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PODCAST

Get Booked: A Photography Marketing Podcast

Alison Bell, Melissa Arlena

Stop posting and praying. Start booking. Get Booked is the podcast for photographers who want real marketing, SEO, and business strategies—not another guru telling you to "just be consistent." Your hosts? Alison Bell and Melissa Arlena—two photographers and military spouses with 27+ combined years in the industry. Melissa is an SEO educator who runs Picture Perfect Rankings, teaching photographers how to get found on Google. Alison is a business mentor who"s successfully moved her photography

business marketing

All Episodes

18:58

59: Batching Working Smarter, Not Harder

Get Booked: A Photography Marketing Podcast ·

2025/05/19

In this episode, we dive into a business strategy that has saved our sanity as photographer entrepreneurs: batching! We explore how focusing on similar tasks for extended timeframes can help you feel more accomplished and less scattered, especially during business relocations or restructuring. Key Takeaways: Start small - Begin with just one repetitive task you can batch for an hour to knock out a couple weeks' worth of work at once. Establish boundaries - Setting specific days and times for

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36:24

58: Quarter 2 2025 Update

Get Booked: A Photography Marketing Podcast ·

2025/05/12

In this quarterly update, we reflect on our business goals from Q1 2025 and share our plans for Q2. We discuss strategies for balancing work with personal life, revenue insights, and upcoming initiatives to grow our photography businesses. Our quarterly goal-setting process has been transformative for maintaining focus and measuring progress. By reviewing achievements every three months, we're able to adjust strategies quickly and celebrate wins while learning from challenges. Q1 Reflections

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43:33

057: Systems Superstar Colie James on CRMs & Client...

Get Booked: A Photography Marketing Podcast ·

2025/05/05

Colie James is an systems superstar! (I hope visions of Molly Shannon are fluttering in your subconscious!) Family documentary photographer and systems guru, Colie James is giving us the simple on ramp to a 5 minute booking process. In this episode we get: Colie’s preferred CRMs and why What emails to send every inquiry What to put in EVERY. SINGLE. EMAIL. (Alison & Colie may have shared a moment about this one) How to get her FREE video training to book more clients Colie James is a

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18:07

056: Stop Ghosting Your Own Leads

Get Booked: A Photography Marketing Podcast ·

2025/04/28

You’re probably doing this and don’t even know it! Do you have a system for inquiries and leads? Are you anticipating their questions? Are you making it EASY for new inquiries? This week’s episode is all about that crucial first step during inquiries into clients with a system! Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa’s Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings

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22:58

055: Show Your Face! Using Video to Connect with Clients

Get Booked: A Photography Marketing Podcast ·

2025/04/21

Are you using video in your business? And not just for social media? Showing your face will connect with your clients from the get go. We’re talking about how we use video on the back end of our businesses for inquiries, clients, and email communication. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa’s Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com

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26:24

054: Client Automation - Work Smarter Not Harder!

Get Booked: A Photography Marketing Podcast ·

2025/04/14

This episode is all about streamlining. What are those repetitive tasks that we can eliminate and save time? There are several tools and tasks that we use to automate! It can be scary at first when you forget what you’ve emails or tasks you’ve automated, or when they don’t fire correctly. For the love, slow roll into this! Don’t try to do it all at once. Tool Time: Use Zapier to connect apps that don’t otherwise work together. Links: Tave - get 60 days free with this link Tell us what you

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26:53

053: Mini Mentoring with Kayla Victor moving from...

Get Booked: A Photography Marketing Podcast ·

2025/04/07

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of some support! If you're interested in being on the show, DM us on Instagram! Kayla is moving again for the 5th time in 3 years! And no, she’s not military affiliated! She is a family, maternity and motherhood photographer moving from Michigan to Dallas this spring. You can find Kayla at kaylamariphoto.com. In this episode we’re nailing down: In person networking Promotional events while her

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19:14

052: Financial Fridays

Get Booked: A Photography Marketing Podcast ·

2025/03/31

Face it. You have to look and talk about your finances. Similar to Marketing Monday, pick a day every month or every week to dig into your money. We're listing out some of our regularly batched financial tasks like taxes, owner's compensation, and bookkeeping. If you're putting off logging expenses for you annual taxes.. listen to this episode! Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Download Blog Post Topics @‌keep.it.moving.podcast

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19:13

051: Marketing Mondays

Get Booked: A Photography Marketing Podcast ·

2025/03/24

How do you make sure you’re consistently marketing your business? How do you avoid the feast/famine cycle? We’re talking all about your minimum required effort that needs to happen regularly! That can be weekly, monthly, or even a mix. You don’t need to do everything, but you do need to be consistent. Links: Leave a review in Apple or on Spotify Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

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26:53

050: Demystifying Branding with Kristin Korn

Get Booked: A Photography Marketing Podcast ·

2025/03/17

If you’ve ever given a side eye to the importance of copy writing or brand messaging, this episode is for you! Kristin Korn is a brand and marketing master. She’s the owner of multiple businesses including CORE Brand Marketing. On this episode Kristin demystifies branding - it’s so much more than colors and a logo! We’re getting into unique value propositions, pain points, and triggers and how to utilize that in your messaging all over your website, emails, social media and more! Mentioned in this

