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PODCAST

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we"ll take you behind the scenes of real stores where you"re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce

business entrepreneurship

All Episodes

39:57

262: Coaching Call: What to Do When You Have More...

The Ecommerce Roadmap ·

2025/04/08

When you're wearing all the hats in your business, it’s easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it out myself? That’s exactly where Inner Circle member and ceramic artist Sara found herself. In this real-time coaching call, we talk through how to make smart decisions when your budget is tight, your to-do list is long, and everything feels important. If you've ever felt stuck choosing between time and money—this episode is your permission slip to stop

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21:51

261: Growing your sales: what you must know first

The Ecommerce Roadmap ·

2025/04/01

I’m sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it’s time to shift, your sales could stall. Tune in to learn the 3 things every store owner needs to understand to grow a profitable, sustainable business—plus how to use your Shopify data to know exactly what to focus on next. What You’ll Learn in This Episode: Why acquiring customers is the first (and most

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26:36

260: Do This If You Aren’t Reaching Your Goals

The Ecommerce Roadmap ·

2025/03/24

Episode 260: Do This If You Aren’t Reaching Your Goals If you’ve ever felt like everyone else is growing while you’re stuck, this episode is for you. You’re not failing—but the way you’re setting your goals might be. In this episode, I’m sharing a simple 4-step process to help you set realistic goals, stick with them, and actually see results—without the constant second-guessing or starting from scratch. Listen in and learn: How to set a goal that’s clear, measurable, and achievable A simple

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31:10

259: How Trisha Built a High-Converting List for Her...

The Ecommerce Roadmap ·

2025/03/18

What if you could grow your email list, create viral content, and sell more—without spending on ads? That’s exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236). In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-intent email list, collected user-generated content, and turned testers into paying customers—all without an expensive photoshoot. What You’ll Learn: ✔️ How

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19:24

258: The piece of the puzzle you’ve been missing

The Ecommerce Roadmap ·

2025/03/11

I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn’t figure out what I was missing — what it was that was stopping me from getting the sales I wanted. I just wrapped up some live sessions with new students on zoom. And listening to them describe their situation brings me right back to when I felt that I was missing something. And so, I’m bringing back this episode — I recorded it 6 months ago — and it’s

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42:51

257: The 'Marketing First' Strategy That Grew This...

The Ecommerce Roadmap ·

2025/03/04

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don’t make their marketing a habit. It does not have to take up a lot of time, but it does need to be a regular part of your business activities. In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You’ll see how it's not just possible, it can be transformative for your business. Tune in and

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35:39

256: How Pivoting and Consistency Doubled Sales for...

The Ecommerce Roadmap ·

2025/02/25

In this episode, we’re learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses. Tune in for a detailed breakdown of Wendy’s successful strategies and learn: 📈 How Wendy crafted a step-by-step plan to meet her goals. 📚 How coaching calls fast-tracked Wendy's learning and implementation process. ✉️ Wendy's consistent email

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26:55

255: These 7 habits predict success, start...

The Ecommerce Roadmap ·

2025/02/18

Susan shares the 7 habits that are the best predictors of an online store’s success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle. Tune in and find out if you’ve got these 7 habits that predict success! RELATED LINKS: Want Better Results? Do This First. https://thesocialsalesgirls.com/want-better-results-do-this-first-episode-128/ How Long Will It Take You To Reach Your Goals?

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45:35

254: Everything you want to know about Reliable Revenue

The Ecommerce Roadmap ·

2025/02/11

Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads, or SEO but ensures businesses are set up to convert effectively. The program is designed around Klaviyo and Shopify, though Klaviyo integrates with other platforms. A free mini-course runs from Feb 16 – March 2, providing insights into Reliable Revenue. Early enrollees get a bonus,

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35:45

253: Make your Brand + Products Stand Out

The Ecommerce Roadmap ·

2025/02/04

Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surface design applies to products like fabric, wallpaper, and stationery, offering income through licensing or sales. Bonnie’s free workshop, Your Pattern Playbook (Feb 10–19, replays until Feb 28), covers industry opportunities, collection planning, and income strategies. She teaches

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31:08

252: Use these 3 Steps to Get Featured in Gift Guides

The Ecommerce Roadmap ·

2025/01/28

Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the right journalists, craft the perfect pitch, and get featured in top publications like Forbes, Buzzfeed,

