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PODCAST

Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs

The Business Growers presents Know, Grow and Scale with our founder and CEO, Laura Johns. This video cast gives insight from CEOs and marketing guidance for CEOs. In each episode, you"ll hear how successful business owners have taken their organizations through phases of knowing, growing and scaling their business, or find out which phase they are in as they plan to move forward. You"ll also hear from marketing experts who have made a career of guiding businesses in all phases, leading them to major

business marketing

All Episodes

07:49

Mississippi Entrepreneurs: DQ Dunson of Road Rescuers

Know, Grow and Scale with Laura Johns: Digital... ·

2024/01/19

Join DQ Dunson, founder of Road Rescuers, on a journey from necessity-driven beginnings to building a tech-powered solution for the towing industry. This episode is packed with insights on navigating entrepreneurial highs and lows, finding your passion, and leveraging the power of Mississippi's tight-knit network. DQ shares his story of transforming a dream into reality. Find out more about Road Rescuers at roadrescuers.com.

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08:07

Mississippi Entrepreneurs: Ryan Hopson of Tempo

Know, Grow and Scale with Laura Johns: Digital... ·

2024/01/19

Ryan Hopson, co-founder of Tempo, shares his entrepreneurial journey from quitting his job to launching a platform that makes learning addictive in 60-second videos. He emphasizes financial preparation, taking the leap, and valuing customer feedback. Tempo caters to all ages, from PhD students to kindergarten teachers, offering monetization for creators on topics like foreign languages, finance, and health.

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11:55

Mississippi Entrepreneurs: Derek Norsworthy of Journez

Know, Grow and Scale with Laura Johns: Digital... ·

2024/01/19

Derek Norsworthy, creator of the innovative travel app “Journez” sat down with Laura Johns at the Accelerate Conference with Innovate MS. This cultural travel app connects travelers with local gems while supporting underserved businesses. His entrepreneurial journey and commitment to creating value over monetary gains reflect his passion for empowering fellow entrepreneurs. Journez is set to launch its beta in Ocean Springs, Mississippi, with plans for statewide expansion in 2024.

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08:20

Mississippi Entrepreneurs: Angie Yontz of G.I. Jean

Know, Grow and Scale with Laura Johns: Digital... ·

2024/01/19

Angie Yontz, a former military serviceperson turned inventor, shares her inspiring journey from candle maker to founder of G.I. Jean. Through the interview, we hear about Angie's challenges and triumphs, her incredible support network in Mississippi, and her advice for aspiring entrepreneurs. This episode dives into female empowerment and the power of community. You can learn more about Angie’s company at gijean.com.

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11:53

Mississippi Entrepreneurs: Justin O’Keefe of MAP

Know, Grow and Scale with Laura Johns: Digital... ·

2024/01/19

In this episode, we meet Justin O'Keefe, founder of MAP, a platform aiding families after a loved one's passing. Driven by a personal tragedy, Justin transformed his grief into a service that simplifies legal matters, finances, and other logistical burdens for grieving families. Through his story, we learn about building resilience and the importance of surrounding yourself with the right people when launching a business.

en

10:11

Mississippi Entrepreneurs: Kiana Pauline of Total...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/01/19

In this podcast episode, Kiana Pauline, founder of Total Body Submersion, shares her inspiring journey from a single mom working a 9-to-5 to a thriving entrepreneur. We hear how her passion for swimming ignited a successful business, the challenges and her tips for conquering self-doubt and taking the leap into entrepreneurship. Kiana's story is a testament to the power of perseverance, faith, and community, and it's sure to inspire anyone who has ever dreamed of starting their own business. You can

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10:36

MSP Digital Marketing Secrets: How to Rank Higher and...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/01/18

In this podcast, Laura Johns, the founder and CEO of The Business Growers, discusses the three pillars of an effective MSP digital marketing strategy. She shares proven strategies and valuable insights on optimizing websites, online listings, and backlinks to help MSPs rank higher on Google search results and attract qualified leads. If you're a managed services provider or an IT company, this is a must-listen to grow and scale your business. Download our SEO Keyword Goldmine for MSPs:

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08:20

Leveraging LinkedIn to Expand Your MSP Network &...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/01/09

Struggling to get noticed on LinkedIn as a Managed Services Provider (MSP)? In our latest episode of the Know Grow Scale podcast, Laura Johns, Founder and CEO of The Business Growers, dives deep into the latest and greatest strategies for optimizing your LinkedIn presence and attracting more leads. Get ready to learn: ✅ Profile makeover magic ✅ Network expansion ✅ Company page power Plus, avoid these common mistakes: ❌ Keyword stuffing ❌ Fake endorsements Ready to dominate LinkedIn and attract

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06:44

Google Business Profile Checklist for MSPs: 3...

