PODCAST

The Marketing Essentials Podcast

Question: What happens when you put three enthusiastic marketing professionals in one room? Answer: Endless discussion about the importance of GOOD marketing for business owners, inside tips, and industry knowledge. When Bill Parmentier, Justin Kerr, and Alicia Piazza got together in the later part of 2017, they decided the wanted take their conversation and share their professional marketing tips with local businesses!

business management & marketing

All Episodes

Marketing Essentials Podcast - 066 - SEO for Images

The Marketing Essentials Podcast ·

2019/08/07

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Marketing Essentials Podcast - 065 - Tangible Touch...

The Marketing Essentials Podcast ·

2019/07/31

All of us have left trade shows with a bag of cheap pens, magnets, and stress balls; many of which end up in the trash and forgotten. But what if you could give a few select clients (or that dream client you’d love to work with) a quality gift that they would appreciate and value?Bob Salvas joins us for this episode to explain how to balance your digital marketing with a tangible gift that puts your brand in front of the right clients and affects them in a deep and meaningful way (without breaking

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Marketing Essentials Podcast - 064 - Developing a...

The Marketing Essentials Podcast ·

2019/07/24

A mission a statement is not a bumper sticker. It’s a carefully crafted statement that can help you:Connect with the right audienceFind more ideal clientsAttract right-fit employees who buy in to your company’s philosophyAdd revenue to your bottom lineIf you haven't take the time to put together a mission statement, don't put it off any longer! In this episode Justin Kerr walks you through how to get started. Stuff we mentioned during the podcast:Justin Kerr DesignAnswer 4 Questions to Get a Great

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Marketing Essentials Podcast - 063 - The STD's of...

The Marketing Essentials Podcast ·

2019/07/17

This week we're giving you the down low on the “STDs” of social media: statistics, trends, & data, of course. Nicole Eller of The Spark Social shares her insight from inside the industry. Learn about new statistics, hot trends, and the data to back it all up. Ramp up your social media strategy for summer 2019 with this podcast!Stuff we mentioned during the podcast:9 Mind-Blowing Influencer Marketing StatisticsThe Spark Social on FacebookNicole Eller on LinkedInBonus Content: Nicole’s complete

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Marketing Essentials Podcast - 062 - How to Market...

The Marketing Essentials Podcast ·

2019/07/10

We may be a bit biased but we think podcasts are here to stay! With 44% of Americans listening to podcasts, it’s a great way to educate and market to your target audience.Can a podcast help you grow your business? We think so.But there are elements you should consider before launching your business podcast. The Marketing Essentials Team has learned a lot on our podcasting journey — and in this 2-part episode we share the dirt so you can benefit from our mistakes.Stuff we mentioned during the

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Marketinge Essentials Podcast - 061 - How to Market...

The Marketing Essentials Podcast ·

2019/07/08

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Marketing Essentials Podcast - 060 - Joseph Chima

The Marketing Essentials Podcast ·

2019/06/26

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Marketing Essentials Podcast - 059 - Demystifying...

The Marketing Essentials Podcast ·

2019/06/19

If your a small business owner don't be intimidated by Facebook and Instagram data, learn how to use it! Alicia and the rest of the Marketing Essentials Team will show you where to find your FB and IG data, explain how to interpret it, and learn who your audience is and what resonates with them. In just 15-20 minutes per week you can be on top of your FB and IG data and supercharge your social media marketing!

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Marketing Essentials Podcast - 058 - Connect with...

The Marketing Essentials Podcast ·

2019/06/12

We're taking the discussion this week offline and outdoors to learn about 'Out of Home Advertising' with Bethany Sullivan of Lamar Advertising. From billboards to bus shelters, new updates to the industry can make your ads interactive, real time, and incorporate digital and social media tactics.Bethany explains what you need to know when considering an outdoor ad or billboard and how you can effectively create an outdoor marketing campaign. Learn abut the new trends in the industry, and how Lamar is

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Marketing Essentials Podcast - 057 -Instagram 101:...

The Marketing Essentials Podcast ·

2019/06/05

With 1 billion users every month and 4.2 billion “likes” per day, Instagram is one of the fastest growing social media platforms.It may seem like Instagram is THE social media channel that your business needs to be on. But is Instagram the right choice for your business? What should you post? How often should you post? What are the 'instant' effects you can expect by marketing your business with Instagram?On today's podcast we answer all these questions and more. Bonus material: Justin creates his

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Marketing Essentials Podcast - 056 - How to Build a...

The Marketing Essentials Podcast ·

2019/05/30

You might think that unconditional love is an unusual value for a small business but, couple that with a growth mindset and finishing strong, and you have the brand story of Rent Sons, a Rhode Island-based business serving the local community by providing odd job labor like moving furniture, painting, and landscape work. Rent Sons' brand story starts with Pat Brown, the CEO and "first son" of what has become one of the fastest growing small businesses in Rhode Island and SE Mass. We sat recently

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Marketing Essentials Podcast - 055 - How to Market...

