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PODCAST

Match B2B Insights

Welcome to Match B2B Insights-your go-to podcast for the latest in B2B marketing and sales. We deliver expert insights, industry trends, and practical strategies for marketing managers, sales pros, and CEOs looking to gain an edge. Each episode unpacks the complexities of B2B, exploring case studies and expert perspectives to help you elevate your business. From lead generation to closing deals, we provide the tools you need to succeed. Stay ahead in the fast-paced world of B2B-tune in to Match B2B

business marketing

All Episodes

15:14

Enhancing Global Customer Engagement Through...

Match B2B Insights ·

2025/05/22

Israeli companies are reshaping global customer engagement through innovation, driven by constraints that spark creativity. They implement strategic marketing, AI-driven personalization, and mobile-first approaches to captivate consumers. By leveraging community engagement, transparency, and cutting-edge AI, they enhance user experiences and foster loyalty. These methods position them for continued success amid evolving consumer expectations.#CustomerEngagement, #Innovation, #IsraeliCompanies,

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14:24

Innovative Product Development for International Markets

Match B2B Insights ·

2025/05/19

In this episode of Match B2B Insights, host Brenda and product development expert Benny Fluman discuss strategies for developing products for international markets. Key points include understanding genuine market needs, integrating customer feedback, adapting products culturally, collaborating globally, protecting intellectual property, leveraging analytics, and utilizing emerging technologies like AI and additive manufacturing to drive innovation.#ProductDevelopment, #InternationalMarkets,

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14:57

Content Without Borders

Match B2B Insights ·

2025/05/15

Brenda and Benny discuss effective global content marketing strategies, emphasizing the importance of deep audience research, cultural understanding, and true localization beyond mere translation. Successful approaches include storytelling, user-generated content, and video, tailored for specific regions and platforms. AI aids in personalization, but human oversight remains crucial. Investing in cultural fluency and localization yields high ROI and enhances brand identity across

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13:30

Optimizing Supply Chains for Global Expansion

Match B2B Insights ·

2025/05/12

In this episode of Match B2B Insights, Brenda and Benny Fluman discuss mastering global supply chains, focusing on Israeli companies expanding to the US and UK. Key strategies include strategic alignment, resilience, visibility, agility, and integration. They emphasize the importance of technology, local partnerships, and adapting to geopolitical shifts. Benny highlights successful case studies and predicts future supply chain trends, including AI, regionalization, and sustainability. The

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13:31

How Israeli Companies Can Win the Global Green...

Match B2B Insights ·

2025/05/08

Brenda and Benny discuss on Match B2B Insights how Israeli companies are excelling in sustainable branding and marketing globally. They attribute success to Israel's innovation driven by resource constraints. Noteworthy examples include SodaStream's anti-plastic efforts and Netafim's water-saving irrigation systems. Global consumer demand for sustainability is growing, requiring tailored marketing strategies and transparent, measurable impacts.#GreenMarketing, #Sustainability, #IsraeliInnovation,

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15:39

Tech-Forward Marketing - Leveraging Israeli...

Match B2B Insights ·

2025/05/01

Brenda and Bobby discuss Israeli tech innovations transforming international marketing. Israel's global mindset, driven by a small domestic market, fosters advanced MarTech solutions. AI dominates with startups focusing on personalization, analytics, and fraud detection. Successful campaigns leverage AI, partnerships, and data-driven strategies. Future trends include generative AI, data privacy, and immersive experiences.#TechForward, #IsraeliInnovation, #MarTech, #AIinMarketing, #DataDriven,

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23:51

Storm-Proof B2B Blueprint for Recession Resilience

Match B2B Insights ·

2025/04/28

The guide offers strategies for businesses to thrive during economic downturns, detailing recession warning signs, preparation steps, and financial tactics for stability. It emphasizes diversifying income, smart cost-cutting, and technology use. Case studies showcase resilience, with advice on stakeholder negotiation and employee support. It highlights long-term recovery planning and essential leadership qualities.#RecessionPlanning, #BusinessResilience, #EconomicDownturn, #FinancialStrategies,

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15:06

From Israel to the World

Match B2B Insights ·

2025/04/24

The text examines how Israeli B2B companies succeed globally, despite a limited domestic market, by leveraging innovation, brand identity, and adapting to diverse cultures. It highlights Israel's tech hub reputation, effective digital marketing, SEO, and global partnerships. Case studies provide insights into overcoming challenges, offering strategies for international B2B growth. #Israel, #B2B, #innovation, #techhub, #digitalmarketing, #SEO, #globalpartnerships

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23:23

Global Marketing - Strategies for International Success

Match B2B Insights ·

2025/04/21

Effective global marketing requires strategic planning that incorporates cultural insights and data analysis. Key aspects include market segmentation, localized strategies balancing brand consistency with regional relevance, and leveraging digital platforms for international reach. Customizing content for cultural preferences, overcoming language barriers, and using social media for engagement are crucial. Israeli success stories offer practical insights. #GlobalMarketing, #InternationalSuccess,

