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PODCAST

We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good

The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling,

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All Episodes

21:00

672. Shift 2 — Communication to Connection: The...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/01/07

Ever felt that ache of reaching out endlessly, yet still standing alone in a crowded room? You're not alone, true connection is the heartbeat nonprofits are missing right now. In this episode of Shifts in 2026, Susan McPherson, author of The Lost Art of Connecting and Founder + CEO of McPherson Strategies—returns with her signature warmth and wisdom to explore the deeper meaning of connection in today’s world. Together, they dive into the "reconnection era," shifting nonprofits from communica...

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33:46

671. Shift 1 — Metrics With Meaning: Make Better...

We Are For Good Podcast - The Podcast for Nonprofits ·

2026/01/05

Today's episode launches our 12-part series 12 Shifts in 2026 for Social Impact. Over the next twelve episodes we're unpacking mindset + strategy shifts shaping the future of fundraising, leadership, and doing good in 2026. Explore the series at weareforgood.com/12shifts. Shift 1 / Metrics with Meaning: Make Better Decisions with Less Noise Feeling buried under dashboards and drowning in data? You’re not alone, and there is a better way. In this episode, Jon and Becky welcome back impact m...

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33:54

670. The Power of the Pause: A New Year Self-Sync +...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/12/31

This episode is a year-end exhale. Becky + Jon are joined by the incredible Lindsey Fuller for a cozy, heartfelt conversation as we gently close out 2025 and look toward a more grounded, intentional 2026. Together, we pause to reflect, breathe, and reconnect with what really matters. Lindsey brings honest wisdom on navigating burnout, the constant noise of the world, and why hope and genuine community aren’t optional—they’re essential. You’ll hear what self-care actually looks like (hint: it ...

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28:58

669. How to Build Trust With Funders (and Know When...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/12/29

Trust isn’t built in boardrooms, it’s built in community. In this episode, Gloria Dixon (Director of Philanthropy + Executive Director, BECU Foundation) joins us for a real talk on what it takes to share power and reimagine funding through a trust-based lens. From her journey in Milwaukee to leading community-centered giving in the Pacific Northwest, Gloria opens up about what’s shifting in philanthropy and what still needs to. Together, they dig into why multi-year, unrestricte...

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36:53

668. Merge to Multiply: How a Purposeful Sunset...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/12/22

Sunsetting isn’t failure—it’s leadership. In this episode, Becky sits down with Desiree Lyons, CEO of Namaste Direct, and Kate Flatley, Executive Director of the Women’s Justice Initiative, for an honest conversation about what it really looks like to put community at the center—even when it means changing or ending your own model. Together, they share how Namaste Direct made the difficult decision to sunset with integrity and why transitioning its economic empowerment program to WJI became a...

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16:40

667. Working Session: How to Tell Stories That Drive...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/12/17

In this rapid-fire Working Session, Jon and Becky break down storytelling as a core nonprofit skill — not a marketing tactic — and share simple, practical frameworks you can use immediately. From clarifying your values and audience to collecting and activating stories more intentionally, you’ll learn how to move supporters from empathy → connection → action and build a storytelling system that drives trust, belonging, and long-term engagement. Top 3 Takeaways: Story Drives Action — Not ...

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20:21

665. Working Session: Activate Your Board + Grow Your...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/12/15

If year-end fundraising feels like an all-gas-no-brakes sprint, this Working Session is your moment to regroup, refocus, and rally your strongest allies. We brought in fundraising expert and author Rhea Wong for a rapid-fire strategy session on two mission-critical moves: activating your board before December 31 and turning year-end gifts, signals, and conversations into a predictable 2026 pipeline — in under 30 minutes. Rhea walks us through her signature approach to board engagement and don...

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24:18

664. Working Session: Build Your Next Two Weeks of...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/12/10

If creating content feels like a treadmill you can’t quite step off, this Working Session is your reset button. We brought in nonprofit marketing expert and author Julia Campbell to teach you how to build a simple, sustainable content calendar for your next two weeks — in under an hour. Julia walks us through her signature approach to content planning: one rooted in clarity, consistency, and choosing the platforms that actually support your goals. You’ll learn how to identify your core conten...

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20:43

663. Working Session: LinkedIn Strategies for...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/12/08

If you want to show up meaningfully during the most generous—and most crowded—season of the year, LinkedIn may be your most overlooked year-end fundraising tool. We brought in LinkedIn strategist Tania Bhattacharya of Lumos Marketing to unpack how nonprofits can use the platform to grow visibility, spark connections, and strengthen warm relationships in the final weeks of the year. Top 3 Takeaways: Turn Gratitude Into Visibility — Year-end is the perfect moment to spotlight partners, voluntee...

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47:33

Gather At The Well: Is Your Workplace Actually Toxic?...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/12/03

Feeling worn down by work or wondering if your burnout is more than just stress? You’re not alone. In this episode, Lindsey Fuller is joined with Elandria Jackson Charles and Naomi Hattaway for a heartfelt conversation about how our jobs impact our wellbeing—and what to do when things start to feel overwhelming. Together, they explore real stories of burnout and offer gentle, practical tools for tuning into your own needs. Tap into how to recognize the difference between everyday ...

