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PODCAST

Acupuncture Marketing School

Michelle Grasek, MS, L.Ac.

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram

business marketing

All Episodes

44:02

The Key to Getting Established Patients to Stay on...

Acupuncture Marketing School ·

2024/08/01

Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices. Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new leads and set up structures so they know how to turn more leads into paying patients.In this episode we talk about:How it’s normal for busi...

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28:32

79 | Tips for Switching to a New EMR and Why I...

Acupuncture Marketing School ·

2024/07/09

Welcome back! In this solo episode, I share my top five tips to make switching EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode. Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have lots of tho...

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48:02

78 | Starting a Practice from Scratch in Cyprus with...

Acupuncture Marketing School ·

2024/06/25

This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful clinic with his wife in New York City to relocate his family and their clinic to the island of Cyprus in 2021. We talk about:What sparked their decision to leave everything behind and move across the worldHow they’re building their new practice from the ground up with no contacts or family in the countryWhat marketing has been working really well to bring in new patientsWhat’s ...

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49:05

How to Turn Website Visitors into Patients with Kali...

Acupuncture Marketing School ·

2024/06/04

This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients.In this episode, we discuss: The ideal website layout to get the attention of potential patientsHow knowing your target market is essential for an effective websiteWhat is a brand...

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43:31

76 | Anti-Marketing with Kenton Sefcik

Acupuncture Marketing School ·

2024/05/21

Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping newer acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building a practice, and more. In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice. This includes considering acts of service as marketing, gen...

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53:44

75 | Boost Your Local SEO and Your Google Business...

Acupuncture Marketing School ·

2024/05/07

Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for local service-based businesses.In this episode, Darcy and I talk about: Why SEO is just like an Oreo cookieWhy target market matters SO MUCH for great SEOHow to choose keywords for your websiteAn easy tip for quickly improving location keyword density on your websiteLots of specific tips for optimizing your Google Business ProfileUnique ideas for repurposing...

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49:42

74 | Graphic Design, Content Creation, and Overcoming...

Acupuncture Marketing School ·

2024/04/23

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47:01

73 | Marketing as an Ecosystem with Mandy Gratzer

Acupuncture Marketing School ·

2024/04/09

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43:00

72 | Navigating AI for Acupuncture Marketing with Jon...

Acupuncture Marketing School ·

2024/03/29

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48:19

71 | Get Creative: More Revenue for Less Effort with...

Acupuncture Marketing School ·

2024/03/19

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46:02

70 | Improve Your Local SEO to Get More Patients with...

Acupuncture Marketing School ·

2024/02/27

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32:13

69 | $200K in Her First Year in Practice with Gudrun...

Acupuncture Marketing School ·

2024/02/16

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic. She has been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.In this episode, we talk about: Gudrun’s journey of opening and expanding her acupuncture practice in ChicagoHow a

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35:04

68 | Passive Income Streams for Wellness...

Acupuncture Marketing School ·

2024/01/30

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41:37

67 | Surviving Slow Seasons, TV Appearances, and the...

Acupuncture Marketing School ·

2024/01/16

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44:45

66 | From Solo Acupuncturist to Multidisciplinary...

Acupuncture Marketing School ·

2023/12/08

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36:35

65 | It's Never the Wrong Choice to Take Care of...

Acupuncture Marketing School ·

2023/11/22

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59:20

64 | Clarify Your Marketing By Defining Your...

Acupuncture Marketing School ·

2023/10/30

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41:11

63 | Marketing Ethics, Informed Consent, and Google...

Acupuncture Marketing School ·

2023/09/19

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37:28

62 | The Natural Ups and Downs of Business and...

Acupuncture Marketing School ·

2023/08/02

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36:46

61 | Community Acupuncture School with Michelle Hamilton

Acupuncture Marketing School ·

2023/07/19

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120 results

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