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PODCAST

Girl Means Business

Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.Whether you"re just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips

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All Episodes

21:17

Why Photographers Struggle to Get Booked

Girl Means Business ·

2025/04/09

Send Me A Message or Question About This Episode Let’s be real—if you’re not talking about your business, how will people know to book you? 👀 In this episode, we’re diving into one of the biggest mistakes photographers make: not promoting themselves enough. Whether you’re afraid of sounding salesy or you’re just not sure what to say, I’m sharing why staying quiet is costing you bookings—and how to change that without feeling awkward. You’ll learn: ✅ Why your audience needs to hear from you

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26:48

Mini Session Marketing for Photographers: When They...

Girl Means Business ·

2025/04/02

Send Me A Message or Question About This Episode Mini sessions can be a money-maker or a major headache—and in this episode, I’m helping you make sure it’s the first one. Whether you’re a mini session pro or still testing the waters, I’ll walk you through: 📸 When mini sessions make sense for your business 📅 How to time them for maximum bookings 📣 Creative ways to market them (without relying solely on social media) 💡 Tips to streamline your process and avoid burnout If you’ve ever

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21:10

The Marketing Audit – 5 Quick Fixes to Get More...

Girl Means Business ·

2025/03/26

Send Me A Message or Question About This Episode Marketing your business doesn’t have to be overwhelming—sometimes, small tweaks can make a HUGE impact. In this episode, I’m sharing five quick fixes that will help you optimize your marketing and book more clients THIS MONTH. What You’ll Learn in This Episode: ✔️ The #1 website mistake photographers make (and how to fix it). ✔️ How to improve your messaging & offers to attract dream clients. ✔️ Why you NEED a lead capture system (and a s...

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19:29

What If You Couldn’t Fail? The Mindset Shift That...

Girl Means Business ·

2025/03/19

Send Me A Message or Question About This Episode What would you do in your business if you knew failure wasn’t an option? Fear of failure holds so many photographers back—but what if you could reframe failure as part of the process instead of something to avoid? In this episode, I’m sharing a powerful mindset shift that will change the way you approach your business. What You’ll Learn in This Episode: ✔️ Why fear of failure is really fear of judgment (and how to break free from it). ✔️ The ...

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24:37

3 Overlooked Ways to Book More Photography Clients

Girl Means Business ·

2025/03/12

Send Me A Message or Question About This Episode Feeling stuck trying to book clients through social media? What if I told you there are better, more reliable ways to market your photography business? In this episode, I’m breaking down three overlooked strategies that will help you attract clients WITHOUT relying on Instagram or TikTok. What You’ll Learn in This Episode: ✔️ How to use email marketing to build relationships and book clients. ✔️ Why Google My Business & SEO are game-changer...

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17:23

Putting in the Work – Why Hard Work is the Real...

Girl Means Business ·

2025/03/05

Send Me A Message or Question About This Episode Ever look at someone else’s success and think, “They must just be naturally talented”? Spoiler alert: it’s not talent—it’s work. In today’s episode, we’re breaking down the real secret to success (and it’s not some overnight hack). If you’ve ever felt stuck, discouraged, or like you’re falling behind, this one’s for you. What You’ll Learn in This Episode: ✔️ Why success isn’t about talent—it’s about consistency and effort. ✔️ The comparison t...

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26:54

Creative Marketing Ideas for Photographers: Lessons...

Girl Means Business ·

2025/02/26

Send Me A Message or Question About This Episode Ever heard about how Red Bull sent people out to clubs and bars to leave empty cans around, sparking a buzz that skyrocketed their sales? In this episode, we kick things off with that wild marketing tactic and explore how you can get just as creative with your photography business! In This Episode, You’ll Discover: The Red Bull Story: How one unconventional idea created massive buzz and what you can learn from it.Guerrilla Marketing Tactics: Po...

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19:10

How Multi-Genre Photographers Can Master Marketing &...

Girl Means Business ·

2025/02/19

Send Me A Message or Question About This Episode Do you shoot weddings, portraits, landscapes—and maybe a little bit of everything in between? In this episode, I answer one of your most burning questions: how do you handle social media and branding when your photography spans several genres? I'll share actionable strategies to help you maintain a cohesive brand identity while showcasing your diverse portfolio. From curating your social media feeds to crafting a consistent brand message that r...

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15:57

Finding Your Ideal Client: The Ultimate Guide for...

Girl Means Business ·

2025/02/12

Send Me A Message or Question About This Episode Struggling to attract the right clients for your photography business? In this episode, we break down how to pinpoint your ideal client and tailor your marketing to speak directly to them. Discover actionable steps to define your client avatar, refine your messaging, and showcase your unique style—so you can build a thriving business with clients who truly value your work. Whether you're a seasoned pro or just starting out, learn how to connect...

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21:03

Finding Your Photography Niche: Why Specializing...

Girl Means Business ·

2025/02/05

Send Me A Message or Question About This Episode 📸 Not booking enough of the right clients? It might be time to niche down! Choosing a photography niche can feel scary—what if you limit your opportunities? But the truth is, getting clear on your niche actually helps you attract more of the right clients, charge higher prices, and grow a business you love. In this episode, I’m breaking down: ✅ Why niching down doesn’t mean limiting your opportunities ✅ How to identify your perfect photography

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17:36

Why I Took a 6-Month Break: Protecting Your Peace &...

