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PODCAST

Ops Cast

MarketingOps.com

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

business marketing

All Episodes

41:37

How Can Marketing Ops help with the "Messy Middle" of...

Ops Cast ·

2025/06/09

Text us your thoughts on the episode or the show! On today's episode, Mike Rizzo talks with Martin Pietrzak, founder and president of Pinch Marketing, to unpack what Google and others have called “the messy middle” of today’s buyer’s journey. Gone are the days of the simple, linear sales funnel. Instead, buyers loop through endless cycles of exploration, evaluation, and self-education before they ever talk to sales — if they do at all. Martin shares how marketing ops pros can embrace this new...

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47:50

Why Should Marketing Ops Pros Care About Customer...

Ops Cast ·

2025/06/02

Text us your thoughts on the episode or the show! In today's episode, we talk with Irwin Hipsman, founder of Repititos, to explore the often-overlooked world of customer marketing and the critical role of customer contact data. Irwin shares findings from his recent research report on the state of customer contact databases, revealing why so many organizations struggle with poor data quality and how it impacts customer communications, renewals, and crisis response. Together, they dive in...

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45:31

The MOps Leap: Transitioning into Strategic Marketing...

Ops Cast ·

2025/05/26

Text us your thoughts on the episode or the show! On todays episode, we talk with Rick Collins, Vice President of Demand Generation at ConnectWise, to explore his unconventional yet inspiring journey from IT to marketing operations and ultimately into executive marketing leadership. Rick shares how he transitioned from managing systems to driving demand, the pivotal career moments that shaped his path, and the leadership lessons he’s learned along the way. Whether you're early in your marketi...

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45:28

Email Deliverability in the Age of AI with Mustafa Saeed

Ops Cast ·

2025/05/19

Text us your thoughts on the episode or the show! The rise of AI tools has dramatically changed the landscape of email marketing and sales outreach, creating both exciting opportunities and significant risks. As Mustafa Saeed, co-founder and CEO of Luella, explains in this eye-opening conversation, many revenue teams are now "scared shitless" about how their reps might abuse these powerful new technologies. When AI-powered automation tools are implemented without proper guardrails, organizat...

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48:37

The Ugly Work Behind a Beautiful CRM

Ops Cast ·

2025/05/12

Text us your thoughts on the episode or the show! Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results. In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating background in psychology and cognitive science, explains why field audits, permission sets, and process documentation deserve...

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48:54

How to Streamline GTM Execution with Garrath Robinson...

Ops Cast ·

2025/05/05

Text us your thoughts on the episode or the show! Join us as we welcome back Garrath Robinson and first-time guest Sebastian Hidalgo from RevXcel for a deep dive into what it really takes to execute a go-to-market (GTM) strategy effectively today. Spoiler: it’s not just about tactics or tools—it’s about speed, trust, and team unity. Garrath and Sebastian challenge the old playbook of siloed teams and rigid strategies, and instead offer practical insights into how GTM execution needs to evolve...

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48:33

How To Find Use Cases to Use AI to Automate Ops Tasks...

Ops Cast ·

2025/04/28

Text us your thoughts on the episode or the show! Feeling swamped by marketing operations busy work? AI-powered automation can help you reclaim your time — but knowing what’s real versus hype isn’t easy. In this episode, Tarun Arora, a marketing tech veteran and founder of RevCrew, explains how AI goes beyond traditional rule-based automation by handling tasks that require human judgment. He shares how "agentic AI" systems act like virtual team members — making decisions, managing your tools...

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43:32

How to Create Content at Scale with Satej Sirur

Ops Cast ·

2025/04/21

Text us your thoughts on the episode or the show! When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production. Satej shares how his "pet project" evolved into a platform that now helps performance marketers a...

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41:21

Why Marketing Ops Professionals Should Understand...

Ops Cast ·

2025/04/14

Text us your thoughts on the episode or the show! What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator to co-leader of an entire marketing department. The journey begins with a data-driven approach to validating and refining ideal customer profiles (ICPs). Rather than accepting conventional wisdom about...

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47:16

Taming the Data Dumpster Fire: How to Make Marketing...

Ops Cast ·

2025/04/10

Text us your thoughts on the episode or the show! Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting. Drawing from 20 years of executive leadership experience spa...

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46:43

Practical Tips for First-Party Data and Identity...

