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PODCAST

Let"s Talk Marketing w/NDUB

Nathan A Webster

The Let"s Talk Marketing Podcast w/NDUB is where we unravel the dynamic, various, and layered marketing world to empower your business journey. I"m your host, Nathan Webster (aka, NDUB), and each week, I break down the marketing fundamentals in bite-size episodes. At times, I"ll be joined by guests and dive into the concepts, latest trends, strategies, and insights shaping the marketing landscape and the customer journey. Whether you"re a seasoned marketer or just starting in your marketing

business marketing

All Episodes

24:46

Ep 243 - Why Fractional CMOs or Growth Marketing...

Let"s Talk Marketing w/NDUB ·

2025/02/03

In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Amanda Farley, CMO of Aimclear, about the critical role of fractional CMOs in driving growth and scaling businesses. They discuss the importance of strategic alignment in marketing, the necessity of effective systems and attribution, and the value of data-driven decision-making. Amanda emphasizes that marketing should be viewed as an investment and highlights the significance of clear communication and reporting. The

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24:22

Ep 242 - Business + Community = Self-Care | NDUB

Let"s Talk Marketing w/NDUB ·

2025/01/27

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Eduardo Torres discuss the intersection of business, community, and self-care. They explore the importance of authenticity in business, the role of community in personal and professional growth, and the significance of self-care for leaders. Eduardo shares his journey from being an immigrant to becoming a community consultant, emphasizing the need for genuine connections and mentorship. The conversation highlights the challenges

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25:09

Ep 241 - Kya & Travis Hunter see Influencer...

Let"s Talk Marketing w/NDUB ·

2025/01/20

In this episode of Let's Talk Marketing with NDUB, Nathan and Réland discuss various themes surrounding marketing, social media dynamics, and the challenges faced by women in the industry. They delve into the viral success of Cooking with Kaya, highlighting the double standards in how women are perceived in the influencer space compared to their male counterparts. The conversation also touches on the implications of DEI (Diversity, Equity, and Inclusion) in marketing strategies, the importance of

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17:51

Ep 240 - Was Sean "Diddy" Combs a Marketing Genius? |...

Let"s Talk Marketing w/NDUB ·

2025/01/13

In this episode of Let's Talk Marketing with NDUB, Nathan explores the genius of Sean Diddy Combs, examining his strategies, influence, and the darker aspects of his persona. The conversation delves into how Diddy has navigated the marketing landscape, leveraging his relationships and understanding of consumer behavior to build his brand. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/

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15:11

Ep 239 - Why the Cooking with Kya is Viral | NDUB

Let"s Talk Marketing w/NDUB ·

2025/01/06

In this episode of Let's Talk Marketing with NDUB, Nathan Webster explores the viral success of Cooking with Kya, discussing the importance of engagement in marketing and branding. He emphasizes how Kya's unique approach to cooking videos combines entertainment and education, leading to widespread popularity without direct selling. Nathan highlights the significance of creating content that resonates with audiences and encourages interaction, ultimately driving brand awareness and loyalty. Watch the

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17:54

EP 238 - 2024 Recap To 1025 Predictions | NUDB

Let"s Talk Marketing w/NDUB ·

2024/12/30

In this episode of Let's Talk Marketing with NDUB, Nathan Webster eflects on the tumultuous year of 2024, discussing the evolution of marketing, business, and personal growth. He shares insights from his travels, particularly in Africa, and emphasizes the importance of adapting to change in a post-pandemic world. Nathan also makes predictions for 2025, urging listeners to focus on evolution and value creation in their businesses. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC |

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22:01

EP 237 - The 5 Feelings of Advertising | NDUB

Let"s Talk Marketing w/NDUB ·

2024/12/23

In this episode of Let's Talk Marketing with NDUB, Nathan Webster delves into the five key emotions that drive advertising: fear, pride, envy, love, and pain. He emphasizes the importance of understanding these emotions to create effective marketing strategies that resonate with consumers. By invoking these feelings, brands can foster loyalty and encourage consumer action, ultimately leading to successful marketing outcomes. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC |

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41:30

EP 236 - CPT on "NOT LIKE US" | NDUB

Let"s Talk Marketing w/NDUB ·

2024/12/16

In this episode of Let's Talk Marketing with NDUB, Nathan, Réland, and Jay reunite to discuss various topics ranging from the latest in music culture, particularly the ongoing Drake beef, to marketing strategies employed by artists like Kendrick Lamar. They explore the implications of music trends on marketing, the accessibility of concert tickets, and the cultural significance of branding in the music industry. The conversation is lively, filled with humor, and offers insights into how artists

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13:48

EP 235 - 3 Ways How Branding Creates Recurring...

