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PODCAST

KickoffLabs On Growth

KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.

business marketing

All Episodes

16:14

How would you teach a 9 year old how to position...

KickoffLabs On Growth ·

2019/08/07

This was the most challenging interview I've done so far. I take for granted so much knowledge that it's hard to look at things through the eyes of a complete beginner. Someone that's never done any marketing built a website or created a product for sale. That's precisely the task I set myself up for when I said they'd have a summer project like this—one where they create and ultimately sell something. The summer is winding down, and we're getting closer to the launch. This conversation was

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46:19

How did Rossa generate 100k leads, crowdfunding, and...

KickoffLabs On Growth ·

2019/07/24

Today I’m going to share an interview we did with Rossa Shanks of Great Little Place from 2015. They ran a KickoffLabs campaign ahead of the launch of their first mobile application. Their KickoffLabs campaign ultimately collected over 100,000 email addresses for them with a significant viral boost. Since we recorded the interview they’ve gone on to launch the service in 6 countries and over 100+ cities. They’ve also leveraged their larger audience as social proof to raise a larger funding

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37:12

Founder Chat - How to Build a Business that Supports...

KickoffLabs On Growth ·

2019/07/17

Key Takeaways: Flip the script! Design a business with a revenue stream that supports your life and not a life that supports a business.Bootstrap for freedomNo one gives you 20 million in funding without some sort of strings and expectations attached.Understand your personal prioritiesIf it's important for you to spend time with your family then make sure your business is setup to support that as a founding principle.Turn practicality into a strengthEliminate debt. Save money in advance

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30:29

What if 65% of your leads came from referrals?

KickoffLabs On Growth ·

2019/07/09

You learn how much they had to iterate on their product and how they made their prelaunch on KickoffLabs such a huge success, gathering over 18,000 emails with a conversion rate over 50% and a viral boost of 65%. They've passed their Kickstarter funding goal in the first 48 hours. All this for their version of a product you'll use every day.Remember, if you enjoy this episode, write us a review in the podcast listening app of your choice and send any feedback to josh@kickofflabs.com

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28:30

Can this entrepreneur help solve the American gun...

KickoffLabs On Growth ·

2019/07/02

Full transcript and notes available here https://kickofflabs.com/podcast/can-capitalism-help-solve-the-american-gun-epidemic/Set Marketing GoalsDo some research and understand what success would mean for you at the end and work backwards from that to set goals.Get In Front of PeopleTim never missed an opportunity to present his idea to school competitions, online forums, and even when he was pulled over by the police!Build, Demo, and IterateTimmy has built 30 different prototype versions of

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43:14

Behind the scenes: A startup approach to design and...

KickoffLabs On Growth ·

2019/06/26

Lauralee Flores is the designer at KickoffLabs. We're a tiny company so she wears a lot of hats... from user experience, design, to conversion rate optimization. Today we go behind the scenes at Kickofflabs and walk you through our design process for some of the recent feature releases.

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30:02

How do you validate your startup business on $20 a day?

KickoffLabs On Growth ·

2019/06/19

During their KickoffLabs campaign they captured thousands of email addresses at a 56% conversion rate with an 88% viral boost… meaning 88% of their leads came from KickoffLabs sharing tools. Here’s just a sample of what you’ll learn in this episode. Use Google Trends to Validate People Looking for an idea. Track cost for lead generated, conversion rate, and whether or not people shared using KickoffLabs. You can do influencer marketing without paying for influencer marketing. Engage

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31:45

How Metal Pay collected over 60,000 emails for the...

KickoffLabs On Growth ·

2019/06/12

You'll learn how they leveraged an existing audience, built out a referral program, and rewarded people for telling their friends to dramatically lower the cost of their app launch. Mass adoption requires simplicity. If you are going for a mass market like the payment app space you need a dead simple message with a value proposition that's easy to explain.You need to overcome objections. With a financial product people are going to be skeptical. Doubly so if it's a space like crypto. They

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33:02

Founder Chat: How we doubled the speed of our...

KickoffLabs On Growth ·

2019/06/05

Why should you stop to focus on the page speed, download size, and overall performance of your landing pages, application, and marketing site? 1. A huge number of your first impressions are going to be from a mobile device with a slower browser and network than you think. 2. If any part of your customer experience is slow it will impact the customer perception of your business. You want to get out of the way of your customer and let them get down to business ASAP. 3. SEO. Google will rank

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52:15

How to Launch the Biggest 30-day Crowdfunding...

KickoffLabs On Growth ·

2019/05/29

It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success.To be clear, this was not on Kickstarter. There was no huge Kickstarter community to draw from. Starting from a small list, Glowforge needed to build up their audience size to good condition before the official launch.They used KickoffLabs to generate more than 10,000 emails to seed their initial list and kickoff the crowdfunding

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32:09

Beat the odds at crowdfunding with a reusable process...

KickoffLabs On Growth ·

2019/05/17

Will Russell has been running successful pre-launch campaigns on KickoffLabs for years to build an audience for his clients Kickstarter and Indigogo campaigns. Three years ago Will started his own agency that specializes in managing these crowdfunding launches for companies, has grown to 7 employees, and helped their clients raise millions of dollars. We’ll go step by step through the system they’ve developed, how they’ve used KickoffLabs, and important lessons like how you get people to

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35:02

How Nicolas Aagaard raised over $700k on Kickstarter

KickoffLabs On Growth ·

2019/05/15

How do you raise over $700k on Kickstarter for a product that competes with something most people use every day? Nicolas Aagaard and his co-founders learned from their previous mistakes to design a simple solution that's good for the earth and good for consumers. Then they went ahead with a referral campaign to generate emails ahead of their Kickstarter Launch using KickoffLabs. Using the emails they generated from KickoffLabs they've gone on to raise a ton on money on Kickstarter for

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52 results

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