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PODCAST

Websites That Convert

Welcome to Websites That Convert – your go-to podcast for mastering digital marketing and boosting website conversions.Hosted by Shannon Bain, founder of Eastbound Digital, this podcast unpacks the essentials of web design, SEO, Google Ads, and digital marketing strategies designed to elevate your online presence.You’ll get practical advice on keyword research, backlink strategies, UX design, conversion rate optimisation, and more.If you’re a business owner struggling with limited time, inconsistent

business marketing

All Episodes

6:21

Why a Website Without SEO is Terrible

Websites That Convert ·

2024/09/25

In this episode of Websites That Convert podcast, host Shannon explains why optimizing your website for Google is crucial to driving high-quality traffic and converting leads.Learn how SEO can transform your website from a hidden liability to a powerful asset for your business. Discover the importance of search rankings, and why SEO should be a non-negotiable part of your website build or revamp. If you're a service-based business owner looking to double your website conversions, book a call ...

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15:46

Website Design FAQs

Websites That Convert ·

2024/09/18

In this episode of Websites That Convert podcast, host Shannon answers the five most common questions clients ask about website design. She covers topics like website cost, timelines, what materials you need to provide, post-launch support, and how to measure your website's success. Learn why focusing on ROI is more important than just the price, and discover how her agency ensures your website generates leads quickly and efficiently.If you're a service-based business owner looking to double ...

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11:48

Are Google Ads Profitable?

Websites That Convert ·

2024/09/11

In this episode of Websites That Convert podcast, host Shannon breaks down the key factors that determine whether Google Ads are a good investment for your business, including customer lifetime value, lead-to-sale conversion rates, and how to calculate your target cost per acquisition (CPA). She also explores common mistakes businesses make when setting up their Google Ads campaigns, such as targeting the wrong locations and using ineffective strategies like performance max.If you're a servic...

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9:47

How to Choose the Right Website Designer

Websites That Convert ·

2024/09/04

In this episode of Websites That Convert podcast, host Shannon discusses the nine key factors to consider when choosing a website designer for your business. From defining your goals to evaluating portfolios, reviews, pricing, and ongoing support, She covers everything you need to make an informed decision. By carefully evaluating these factors, you can choose the right website designer for your business.If you're a service-based business owner looking to double your website conversions, book...

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8:13

How Website Systems Increase Sales

Websites That Convert ·

2024/08/28

In this episode of Websites That Convert podcast, host Shannon delves into the crucial aspect of what happens after a website conversion. She discusses the importance of having automated systems and processes in place to manage leads effectively.If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/Timestamps00:00:00 - Introduction00:03:24 - Importance of Immediate Touchpoints00:04:49 - Implementin...

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8:42

Website Analytics: How to Measure What Matters

Websites That Convert ·

2024/08/22

In this episode of Websites That Convert podcast, host Shannon discusses the importance of understanding your website’s performance metrics to drive more leads, inquiries, and sales. She highlights the three key metrics to focus on and emphasizes the significance of setting up key events correctly to accurately track conversions. Shannon also provides insights on how to interpret and act on the data gathered.If you're a service-based business owner looking to double your website conversions, ...

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10:22

Why Google is the BEST Way to Market your...

Websites That Convert ·

2024/08/15

In this episode of Websites That Convert podcast, host Shannon discusses why Google is the best way to market a service-based business. She also talks about the power of search intent, the high search volume for service keywords, trust-building through Google visibility, time efficiency, and sustainability in marketing. Shannon emphasizes the importance of Google in reaching potential clients who might not be reached through word-of-mouth referrals.If you're a service-based business owner loo...

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8:09

The Importance of Brand Strategy Before Designing a...

Websites That Convert ·

2024/08/08

In this episode of Websites That Convert, host Shannon discusses the importance of having a solid brand strategy when designing a website. She explains the difference between brand identity and brand positioning, and why they are crucial for attracting and converting customers online. She also shares insights on understanding your target market, establishing a unique selling point, and working with professionals to create a cohesive brand strategy.If you're a service-based business owner look...

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5:21

Does Your Website’s Design Really Matter?

Websites That Convert ·

2024/08/01

If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/In this episode of Websites That Convert podcast, host Shannon discusses the importance of website design in increasing conversions. She highlights three key reasons why your website design matters: branding, user experience, and Google's ranking factor of time on site. By focusing on creating a cohesive brand message, improving user experience,...

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7:12

3 Red Flags to Look Out for in a Website Design Agency

Websites That Convert ·

2024/07/25

If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/In this episode of Websites That Convert, host Shannon discusses the importance of choosing the right website design agency to avoid getting burnt by marketing agencies. She highlights three red flags to look out for when selecting a website design agency, including not discussing goals, providing a menu-like proposal, and lacking a clear strate...

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6:27

What You Need to Know About SEO and GOOGLE ADS

Websites That Convert ·

2024/07/18

If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/In this episode of Websites That Convert, host Shannon compares the benefits of SEO and Google Ads as traffic strategies for your business. She discusses the value of Google traffic, the differences between SEO and Google Ads, and the pros and cons of each approach.Timestamps00:00:00 - Introduction00:01:25 - Importance of Google Traffic00:02:07 ...

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14:38

4 Website Mistakes That Are Killing Your Conversions

Websites That Convert ·

2024/07/11

If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/In this episode of Websites That Convert, Shannon discusses the importance of website conversions and highlights four common mistakes that can hinder them. She also emphasizes that to improve conversions, there is a need for strong CTAs, concise copywriting, custom photography, and a strategic approach to attracting quality traffic through paid ...

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8:18

How to Transform Your Website into a Conversion Machine

Websites That Convert ·

2024/07/04

If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/In this episode of Websites That Convert, Shannon emphasises the importance of having a website that drives conversions rather than just existing for the sake of having one. She discusses how a well-designed website with the right calls to action, messaging, and branding can drive business growth. She also highlights common pitfalls of poor-perf...

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29:28

Growth Mindset vs. Fixed Mindset

Websites That Convert ·

2024/06/26

Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency

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9:01

How To Get Better Clients In Your Business

Websites That Convert ·

2024/05/29

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19:10

The Cycles of Confidence & Fear

Websites That Convert ·

2024/04/24

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20:50

How To SELL With Confidence

Websites That Convert ·

2024/03/27

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12:49

What is Brand Positioning?

Websites That Convert ·

2024/03/13

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21:49

How To Create Winning Offers

Websites That Convert ·

2024/02/14

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17:12

3 Keys to Making a Website That Works

Websites That Convert ·

2024/02/07

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75 results

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