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11:51

662. Working Session: Make Your Year-End Emails Stand...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/12/01

If you want your year-end emails to stand out in the noisiest inbox season of the year, this Working Session is your new playbook. We brought in marketer and dynamic-content expert Caroline Griffin to break down the simple personalization shifts that make every donor feel seen—so your emails land, resonate, and inspire action. Top 3 Takeaways: Make Personalization Actually Personal — Go beyond “Hi {{ first_name }}.” Use giving history, donor status, or meaningful milestones to help supporters...

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19:32

661. Working Session: Closing Major Gifts with...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/11/26

If you need to close major gifts in the next five weeks, this Working Session is your new game plan. We brought in major gifts coach and CourageLab founder Julie Ordoñez to break down exactly who to ask, what to say, and how to step into these conversations with more courage, clarity, and conviction—especially during giving season. Top 3 Takeaways: Focus Beats Frenzy: Stop trying to reach everyone. Warm prospects—the people who’ve expressed support, encouragement, or interest in the last 3–6 ...

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15:44

660. Working Session: How to Grow Monthly Donors with...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/11/24

If you want to raise more monthly gifts at year-end, this Working Session is your new playbook. We’re breaking down the simple changes that make recurring giving more visible, more compelling, and easier for your supporters to say yes to. Top 3 Takeaways: 1. Make Monthly Giving Impossible to Miss — Clear, separate buttons for one-time and monthly gifts can increase conversions by up to 45%. 2. Lead With Monthly Giving at Year-End — Put recurring giving front and center in yo...

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24:27

Gather At The Well: Re-Entry Without the Burnout:...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/11/19

We know that gut-punch feeling when your time off ends and the peace you just earned starts draining away before Monday even hits. We've all been there. Here’s the thing: Returning to work shouldn't feel like a rush that undoes your rest. This week Lindsey is pulling back the curtain on how she makes rest non-negotiable, even after a big pause like an eight-week micro sabbatical. She's not just sharing ideas; she’s giving you the blueprint to design a mindful reentry, a process that is ...

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35:04

659. How to Design Impactful Programs with Dignity...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/11/17

Meet Melissa Helmbrecht 🤝, the CEO of Give Back. Founded by Bob Carr, this organization is rewriting what opportunity looks like for young people who've faced the hardest circumstances—from homelessness to abuse. In this episode, Melissa shows us the deep, lasting impact of true mentorship and the power of a supportive community. Melissa shares how Give Back helps students not just survive, but truly thrive as leaders through comprehensive scholarships, dedicated coaching, and mentorship. We

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42:31

658. How a Student-Led Movement Sparked Global Change...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/11/12

Meet Veronica, the dedicated teacher and guiding force, alongside Alice, the passionate Senior at Atlanta International School (AIS) and Co-President of AIS Against Human Trafficking. AIS Against Human Trafficking is a dynamic, student-led initiative dedicated to raising awareness and mobilizing action against human trafficking through education, powerful storytelling, and global partnerships. This story represents the heart-wired generation students who are actively using their empathy...

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35:08

657. Championship Culture Meets Community Impact: The...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/11/10

Meet Erin 🤝, Vice President of Community Engagement and Executive Director of the Thunder Community Foundation. In this episode, we explore the story of the OKC Thunder’s meaningful impact far beyond the basketball court. While celebrating their first NBA championship is certainly exciting, Erin shows us how the team’s success has become a grounded catalyst for community philanthropy in Oklahoma City 💙 Erin offers thoughtful insights into her journey and how the Thunder builds a lasting

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35:06

Gather At The Well: Turn Down the Volume -...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/11/05

Turn Down the Alarm, Tune Into the Signal. That feeling of stress isn't a sign you're broken—it's your body's brilliant security system asking for your attention. It's a powerful signal that, when truly heard, guides you directly to deeper self-care and genuine resilience. That nagging feeling of stress? It's simply your nervous system alarm stuck on full blast. It isn't a failure; it’s a profound signal gently inviting you to tend to your deepest needs. Step in with us to embrace the a...

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32:22

656. Start Before You’re Ready: Building Good Natured...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/11/03

Meet Becca 🤝, Executive Director and Co-Founder of Good Natured Learning. Her work reminds us that the deepest lessons often begin where the wilderness starts. In this episode, we follow Becca’s journey from exploring Wisconsin’s backwoods to leading educational programs in Kenya and how it’s all about creating true belonging between students, teachers, and nature. Good Natured Learning isn’t just a program but a movement to reshape education, showing nature as the ultimate classroom for

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41:58

655. We Are For Good + Givebutter: Locking Arms for...

We Are For Good Podcast - The Podcast for Nonprofits ·

2025/10/29

Special Episode: PART TWO If you caught our Monday episode, you knew something big was coming—and today’s the day we finally get to share it. We Are For Good is joining the Givebutter family! 🩵 💛 We're joined by Givebutter’s Co-founder & CEO, Max Friedman, to unpack the heart, the why, and the how behind this partnership. This community has always been about democratizing access—to ideas, tools, and connection—and now, together with Givebutter, we’re taking that mission to new heights.

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702 results

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