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PODCAST

We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good

The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling,

business non-profit

All Episodes

19:43

708. Working Session: How to Build a Story Engine for...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/05/13

Meet Amanda Green 👋 She is a journalist turned Communications Consultant with more than 20 years of newsroom and public relations experience, including 12 years in TV newsrooms. She is the founder of In Your Voice Media Works, where she helps cause-led organizations build their own internal newsrooms: the systems, the workflows, and the editorial instincts that turn scattered content into a sustained story engine. Her take? Content calendars and campaigns don't build momentum. If you want

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31:45

707. How to Break Philanthropy Out of Hypothesis Mode...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/05/11

Is philanthropy stuck in hypothesis mode? In science, there are two kinds of research: hypothesis-driven, where you predict the outcome before you run the experiment, and exploratory, where you map the landscape and stay open to what you find. The biggest breakthroughs almost always come from the second. Meet Casey Lardner 👋 She is a neuroscientist and the Executive Director of Genspace, the world's first community biology lab in Brooklyn, New York. Part biology lab, part design studio, part

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48:45

706. How to Turn Around a Nonprofit From the Inside...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/05/06

Join us at ImpactUp: Story! Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person. Find a meetup near you or join us virtually! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working se...

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30:50

705. Working Session: How to Keep More Monthly Donors...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/05/04

Meet Dave Raley 👋 He is the founder and CEO of the Center for Sustainable Giving, author of The Rise of Sustainable Giving, and one of the most trusted voices in the recurring giving space. He has worked with thousands of nonprofit leaders to grow their monthly giving programs. In this Working Session, he is tackling two of the most overlooked opportunities in monthly giving: reducing churn and upgrading the donors you already have. In this Working Session, you'll hear: Why churn is a more

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32:33

704. How Special Olympics is Using AI + Technology to...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/29

Meet Nathan Cook 👋 He is the Chief Information and Technology Officer at Special Olympics International, where he is using technology to do something remarkable: help a movement that serves 5 million athletes across 172 countries finally operate as one. He is building a digital center of excellence, co-creating AI tools with athletes, and asking a question that should reshape how every nonprofit thinks about technology: what if we built this with the people we serve, not just for them? In

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38:05

703. People Power: How to Turn Volunteers Into Core...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/27

We're living in the loneliest moment in modern history. And at the same time, people have never been hungrier for hope, for joy, for meaningful connection. Your volunteers are at the center of that tension. And if you're not treating people power as a strategy, you're leaving your mission's most powerful asset on the table. Recorded live at the We Are For Good Summit, this conversation brings together four extraordinary leaders: Susan McPherson, founder and CEO of McPherson Strategies a...

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15:57

702. Working Session: Planned Giving Without the...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/22

Meet Pedro J. Rivera 👋 In 30 years at the intersection of law, philanthropy, and fundraising, he has launched three planned giving programs and raised $150 million for nonprofits and universities. In this Working Session, he's here to give you a clear entry point into planned giving, no matter where you're starting from. In this Working Session, you'll hear: How to talk about legacy giving in a way that feels naturalHow to find your best planned giving prospects with data you already haveA

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40:03

701. 93% of Funding Gone Overnight: A Case Study in...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/20

At 4am on April 3, 2025, Jennifer Rupp's phone wouldn't stop buzzing. 93% of Michigan Humanities' budget. Gone overnight. What happened next is a story about crisis leadership, radical transparency, and why connection isn't a soft strategy. It's the only strategy. 🙏 In this episode, you'll hear: What Jennifer did in the first 24 hours after losing 93% of her budget, and why transparency was her most important toolHow she decided which programs to cut and which were non-negotiable (and the

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23:17

700. What 700 Episodes Have Taught Us About...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/15

700 episodes felt like the kind of moment that deserved more than a LinkedIn post and a few dancing emojis. So we sat down to talk about what this journey has taught us about generosity, the stories that haven't left us, and what we're still learning. We're so grateful you're here. Come celebrate with us. 🩵 -Jon + Becky Episode Highlights: Two powerful stories of generosity we are still carrying with us (5:00)The ripple effect and what generosity has taught us (10:00)Low ego, high impact:

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35:19

699. How to Build a Mission That Outlasts You -...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/13

Meet Jeremy Bouman, Founder of RISE in Omaha 👋. Today, RISE operates in seven Nebraska prisons with a 90% graduate employment rate and a recidivism rate a third of the state average. And Jeremy has spent the last decade building a leadership team, a sabbatical policy, and a succession plan designed to outlast him. In this episode, he breaks down exactly how, including the internal leadership academy, the innovation program open to every employee, and their newly approved sabbatical policy.

