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PODCAST

Main Street Matters by Heart on Main Street

Heart on Main Street is a nonprofit organization dedicated to helping independent retailers achieve success within their local community. We talk with retailers about the skills and habits that have allowed them to grow their businesses and industry professionals who provide services to the Main Street community, and we explore towns to find out what helps Main Streets thrive. Join the Main Street movement! www.heartonmainstreet.org

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All Episodes

19:26

Episode 15: What Happens When Retailers Come...

Main Street Matters by Heart on Main Street ·

2025/06/16

In this inspiring episode of Main Street Matters, host Patrick Keiser explores one of the most transformative forces in retail: community. Through real-life stories from Saratoga Springs, NY, to Lincoln, IL, Patrick highlights how independent retailers across the country are coming together to collaborate, support one another, and create thriving downtowns.You’ll learn why “community over competition” isn’t just a motto, it’s a strategy. Whether it’s co-hosting events, sharing staff, or

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15:27

Episode 14: Retail That Gives Back: Building a Store...

Main Street Matters by Heart on Main Street ·

2025/06/09

What if the secret to long-term retail success isn’t just found in your numbers, but in your values?In this inspiring and actionable episode of Main Street Matters, host Patrick Keiser explores how independent retailers across the country are building their businesses around generosity, connection, and purpose. You’ll hear stories of shop owners who’ve turned their stores into hubs of hope, from disaster recovery in North Carolina and Florida to community leadership in small-town

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59:24

Episode 13: 5 SEO Mistakes Retailers Make — and How...

Main Street Matters by Heart on Main Street ·

2025/06/02

If you’ve ever felt like your store’s website isn’t getting the traffic it deserves, you’re not alone — and SEO might be the missing piece. In this practical, no-fluff episode of Main Street Matters, host Patrick Keiser and guest Samantha Conner break down five of the most common SEO mistakes that independent retailers make and how to fix them without hiring an agency or becoming a tech expert.From page titles and product descriptions to slow-loading images and Google Business Listings,

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11:05

Episode 12: Retail as a Relationship: Why Loyalty...

Main Street Matters by Heart on Main Street ·

2025/05/26

In a world dominated by big-box convenience and digital ads, what truly sets independent retailers apart? Relationships. In this heartfelt episode of Main Street Matters, host Patrick Keiser explores how genuine customer connections are built — not with marketing gimmicks, but with consistent, thoughtful, everyday moments.Drawing inspiration from Paco Underhill’s Why We Buy, Patrick unpacks how emotion, memory, and authenticity create lasting customer loyalty — and how small, human-centered

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15:27

Episode 11: The 5-Minute Fix: Tiny Changes That Make...

Main Street Matters by Heart on Main Street ·

2025/05/19

What if five minutes could make your store more profitable, more welcoming, or more efficient? In this episode of Main Street Matters by Heart on Main Street, host Patrick Keiser shares five small but mighty changes you can make today to improve your retail business, no budget, no major overhaul, just quick wins with big potential.Drawing on insights from the retail classic Why We Buy by Paco Underhill, Patrick walks you through real, actionable ideas like moving a product to eye level,

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32:46

Episode 10: Quick Wins to Improve Sales and Save Time...

Main Street Matters by Heart on Main Street ·

2025/05/12

In this conversation, Patrick Keiser speaks with Daniel Tadros, founder of 360 Retail Management, about strategies for independent retailers to improve sales and efficiency. They discuss the importance of optimizing POS systems, enhancing product listings for better SEO, and leveraging AI tools to streamline operations and improve customer service. Daniel emphasizes the need for retailers to adopt technology to stay competitive and prepare for the future of retail, which will focus on

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12:52

Episode 9: Main Street Mythbusting: Debunking the...

Main Street Matters by Heart on Main Street ·

2025/05/05

Is Main Street retail really fading away? Are small businesses doomed to lose on price? In this bold and empowering episode of Main Street Matters, host Patrick Keiser busts four of the most common myths surrounding independent retail — and replaces them with the truth: Main Street is alive, evolving, and more important than ever.Using real stories, community insights, and on-the-ground experience, Patrick breaks down the misconceptions that hold retailers back and reminds us why small

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58:38

Episode 8: Picture Perfect: In-Store Photography Tips...

Main Street Matters by Heart on Main Street ·

2025/04/28

Length: 58:38 Hosted by: Patrick Keiser, Heart on Main Street Guest: Janzen Tew, Photographer & Founder of Denim + Velvet📸 Episode Description: Want to take better photos of your store but don’t know where to start? In this actionable episode of Main Street Matters, we’re joined by retail photography expert Janzen Tew, founder of Denim + Velvet, for a crash course in creating beautiful, high-impact photos right from your sales floor — even with just your phone.Whether you're capturing

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21:17

Episode 7: Two Stores, One Mission: Stories of...

Main Street Matters by Heart on Main Street ·

2025/04/21

When disaster strikes, it doesn’t just damage buildings — it upends lives, disrupts communities, and tests the resilience of independent retailers. In this heartfelt episode of Main Street Matters, host Patrick Keiser travels to Western North Carolina to share the powerful stories of two retailers — J. Gabriel in Asheville and Willow Creek in Chimney Rock — who lost everything to natural disasters but found strength in their communities and support from the Heart on Main Street

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11:55

Episode 6: The Revival is Local- 7 Trends Shaping...