Let"s Talk Marketing w/NDUB ·

2024/12/09

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses three key ways branding can create recurring revenue for businesses. He emphasizes the importance of staying top of mind with customers, leveraging data to understand consumer behavior, and positioning the brand as a solution to customer pain points. Through examples from well-known brands like McDonald's and Topgolf, Nathan illustrates how effective branding can lead to sustained customer engagement and loyalty. Watch the

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14:31

EP 234 - The Double-Edged Sword of Branding | NDUB

Let"s Talk Marketing w/NDUB ·

2024/12/02

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the complexities of branding as a double-edged sword in marketing. He emphasizes that branding is not a direct sales tool but a long-term strategy that builds brand equity and customer reassurance. The conversation explores the importance of creating a positive customer experience and the balance between internal and external branding efforts. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC |

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22:36

EP 233 - Event Marketing & Management | NDUB

Let"s Talk Marketing w/NDUB ·

2024/11/25

In this episode of Let's Talk Marketing with NDUB, Nathan Webster interviews Haley Ingraham, Director of Marketing at Event Cadence. They discuss the evolution of event marketing, Haley's journey from journalism to the event industry, and the features of the Event Cadence platform that simplify event logistics for both organizers and attendees. The conversation highlights the importance of human connection in marketing through events and offers insights into adapting to the ever-changing landscape

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09:17

EP 232 - Every Entrepreneur's Problem | NDUB

Let"s Talk Marketing w/NDUB ·

2024/11/18

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the significant impact of personal demons on entrepreneurship. He emphasizes that personal challenges often manifest as business obstacles, and highlights the importance of personal experience in shaping business strategies. Nathan encourages entrepreneurs to face their fears and build genuine relationships to succeed in their ventures. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC |

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20:20

EP 231 - Why I Left The OAME ED Role | NDUB

Let"s Talk Marketing w/NDUB ·

2024/11/11

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses his departure from the role of Executive Director at OAME, sharing the reasons behind his decision. He highlights the lack of a succession plan, ineffective decision-making processes, and feeling undervalued in his role. Nathan emphasizes the importance of having a clear strategy and valuing expertise in leadership positions. He reflects on his journey and expresses optimism for the future as he returns to his work as a

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25:57

EP 230 - Top of Funnel: Social Media Tactical...

Let"s Talk Marketing w/NDUB ·

2024/11/04

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the critical distinction between social media tactics and strategies, emphasizing the importance of understanding the digital landscape in today's business environment. He highlights the shift from in-person interactions to digital engagement, the necessity of being active on social media platforms, and the role of brand loyalty in consumer behavior. Nathan also explores the creator economy and the potential for earning

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21:16

EP 229 - SEMpdx Engage Conference Recap - NDUB

Let"s Talk Marketing w/NDUB ·

2024/10/28

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster reflects on his experience at the SEM PDX Engage Marketing Conference 2024, sharing insights from the event and his journey in the marketing industry. He discusses the evolution of marketing, the impact of AI and Google changes, and the importance of networking within the marketing community. Nathan emphasizes the need for continuous learning and adaptation in the ever-changing landscape of digital marketing. Watch the full podcast

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20:43

EP 228 - Let's Connect Conference Recap - NDUB

Let"s Talk Marketing w/NDUB ·

2024/10/21

In this episode of Let's Talk Marketing with NDUB, Nathan Webster recaps the Let's Connect conference, discussing its purpose, challenges faced, and positive outcomes. He emphasizes the importance of community and networking, particularly within the BIPOC community, and reflects on the lessons learned from organizing the event. Nathan also shares insights on how to improve future conferences and the significance of authentic connections in business. Watch the full podcast on YouTube. NDUB Brand | NW

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14:08

EP 227 - The Customer Journey - "Eczema Commercial” ...

Let"s Talk Marketing w/NDUB ·

2024/10/14

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the customer journey, emphasizing its importance in marketing and consumer behavior. He reflects on past shortcomings and aims to provide valuable insights into how businesses can effectively engage with customers throughout their journey. The conversation covers the significance of understanding customer expectations, the role of marketing in shaping these experiences, and the necessity of creating a customer journey map

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20:12

Ep 226 - The E-Commerce Insights - NDUB

Let"s Talk Marketing w/NDUB ·

2024/10/07

In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Raul Galera from Referral Candy about the current state of e-commerce, focusing on insights from agency owners. They discuss the challenges faced in 2023, the impact of COVID-19 on consumer behavior, and the importance of referral programs for sustainable growth. The conversation highlights the optimism among agency owners despite price sensitivity and budget constraints, emphasizing the evolving landscape of e-commerce

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27:50

Ep 225 - The Backend of A WordPress Website - NDUB

Let"s Talk Marketing w/NDUB ·

2024/09/30

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of having a website for entrepreneurs and business owners. He shares insights from his experience building websites, particularly focusing on a project related to NFTs and community art. The conversation delves into the backend of WordPress, the significance of themes and plugins, and the overall effort required to create a successful online presence. Watch the full podcast on YouTube. NDUB Brand | NW

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13:40

Ep 224 - The Website's CTA

Let"s Talk Marketing w/NDUB ·

2024/09/23

In this episode of Let's Talk Marketing, Nathan discusses the importance of effective calls to action (CTAs) on websites. He shares insights on how major brands utilize CTAs to engage customers, drive sales, and build brand equity to their bottom line. Nathan uses his company's website's shortcomings and shares how he can do better with his marketing. Last, but not least, he discusses the significance of website design via WordPress and SEO for enhancing user experience and profitability. Watch the

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330 results

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