one of the world’s largest interactive entertainment companies. She’s here to share her expertise on gaming & advertising,

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