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PODCAST

Born to License

Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From

business entrepreneurship

All Episodes

12:34

Beyond the Shelves: Licensing in Advertising, Theme...

Born to License ·

2025/05/25

When most people think of licensing, they picture products on store shelves - t-shirts, toys, and collectibles. But some of the most powerful licensing opportunities don’t involve physical products at all. In this episode of Born to License, I take you inside the world of non-traditional licensing - where brands extend into advertising campaigns, theme parks, live events, and digital experiences. I’ll share the story of a creative collaboration between the Powerpuff Girls and Volkswagen, and ...

en-us

11:47

The Product Development Journey - Where Licensed...

Born to License ·

2025/05/10

Signing a licensing deal is only the beginning. What happens next is the intricate and high-stakes journey of product development - where even the smallest details matter. In this episode of Born to License, I take you inside the process of how licensed products are actually brought to life, based on my time working with brands like Ben 10 and the Powerpuff Girls at Cartoon Network. From concept sketches to packaging approvals, I walk you through the many stages a product must go through befo...

en-us

11:08

Inside the Mind of a Licensor – What Makes Them Say...

Born to License ·

2025/04/27

When you think of licensing, it’s easy to focus on the end product—the t-shirts, toys, or snacks on shelves. But behind every licensed product is a licensor making strategic decisions about what deals move forward… and which ones don’t. In this episode of Born to License, I take you inside my experience as a licensor at Warner Bros., where I reviewed a raft of licensing proposals - from sparkling water with Looney Tunes branding to puffy dogs featuring Scooby-Doo. You’ll hear how licens...

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44:01

Special Bonus Episode: Inside Licensing Expo 2025 –...

Born to License ·

2025/04/21

Licensing Expo is the biggest event in the global licensing calendar - an unmissable opportunity for brands, licensees, and retailers to connect, discover new IP, and strike game-changing deals. In this special bonus episode of Born to License, I’m pressing pause on Season 1 to bring you everything you need to know about Licensing Expo 2025. Whether you’re attending for the first time or returning for your tenth, this episode will help you make the most of your time in Vegas. I’m joined by An...

en-us

11:18

From Cartoons to Car Brands – Vegas and My Licensing...

Born to License ·

2025/04/13

By the time I reached my fourth year in licensing, I thought I had a pretty good handle on the industry. I had worked with major entertainment brands - Looney Tunes, Scooby-Doo, The Simpsons. But everything changed in 2013, when I walked into my first Licensing Expo in Las Vegas. In this episode of Born to License, I take you back to that game-changing moment. I had only seen a small piece of the licensing puzzle - until I found myself surrounded by brands I never imagined were part of this w...

en-us

12:27

My First Licensing Negotiation – Lessons from the...

Born to License ·

2025/03/30

Licensing isn’t just about creativity—it’s about negotiation. And when I sat down for my first-ever licensing negotiation, I quickly learned that getting a deal across the line requires more than just knowing the numbers. In this episode of Born to License, I take you back to 2009, where I found myself in a Melbourne café, sitting across from the brand manager of a yogurt company, leading my first licensing negotiation for a Sesame Street deal. It was a crash course in royalty rates, minimum ...

en-us

10:24

The Business of Licensing – Breaking Down the Deals

Born to License ·

2025/03/16

When I started in licensing back in 2007, I quickly realized that explaining what licensing is depends entirely on who you’re talking to. In my last episode, I broke it down for my mum, focusing on characters, stories, and why licensing is everywhere.This time, I take you back to a different conversation - this one with my dad. He wasn’t interested in the fun or creativity of licensing. He wanted to know how the deals actually work.Sitting on the couch watching an Australian Rules Football match, we

en-us

12:27

"Mum, I Got the Job! Now Let Me Explain Licensing…"

Born to License ·

2025/03/01

When I landed my first job in licensing back in 2007, I had no idea I was stepping into a $350 billion industry that most people don’t even know exists. But my first challenge wasn’t negotiating deals or managing brands—it was explaining to my Mum what on earth licensing actually is.In this episode, I take you back to that moment, sitting in my family home in Australia, trying to break down the licensing industry in the simplest terms. What is licensing? Why do brands pay to use characters like

en-us

4:43

Welcome to Born to License – Unlocking the Secrets of...

Born to License ·

2025/02/04

The world of licensing is all around us—on our clothes, in our kitchens, on our screens—but how much do we really know about how it works? Born to License is here to change that. Join me, David Born, as I take you inside the $350 billion licensing industry, sharing stories from nearly 20 years in the business. In this teaser episode, I’ll give you a sneak peek at what’s to come in Season One, where we’ll break down the fundamentals of licensing, decode industry jargon, and dive into real-life...

en-us

49 results

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