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PODCAST

Get Booked: A Photography Marketing Podcast

Alison Bell, Melissa Arlena

Stop posting and praying. Start booking. Get Booked is the podcast for photographers who want real marketing, SEO, and business strategies—not another guru telling you to "just be consistent." Your hosts? Alison Bell and Melissa Arlena—two photographers and military spouses with 27+ combined years in the industry. Melissa is an SEO educator who runs Picture Perfect Rankings, teaching photographers how to get found on Google. Alison is a business mentor who"s successfully moved her photography

business marketing

All Episodes

28:01

Summer Replay : 80/20 Rule Small Efforts, Big Results...

Get Booked: A Photography Marketing Podcast ·

2025/07/07

Ever feel like you're doing ALL the things in your business but somehow still not seeing the results you want? Girl, we've been there. That's exactly why we're diving deep into the 80/20 rule (also known as the Pareto Principle) and how it can completely transform the way you run your photography business. The 80/20 rule isn't some made-up business guru nonsense – it's a real principle that shows there's always a huge imbalance between your input and your results. And once you understand this, you

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57:05

Summer Bonus : Real Talk About Marketing with Colie...

Get Booked: A Photography Marketing Podcast ·

2025/06/30

Re-Airing: Our Chat with Colie James About Marketing That Actually Works We had such an amazing conversation with Colie James on her Business First Creatives podcast that we just had to share it with you all! Colie invited us on to talk about marketing strategies, and honestly, we got so real about what's actually working (and what we've totally abandoned) in our businesses. If you don't know Colie, she's a business systems expert who helps creative entrepreneurs streamline their workflows and grow

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28:05

The Real Reason Photographers Avoid Their Books (It's...

Get Booked: A Photography Marketing Podcast ·

2025/06/23

Y'all, can we talk about the elephant in the room? That pile of receipts sitting on your desk, the QuickBooks notifications you've been ignoring for months, and that sinking feeling every time tax season rolls around? Yeah, we're going there today. This week, we're bringing you Melissa's actual bookkeeper, Jenny Vazquez from Foxtrot Bookkeeping, to spill ALL the tea about why photographers need to stop DIYing their books and start treating their finances like the business asset they are. "I just

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24:07

63: IT Girl to SEO Queen - How Melissa Turned Tech...

Get Booked: A Photography Marketing Podcast ·

2025/06/16

Alison is interviewing Melissa, who literally went from fixing computers in corporate suits to building photography empires with killer SEO strategies. If you've ever wanted to throw your laptop out the window because of alt text and header tags (while simultaneously trying to feed your kids lunch), this episode will save your sanity. What You'll Learn: • Why your keywords are having an identity crisis - Spoiler: Google doesn't know what you do either when you try to be everything to everyone. •

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25:45

62: Frustrated to Fearless: How Alison Turned 7...

Get Booked: A Photography Marketing Podcast ·

2025/06/09

Melissa is putting Alison in the hot seat because honestly, she's been way too humble about moving her photography business SEVEN times. Time to spill the tea on how she turned military-spouse chaos into her coaching superpower. 3 Key Takeaways: • "Too Early" Doesn't Exist - Start prepping your business move yesterday. SEO takes 12-18 months to work its magic, and everyone underestimates how time-consuming this whole thing is. • Stalk Your New Market (Legally) - Research everything: traffic

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41:03

061: Mrs. Vondy The Email Queen On Making Money with...

Get Booked: A Photography Marketing Podcast ·

2025/06/02

On this episode, we sat down with Shannon Vondy (aka Mrs. Vondy, aka The Email Queen) to talk about a topic many photographers struggle with - email marketing. As someone who's been a member of Shannon's email club for over a year and a half, Melissa was excited to bring her expertise to our listeners who are relocating or restructuring their photography businesses. Shannon went from burnt out wedding photographer to email obsessed when she sent ONE email and earned $2,600. After earning an

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32:13

60: Mini Mentoring with Caroline Eidson in Tulsa,...

Get Booked: A Photography Marketing Podcast ·

2025/05/26

In this week's episode, I'm thrilled to welcome Caroline Eidson for our mini mentoring series where we help photography entrepreneurs navigate business transitions. Caroline's journey from wedding photographer to mom of four to relaunching her photography business specifically for families and newborns offers valuable insights for photographers at any stage of business restructuring. Key Takeaways: SEO Strategy for Photography Websites: Focus your SEO efforts on creating dedicated landing pages

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18:58

59: Batching Working Smarter, Not Harder

Get Booked: A Photography Marketing Podcast ·

2025/05/19

In this episode, we dive into a business strategy that has saved our sanity as photographer entrepreneurs: batching! We explore how focusing on similar tasks for extended timeframes can help you feel more accomplished and less scattered, especially during business relocations or restructuring. Key Takeaways: Start small - Begin with just one repetitive task you can batch for an hour to knock out a couple weeks' worth of work at once. Establish boundaries - Setting specific days and times for

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36:24

58: Quarter 2 2025 Update

Get Booked: A Photography Marketing Podcast ·

2025/05/12

In this quarterly update, we reflect on our business goals from Q1 2025 and share our plans for Q2. We discuss strategies for balancing work with personal life, revenue insights, and upcoming initiatives to grow our photography businesses. Our quarterly goal-setting process has been transformative for maintaining focus and measuring progress. By reviewing achievements every three months, we're able to adjust strategies quickly and celebrate wins while learning from challenges. Q1 Reflections

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43:33

057: Systems Superstar Colie James on CRMs & Client...