Know, Grow and Scale with Laura Johns: Digital... ·

2023/12/11

With 2023 winding down, now is the critical time for managed services providers to get your Google Business Profile in order before we head into 2024. An accurate and complete Google Business Profile is essential for remaining visible and relevant in today's online world. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy, execution and dedication of an in-house marketing team. Listen in as Laura Johns, founder and CEO, offers 3 ways

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06:03

Leveraging Local Events to Grow Your MSP in 2023

Know, Grow and Scale with Laura Johns: Digital... ·

2023/12/11

Smart community engagement and local events remain a high ROI opportunity for MSPs to expand visibility, demonstrate expertise, and get word-of-mouth referrals. By focusing on select and strategic events aligned to your services and ideal buyer profile, new business growth can really take off with local events, but you have to be strategic and have clear KPIs set in advance. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy,

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04:37

3 Quick SEO Wins to Boost Your MSP Website Ranking...

Know, Grow and Scale with Laura Johns: Digital... ·

2023/12/11

Following search best practices with site speed, targeted landing pages, and useful managed services content sets up IT providers for improved local pack rankings. Consistency and relevance is key for driving traffic from prospective SMB clients finding your business online in 2024. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy, execution and dedication of an in-house marketing team. Listen in as Laura Johns, founder and CEO,

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08:50

Your In-House Marketing Team’s Guide to AI

Know, Grow and Scale with Laura Johns: Digital... ·

2023/10/12

In the fast-evolving marketing world, integrating artificial intelligence (AI) is no longer a trend but a necessity. AI is revolutionizing the industry by reshaping data acquisition, content creation, campaign implementation, client communication, and reporting. Its strategic importance is evident, with projections suggesting that AI-driven marketing will play a pivotal role in the global economy by 2030. Listen as CEO Laura Johns explains how AI doesn't replace creativity; it amplifies it,

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11:07

Marketing the Taylor Swift Way: Lessons From Taylor...

Know, Grow and Scale with Laura Johns: Digital... ·

2023/10/12

Taylor Swift's recent Eras Tour in the United States alone contributed a staggering $5 billion in consumer spending, leaving a monumental mark on the music and entertainment industry. In this short podcast, we explore how her influence and fanfare can be something marketers can learn from. How do we capture our clients like Taylor, convince customers to invest (no matter what the price), and keep them engaged long-term? Listen to these five strategies from Laura Johns, CEO of The Business Growers,

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10:42

Six Things I Wish I Knew Before Starting an Agency

Know, Grow and Scale with Laura Johns: Digital... ·

2023/10/12

In this podcast, Laura Johns, the CEO of The Business Growers shares the six invaluable lessons she wishes she would have known before embarking on the journey to agency ownership. If you're an entrepreneur - specifically looking at starting a marketing agency - look here for practical insights, avoid common pitfalls, and how to set yourself up for success.

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18:14

Growing a Business: Flexible Jobs for Women with...

Know, Grow and Scale with Laura Johns: Digital... ·

2023/09/01

In today's episode, we're diving deep into entrepreneurship and discussing a topic that's close to our hearts - flexible jobs for moms. Joining us for this conversation is the remarkable Delphine Carter, a seasoned entrepreneur and advocate for women's empowerment in the workforce. Delphine has not only built successful businesses of her own but has also dedicated her career to creating opportunities for women to thrive professionally. In this episode, Laura and Delphine will explore the concept of

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23:39

Predictable Hiring Success With Stephen D. Johnston

Know, Grow and Scale with Laura Johns: Digital... ·

2023/06/09

This week on the Know, Grow and Scale Podcast, we have a special guest, Stephen Johnston, the CEO of GoodJob, a pre-hire assessment platform that helps companies hire and retain the right employees. Stephen discusses his company's innovative approach to hiring, centered around behavior-based techniques, and sheds light on the transformative impact they are making in the recruitment process. About GoodJob: www.goodjob.io

en

29:34

Building Fiber at Meta to Building Sustainable Rural...

Know, Grow and Scale with Laura Johns: Digital... ·

2023/04/21

Description: In this episode, we’re talking to Randy Brogle, Chief Executive Officer at LS Networks, about his journey to LS Networks. He’s currently leading the organization as they fulfill their mission to bridge the digital divide across the Pacific Northwest. Randy’s journey to LS Networks is a unique path, and as he embarks on his chapter in quest for greater accessibility. LS Networks website: https://www.lsnetworks.net Randy's LinkedIn: https://www.linkedin.com/in/randybrogle

en

25:13

Highs and Lows of Early-stage Startup Marketing with...

Know, Grow and Scale with Laura Johns: Digital... ·

2023/03/08

Landon Howell is Head of Marketing at Rocketplace, a cryptocurrency asset management platform. Prior to Rocketplace, he’s held growth, marketing and ops roles at Plastiq, Fancred and Wyndy, and he’s seen his share of success and failure, as anyone in the startup world knows is reality. Landon is a leader in the tech marketing space, and is a wealth of knowledge for those wanting to learn from the best about how to navigate growth as an early-stage startup. Fun fact: Landon and Laura are college

en

45:31

How to Gain and Keep Clients with Frank Cowell

Know, Grow and Scale with Laura Johns: Digital... ·

2023/02/08

Frank Cowell is a speaker, best-selling author and entrepreneur in San Diego. He is not only an expert in building a successful agency, but he now helps agency owners grow faster and smarter. Whether you are an agency owner or a business leader, this podcast is full of great insight on the most important things to put in place to grow your business, from the three most critical hires in your first few years, to the biggest pitfalls organizations make while in growth mode. Bring your notepad and pen

en

25:41

LunarLab Co-Founders Spark Innovative Ideas as Women...

Know, Grow and Scale with Laura Johns: Digital... ·

2022/12/23

In this episode, I talk to Kelli Lucas and Elizabeth Anderson, co-founders of LunarLab, a UX design and product strategy company based in Birmingham, Alabama. We discuss both of their backgrounds and what led them to launch a technology company. As always, I love connecting with women in tech, so thank you to these awesome ladies for taking time out of their day to come on the podcast! Looking forward to seeing what work they do in Birmingham and around the country!

en

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