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PODCAST

Keep It Moving

Alison Bell, Melissa Arlena

Between the two of them, Alison & Melissa have combined 27 years in photography, 10 years in IT and have lived through 9 business relocations. Four moves ago Alison was frustrated watching peers grow their businesses in one place while she was starting from over again. She knew she couldn"t be the only one relocating and wanting more financial stability. Despite Googling, all she could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch

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All Episodes

25:43

044: Let's Talk Money with Financial Coach Aqura

Keep It Moving ·

2025/02/03

Are you financially ready for the slow season? How does that even happen? Special Guest, Aqura, is walking us through how to be ready for the slower seasons of business. Aqura Nicholson is a money coach helping small business owners create financial stability, even with fluctuating business revenue. Drawing on her MBA education and professional background as a chemical engineer, Aqura loves simplifying financial concepts for entrepreneurs who are already juggling multiple responsibilities. She

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22:51

043: Blog Better Than Bot

Keep It Moving ·

2025/01/27

How can we blog better in 2025?! AI is not going anywhere, but how do we use it successfully? As with every robot-taking-over-the-world move goes… human connection wins in the end! On this episode Alison & Melissa talk about how you can utilize AI to blog better, rank better on Google, and serve your clients all at the same time. Topics we discuss: Using AI well Revamping older posts Using AI to repurpose blogs Links: Creative Moms Focus Podcast Leave a review in Apple or on Spotify Move Your

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30:02

042: Mini Mentoring with Meredith Maag, Family &...

Keep It Moving ·

2025/01/20

Mini mentoring is a series where we chat with a real life business owners about the challenges they’re facing. We get into the nitty gritty of what’s profitable, what’s working and what’s not. In the end we share 3 (or more!) actionable steps to keep their business moving! On this episode we have Meredith Maag chats about she’s making it work with clients in TWO cities 10 hours apart. Meredith is a motherhood and family photographer shooting lifestyle & studio sessions. We help Meredith navigate

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24:28

041: Top 5 Most Common Website Mistakes

Keep It Moving ·

2025/01/13

Are you making these mistakes right now?! There are so many seemingly insignificant details that could be hurting your SEO performance right this minute. From missing alt text to huge user experience flaws…or just not using your website appropriately! We’ve surveyed dozens and dozens of websites between the two of us and we’re sharing the top 5 most common website mistakes right now. Resources: Showit - https://account.showit.com/r/ppr JpegMini - https://jpegmini.com/ Sugar Studios -

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29:23

REPLAY: What's Not Working In Your Business?

Keep It Moving ·

2025/01/06

The first step before any major business change is to evaluate what is working and what is not. This is a longer episode where Alison & Melissa deep dive all the aspects of your business and personal life that need to be evaluated before you launch anything new - new locations, new niche, new offers, anything. Your personal life matters greatly here - what can you feasibly handle? When can you be available for clients? Are you working weekends? Take some at the beginning of the year to really

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28:52

REPLAY: Moving A Business Is Scary - Let's Own It

Keep It Moving ·

2024/12/30

Its that time of year again for the military community - orders are starting to roll out! Even if you don't know WHERE you're moving to, the idea of ripping out everything you've built is terrifying. You've worked so hard. You've spent so much time on it. We've done this 9 times between the two of us - Melissa twice, Alison 7 times. She knows first hand the emotional roller coaster that is owning a business & moving. In this episode we want you to feel the feels - all of them. We're going to walk

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14:54

REPLAY: Keywords for Better SEO Performance

Keep It Moving ·

2024/12/23

This is an early episode that deserves proper attention. Keywords are the crux of all good, well-performing SEO. Whether you’re writing webpages or blog posts, you need to know: WHAT keywords to use WHERE to use each keyword WHY keywords matter. HOW to figure it all out for your business and location. Alison & Melissa both rely on SEO & keywords to get photography clients. Alison has relocated 7 times, the most recent to in Hawaii last year. Because of good SEO practices, she reached the top spot

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28:16

040: Best Biz Books to Listen to on Audible While...

Keep It Moving ·

2024/12/16

The week before Christmas, most people are traveling! Weather by car, plane or train, you could probably use some recommendations for what to play in your earbuds. On this episode, we're share our favorite business books that have made a difference for us and why we like them so much. Alison & Melissa's Top Biz Books Picks: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine (Entrepreneurship Simplified) You're A Badass At Making Money The Pumpkin Plan

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19:03

039: Profit First In Your Business

Keep It Moving ·

2024/12/11

Another episode on money, Profit First is a financial framework both Alison & Melissa use in their businesses. Weather you're new in business, struggling to make a profit or a seasoned pro, Profit First is bound to have some insight on organizing, saving, and creating profit in your business. And, if you're making any of the money mistakes from last episode, this book will help you straighten it out! Buy the book! Links: Leave a review in Apple Move Your Business Checklist Blog Post

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19:59

038: Top 5 Money Mistakes

Keep It Moving ·

2024/12/02

The top 5 money mistakes we see photographers making all the time - and ones we have made ourselves! We’re talking about paying yourself, saving for your business, and taxes. Learn from our experience but keep in mind we’re not CPAs, accountants or tax professionals. Let us know if this was helpful! Send us a DM on Instagram: @‌keep.it.moving.podcast & @‌pictureperfectrankings Links: Leave a review in Apple or on Spotify FREE Move Your Business Checklist FREE Blog Post Topics

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41:02

037: Mini Mentoring with Laura, Milspouse & Personal...