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37:45

Sales Mastery in a Data-Driven World

Match B2B Insights ·

2025/04/14

"Sales Mastery in a Data-Driven World" highlights the essential role of data analytics in sales success, covering tools like CRMs and AI for analysis. It discusses techniques for refining strategies, the importance of training, and predictive analytics. The text emphasizes measuring ROI, data privacy, and emerging trends like AI and automation in sales analytics.#SalesMastery, #DataDrivenSales, #PredictiveAnalytics, #SalesTechniques, #CRMs, #AIAutomation, #SalesTrends

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27:16

Global Partnership Dynamics

Match B2B Insights ·

2025/04/07

The episode explores strategic international partnerships, focusing on identifying potential distributors, evaluating their performance, and negotiating contracts. It highlights understanding cultural nuances, setting up communication channels, and navigating legal aspects. Successful Israeli case studies illustrate building global networks, while technology's role and future distribution trends are also discussed.#GlobalPartnerships, #InternationalBusiness, #CulturalNuances, #LegalAspects,

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17:54

The Hidden Cost of DTS - Strengthening B2B...

Match B2B Insights ·

2025/03/31

Global brands adopting direct-to-consumer (D2C) sales often face challenges with established B2B relationships, as seen with Nike and "TechnoFab." D2C can lead to reduced retailer orders and increased wholesaler prices, harming brand visibility. However, by investing in distributor support and engagement, companies like TechnoFab can rebuild relationships and stabilize revenues.

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15:56

AI Compliance - The New Go-To-Market Frontier

Match B2B Insights ·

2025/03/24

The shift towards AI compliance is critical for Israeli companies aiming for global expansion, particularly in Europe and the U.S. The EU's AI Act and decentralized U.S. regulations demand strict adherence to avoid market entry barriers. Companies must integrate compliance into their GTM strategies, ensuring AI safety and transparency, to succeed internationally.

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34:20

Resilient Growth in a Turbulent World

Match B2B Insights ·

2025/03/17

In a rapidly changing global landscape, businesses must adapt to geopolitical, economic, and environmental challenges to thrive. Key strategies include building resilient supply chains, diversifying resources, managing reputational risks, and leveraging digital transformation. Financial risk management and strategic partnerships are essential for stability. Emphasizing resilience and agility can turn crises into opportunities, fostering growth and strengthening brand identity.

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15:19

The Power of Cultural Adaptation in International...

Match B2B Insights ·

2025/03/10

Cultural adaptation is crucial for international marketing success, involving more than mere translation. Examples include Pepsi's Chinese slogan failure and McDonald’s tailored Indian menu. Effective adaptation respects local customs and values, as seen in Coca-Cola’s Ramadan campaign. Proper cultural localization fosters customer trust and brand loyalty, essential for long-term growth in global markets.

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25:06

Marketing Budgets Are Broken - Smart Strategies to...

Match B2B Insights ·

2025/03/03

This is a guide to innovative budgeting models for marketing, emphasizing their potential to reconcile the demands of marketing, finance, and sales. It highlights five approaches: Adaptive, Behavioral, Front-Loaded, Web3, and Zero-Based Budgeting Plus, each tailored to meet specific challenges. Real-world and hypothetical case studies illustrate how these strategies can increase leads and sales while maintaining financial stability.

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35:53

Leveraging Customer Feedback for Growth

Match B2B Insights ·

2025/02/24

Amir, CEO of TechStar, faced a crisis when a major client threatened to leave due to software issues. Desperately, he sought customer feedback, which transformed the company into an industry leader within a year. The article highlights how small B2B firms can thrive by leveraging feedback, offering practical tools and real-world examples for growth. Effective feedback systems involve setting clear goals, using focused questions, and timing surveys well. Real-life cases show feedback reducing churn,

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19:29

How to find and partner with an international...

Match B2B Insights ·

2025/02/17

The guide emphasizes the importance of international distributors for manufacturers expanding globally, highlighting advantages like quick market entry and cost savings while cautioning about challenges such as loss of control and cultural gaps. It outlines steps for selecting suitable markets and distributors, managing them effectively, and shares case studies illustrating both successful and failed strategies.

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19:06

Global Growth Playbook – Strategies & Opportunities...

Match B2B Insights ·

2025/02/10

The podcast examines Israeli companies' global expansion, emphasizing market research, adapting marketing messages, and cultural sensitivity. It highlights Fenty Beauty's Chinese market challenges, the need for personalized strategies using AI, and leveraging technology for engagement. It covers branding nuances, high-potential emerging markets, and common missteps, underscoring Israel's innovative edge.

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18:52

How to Build a Premium Brand – Lessons from Pete &...

Match B2B Insights ·

2025/02/06

The podcast discusses building a premium B2B brand, using Pete & Gerry’s as a case study. Key strategies include creating perceived value through storytelling, quality, and differentiation, educating consumers on product worth, and establishing a strong brand identity. It suggests these strategies can elevate brands across various industries, including tech and manufacturing.

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75 results

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