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PODCAST

Born to License

Unlock the secrets of the $350 billion licensing industry with David Born, CEO of Born Licensing & Born to License. Whether you’re a business owner, brand enthusiast, or curious about how your favorite characters and brands make their way onto products, this podcast is your ultimate guide to the world of licensing.Join David as he shares insider stories, practical tips, and real-world examples, helping you navigate the exciting intersection of creativity, commerce, and collaboration. From

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All Episodes

12:24

Las Vegas Licensing Expo: How to Prepare Now (Before...

Born to License ·

2026/01/26

Licensing Expo may be in May - but if you’re not preparing right now, you’re already behind. In this episode of Born to License, David Born shares exactly how he and his team prepare for Licensing Expo 2026, the world’s biggest licensing event, attracting over 12,000 attendees and 5,000 brands from more than 70 countries. From booking meetings months in advance to surviving long days on the show floor, this episode is a practical, no-fluff guide to making the most of your time in Las Vegas - ...

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19:57

David’s Hot Take - which Movies will be Licensing...

Born to License ·

2026/01/19

Every year, studios release dozens of blockbuster films — but only a handful actually become licensing powerhouses. In this episode of Born to License, David Born shares his hot take on the 2026 theatrical slate and answers the question every licensee, licensor, and retailer should be asking right now: which movies will really drive consumer products sales? Drawing on real industry experience, David rates the licensing potential of major 2026 releases and explains why some box office hits fai...

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14:51

The Power of Peanuts: Why Peanuts Is Worth $1.1...

Born to License ·

2026/01/12

Sony’s $450M acquisition of Peanuts shocked a lot of people — but for those who understand licensing, the $1.1B valuation makes perfect sense. In this episode of Born to License, David Born breaks down why Peanuts is worth over a billion dollars, what that valuation really means inside the licensing industry, and how evergreen IP is built, protected, and monetized at scale. Using real-world examples — from Snoopy T-shirts to small businesses like Plum Deluxe — this episode pulls back the curt...

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11:16

2026 Predictions: Consolidation, Tentpoles, and the...

Born to License ·

2026/01/05

2026 could be the most transformative year in licensing history. From the potential Netflix-Warner Bros. mega-merger to one of the most stacked theatrical lineups we've seen in years, the licensing landscape is about to change dramatically. In this episode, David Born breaks down everything you need to watch in 2026: the consolidation dominating headlines, the exodus of licensing talent reshaping the competitive landscape, and the massive theatrical releases that will drive consumer products ...

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40:45

Funko, Hasbro, Care Bears + more - our Best Bits from...

Born to License ·

2025/12/26

We're wrapping up 2025 with our best bits from the year. The moments that made us think differently about licensing, the stories we're still talking about, and the insights you need heading into 2026. This year, we sat down with some of the industry's most influential voices. From Lucy Salisbury explaining how Funko sifts through thousands of licensing pitches when "everyone says it's the next biggest movie," to Charlotte Payne revealing how Care Bears has stayed relevant for 45 years, ...

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7:12

Disney's $1B AI Bet: The Entertainment Industry's...

Born to License ·

2025/12/11

Disney just invested $1 billion in OpenAI, opening up Marvel, Star Wars, and Pixar for AI-generated fan content on Disney+. The twist? Months ago, Disney was suing AI companies for IP infringement. This pivot from litigation to integration changes everything for licensing. In this episode David Born breaks down why Disney's move gives the entire industry permission to embrace AI, how Warner Bros., Hasbro, and other IP owners will likely respond, and what this means for licensing operations mo...

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7:51

Emergency Update: Paramount vs. Netflix - The Battle...

Born to License ·

2025/12/08

Just 3 days after Netflix's historic offer, Paramount launched a stunning $108.4B hostile takeover bid for Warner Bros. Discovery—bypassing the board and going directly to shareholders. David Born breaks down the all-cash offer, the political implications, and what this means for the licensing industry. 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹 Learn More about Born Licensing 🔹 Follow David on LinkedIn 🔹 Follow David on

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81:19

Born to License Year-End Special: The Full Team...

Born to License ·

2025/12/08

After 11 years in business, 2025 became Born's most successful year ever. In this special year-end episode, the entire Born team comes together to share the untold stories behind the record-breaking achievements. Featured Team Insights: Born Licensing Team (Amber & Alberto): - The Garfield groundbreaking billboard campaign - Google Pixel's first Christmas campaign (2-month turnaround!) - BFG returning to Sainsbury's for year two - Candy Crush Solitaire's first-ever licensing partnership...

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18:53

EMERGENCY EPISODE: Netflix Buys Warner Bros. – What...

Born to License ·

2025/12/06

EMERGENCY EPISODE: Netflix has just won the bidding war to acquire Warner Bros. Discovery's streaming platforms and legendary IP portfolio in an $82.7 billion deal - but what does this mean for the licensing industry? In this urgent episode, host David Born breaks down the deal that's sending shockwaves through Hollywood and explains why no one is talking about the biggest question for the licensing industry: What happens to billion-dollar evergreen brands like Looney Tunes, Scooby-Doo, and D...

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1:46

Coming Monday: Inside our Licensing Ecosystem - 2025...

