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PODCAST

Serve Scale Soar®

Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will

business marketing

All Episodes

12:45

Leads or Purchases? The Best Ad Strategy for Webinar...

Serve Scale Soar® ·

2024/07/30

Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your webinar campaigns. Let’s break down the key points and explore the best Meta ad strategies for webinar campaigns.Topics Covered In This Episode:1. The best ad strategy for webinar campaigns, tackling the dilemma of choosing between leads or purchases.2. I emphasize that the decision between

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15:15

The Secret to Staying Focused: Parking Lot System

Serve Scale Soar® ·

2024/07/23

As entrepreneurs, it's common to find ourselves flooded with innovative ideas, each one brimming with potential and promise. However, reality often sets in after the initial burst of enthusiasm, leaving us either overwhelmed, burnt out, or struggling to prioritize what truly matters. This week, I’m introducing the concept of a "parking lot system," a powerful technique to avoid overwhelm and hone in on the projects that genuinely matter. If you often find yourself in a whirlwind of

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32:49

Creating the Life You Want- The Story Behind Our Big...

Serve Scale Soar® ·

2024/07/16

This week, I’m sharing my story of how my husband and I made a big move from Florida to Georgia, embracing new beginnings and creating the life we truly wanted. What began as listing our house in Florida turned into a series of unexpected yet serendipitous events that led us to our dream home in Georgia. Our experience is a testament to the power of intuition, letting go of control, and embracing change wholeheartedly.Topics Covered In This Episode:1. Trust the process and have faith in the timing

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24:19

How to Enjoy Summer Without Sacrificing Your Business...

Serve Scale Soar® ·

2024/06/25

As summer approaches, many entrepreneurs find themselves dreading the juggling act of running a business while wanting to prioritize family time. However, it doesn't have to be a choice between business success and family memories. Business strategist and mom of three, Nicole Culver, shares her insights on how to set up your summer for success while making time for family and still achieving your business goals.Topics Covered In This Episode:1. Nicole emphasizes the importance of knowing your

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9:01

Overwhelmed with Onboarding? Try This.

Serve Scale Soar® ·

2024/06/18

Client onboarding is a crucial, yet time-consuming part of being a freelancer or running an ad management business. When multiple clients are coming in simultaneously, it can be overwhelming to handle all the moving pieces. Onboarding brings mixed emotions - the joy of a growing client base and revenue, but also the stress of managing multiple clients at once. This week, I’m presenting a game-changing approach that will revolutionize your onboarding process: the Staggered Onboarding Approach.Topics

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18:34

Turning Overwhelm Into Action In 4 Easy Steps

Serve Scale Soar® ·

2024/06/11

Feeling overwhelmed is a common experience for many people, especially those juggling various responsibilities such as parenting, entrepreneurship, and personal goals. This week, I break down a 4-step process to navigate overwhelm and turn it into actionable steps. By following this roadmap, individuals can transform their overwhelm into relief and empowerment, enabling them to make progress in their businesses and personal lives with a clear, structured plan.Topics Covered In This Episode:1

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23:56

Breaking Up With Tracking: When Tracking Turns Toxic

Serve Scale Soar® ·

2024/06/04

In the world of service providers, tracking business data can fall into two extremes: some shy away from numbers and avoid tracking, while others become obsessed and track every little detail. There is a balance when it comes to tracking as a strategic tool without becoming overwhelmed by data. This episode explores the transformation of tracking from a potential trap that keeps one stuck to a tool for propelling a business forward.Topics Covered In This Episode:1. Service providers often fall into

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16:40

Purpose-Driven Packages: How to Design Offers That Sell

Serve Scale Soar® ·

2024/05/28

In the competitive landscape of service-based businesses, offering packages that stand out and meet clients' needs is crucial. However, many service providers find themselves stuck in a cycle of constantly tweaking their packages without a clear purpose. Today we are talking all about how to create purposeful service packages that deliver results and drive profitability.Topics Covered In This Episode:1. Creating packages with purpose involves focusing on providing everything necessary for

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15:56

The Game-Changing Funnel For Ad Managers and Their...

