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PODCAST

The Small & Supercharged Podcast

You"re a small business founder or solopreneur, right? You"re building something amazing, but let"s be honest, the journey can feel like a rollercoaster – exhilarating highs mixed with moments of "how am I going to make this work?". Imagine hitting play and instantly feeling like you"ve found your tribe, guided by someone who"s not just talking the talk, but has walked the walk – and helped countless others do the same. That someone is Rhea Freeman. Rhea isn"t just another voice in the business

business marketing

All Episodes

46:58

Cookies, creativity and collabs with Steph Giordano...

The Small & Supercharged Podcast ·

2024/07/24

What do cookies, creativity, Regé-Jean Page, Zoella AND Brazilian Bum Bum Cream have in common?! It's Baked By Steph, a brilliant, fun, hobby turned business that Steph Giordano started in 2019. Steph became obsessed with beautiful biscuits and the decoration of them as a hobby. As she perfected her fun designs, people started to notice, and this quickly turned into people asking to buy her creations and brand collabs. Now, through continually developing her range and tapping into what's happening

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48:09

Sustainability sells with Lulu O'Connor aka The...

The Small & Supercharged Podcast ·

2024/07/17

Fast fashion is a regular feature on many a newsfeed for all the wrong reasons. These cheap and often poor quality garments aren't designed to be with their purchaser for long, and are set to be worn a few times before finding their way to landfill. But there's another way. Enter Lulu O'Connor, founder of The Clothes Doctor. During her previous career in the City, Lulu began to notice her own buying habits. She had items she loved that she threw away because they'd lost their shape, colour or

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43:48

Lingerie to feeling limitless, with Lemon Fuller of...

The Small & Supercharged Podcast ·

2024/07/10

Lemonade Dolls is one of the fastest growing lingerie brands in the UK. It started life - as a community initially - when its founder, Lemon Fuller, started an Instagram account in 2017. She had worked in the entertainment industry for a number of years and kept seeing her incredibly talented friends suffer with a chronic lack of self confidence. It annoyed her. So she created a community to support others who didn't see themselves as the stars they were, and this developed into Lemonade Dolls, an

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17:37

Stop stealing other people's work!

The Small & Supercharged Podcast ·

2024/07/03

Urgh- if I had a penny for every time I see someone's work stolen online, I'd be a pretty rich woman. And think, if the people who had their work stolen earned money from it, they'd be a lot better off too! On today's episode, I'm talking about sharing v. stealing, copyright infringement, the importance of asking (and waiting for!) permission, big bills and why IT'S NOT OK TO STEAL. I've had a few 'chats' with people online on more than one occasion about this. About how they're stealing, why a

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08:12

Downloads, data and asking your opinion

The Small & Supercharged Podcast ·

2024/06/26

An open ended title, but a very apt one- on episode 300, I'm asking for your opinion on the kind of podcasts you love the most. I believe that anything we do should be under constant revision- we shouldn't just do one thing and stick with it forever because it 'works', we should always be striving to improve and iterate, and with over 300 episodes in the bag (more than 300 as the Podmases aren't numbered!), I've learnt a lot. I've been looking at the data and downloads, I know what I'm planning to

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47:50

PR, press days, parenting and pride- building Bloxham...

The Small & Supercharged Podcast ·

2024/06/19

The world of PR is constantly evolving. Not all that long ago, it was all about press releases and building relationships with traditional media, whereas now it's this alongside social media, influencers, events, content creation and a lot more. To survive, let alone thrive, agencies need to adapt, and Bloxham PR, lead by founder Kaylie Bloxham, is one that has pivoted, adapted and grown in a constantly evolving climate. On today's episode, Kaylie talks about the Bloxham journey, growing a team,

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07:05

Why are you the one?

The Small & Supercharged Podcast ·

2024/06/12

Ah- deep question, right? But it's more business related, why are you the one for your customers, rather than why are you the best of a bad bunch? The current political campaigns at play teach many things- why it's impolite to shout over each other, why fact checking matters, and why repeating why the other person is bad isn't a good marketing strategy. By pinning you conversion hopes on a client thinking you're not as bad as the other person, you're not giving yourself a chance to shine, and you're

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50:13

Scaling, social media, and sweet success with Rebecca...

The Small & Supercharged Podcast ·

2024/06/05

Rebecca Honeywell-Ward started Honeywell Bakes as a way to help juggle the demands of children, stay creative, tap into a trend, and the need to earn money years ago. From the kitchen table, her business was born, and quickly scaled to premises when the house became filled with boxes for the company's delicious bakes. But the journey hasn't been easy. From saying no to a huge company because of its terms to the changing landscape of social media, a global pandemic, massive price increases and so

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16:17

#politics - is TikTok the place for politics?

The Small & Supercharged Podcast ·

2024/05/29

Don't worry, I won't be telling you how to vote and I won't be discussing policies here... but I was slightly surprised to see Rishi pop up amongst the hilarious dog and cake making videos that usually seem to invade my TikTok feed. He was talking about one of his policy announcements, dispelling myths... and doing it in a very clever way that was native to the platform, was designed in line with what works well for the platform, and yet didn't undermine professionalism. Of course, the Conservatives

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48:15

Reeling in change with angler, influencer and author,...