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15:34

049: Our Favorite Keyword Research Tool

Get Booked: A Photography Marketing Podcast ·

2025/03/10

We talk about the importance of blogging a lot, and not duplicating your keywords. Well, how do you know which keywords to use? What’s being searched? We’re sharing the lynchpin to that whole process: our favorite keyword research tool. Listen in for a fast intro to how to use it, what its capable of and what the data means for you. Listen to Episode 5 about Keywords for a run down on what they are and why they're important. Links: Keywords Everywhere *not an affiliate link. Leave a review in

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26:09

048: Mini Mentoring With Angie Moore in Summerville, SC

Get Booked: A Photography Marketing Podcast ·

2025/03/03

Mini mentoring is an episode series where we get a quick run down on your business struggles and we give you our best advice for keeping it moving! Angie moved from New York City to Charleston, South Carolina. She's worked in maternity, newborn and family photography but has pivoted to heirloom studio photography. She's been relaunching in SC for a couple years now and has some good things going! Listen in to hear how she can maximize boutique events and raise her prices. Angie’s website, Bella

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23:58

047: Oversharing or Just Right? What to Post on...

Get Booked: A Photography Marketing Podcast ·

2025/02/24

No matter what social media platform you use, what to post can cause confusion, paralysis and overwhelm! Let’s get back to the basics … YOU. What makes YOU unique? Not just your photography but your family, pets, where you live, your philosophy to photography… there’s much more than just your work to share about! And believe us, people want to know about those every day details that seems boring to you. We’re all nosy! Challenge: Get out of the photography box. Tool Time: Canva...undermining

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26:46

046: Time Blocking Your Calendar

Get Booked: A Photography Marketing Podcast ·

2025/02/17

On this episode we’re avoid mental fatigue and greater efficiencies with time blocking. There’s two approaching to time blocking - Taking personal days off for work/life balance Batching work tasks & projects We’re giving you all the details on how we use time blocking in our businesses, and the tools we use to automate it. Tool Time - TidyCal Links: Leave a review in Apple or on Spotify Get Alison’s FREE Keyword Tracker Get Melissa’s Free Blog Post Topics Find Alison on IG

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26:12

045: 2025 Quarter 1 Update: We're Pulling Back The...

Get Booked: A Photography Marketing Podcast ·

2025/02/10

A new year of our own personal business updates! We’re going to walk through what did or didn't work for Q4 - how we pivoted, adjusted and notes we’re taking for next year. And we’re sharing our plans for the current quarter and beyond. Get ready bc if you haven’t already planned your marketing for the spring and summer, ITS TIME! Tool Time: Kat Schmoyer Calendars Kat Schmoyer's Podcast KS Agency Links: Photo of Alison's Calendar & Melissa's Calendar Leave a review in Apple or on Spotify

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25:43

044: Let's Talk Money with Financial Coach Aqura

Get Booked: A Photography Marketing Podcast ·

2025/02/03

Are you financially ready for the slow season? How does that even happen? Special Guest, Aqura, is walking us through how to be ready for the slower seasons of business. Aqura Nicholson is a money coach helping small business owners create financial stability, even with fluctuating business revenue. Drawing on her MBA education and professional background as a chemical engineer, Aqura loves simplifying financial concepts for entrepreneurs who are already juggling multiple responsibilities. She

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22:51

043: Blog Better Than Bot

Get Booked: A Photography Marketing Podcast ·

2025/01/27

How can we blog better in 2025?! AI is not going anywhere, but how do we use it successfully? As with every robot-taking-over-the-world move goes… human connection wins in the end! On this episode Alison & Melissa talk about how you can utilize AI to blog better, rank better on Google, and serve your clients all at the same time. Topics we discuss: Using AI well Revamping older posts Using AI to repurpose blogs Links: Creative Moms Focus Podcast Leave a review in Apple or on Spotify Move Your

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30:02

042: Mini Mentoring with Meredith Maag, Family &...

Get Booked: A Photography Marketing Podcast ·

2025/01/20

Mini mentoring is a series where we chat with a real life business owners about the challenges they’re facing. We get into the nitty gritty of what’s profitable, what’s working and what’s not. In the end we share 3 (or more!) actionable steps to keep their business moving! On this episode we have Meredith Maag chats about she’s making it work with clients in TWO cities 10 hours apart. Meredith is a motherhood and family photographer shooting lifestyle & studio sessions. We help Meredith navigate

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24:28

041: Top 5 Most Common Website Mistakes

Get Booked: A Photography Marketing Podcast ·

2025/01/13

Are you making these mistakes right now?! There are so many seemingly insignificant details that could be hurting your SEO performance right this minute. From missing alt text to huge user experience flaws…or just not using your website appropriately! We’ve surveyed dozens and dozens of websites between the two of us and we’re sharing the top 5 most common website mistakes right now. Resources: Showit - https://account.showit.com/r/ppr JpegMini - https://jpegmini.com/ Sugar Studios -

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29:23

REPLAY: What's Not Working In Your Business?

Get Booked: A Photography Marketing Podcast ·

2025/01/06

The first step before any major business change is to evaluate what is working and what is not. This is a longer episode where Alison & Melissa deep dive all the aspects of your business and personal life that need to be evaluated before you launch anything new - new locations, new niche, new offers, anything. Your personal life matters greatly here - what can you feasibly handle? When can you be available for clients? Are you working weekends? Take some at the beginning of the year to really

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