Ops Cast ·

2025/04/07

Text us your thoughts on the episode or the show! What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data. Starting with his unconventional path from English major to data analytics leader, Jeremy shares the pivotal moments that shaped his...

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47:52

Tips and Tricks for Finding a New Ops Role with Ryan...

Ops Cast ·

2025/03/24

Text us your thoughts on the episode or the show! The modern job hunt is broken—but Ryan Murphy, Managing Partner at UpfrontOps, has cracked the code. After being forced to resign from his position during a cross-country move, Ryan found himself frantically applying to hundreds of jobs with zero responses. Through experimentation and insight from HR professionals, he developed a revolutionary approach that transformed his results from 0% to a 50% interview rate. He reveals why most job seeke...

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50:22

Garbage In, Garbage Out: How Bad UTMs Wreck MAP, CRM...

Ops Cast ·

2025/03/17

Text us your thoughts on the episode or the show! Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance. We explore the real challenges marketing ops professionals face in implementing consistent UTM parameters across global organizations. Dan shares practica...

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50:16

The Evolution of Video Production with Christian Schu...

Ops Cast ·

2025/03/10

Text us your thoughts on the episode or the show! The landscape of video production has undergone a seismic shift over the past decade. What was once a straightforward process of creating a single, polished piece of content has evolved into a complex ecosystem where every production must function across multiple platforms while maintaining its emotional impact. In our conversation with Christian Schu and David Siciliano, two veteran video producers working with major brands across continents...

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49:13

The Value of Sales and Sales Ops Experience for...

Ops Cast ·

2025/03/03

Text us your thoughts on the episode or the show! In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as she transitioned into operations, emphasizing the importance of understanding the sales funnel and the customer jo...

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52:04

How to Run 350 Events a Year with Anna Tumanova

Ops Cast ·

2025/02/24

Text us your thoughts on the episode or the show! Join us for an enlightening conversation with Anna Tumanova, the Events Marketing Lead at Gorgias, as we unravel the complexities of managing large-scale events. With her impressive track record of orchestrating over a thousand events, Anna offers a unique perspective on how to elevate brand presence through strategic event marketing. From the grandeur of Gorgias Connect to small-scale dinners designed to test new markets, Anna reveals the sec...

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54:31

Career Growth and the MAGIC Framework with Carrie Fabris

Ops Cast ·

2025/02/17

Text us your thoughts on the episode or the show! Unlock the secrets of harnessing energy for personal and professional success with our special guest, Carrie Fabris, founder and Chief Reframer of CareerFrame. Together, we redefine the concept of Return on Energy (ROE), offering a fresh perspective on how to evaluate the energy we invest in our daily tasks. Discover Carrie's insightful four-step approach to ROE, which will help you verify feelings, pinpoint impact, balance costs, and make dec...

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48:57

The Impact of AI in Operational Efficiency with Kobi...

Ops Cast ·

2025/02/13

Text us your thoughts on the episode or the show! Join us as we unravel the transformative power of AI in business with Kobi Stok, the visionary entrepreneur behind Forwrd.ai. Discover how his journey from WalkMe to launching Forwrd.ai is reshaping the landscape of data science automation. This episode promises insights into how AI can act as a team of data scientists, empowering businesses to turn complex data into clear, actionable strategies and enhanced performance. Kobi provides an insid...

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52:41

Innovative Marketing with AI and Human Insight with...

Ops Cast ·

2025/02/10

Text us your thoughts on the episode or the show! Unlock the secrets to building a formidable marketing operations function with insights from our expert guest, Deirdre Mahon. Deirdre, a trusted advisor in product marketing and growth, reveals the essential steps early-stage companies must take to set up their marketing operations for success. From selecting the right marketing automation system to establishing clear KPIs and fostering cross-departmental collaboration, she provides invaluable...

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52:28

Precision at Scale: How to Maximize Demand Generation...

Ops Cast ·

2025/02/06

Text us your thoughts on the episode or the show! What if your marketing strategy could be supercharged by AI? Clemens Diemann, a leading AI growth consultant from Algomarketing, joins us to share his expertise on navigating the complex world of marketing operations. He brings to light the struggles marketers endure when relying on historical data and intuition, revealing how this pressure can lead to strategic decisions based more on hope than certainty. Clemens discusses the often daunting ...

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240 results

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