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PODCAST

We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good

The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling,

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All Episodes

38:05

703. People Power: How to Turn Volunteers Into Core...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/27

We're living in the loneliest moment in modern history. And at the same time, people have never been hungrier for hope, for joy, for meaningful connection. Your volunteers are at the center of that tension. And if you're not treating people power as a strategy, you're leaving your mission's most powerful asset on the table. Recorded live at the We Are For Good Summit, this conversation brings together four extraordinary leaders: Susan McPherson, founder and CEO of McPherson Strategies a...

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15:57

702. Working Session: Planned Giving Without the...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/22

Meet Pedro J. Rivera 👋 In 30 years at the intersection of law, philanthropy, and fundraising, he has launched three planned giving programs and raised $150 million for nonprofits and universities. In this Working Session, he's here to give you a clear entry point into planned giving, no matter where you're starting from. In this Working Session, you'll hear: How to talk about legacy giving in a way that feels naturalHow to find your best planned giving prospects with data you already haveA

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40:03

701. 93% of Funding Gone Overnight: A Case Study in...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/20

At 4am on April 3, 2025, Jennifer Rupp's phone wouldn't stop buzzing. 93% of Michigan Humanities' budget. Gone overnight. What happened next is a story about crisis leadership, radical transparency, and why connection isn't a soft strategy. It's the only strategy. 🙏 In this episode, you'll hear: What Jennifer did in the first 24 hours after losing 93% of her budget, and why transparency was her most important toolHow she decided which programs to cut and which were non-negotiable (and the

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23:17

700. What 700 Episodes Have Taught Us About...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/15

700 episodes felt like the kind of moment that deserved more than a LinkedIn post and a few dancing emojis. So we sat down to talk about what this journey has taught us about generosity, the stories that haven't left us, and what we're still learning. We're so grateful you're here. Come celebrate with us. 🩵 -Jon + Becky Episode Highlights: Two powerful stories of generosity we are still carrying with us (5:00)The ripple effect and what generosity has taught us (10:00)Low ego, high impact:

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35:19

699. How to Build a Mission That Outlasts You -...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/13

Meet Jeremy Bouman, Founder of RISE in Omaha 👋. Today, RISE operates in seven Nebraska prisons with a 90% graduate employment rate and a recidivism rate a third of the state average. And Jeremy has spent the last decade building a leadership team, a sabbatical policy, and a succession plan designed to outlast him. In this episode, he breaks down exactly how, including the internal leadership academy, the innovation program open to every employee, and their newly approved sabbatical policy.

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38:37

698. Contagious Culture: Why Better People Build...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/08

Kyle S. King started his nonprofit journey as a college junior, raised $100K, and never stopped. Eight books, a publishing company, a keynote career, and the Growth Alliance later — he's spent over a decade helping mission-driven organizations do the deeper work first: aligning leadership, tightening operations, and sharpening the stories that actually move donors to act. 💪 In this episode, you'll hear: Why burnout isn't a wellness problem or a leadership problem — it's an organizational

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27:42

697. How Team Rubicon Built a Movement of 200,000...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/06

"You don't manage volunteers. You have to inspire them." Jeff Byard figured that out after 14 years in Alabama emergency management, six years as a senior leader at FEMA overseeing 185 presidential disaster declarations, and now as Chief Programs Officer at Team Rubicon — the disaster response organization with 200,000 Greyshirts deployed across the country and around the world. In this episode, you'll hear: Why the shift from volunteer management to community building changes everything — an...

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41:39

696. Building Trust: The 3 Layers Every Nonprofit...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/04/01

Trust is not a soft skill. It's the whole job. Today we're bringing you something special: Aila Malik's live keynote from the We Are For Good Summit, followed by a real-time coaching Q&A with our community. Aila has spent nearly a decade working alongside nonprofit leaders at their most defining moments: leadership transitions, burnout, mergers, and organizational inflection points. Her firm has partnered with hundreds of organizations, and her framework for building trust has changed how...

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26:36

695. How to Build an Organization Ready for Its...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/30

Sara LaBarge grew up on the Menominee reservation in Wisconsin, won a Gates Millennium Scholarship as a teenager, and went on to lead strategic partnerships at Native Forward Scholars Fund — the largest direct scholarship provider to Native students in the country. When MacKenzie Scott called (twice), their organization was ready. This conversation is about what that readiness actually looked like. Native nonprofits receive less than 0.5% of all philanthropic funding. Native Forward has been ...

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29:38

694. Stop Scaling. Start Solving: What the Nonprofit...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/25

Meet Eliza Blank, the new CEO of The Farmlink Project 👋 We’re exploring what happens when a founder-CEO mindset collides with one of the most urgent food systems problems of our time. Eliza bootstrapped and scaled The Sill from a single idea to 12 stores across seven markets and $25M raised. Now she's applying that same startup lens to Farmlink, which rescues and redistributes over a million pounds of food every week. In this episode, you'll hear: Why Eliza's team talks about their own ...