Born to License ·

2025/12/05

2025 was our best year EVER after 11 years in business. In this special wrap-up trailer, get a sneak peek at our record-breaking achievements, groundbreaking campaigns, and what's coming in 2026 for Born Licensing, Born to License and Learn to License. Full episode drops December 12th and features the entire Born team sharing untold stories from the year. 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹 Learn More about Born

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0:37

BIG Announcement: Born in Action has Launched!

Born to License ·

2025/12/03

🎬 BIG Announcement: Born in Action Vlog Series Is Here! Exciting news for the Born to License community! We're launching a brand-new vlog series called Born in Action that takes you behind the scenes of running a global licensing agency. Want to see what licensing looks like in the real world? Not just theory and interviews - but actual deals, industry events, remote team management, and even glimpses into my personal life (like marathon training). Episode 1 is live RIGHT NOW on the Born to

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56:21

How Gaming Became Licensing's Biggest Opportunity

Born to License ·

2025/12/01

Simon Kay has spent 30 years at the forefront of digital licensing, watching it evolve from simple console games to today's complex ecosystem of Roblox, Fortnite, Web3, and beyond. In this comprehensive conversation, Simon reveals: The Evolution Journey: - How he became one of the first to focus on gaming licensing 30 years ago - The progression from full game development to content integrations - Why mobile gaming changed everything for IP owners Current Opportunities: - Platform breakd...

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1:13

Coming Monday: Why Games with IP Get 3X More Downloads

Born to License ·

2025/11/28

One statistic is reshaping the entire gaming industry: Players are 3X more likely to download games with IP they recognize. In this trailer, licensing expert Simon Kay (30 years of experience) reveals how this single fact is driving billions in revenue and creating massive opportunities for brands and developers. 🔔 Subscribe for the full conversation ⏰ Full episode: 12/01/2025 🎙 Born to License – Hosted by David Born 🔹 Sign up for Learn to License 🔹 Learn More about Born to License 🔹

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49:12

How Care Bears Became a Multi-Generational Powerhouse

Born to License ·

2025/11/24

In this episode of Born to License, David Born sits down with Charlotte Payne, Head of International Licensing for Care Bears, for a deep dive into one of the world’s most beloved and enduring brands. Charlotte shares how Care Bears transformed from an 80s classic into a multi-generational force — appealing to kids, parents, collectors, and Gen Z fans across the globe. She reveals how nostalgia, cultural relevance, and bold licensing strategies are driving the brand’s worldwide growth. You’...

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1:03

Coming Monday: The Care Bears Story You Didn’t Expect

Born to License ·

2025/11/21

Nostalgia is powerful - and for millions of people, Care Bears shaped their childhood. In this emotional episode trailer, Charlotte Payne, Head of International for Care Bears at Cloudco, shares why these iconic characters are not just surviving… but thriving across generations. Charlotte opens up about her own childhood bedroom filled with Care Bears, how nostalgia is driving a global cultural shift, and why the brand is experiencing one of its strongest moments in decades. From millennial ...

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51:33

Inside the World of Location-Based Licensing

Born to License ·

2025/11/17

In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE). From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences. You’ll learn: - How licensing and location-based entertainment intersect - What it takes to translate a brand like Ferrari or Ben 10 i...

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1:06

Coming Monday: From Disneyland Dreams to Ferrari Reality

Born to License ·

2025/11/14

Sometimes one childhood moment can shape an entire career. For Annabel Rochfort, it began with a single trip to Disneyland Paris — a spark that ignited a lifelong passion for bringing brands to life. In this Born to License episode trailer, Annabel shares the emotional story of how her love for theme parks evolved into a 20-year career leading licensing and location-based entertainment for some of the world’s most iconic brands — including Warner Bros., Cartoon Network, and Ferrari. Get rea...

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55:31

The Hidden World of Licensed Product Development

Born to License ·

2025/11/10

Think you can launch licensed products in 2 months? Think again. Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate. In this episode, discover: - The three approval stages that make or break products - Why mixing Ben 10 with Shrek's Donkey was a disaster - The 10-working-day ...

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0:53

Coming Monday: The Product Development Journey Nobody...

Born to License ·

2025/11/07

Get an exclusive preview of our conversation with product development expert Jenna, who's handled 1000+ submissions at once. Discover why your 2-month timeline is impossible and what really happens behind the scenes of every licensed product. In this preview: ✓ The Ben 10 riding Donkey disaster ✓ Why approvals reset every 10 days ✓ The first Disney pin that changed everything Full episode reveals: Complete approval process, Chinese New Year delays, and the Wicked mistake b...

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57:22

Licensing Law Exposed: Red Flags, Audits & Million...

Born to License ·

2025/11/03

Think licensing is just about paying royalties? Think again. David Schnider, licensing attorney at Nolan Heimann, reveals the legal minefields hidden in every licensing contract. From his journey licensing Top Gun costumes to negotiating Disney deals, David exposes the costly mistakes that can destroy licensing partnerships before they begin. In this episode, learn: - The three financial elements that make or break deals - Why "net sales" definitions can cost you thousands - Transfer fees t...

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47 results

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