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PODCAST

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Welcome to the Ecommerce Coffee Break podcast, where we help online sellers, DTC brand owners, and aspiring ecommerce entrepreneurs master digital marketing and online sales so they can boost revenue and build thriving brands. Starting an online store is simple; profiting takes strategy. We bring you what works right now to sell on Amazon, Shopify, and other platforms—from ecommerce apps and MarTech to social media, dropshipping, paid ads, AI, and entrepreneurship. Hear from top eCommerce and

business marketing

All Episodes

28:41

How To Optimize Your Ecommerce Store With A/B Testing...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/07

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testing helps you grow a Shopify store the smart way. Jeffrey explains how smart testing can significantly boost your profits. Learn how to make data-driven decisions about pricing, shipping thresholds, and other key factors that can increase conversion rates by 10-15% without spending more on advertising. Topics discussed in this

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33:52

Beyond The Basics: 3 Unique Email Marketing Tactics...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/05

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns. Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful segmentation strategy. Gavin shares his expertise on creating effective welcome flows, optimizing popup

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17:34

How I Turned My Podcast Into A Profitable Business —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/30

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey. With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store. Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting is a powerful tool for businesses—despite the long-term commitment it demands.Topics discussed

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23:38

Expanding Globally: Mistakes To Avoid And Keys To...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/28

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---Expanding into international markets can jumpstart growth for e-commerce brands, but proper systems are crucial for managing the increased complexity. In this episode, Sharoon Thomas, founder and CEO of Fulfil, explains what it takes to successfully scale globally. He shares insights on when to transition from simple systems to more robust solutions, how to manage multi-entity operations, and the importance of balancing

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24:16

The Future Of Ecommerce Shipping — Erez Sages | Why...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/23

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into the changing world of global e-commerce shipping as trade policies shift. Our guest, Erez Sages—founder and CEO of iBundle—shares insights on adapting to new international shipping rules, including the effects of recent U.S. trade changes. He explains how AI-driven logistics are cutting delivery failures, streamlining cross-border routes, and lowering costs for online sellers. Erez also

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30:41

How Negative Reviews Hurt Your Brand (And What You...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/16

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect

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32:24

You Really Can Use AI To Level Up Your Organic...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/14

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy. Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads. Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.Topics

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33:05

How Sending Free Products To Micro-influencers Can...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/09

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers. William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer

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22:19

From Search To Sale. How AI Drives Consumer Discovery...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/07

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. The discussion reveals why search engines remain the most influential discovery channel despite retailer

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37:42

Why The Influencer Game Is No Longer Paid Or Organic...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/02

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches. Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, with particular focus on the growing importance of "whitelisting" - running ads through influencer

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23:03

How To Fix E-commerce Conversion Rates: The...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/03/31

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into the world of ecommerce conversion optimization and explore the AI-powered path to value-based commerce. Our guest Mike de La Cruz, President of iAdvize, shares insights on how artificial intelligence is transforming online shopping experiences from overwhelming to personalized. Learn how AI shopping assistants can guide customers

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33:16

Facebook Ads In 2025: New Algorithm, Media Buying...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/03/26

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how

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26:23

How To Future-Proof Your Ecommerce Strategy With...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/03/24

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into how to future-proof your e-commerce strategy with composable commerce. Our guest Natalija Pavić, Senior Director of Product Marketing at Kibo, explains the difference between headless and composable commerce, highlighting how businesses can implement an "integrated composable" approach that allows for incremental innovation

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22:48

The Hidden Costs Of Poor Inventory Management And How...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/03/19

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into the hidden costs of poor inventory management and discover practical solutions for e-commerce businesses. Our featured guest on the show is Chris Hondl Co-Founder and CTO of Finale Inventory. Chris shares insights on common inventory pitfalls like understocking and overstocking, strategies for managing complex multi-channel operations,

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25:36

He Analyzed The Entire Website Visitor ID Industry...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/03/17

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this podcast episode, we discuss the truth behind website visitor identification accuracy. Website visitor identification technology claims to turn anonymous visitors into sales opportunities, but is it actually effective? Larry Kim, CEO of Customers.AI, has analyzed the entire visitor ID industry and concluded it's largely fraudulent. He reveals how most

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32:33

How Top Brands Make Millions With Email & SMS — Jason...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/03/12

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---Discover practical strategies to enhance customer trust and retention with Jason Donapel, founder of EX (the Email Experience). Jason reveals why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and SMS. He shares insights on creating effective welcome flows, designing authentic lead magnets that attract

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20:57

Why Customer Surveys Are The Secret Weapon For...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/03/10

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, we explore how to collect zero-party data to drive Shopify store conversions. Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust. Learn the difference between

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24:19

Eco-Labels: How They Skyrocket Sales And Build Trust...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/03/05

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Laurent Bocahut, CEO and Co-Founder of PEFtrust.com, to discuss the sustainability shift in ecommerce and how eco-labelling is shifting e-shoppers’ fashion choices. Laurent, an environmental engineer, shares groundbreaking insights into how brands can measure and reduce their environmental

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27:21

How To Consolidate Your Tech Stack To Maximize...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/03/03

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore the critical yet often overlooked post-purchase customer journey. Discover how to streamline your tech stack, optimize order tracking, handle returns efficiently, and turn post-purchase touchpoints into powerful retention opportunities. Our guest, Aaron Evett from Redo, shares strategies for unifying disconnected tools, reducing support

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32:06

The Unconventional Goal-Setting Method That Truly...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/02/26

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore an unconventional approach to goal setting that helps entrepreneurs stay focused and achieve what matters most. Our featured guest is Nate Littlewood, Founder and Fractional CFO at Future Ready. With nearly a decade on Wall Street and experience founding a seven-figure e-commerce brand, Nate shares practical insights on financial

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166 results

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