The Small & Supercharged Podcast ·

2024/05/22

Marina Gibson has just released her first book- Cast Catch Release- but the journey to get to where she is now has been anything but smooth. The story begins when she was a child and her family spent a lot of time fishing. Although she wasn't all that interested at the time, over the years her interest grew and became a huge passion that helped her in her darkest times and has now become a career through the Northern Fishing School and many more enterprises too. But to get here wasn't easy. Marina

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18:04

Is the quest for perfection killing your productivity?

The Small & Supercharged Podcast ·

2024/05/15

Ah- perfection. That unicorn that is always slightly out of reach and will more than likely hold you back from achieving anything good. Yes, aiming for perfect and holding yourself (or others) to impossible standards is unlikely to create the results you want- and on today's episode, we delve into why, and also some strategies to break out of the perfection cycle, to allow you to fulfil your potential. But, before you dive in, this is not (repeat, not!) an excuse for crappy and substandard work

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44:18

Quoted Visually- how illustrations can change the...

The Small & Supercharged Podcast ·

2024/05/08

A picture says a thousand words, and for Hannah Wilson founder of Quoted Visually, it's attracted thousands and thousands of fans too! What began as a personal tool to help Hannah process information blossomed into an enviable Instagram following, the attention of icons like Steven Bartlett and Simon Alexander Ong (amongst others!), along with a community of over 118k enthusiasts. Not only has Hannah developed a name for herself providing illustrations for businesses and projects, she's also formed

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17:51

Is engagement getting harder?

The Small & Supercharged Podcast ·

2024/05/01

If you're feeling a bit deflated about social media and your engagement, listen to this! On this episode, I talk about what engagement is, how it's worked out and why it matters... but also the invisible engagement that we can't see that often moves the needle and is really hard to quantify. I also dip into what 'good' looks like (based on industry average stats) and some tips to help boost valuable engagement, rather than just going after hollow numbers. It's short, sweet, but jam packed with

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37:59

Sweet Success with S'more'a'licious: From Pandemic...

The Small & Supercharged Podcast ·

2024/04/24

S'more'a'licious was a kitchen table, pandemic project, started by Laura Vogan as she overcame postnatal depression following the birth of her daughter. It began with s'mores kits and has now developed to a full marshmallow business that makes its own delicious marshmallows, marshmallow fluff, and also continues to make s'more kits... but with her own marshmallows now! Laura talks about founding, scaling and growing the business, the highs (not just sugar ones!) on the journey, tricky times, feeling

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18:06

Feeling weird about promoting yourself? Listen to...

The Small & Supercharged Podcast ·

2024/04/17

It can feel really strange telling the world about the product or service that you offer, can't it? But the harsh truth is that if you don't promote what you do or sell, then no one will know it exists. Even at the moment, when it's no secret that times are hard, it's STILL important to tell people what you do. Why? Because if you don't tell them, they won't know, and then when that person needs that thing, they won't even think of you. Business is tough right now, but without self promotion, you're

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45:03

Stamps, 'Stacey Solomon Day' and so much more with...

The Small & Supercharged Podcast ·

2024/04/10

Ever heard of 'Stacey Solomon Day'? No, it's not an awareness day you've missed from your social media planner, it's a day- so called by Stamptastic- because it's the day that Stacey shared their product and everything changed, Stamptastic is a brilliant small business, designed to make anyone who has to label clothing's life a whole lot easier. But what you might not know is that Stacey Solomon blew up this brand a few years ago, and created something that is forever known by the Stamptastic team

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15:53

Who are they to say you can't? Thanks, Arnie...

The Small & Supercharged Podcast ·

2024/04/03

Doubter, naysayers, those who just don't 'get' you... know who I mean? Why on earth are you listening to them!? This podcast is all about those who say you can't... and more importantly, why it's REALLY important to not take this 'feedback' on board. It's inspired by Arnold Schwarzenegger's book 'Be Useful- Seven Tools For Life' that I would absolutely recommend. The amount of times this man was laughed at, mocked and was told what he wanted wasn't possible is mind blowing. And let's be honest, he's

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41:43

Seasoned success with Sanjay Aggarwal of Spice Kitchen

The Small & Supercharged Podcast ·

2024/03/27

I heard Sanjay Aggarwal, co founder of Spice Kitchen, speak at Theo Paphitis' SBS Event in 2024. He was part of a panel and talked about how his business started as a project to keep his mum, co founder Shashi, busy in her retirement. Little did they know what that Christmas Day idea would grow into... and how it continues to grow today. After being inspired by Sanjay's story and his take on business too, I reached out to see if he'd come and share his wisdom on the podcast, and to my delight he

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13:19

Trend tracker- how to decide which trends to jump on...

The Small & Supercharged Podcast ·

2024/03/20

Trends can be a great way to increase reach and engagement on the social media content we post, but are all trends good trends? That's what today's podcast is all about. In the world we live in, jumping on trends is seen as a fast track to viral content. Not only is this not exactly true, but jumping on the wrong trends that conflict with your brand values can be hugely damaging. That's why it's important to assess each trend- not just in terms of reach, but in terms of deeper brand values,

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50:05

Drawing the Zeitgeist with Lucy Claire Dunbar

The Small & Supercharged Podcast ·

2024/03/13

Lucy Claire Dunbar has an incredible brand, very exciting plans for the future, and a huge presence online and beyond. Social media was the catalyst that took her drawings from sketches for herself to the world, and what a brand she's built. Lucy has drawn illustrations capturing so many poignant moments, from the pandemic to Vernon Kay's marathons, Mrs Hinch's support of her son Ronnie to how sad everyone felt when Matthew Perry passed away. She has a real skill for seeing what's going on in the

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399 results

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