The Marketing Essentials Podcast ·

2019/05/22

In a few years, video will dominate online marketing. Video is an incredible way to market your business and Facebook Live is an easy way to get started for small business owners and entrepreneurs. It’s fresh, it’s live, and it adds authenticity to your brand. On this episode we talk about the benefits and offer some guidance to help you overcome stage fright and become a Facebook Live rockstar!Stuff we mentioned during the podcast:Contact us to get access to our Facebook Live Challenge video

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Marketing Essentials Podcast - 054 - Taylor Box

The Marketing Essentials Podcast ·

2019/05/15

If you’ve ever considered using specialty packaging to enhance your marketing and make a lasting impression with key clientele, you will definitely want to listen to this episode. We’re joined today by Judith Sheehan and James Lucey from Taylor Box, which has been creating award-winning packaging right here in Little Rhody since 1885!James and Judith walk us through some of the design and manufacturing process but, more importantly, they explain how businesses of all sizes can leverage the value of

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Marketing Essentials Podcast - 053 - Is Print...

The Marketing Essentials Podcast ·

2019/05/08

With all of the attention that digital marketing receives (websites, social media, email) it’s easy to overlook the value of print marketing. But successful multi-channel marketing should always include some print materials. On today’s podcast, Justin Kerr reveals the value of haptics (the science of communicating through touch), provides evidence that people assign more value to printed marketing, and explains how to leverage print to get your audience’s attention.Stuff we mentioned during the

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Marketing Essentials Podcast - 052 - How to get...

The Marketing Essentials Podcast ·

2019/05/01

Email marketing is not new but it is still an effective marketing technique. In fact,"email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available." (DMA National Client Email Report) Michelle Girasole, a Constant Contact Solutions Partner and email marketing whiz since email was a thing, joins us on the podcast and shares industry tips on getting started and maintaining an email strategy. Stay out of the spam box and skyrocket your

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Marketing Essentials Podcast - 051 - Tools of the...

The Marketing Essentials Podcast ·

2019/04/24

On today’s podcast we let our team podcast producer, Bill, loose to share all things tech! It’s 30 minutes of valuable (and mostly free) tools that will have you on your way to being the next tech geek.Want to DIY your video editing and upgrade your audio files? Or create a professional visual appearance through photos? This podcast is for the marketer who wants to do these things but doesn't know where to start! Bill shares behind-the-scenes elements and the tools you need to make your marketing

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Marketing Essentials Podcast - 050 - One Year...

The Marketing Essentials Podcast ·

2019/04/18

As the Marketing Essentials Podcast celebrates our one year anniversary, we talk about our favorite moments, memorable guests, and some things we’ve learned since beginning our podcasting journey. As always, the discussion includes our favorite places to eat in Lil’ Rhody. Come hang with us as we reminisce, tell stories, and talk about some future ideas for the podcast!Stuff we mentioned during the podcast:Our favorite episodes:Bill: 043 - Marketing Little Rhody by Bringing History to LifeJustin:

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Marketing Essentials Podcast - 049 - Events that...

The Marketing Essentials Podcast ·

2019/04/10

Hosting a successful event is more than filling a room — it’s a memorable and impactful experience. This week we speak with event marketer, Patsy Culp, who helps purpose driven entrepreneurs deepen their client connections through extraordinary event experiences. Her tips and industry expertise will help you turn your event attendees into a powerful marketing tool: walking testimonials. So often when hosting an event we become obsessed with the logistics or filling seats, instead of what really

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Marketing Essentials Podcast - 048 - Justin's...

The Marketing Essentials Podcast ·

2019/04/03

Are you a graphic designer? A design geek? Or a small business owner with a DIY streak for doing your own design? Well, you’re in luck! In today’s podcast our resident design and branding expert, Justin Kerr, shares his favorite design and productivity tools.Stuff we mentioned during the podcast:Justin Kerr DesignSee Justin’s sketches for the ABLEx branding projectFavorite design tools: UXPin, Smartmockups, Google FontsFavorite organizing and productivity tools: Basecamp, Toggl, ChillFavorite

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Marketing Essentials Podcast - 047 - How to Increase...

The Marketing Essentials Podcast ·

2019/03/27

Most businesses already have dozens or hundreds of sales leads who are ready to buy — their current customers — but many businesses don’t know how to leverage their customer email list to increase sales. Ed McDonough, a local email marketing expert, explains how to increase sales through the “DORO” process (delivery, open, read, outcome) and gives us a peek into his proprietary email marketing platform, Quantum, which provides a high rate of return for his clients.Stuff we mentioned during the

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The Marketing Essentials Podcast

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