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38:37

698. Contagious Culture: Why Better People Build...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/08

Kyle S. King started his nonprofit journey as a college junior, raised $100K, and never stopped. Eight books, a publishing company, a keynote career, and the Growth Alliance later — he's spent over a decade helping mission-driven organizations do the deeper work first: aligning leadership, tightening operations, and sharpening the stories that actually move donors to act. 💪 In this episode, you'll hear: Why burnout isn't a wellness problem or a leadership problem — it's an organizational

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27:42

697. How Team Rubicon Built a Movement of 200,000...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/06

"You don't manage volunteers. You have to inspire them." Jeff Byard figured that out after 14 years in Alabama emergency management, six years as a senior leader at FEMA overseeing 185 presidential disaster declarations, and now as Chief Programs Officer at Team Rubicon — the disaster response organization with 200,000 Greyshirts deployed across the country and around the world. In this episode, you'll hear: Why the shift from volunteer management to community building changes everything — an...

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41:39

696. Building Trust: The 3 Layers Every Nonprofit...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/01

Trust is not a soft skill. It's the whole job. Today we're bringing you something special: Aila Malik's live keynote from the We Are For Good Summit, followed by a real-time coaching Q&A with our community. Aila has spent nearly a decade working alongside nonprofit leaders at their most defining moments: leadership transitions, burnout, mergers, and organizational inflection points. Her firm has partnered with hundreds of organizations, and her framework for building trust has changed how...

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26:36

695. How to Build an Organization Ready for Its...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/30

Sara LaBarge grew up on the Menominee reservation in Wisconsin, won a Gates Millennium Scholarship as a teenager, and went on to lead strategic partnerships at Native Forward Scholars Fund — the largest direct scholarship provider to Native students in the country. When MacKenzie Scott called (twice), their organization was ready. This conversation is about what that readiness actually looked like. Native nonprofits receive less than 0.5% of all philanthropic funding. Native Forward has been ...

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29:38

694. Stop Scaling. Start Solving: What the Nonprofit...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/25

Meet Eliza Blank, the new CEO of The Farmlink Project 👋 We’re exploring what happens when a founder-CEO mindset collides with one of the most urgent food systems problems of our time. Eliza bootstrapped and scaled The Sill from a single idea to 12 stores across seven markets and $25M raised. Now she's applying that same startup lens to Farmlink, which rescues and redistributes over a million pounds of food every week. In this episode, you'll hear: Why Eliza's team talks about their own ...

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35:46

693. Despair Is Paralyzing, Hope Is Galvanizing:...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/23

In today's episode, Jon and Becky sit down with Afdhel Aziz, founder of Good is the New Cool, to unpack why the way most nonprofits tell their story is quietly killing their impact, and what the new playbook looks like. Afdhel has spent 30+ years advising brands like Disney, Coca-Cola, Gap, and Adidas on purpose-driven storytelling. But his most urgent work right now is closing the hope gap - a measurable 27% chasm between hope and despair in society, tracked by Yale. He believes nonprofits s...

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34:07

692. Working Session: How to Grow Your Online Giving...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/18

In this Working Session, Jon and Becky are joined by digital strategist Josh Burns to rethink how nonprofits approach online giving — moving beyond quick wins and into strategies that actually build momentum. Together, they explore why so many organizations feel stuck growing digital revenue and how a shift toward relationship-first thinking can unlock more sustainable, long-term results. From understanding the “digital donor gap” to building a simple growth framework rooted in human behavior...

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39:35

691. The Volunteer Strategy Gap (And How to Close It)...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/16

In today's episode, Jon and Becky sit down with Nicole R. Smith, CVA, Executive Director of AL!VE (Association of Leaders in Volunteer Engagement), to talk about what it really looks like to treat volunteers as a strategic powerhouse, not an afterthought. Nicole has spent her career championing the people who champion volunteers, and she's here to close the gap between organizations that say volunteers are vital and the ones that actually build systems to prove it. 💪 In this episode, you'll

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29:39

690. A Case Study in Building Trust and Authentic...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/11

In today's episode, Jon and Becky sit down with jacob adams, founder of Inner Spark Learning Lab, to talk about what it looks like to challenge the nonprofit status quo. Instead of chasing scale and perfect metrics, Jacob is focused on something different: authentic partnerships, radical transparency, and building trust. Together, they explore why nonprofits can’t always control outcomes—but we can own the learning, tell the truth about what’s working (and what isn’t), and how to build ...

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34:37

689. No Human Is Illegal: Reclaiming the Immigration...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/09

In today's episode, Jon and Becky sit down with Carmen Patlan, Executive Director of the Center for Immigrant Progress (CIP), to highlight how her organization is supporting immigrant families through a comprehensive, community-centered model. CIP is advancing immigrant rights by connecting legal protection, health equity, civic engagement, and advocacy to help families live with dignity, safety, and opportunity. In this episode, Carmen shares her own story of immigrating to the United States...

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