x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi & Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what"s going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

business marketing

All Episodes

01:22:00

Will Meta Buy TikTok? (464)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/01/24

The boys return with a cornucopia of news. TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US company will buy them, and which one actually will. In other news, Instagram is throwing money at creators (but needs a real model), while META goes from moderated news to community news (but not for ads). In winners and losers, Edelman is out with their Trust Barometer, and Andrew Ross Sorkin has tomorrow's media model. In rants and raves, Anthropic's

en

34:20

How to Be Content Marketing Meh in 2025 (463)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/01/17

The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include: Create content on more than three platforms Create content in a highly competitive area Lean heavily into AI tools to create content Put all your influence efforts into finding external influencers and none on building internal influence Focus on making sure your tech stack is bulletproof and pour more time and effort into making things automated Brand Schmand you should

en

01:02:03

How AI Bots Will Dominate the Future of Social Media...

This Old Marketing - News Podcast Weekly with Joe... ·

2025/01/10

META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this. How involved will Elon be with TikTok's future? More works are headed to the public domain, including Popeye and TinTin. Is there an opportunity for brands here? Finally, the boys discuss the fastest growing marketing roles. Winners and losers include AI-free and NFL red zone. Rants and raves include the Michael Lewis

en

57:27

2025 Content Marketing Predictions [Special Episode]...

This Old Marketing - News Podcast Weekly with Joe... ·

2025/01/03

A very special This Old Marketing Predictions' episode. Not only do we cover our 2025 predictions of: Where will Bluesky Be? The Future of X X Buys Truth Social GENAI Stumbles Four (4) Trillion Dollars Companies in 2025 The 2025 Disease We All Saw Coming TikTok Will Not Be Banned The Donald Trump Presidency The Failure of Podcasts But we review our 2024 predictions as well as our NFL season-review predictions. How did we score? Listen to find out. ----- This week's sponsor: With smaller budgets

en

52:35

2024 Lessons Learned [Special Episode] (460)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/12/27

As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends? Topics include: Going after that shiny (AI) object. Podcasts and can they even be successful anymore. Forgiveness in 2024 Forget influencers. Invest in your creators. And many more. You don't want to miss this special episode. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just

en

01:06:40

The Future Big Four Social Media. Did You Choose...

This Old Marketing - News Podcast Weekly with Joe... ·

2024/12/20

This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there? We look at the opportunities and challenges ahead. What are the most overhyped marketing strategies for 2024? I bet you can guess number one. Winners and losers include the Pivot podcast and McKinsey. Rants and raves include the OpenAI Santa and Sesame Street. ------ This week's links: Teen Social Media Research from

en

47:05

Is Sora a Game Changer for Marketers and Creators? (458)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/12/13

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all? Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal. And OpenAI releases Sora, increasing the fight over generative AI video. Winners and losers include print catalogs and the Starbucks origin story. Rants and raves

en

01:15:53

Will TikTok Challenge Amazon's Retail Dominance? (457)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/12/06

The boys are back with a regular episode this week! In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff? Black Friday is bigger than ever, with TikTok showing its retail teeth. Could TikTok actually be Amazon's biggest competitor? And Bluesky continues to hit on all cylinders. But will it last? Marketing winners include direct book sales and Jaguar. Rants and raves include ChatGPT for travel and the Elvis

en

42:45

Unconventional Content Marketing Strategies [Special...

This Old Marketing - News Podcast Weekly with Joe... ·

2024/11/29

Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025. Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and much, much more. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just

en

43:49

Valuable Friction [Special Episode] (455)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/11/22

A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi). In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to mobile computing. But now, we’re navigating the latest disruptor: Generative AI. Robert explores the concept of "Valuable Friction," the deliberate

en

56:37

Four Secret Questions [Special Episode] (454)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/11/15

In this special episode Robert and Joe ask each other four secret questions. The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you

en

42:49

Election Marketing: Why Trump Won (453)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/11/08

The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris. Winners and losers include Goldfish Crackers and the Nomad Capitalist. Rants and raves include ChatGPT Search and the Content Creator/Influencer. ------ This week's links: A Trump Second Term Will Trump Ban TikTok? Goldfish Crackers and Marketing The Nomad Capitalist ChatGPT Search ----- This week's sponsor: With

en

01:08:00

Big Opportunity for Brands in Local Content (452)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/11/01

A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history? In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers. Microsoft, Google and Apple report incredible earnings on the back of AI. And young TikTok influencers are finding it hard to maintain a real life while being an online content creator

en

49:12

2025 Content Marketing Trends [Special Episode] (451)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/10/25

The boys go deep into CMI's 2025 content marketing research report. While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including: Think more local in 2025 Who's your "with"? Paid promotion of content for the win Less is more Time to kill some things Let's get risky in 2025 See the full research here. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful

en

01:12:34

The Huge Opportunity to Build Trust with Media (450)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/10/18

The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here. TikTok's own research reveals it's hurting kids. What are we going to do about it? And author James Patterson launches a new channel on, of all places, Substack. Winners and losers include

en

01:10:58

Humans No Longer Needed for Audio? (449)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/10/11

Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market. And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should. Winners and losers include Mountain Dew and Wordpress. Rants

en

55:14

Your Content Marketing Questions Are Answered...

This Old Marketing - News Podcast Weekly with Joe... ·

2024/10/04

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more. Special thanks to our marketing experts: Drew Davis Katie Brinkley Mark Schaefer Rob LaLacheur Ann Handley Brian Piper

en

01:11:28

X Takes Free Speech to a New Level (447)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/09/27

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?). And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this. Winners and losers include Tim Walz and LinkedIn's AI

en

01:15:37

Will OpenAI's Seeds Grow a Strawberry Harvest? (446)

This Old Marketing - News Podcast Weekly with Joe... ·

2024/09/20

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram launches a version for teens only. Is it enough? Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within? Winners and losers include Sun Studio and the 2024 Content Marketing Award winner. Rants and raves include MAICON's

en

57:19

How We Use AI for Content and Marketing [Special...

This Old Marketing - News Podcast Weekly with Joe... ·

2024/09/13

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions

en

90 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...