Serve Scale Soar® ·

2024/05/21

In a recent episode of the podcast, we discuss a game-changing strategy for ad managers to elevate their services and provide valuable results for their clients. I emphasize the importance of implementing a money-making funnel, revealing that by doing so, ad managers can charge more, retain clients for longer periods, and make insightful decisions for audience targeting.Topics Covered In This Episode:1. The key to charging more and retaining clients longer as an ad manager is to implement a

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24:20

From Routine to Results: 5 Non-Negotiables That Deliver

Serve Scale Soar® ·

2024/05/07

Have you ever found yourself looking for small changes that can make a significant impact on your personal life or business? In this week's episode of the podcast, the discussion is centered around the power of incorporating daily non-negotiables that have the potential to transform your life. I share my 5 daily non-negotiables, shedding light on the impact these habits have had on my personal growth, business development, and holistic well-being. Topics Covered In This Episode:1. Small daily

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38:05

The Art Of Cold Calling: Strategies That Work With...

Serve Scale Soar® ·

2024/04/30

In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley's journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looking to master the art of cold calling.Topics Covered In This Episode:Cold calling and outreach can be effective strategies for growing businesses, and

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31:33

Behind The Scenes Of My Reading List For Quarter 1

Serve Scale Soar® ·

2024/04/23

In the ever-evolving world of entrepreneurship, staying ahead of the game often means seeking knowledge and insights from various sources. To dive deeper into this, I share an in-depth behind-the-scenes look at my reading list for the first quarter of 2024. With a clear goal of doubling my company's revenue from $1,000,000 to $2,000,000, my intentional choice of reading materials reflects both my commitment to personal and business growth.Topics Covered In This Episode:1. Brandi reads "10x

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22:34

Generalist to Specialist: The Power of Niching Down

Serve Scale Soar® ·

2024/04/16

In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how this approach is not only crucial for ad managers but for all freelance professionals in the competitive market. Niching down allows you to provide exceptional value to a specific niche, enabling you to charge higher rates, attract

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25:44

5 Things I Didn't Do As A Freelancer To Hit $250K Per...

Serve Scale Soar® ·

2024/04/09

In a world where hustle and the pursuit of "more, more, more" are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting $250,000 in my first full year as a freelancer, it didn’t come without mistakes along the way. The valuable lessons I learned were not just about what I did, but also about what I intentionally did not do. Here, we’ll cover the five things I didn't do that contributed to my success, and provide

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20:06

Crafting Your Client Communication Protocol

Serve Scale Soar® ·

2024/04/02

Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses. Communication breakdowns can lead to misunderstandings and frustrations for both the client and the service provider. To navigate this, we’ll go over a tried and tested communication protocol, aimed at keeping clients satisfied and businesses

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16:55

The Creative Cocktail: Blending The Perfect Ad Creatives

Serve Scale Soar® ·

2024/03/26

Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising.Topics Covered In This Episode: The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower costs.Emphasizes the significance of incorporating different types of ad creatives such as static images, carousels, and reels for maximum

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29:12

Ad Manager To Growth Consultant: Mapping Your Meta Ad...

Serve Scale Soar® ·

2024/02/27

As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this episode, we will cover the various levels of the ad management career path, discussing the skills required, earning potential, and strategies for finding clients. Additionally, we will explore how ad managers can progress to the role of ad strategist and eventually transition into the position of a growth consultant. Let's map out the career path and discover the keys to

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16:38

The Project Management Pivot: Why We Moved Away From...

Serve Scale Soar® ·

2024/02/20

Are you constantly on the hunt for the perfect project management software? You’re definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, and maintaining productivity. But with so many options available, the search for the perfect platform can be overwhelming. (Trust me.) And things can become even more overwhelming when your project management system just isn’t working for you anymore. Because if you don’t love your

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23:35

A Love Letter To My Business: 6 Reasons Why I’m...

Serve Scale Soar® ·

2024/02/13

Let’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that truly promote happiness and fulfillment. Here, we'll dive deeper into the six aspects of the business that I’m obsessing about, along with tips and insights for cultivating a love affair with your own business.Topics Covered In This Episode:1. Brandi encourages reflecting on what brings joy and fulfillment in your business2. She

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20:16

Maximizing Efficiency: 5 Essential Processes For Ad...

Serve Scale Soar® ·

2024/02/06

As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think. In this episode of the Serve Scale Soar® podcast, we dive into the essential processes that can transform your business, making it more efficient and effective. From client onboarding to professional development and learning schedules, these 5 essential processes will empower you to work smarter, not harder

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266 results

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