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35:46

693. Despair Is Paralyzing, Hope Is Galvanizing:...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/23

In today's episode, Jon and Becky sit down with Afdhel Aziz, founder of Good is the New Cool, to unpack why the way most nonprofits tell their story is quietly killing their impact, and what the new playbook looks like. Afdhel has spent 30+ years advising brands like Disney, Coca-Cola, Gap, and Adidas on purpose-driven storytelling. But his most urgent work right now is closing the hope gap - a measurable 27% chasm between hope and despair in society, tracked by Yale. He believes nonprofits s...

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34:07

692. Working Session: How to Grow Your Online Giving...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/18

In this Working Session, Jon and Becky are joined by digital strategist Josh Burns to rethink how nonprofits approach online giving — moving beyond quick wins and into strategies that actually build momentum. Together, they explore why so many organizations feel stuck growing digital revenue and how a shift toward relationship-first thinking can unlock more sustainable, long-term results. From understanding the “digital donor gap” to building a simple growth framework rooted in human behavior...

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39:35

691. The Volunteer Strategy Gap (And How to Close It)...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/16

In today's episode, Jon and Becky sit down with Nicole R. Smith, CVA, Executive Director of AL!VE (Association of Leaders in Volunteer Engagement), to talk about what it really looks like to treat volunteers as a strategic powerhouse, not an afterthought. Nicole has spent her career championing the people who champion volunteers, and she's here to close the gap between organizations that say volunteers are vital and the ones that actually build systems to prove it. 💪 In this episode, you'll

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29:39

690. A Case Study in Building Trust and Authentic...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/11

In today's episode, Jon and Becky sit down with jacob adams, founder of Inner Spark Learning Lab, to talk about what it looks like to challenge the nonprofit status quo. Instead of chasing scale and perfect metrics, Jacob is focused on something different: authentic partnerships, radical transparency, and building trust. Together, they explore why nonprofits can’t always control outcomes—but we can own the learning, tell the truth about what’s working (and what isn’t), and how to build ...

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34:37

689. No Human Is Illegal: Reclaiming the Immigration...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/09

In today's episode, Jon and Becky sit down with Carmen Patlan, Executive Director of the Center for Immigrant Progress (CIP), to highlight how her organization is supporting immigrant families through a comprehensive, community-centered model. CIP is advancing immigrant rights by connecting legal protection, health equity, civic engagement, and advocacy to help families live with dignity, safety, and opportunity. In this episode, Carmen shares her own story of immigrating to the United States...

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44:38

688. Who Gets to Design Change? Power, Agency &...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/04

Today we're sitting down with Chidi Asoluka — founder and CEO of NewComm — to ask a question every nonprofit leader should be wrestling with: who actually gets to design change? At NewComm, high school students manage real budgets, design real projects, and build networks most people don't access until much later in life. The lessons Chidi has learned building it are for every leader in this space. He got out of his own head and into the heads of the people he was trying to impact. What he fo...

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40:35

687. The Path Forward: Leading With Purpose in 2026 -...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/03/02

This one is a grounding exhale. Today, we’re bringing you a powerful conversation from the We Are For Good Summit with our friend Seth Godin — it's for anyone carrying the weight of leadership in uncertain times. Because here’s the truth: uncertainty isn’t a season anymore. It’s the environment. And if you’re feeling the pressure, the risk, the emotional toll of caring deeply about work that matters… you are not alone. Seth challenges us to rethink what risk really is (hint: it’s the feeling ...

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24:29

686. Learn, Serve, Explore: How Students of Service...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/02/25

Meet Amir Samandi 🌎, founder of Students of Service (SOS) in San Antonio. In this episode, Amir shares how one study abroad experience sparked a bold vision: to equip young people to become global citizens through service and international learning. What started as a leap of faith is now a thriving nonprofit shaping the next generation of empathetic, purpose-driven leaders. This conversation is especially for founders and nonprofit leaders navigating growth, doubt, and sustainability. You’ll

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33:44

685. Begin Again: Reclaiming the Nonprofit Sector as...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/02/23

Today, Jon and Becky sit down with Analía Weber, Development Director at The Family Center / La Familia, to explore a bold paradigm shift for the nonprofit sector. One that begins with how we speak about ourselves. Analia’s journey into fundraising didn’t follow a traditional path. A lifelong dancer and arts leader, she pivoted careers at 39 and stepped into nonprofit development with heart, courage, and a willingness to begin again. Now, less than four years later, she’s not only the Directo...

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38:23

684. The Courage to Disappoint: Trust-Based...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/02/18

What does it really take to lead with courage in the nonprofit sector—especially when growth, complexity, and crisis collide? In this powerful conversation, Jon and Becky sit down with Glennda Testone, CEO of the Nonprofit Leadership Lab and co-host of Nonprofits Are Messy, to explore what it means to lead with integrity, accountability, and heart. With more than 14 years as Executive Director of New York City’s LGBT Community Center—where she tripled the budget, led a $9M capital campaign, a...

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733 results

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