Get Booked: A Photography Marketing Podcast ·

2025/05/05

Colie James is an systems superstar! (I hope visions of Molly Shannon are fluttering in your subconscious!) Family documentary photographer and systems guru, Colie James is giving us the simple on ramp to a 5 minute booking process. In this episode we get: Colie’s preferred CRMs and why What emails to send every inquiry What to put in EVERY. SINGLE. EMAIL. (Alison & Colie may have shared a moment about this one) How to get her FREE video training to book more clients Colie James is a

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18:07

056: Stop Ghosting Your Own Leads

Get Booked: A Photography Marketing Podcast ·

2025/04/28

You’re probably doing this and don’t even know it! Do you have a system for inquiries and leads? Are you anticipating their questions? Are you making it EASY for new inquiries? This week’s episode is all about that crucial first step during inquiries into clients with a system! Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa’s Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings

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22:58

055: Show Your Face! Using Video to Connect with Clients

Get Booked: A Photography Marketing Podcast ·

2025/04/21

Are you using video in your business? And not just for social media? Showing your face will connect with your clients from the get go. We’re talking about how we use video on the back end of our businesses for inquiries, clients, and email communication. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa’s Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com

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26:24

054: Client Automation - Work Smarter Not Harder!

Get Booked: A Photography Marketing Podcast ·

2025/04/14

This episode is all about streamlining. What are those repetitive tasks that we can eliminate and save time? There are several tools and tasks that we use to automate! It can be scary at first when you forget what you’ve emails or tasks you’ve automated, or when they don’t fire correctly. For the love, slow roll into this! Don’t try to do it all at once. Tool Time: Use Zapier to connect apps that don’t otherwise work together. Links: Tave - get 60 days free with this link Tell us what you

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26:53

053: Mini Mentoring with Kayla Victor moving from...

Get Booked: A Photography Marketing Podcast ·

2025/04/07

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of some support! If you're interested in being on the show, DM us on Instagram! Kayla is moving again for the 5th time in 3 years! And no, she’s not military affiliated! She is a family, maternity and motherhood photographer moving from Michigan to Dallas this spring. You can find Kayla at kaylamariphoto.com. In this episode we’re nailing down: In person networking Promotional events while her

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19:14

052: Financial Fridays

Get Booked: A Photography Marketing Podcast ·

2025/03/31

Face it. You have to look and talk about your finances. Similar to Marketing Monday, pick a day every month or every week to dig into your money. We're listing out some of our regularly batched financial tasks like taxes, owner's compensation, and bookkeeping. If you're putting off logging expenses for you annual taxes.. listen to this episode! Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Download Blog Post Topics @‌keep.it.moving.podcast

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19:13

051: Marketing Mondays

Get Booked: A Photography Marketing Podcast ·

2025/03/24

How do you make sure you’re consistently marketing your business? How do you avoid the feast/famine cycle? We’re talking all about your minimum required effort that needs to happen regularly! That can be weekly, monthly, or even a mix. You don’t need to do everything, but you do need to be consistent. Links: Leave a review in Apple or on Spotify Move Your Business Checklist Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

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26:53

050: Demystifying Branding with Kristin Korn

Get Booked: A Photography Marketing Podcast ·

2025/03/17

If you’ve ever given a side eye to the importance of copy writing or brand messaging, this episode is for you! Kristin Korn is a brand and marketing master. She’s the owner of multiple businesses including CORE Brand Marketing. On this episode Kristin demystifies branding - it’s so much more than colors and a logo! We’re getting into unique value propositions, pain points, and triggers and how to utilize that in your messaging all over your website, emails, social media and more! Mentioned in this

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15:34

049: Our Favorite Keyword Research Tool

Get Booked: A Photography Marketing Podcast ·

2025/03/10

We talk about the importance of blogging a lot, and not duplicating your keywords. Well, how do you know which keywords to use? What’s being searched? We’re sharing the lynchpin to that whole process: our favorite keyword research tool. Listen in for a fast intro to how to use it, what its capable of and what the data means for you. Listen to Episode 5 about Keywords for a run down on what they are and why they're important. Links: Keywords Everywhere *not an affiliate link. Leave a review in

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26:09

048: Mini Mentoring With Angie Moore in Summerville, SC

Get Booked: A Photography Marketing Podcast ·

2025/03/03

Mini mentoring is an episode series where we get a quick run down on your business struggles and we give you our best advice for keeping it moving! Angie moved from New York City to Charleston, South Carolina. She's worked in maternity, newborn and family photography but has pivoted to heirloom studio photography. She's been relaunching in SC for a couple years now and has some good things going! Listen in to hear how she can maximize boutique events and raise her prices. Angie’s website, Bella

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23:58

047: Oversharing or Just Right? What to Post on...

Get Booked: A Photography Marketing Podcast ·

2025/02/24

No matter what social media platform you use, what to post can cause confusion, paralysis and overwhelm! Let’s get back to the basics … YOU. What makes YOU unique? Not just your photography but your family, pets, where you live, your philosophy to photography… there’s much more than just your work to share about! And believe us, people want to know about those every day details that seems boring to you. We’re all nosy! Challenge: Get out of the photography box. Tool Time: Canva...undermining

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