Keep It Moving ·

2024/11/25

Mini Mentoring is a series where we chat with real-life business owners in the middle of transition, whether its a relocation, restructure or relaunch. We chat with them about what’s working, what’s not and how to keep their business moving. Laura Longmire is a personal stylist and military spouse. She’s just relocated from Alabama to Delaware and is sharing what she wish would have done sooner. Listen in to hear our advice for her next steps and how you can make the most of your relaunch! Links:

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24:38

036: Black Friday Strategies - What We're Buying and...

Keep It Moving ·

2024/11/18

There’s do parts to this conversation - What we’re buying for our businesses and what we’re offering our clients to make that money! Melissa is a Black Friday aficionado so listen in to get her tips! Get Alison’s list of Black Friday Buys here. Melissa is offering 25% off for her Early Bird Black Friday Sale running 11/18-11/22. If you listen late though you can still grab 20% off Black Friday - Cyber Monday. Codes will be on a banner bar on the website so just grab them there! Plus you'll score a

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21:00

035: Quarter 4 Check-In

Keep It Moving ·

2024/11/11

It's here! The final quarter of the year. Our most popular series, each quarter Melissa & Alison share get real about their own businesses: What's working What's not working Did the previous quarter go as planned? How are we pivoting? What's coming up for the next quarter? Listen in to get our nitty gritty: Melissa’s subcontractor glory Personal boundaries Hawaii’s tourism drop off Reverse engineering the quarter’s dates Holiday surcharges Alison’s Workcation Tool Time: Pic-Time

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38:58

034 Pricing: Get Out of Your Own Head

Keep It Moving ·

2024/11/04

Pricing is never easy. There’s physical costs to consider but also metaphysical considerations like time and profitability. But there’s also our own pre-conceived notions about money, our own values and limiting beliefs that we unknowingly bring to the equation. On this episode we talk with Annemie Tonken all about pricing, how to get out of your own head and set up a system that works FOR you. Melissa & Alison both use Annemie’s stratgies in our businesses - but very differently! Annemie is a

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26:51

033 Adapting To New Markets

Keep It Moving ·

2024/10/28

One of Alison’s FAVORITE Topics - How to Adapt. This is a super interesting convo about how we’ve adapted our businesses over time as we’ve relocated, pivoted & raised our prices. Every business changes over time. It may be because you pivot niches, rice your prices, change the business model, switch Industries altogether or move across the country. We have to adapt. Alison & Melissa walk through the areas to adapt: Prices & Offerings Demographics Target Clientele Marketing Business Model

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29:46

032 Mini Mentoring with Susannah on Relocating to...

Keep It Moving ·

2024/10/21

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner pivoting, relaunching or relocating her business. We’re walking them through the steps to keep it moving! Susannah is a family and lifestyle newborn photographer moving from Minnesota to Knoxville, Tennessee this fall. We give her the nitty gritty on launching mid season with: Target keywords Blogging Memberships Model Calls You can find Susannah at susannahrayephotography.com and on the Gram

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27:28

031 The 80/20 Rule

Keep It Moving ·

2024/10/14

What is the Pareto Principle and how can we make it work for us? On this episode, Alison & Melissa share how they use the 80/20 rule to: Problem Solve Prioritize Increase Profitability Streamline Productivity Links: Tave is the CRM we both use Google Analytics Google Search Console Leave a review in Apple Download Move Your Business Checklist Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on

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31:31

030 Marketing Master Plans

Keep It Moving ·

2024/10/07

Do you have a marketing PLAN? With so many forms and outlets, it’s easy to get overwhelmed and do nothing. On this episode we’re talking with Annemie & Dayna about what it means to have a marketing plan and why consistency matters. How often you should email your waitlist How to tag your waitlist when you move or pivot The domino effect in marketing Using Trello to recycle evergreen content Using Google for reoccuring tasks Annemie and Dayna are the co-conspirators behind The Consistency

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23:58

029 Evergreen Blogging Strategies

Keep It Moving ·

2024/09/30

We’re sharing our highest performing blog posts, when and why we created them and how they’ve worked for our marketing, SEO strategies & clients. This is all about set it and forget it. We’re helping you generate your own evergreen content that will keep working FOR you. Links: Leave a review in Apple Download Move Your Business Checklist Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

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16:28

028 What are Funnels?

Keep It Moving ·

2024/09/23

Download your funnel worksheet! Walk through your own marketing plan with us! This episode came from a listener. If you have questions about anything we’ve mentioned on the podcast, reach out to either of us and it could be a whole show! Funnels - a marketing term used to describe how we get clients aware that we exist all the way down to happy, repeat clients! How clients become aware we exist Ways they move down the funnel Tools to keep them interested Links: Leave a review in Apple

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