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56:07

251: 10x’ing Jane’s Sales

The Ecommerce Roadmap ·

2025/01/21

In this episode, we’re talking with Jane Harbison, a talented fashion designer and business owner with a clear goal: to 10x her sales this year. Jane specializes in digital sewing patterns for boys and men, and she’s sharing her journey of balancing creativity with business strategy. We cover the exact steps Jane is taking to grow her revenue sustainably, the challenges she’s tackling, and the lessons every entrepreneur can apply to their own business. Here’s what you’ll learn in this episode: Why

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38:27

250: The strategy that will generate the sales you want

The Ecommerce Roadmap ·

2025/01/14

Ever wondered how to turn your passion project into a thriving, multi-six-figure business? In this episode, Birgit Tolman, owner of The Wishing Thorn, shares the exact strategies she used to transform her cross-stitch shop into a consistent revenue generator. Here’s what you’ll learn in this episode: How Birgit connected with her audience by sharing her personal interests and passions. Birgit’s top-of-funnel “Vault” strategy, she used to grow her email list from 200 to 17,000 subscribers. Why

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35:33

249: "Stabbing in the dark is gone. I know how to...

The Ecommerce Roadmap ·

2025/01/07

Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she’s here to share how she turned things around. In just a few months, Sarah stopped “stabbing in the dark” and learned how to create reliable, predictable income for her handmade business. Here’s what you’ll learn in this episode: How to fast-track your growth when time is limited by getting expert help. Why focusing on ONE task—like weekly email campaigns—can move the needle

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28:03

248: We can teach you how to sell anything. Even if...

The Ecommerce Roadmap ·

2024/12/31

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you’re looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for the success you’ll hear about in this episode. Really listen and see if you can pick it up. I’ll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success. Here’s the back story for this episode: Last year we created new

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36:08

247. Incredible Focus Leads to $40k Months

The Ecommerce Roadmap ·

2024/12/24

Ever wondered how to grow a thriving business while juggling a full-time job? In this episode, I’m sharing Glory Puljak’s incredible story. In just two years, she turned her side hustle into a $40K/month eCommerce business—all by focusing on what truly moves the needle. Here’s what you’ll learn in this episode: How expert coaching helped Glory master ads and drive traffic. The reliable system she implemented to consistently acquire new customers. Her game-changing subscription strategy that boosted

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31:55

246. 5 Things to do every month (Don't skip this)

The Ecommerce Roadmap ·

2024/12/17

Feeling like there’s never enough time to get everything done? In this episode, I’m walking you through the ideal workflow that successful store owners use to stay focused and see consistent results. This simple, repeatable process has made a huge difference in my business, and I know it can work for you too. Here’s what you’ll learn in this episode: How to use your calendar to stay on track and make the most of your time. Why picking one focus at a time is the secret to making real progress.

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13:46

245. Add this to your "Must do" list for 2025

The Ecommerce Roadmap ·

2024/12/10

Most store owners are making a big mistake with their marketing: trying to talk about everything all at once. In this episode, I’m sharing the strategy that will help you cut through the noise and make your products truly stand out. Here’s what you’ll learn in this episode: Why talking about too much is hurting your sales—and how to fix it. The power of repetition and how it helps your audience remember your product. A simple 7-day content plan to focus your message and drive sales. Tune in

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14:12

244. How to get 1M eyeballs on your products every month

The Ecommerce Roadmap ·

2024/12/03

Ever wondered how to get your products in front of millions of people every month—and turn that reach into website traffic? In today’s episode, I’ll reveal the one social media metric you should focus on, and why it’s so much more valuable than the others. Plus, I’ll share a simple way to stop the scroll and attract your perfect audience. Here’s what you’ll learn in this episode: Why tracking likes and followers isn’t helping your sales—and what to focus on instead. The one social media metric

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20:00

243. Ready for results? I think you should hear this.

The Ecommerce Roadmap ·

2024/11/26

Ready to see real results? In today’s episode, I’m sharing a quick but powerful lesson on conversion rates—something that can significantly impact your bottom line and save you money. If you’re looking for a way to boost your sales without increasing ad spend, this is a must-listen. Here’s what you’ll learn in this episode: Why multi-session users convert at twice the rate of first-time visitors. The magic number for returning visitors—and how hitting 30% of your traffic can improve your

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310 results

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