Main Street Matters by Heart on Main Street ·

2025/04/14

What’s driving the future of independent retail in 2025? In this fast-paced episode, Patrick Keiser breaks down 7 emerging trends transforming Main Street shopping districts across the country. From hyperlocal merchandise and immersive in-store experiences to TikTok-ready storefronts and community-driven collaborations, this episode is packed with insights for retailers, showrooms, and anyone who believes in the power of small businesses.Whether you're a retail store owner, sales rep, or

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62:03

Episode 5: Rooting for Your Success with Crystal...

Main Street Matters by Heart on Main Street ·

2025/03/19

On this episode of Main Street Matters by Heart on Main Street, Patrick interviews Crystal Vilkaitis, the Founder of Rooted in Retail and the host of the Rooted in Retail podcast. They talk about the need for small businesses and independent retailers to change and evolve as business changes around them. Crystal provides tips and insights on how businesses can change and what she hears about changes that businesses will need to make in the future.

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67:26

Episode 4: Visual Merchandising Techniques with...

Main Street Matters by Heart on Main Street ·

2025/03/05

Looking to give your store a new look in 2025? Lyn Falk and Suzanne Rafenstein join Main Street Matters to discuss visual merchandising techniques you can incorporate into your store! Whether you're looking to make little tweaks or a whole new redesign, the team from Retailworks Inc. can set you on the path to realizing your visual merchandising dreams this year!Don’t miss out on expert insights and real-world case studies that can help your local shopping district thrive! Subscribe now and

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53:58

Episode 3: The Secrets of a Thriving Main Street

Main Street Matters by Heart on Main Street ·

2025/02/24

Join host Patrick Keiser on Main Street Matters by Heart on Main Street, where we uncover the secrets behind America's most vibrant downtown shopping districts. After visiting 50 communities across the country, we've identified what makes a successful Main Street—from small-town gems to bustling city districts.In this episode, we highlight real examples of communities that have revitalized their downtowns through business collaboration, community engagement, and strategic investments. Learn

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34:33

Episode 2: What Makes a Main Street Thrive?

Main Street Matters by Heart on Main Street ·

2025/02/12

In this special episode of Main Street Matters by Heart on Main Street, host Patrick Keiser reflects on two years of Main Street Mondays, a journey that has taken him to 50 towns across the country and showcased the resilience, creativity, and community spirit of independent retailers.From historic streets to modern downtowns, Patrick shares the insights he’s gained from visiting these communities, the challenges local businesses face, and the key ingredients that make a thriving Main

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64:26

Episode 1: Trends for 2025: What Retailers Need to...

Main Street Matters by Heart on Main Street ·

2025/02/05

Welcome to a brand-new episode of Main Street Matters by Heart on Main Street! In this episode, host Patrick Keiser shares exciting updates from the end of 2024 and the beginning of 2025, highlighting our Giving Tuesday fundraising success, our ongoing disaster relief efforts for retailers impacted by wildfires in California, and the $40,000 raised in Atlanta in partnership with The Link Companies.Looking ahead, we’re diving into key retail strategies for independent store owners, with a

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12:35

Episode 65: Giving Thanks in the Giving Season

Main Street Matters by Heart on Main Street ·

2024/11/21

In this episode, we want to thank all who have supported our organization this year. Listeners like you make it possible for our organization to help retailers in need. This week, we traveled to Chimney Rock, NC, to donate to Bubba O'Leary's General Store. The funds for this donation came from individuals, other retail owners, and small business enthusiasts from across the US (and even one international donation). We are thankful of your support and that you trust Heart on Main Street to

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51:33

Episode 64: Meet the Boutique Hub and Grow Using...

Main Street Matters by Heart on Main Street ·

2024/11/14

Ashley Alderson, founder of the Boutique Hub, joins the Main Street Matters by Heart on Main Street podcast to talk about the Boutique Hub and its resources, how retailers can use "Community over Competition" to grow their business, and the information that she is hearing from her network of retailers around the nation.

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62:17

Episode 63: Using Facebook Live to Maximize Your...

Main Street Matters by Heart on Main Street ·

2024/11/05

Do you want to sell more during the holiday season? Do you want to clear out your inventory and put more cash in your pocket? Kathy Cruz, the Savvy Shopkeeper, joins Main Street Matters to talk about how to leverage Facebook Live to create more sales, maximize your cash flow, sell more products, and ultimately be happier at the end of the year. In this episode, Kathy discusses why you should use Facebook Live for sales, how to set yourself up for success, tools, and tactics to optimize your

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63:37

Episode 62: Celebrate Pink Friday

Main Street Matters by Heart on Main Street ·

2024/10/10

Patrick talks about Hurricane Milton's effects on the communities and businesses of Florida. Heart on Main Street is raising money to donate to retailers affected by the recent hurricanes in the southeastern part of the United States. If you would like to donate, go to https://givebutter.com/hurricane-relief-fundThis episode also features an interview with Samantha Conner of the Boutique Hub, in which Samantha discusses the upcoming event, Pink Friday! You can sign up to participate in Pink

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26:21

Episode 61: A Retailer's Tale: Recovering and...

Main Street Matters by Heart on Main Street ·

2024/10/03

Many areas of the southeast US are hurting in the wake of Hurricane Helene. Hundreds of thousands of people are without power and cutoff from resources. Additionally, countless retailers have lost their businesses and don't know what to do next. In this episode, Patrick sat down with retail owner Anita Cereceda, who lost her stores to Hurricane Ian in 2022, to talk about what she did in the wake of its destruction and what advice she has for retailers today. Donate to Disaster Relief

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