Girl Means Business ·

2025/02/05

Send Me A Message or Question About This Episode 🚨 I’m back! After taking a much-needed break from the podcast, I’m sharing the real, behind-the-scenes story of why I stepped away and the lessons I learned about protecting my mental health as a business owner. In this episode, I dive into: ✅ The signs of burnout that made me hit pause ✅ Why mental health should be a priority in your business ✅ My renewed focus on helping female photographers grow sustainable, stress-free businesses If you’ve

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30:26

How Much Does It Cost To Run a Business: My Must-Have...

Girl Means Business ·

2024/08/06

Send Me A Message or Question About This EpisodeFeeling overwhelmed by the multitude of tools required to launch your business? You're not alone! Join me, Kendra Swalls, as I recount my entrepreneurial journey and unveil the essential tools that have been game-changers in maintaining professionalism and staying organized. Ready to turbocharge your business growth? Let’s explore some invaluable tools that have propelled my business forward. Check out the tool mentioned in this episode: G...

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37:51

Finding Peace in Your Finances: A Conversation with...

Girl Means Business ·

2024/07/30

Send Me A Message or Question About This EpisodeReady to transform your financial life and break free from money blocks? Join our conversation with Hannah Beer, a renowned money coach for women, as she shares her incredible journey from studying international fashion management to becoming an emotional healing coach and eventually finding her passion as a money coach. Hannah takes us through her unique approach, Money Bliss, revealing how she helps clients achieve financial peace and freedom ...

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27:22

The Simple Email Marketing Strategy That You Need In...

Girl Means Business ·

2024/07/23

Send Me A Message or Question About This EpisodeEver wondered why your social media marketing efforts aren't yielding the results you hoped for? Tune in as we uncover the game-changing power of email marketing. Initially skeptical myself, I share how a pivotal moment at a wedding show opened my eyes to its immense potential. We discuss the common pitfalls, like not giving people a compelling reason to hand over their email addresses and demystify the process to supercharge your business strat...

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59:08

Secrets to Stress-Free Online Course Creation with...

Girl Means Business ·

2024/07/16

Send Me A Message or Question About This EpisodeEver wondered how to turn your passion into a million-dollar course? Join me as I chat with Caitlin Batcher, CEO of Scale with Success, who spills the secrets on creating a sustainable, stress-free revenue system for course creators. From her journey as a teacher to becoming a successful business owner, Caitlin offers an inspiring look at aligning your business model with your lifestyle and leveraging evergreen revenue strategies.Connect with Ca...

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61:27

Breaking Free from Perfectionism: Christine...

Girl Means Business ·

2024/07/09

Send Me A Message or Question About This EpisodeWhat would you do if you realized that your life's achievements didn't bring the fulfillment you'd anticipated? Join me for a captivating conversation with Christine Klein Spraker, a former health tech co-CEO who bravely abandoned her successful career to embark on a journey of profound self-discovery. Christine opens up about the societal pressures that fuel perfectionism, her personal and professional transitions through divorce, reclaiming he...

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18:51

Should You Create a Blog Post or a Lead Magnet?...

Girl Means Business ·

2024/07/02

Send Me A Message or Question About This EpisodeEver wondered whether to turn your valuable content into a blog post or a lead magnet? Today, we unravel this marketing conundrum by using Alicia S.'s question as a springboard to delve into the strategic depths of marketing funnels. We'll dissect how to effectively use free content to attract a wider audience and transform exclusive resources into potent lead magnets that convert casual visitors into loyal clients. Expect practical tips that wi...

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26:23

How To Handle Unhappy Clients {Listener Q&A}

Girl Means Business ·

2024/06/25

Send Me A Message or Question About This EpisodeEver wondered how to turn a disgruntled client into a happy client? This week, we tackle that very challenge, prompted by Bailey Thompson, a budding photographer who recently faced her first unhappy client. You'll walk away with strategies to enhance your client relations, ensuring every interaction, even the tough ones, strengthens your business.But that's not all! We also explore the powerful role of clear communication in setting client...

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59:18

Unlocking Pinterest’s Potential for Business Growth...

Girl Means Business ·

2024/06/18

Send Me A Message or Question About This EpisodeLearn the secrets to unlocking Pinterest's full potential for your business with expert insights from Cassie Ivey, the founder of House of Ivey Pinterest Services. From running a coffee shop to mastering Pinterest, Cassie's journey is nothing short of inspiring. Learn how this versatile platform can help you reach a broader audience and maintain long-term engagement without the exhausting social media grind.. If you're ready to enhance your busi...

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21:21

Balancing a Home Business and Family Life During Summer

Girl Means Business ·

2024/06/11

Send Me A Message or Question About This EpisodeEver wondered how to juggle a home-based business and a bustling family life during the summer months? On this week's Girl Means Business podcast, I'm sharing tried-and-true strategies to help you navigate the chaos of summer vacation as a work-from-home parent. Discover how to create a flexible daily routine that balances early morning work sessions with fun midday activities and afternoon downtime. The goal? To stay productive while cherishing...

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