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PODCAST

Six Figure Brand®

Morgan Specht | Brand Strategist & Designer

Welcome to The Six Figure Brand® Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider. I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner.Over the last decade I’ve helped 100+ entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a

business entrepreneurship

All Episodes

16:40

Ep. 15 | What Working at Costco Taught Me About...

Six Figure Brand® ·

2025/05/20

Before I ever started designing brands or running an agency, I was pushing carts and boxing groceries at Costco and honestly? That job taught me more about running a successful business than most of my marketing classes in college. In this episode, I’m sharing the unexpected (but important) business lessons I learned working at one of the most trusted retail brands in the world. From how they treat employees to how they build customer loyalty without flashy marketing, we’ll unpack how you can...

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34:22

Ep. 14 | Your Guide to Hiring a Business Coach for...

Six Figure Brand® ·

2025/05/13

Hiring a business coach can be a game-changing investment or a really expensive mistake. If you’ve ever wondered whether coaching is right for you, what type of support to look for, or how to vet potential coaches, this episode will give you the clarity and confidence to make the right call. I’m sharing the real story behind my coaching experiences, what I’ve learned about choosing the right support, and how to make sure you’re getting the most out of your investment. We’ll also cover red fla...

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17:45

Ep. 13 | How To Decide Whether To DIY or Outsource A...

Six Figure Brand® ·

2025/05/06

In the world of online business, there’s no shortage of things you could do yourself. From branding to website design, copywriting, contracts, client systems, and more. But just because you can DIY something doesn’t mean you should. In this episode, I’m walking you through the five-part filter I use to decide when to DIY, when to outsource, and when to find a happy medium. We’ll cover time, money, energy, skillset, and resources plus the often-overlooked "hidden cost of free." If you’ve...

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18:00

Ep. 12. | How Much Does It Really Cost To Build A...

Six Figure Brand® ·

2025/04/29

If you've ever Googled "how much does a website cost?" and gotten wildly different answers, you're not alone. The real answer? It depends. It depends on how much you DIY, what you hire out, which platform you use, and a whole lot more. In this episode, I’m breaking down the real costs of building a website, from domain registration to design, copywriting, photography, and branding. I’ll share realistic price ranges for every piece of the puzzle, tips to save money, and common hidden costs you...

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17:20

Ep. 11 | Ten Questions To Ask Before Hiring A Brand...

Six Figure Brand® ·

2025/04/22

If you’ve decided it’s time to rebrand, the next step is finding the right designer to bring your vision to life. But how do you know who’s the right fit? In this episode, I’m sharing ten questions to ask before you hire a brand designer, so you feel empowered, informed, and confident in your decision. These questions will help you avoid some of the most common hiccups that come with rebranding, and set you and your designer on the path to success from your first meeting. Whether you’re plann...

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14:19

Ep. 10 | How To Know When It's Time For A Rebrand...

Six Figure Brand® ·

2025/04/15

Rebranding can be a game changer for your business if you're feeling stagnant, but it's not the answer to all your problems. If you’ve ever wondered whether it’s really time to update your brand, this episode is for you. I’m breaking down the four key signs it is time to rebrand and the three situations where you shouldn’t rebrand (plus what to do instead). I’ll also share the difference between a full rebrand and a simple refresh, and the most important things you should do before starting t...

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18:46

Ep. 09 | 7 Unpopular Things I Do In My Online...

Six Figure Brand® ·

2025/04/08

7 Unpopular Things I Do In My Online Business And Why I'm Not Apologizing For Them Leaving the corporate world and running my own business was an adjustment, especially when it came to deciding how to structure things. Over time, I’ve built a business that works for me, my clients, and my family—even if some of my practices go against conventional wisdom. In this episode, I’m sharing seven unpopular business practices I follow and why I stand by them. From unlimited design revisions to ...

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64:32

Ep. 08 | Pass Or Smash: Online Business Rebrands w/...

Six Figure Brand® ·

2025/04/01

Pass Or Smash: Online Business Rebrands w/ Sam Burmeister of Nomad Copy Agency Rebranding can be an exciting (and sometimes necessary) step in evolving your business, but not all rebrands are created equal. In this fun (and educational) episode, I’m joined by Sam Burmeister of Nomad Copy Agency to break down recent online business rebrands—deciding which ones were a smash and which ones were a pass. We’ll dive into what makes a rebrand successful, where some businesses go wrong, and how to kn...

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18:37

Ep. 07 | How To Use Client Feedback To Improve Your...

Six Figure Brand® ·

2025/03/25

How To Use Client Feedback To Improve Your Online Business Client feedback is one of the most valuable (and often overlooked) tools for improving your business, refining your offers, and making your marketing more effective. In this episode, we’re diving into how to collect meaningful client feedback, what to do with both positive and constructive feedback, and how to use it to shape your brand and business strategy. 👉 In This Episode, You’ll Learn: The key difference between testimonials

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13:24

Ep. 06 | Why Upwork and Fiverr Logos Don't Last And...

Six Figure Brand® ·

2025/03/18

Did you get your business’s logo from Upwork or Fiverr—only to find that it’s hard to use, feels generic, or doesn’t truly represent your brand? If so, you’re not alone. In this episode, I’m breaking down why logos from sites like Upwork and Fiverr often fall short, the hidden risks of using these platforms for branding, and when these services actually do make sense for your business. 👉 In This Episode, You’ll Learn: Why most Fiverr and Upwork logos lack strategy and long-term usabilityThe

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25:04

Ep. 05 | Website Must-Haves: 5 Things Your Website...

Six Figure Brand® ·

2025/03/11

If you have an online business, you probably already have a website—but is it actually helping you grow? Your website is your digital storefront and often a potential client’s first real introduction to you. That’s why it’s crucial to design it in a way that turns visitors into customers or clients. In today’s episode, I’m sharing five things your website must have to become your best (and hardest-working) employee! 👉 In This Episode, You’ll Learn: The #1 mistake business owners make with

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21:59

Ep. 04 | My Best And Worst Business Investments

Six Figure Brand® ·

2025/03/04

In this episode, I’m getting super vulnerable and sharing the real numbers behind my business investments—the good, the bad, and the expensive mistakes. I’ll break down the total amount I’ve invested in my business since its inception, what I’d pay for again in a heartbeat, and what I regret spending money on. If you’ve ever wondered what it actually costs to run an online business and want to avoid some of my pitfalls, this episode is for you! 👉 In This Episode, You’ll Learn: The total

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23:03

Ep. 01 My Six Figure Brand Story: Behind The Scenes...

Six Figure Brand® ·

2025/02/25

Welcome to the first episode of The Six Figure Brand podcast! 🎉 In this episode, I’m pulling back the curtain on my journey — from studying graphic design in college to leaving my corporate job, tiptoeing into freelancing, and eventually building a six-figure brand and design agency. 👉 In This Episode, You’ll Learn: How I got started in branding and web designThe moments that shaped my business journeyThe challenges, mindset shifts, and lessons I’ve learned over the last decade in

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11:52

Ep 02. Unpacking The Hype Around Making Six Figures:...

Six Figure Brand® ·

2025/02/25

Is hitting six figures really the milestone that will change everything in your business? In this episode, I'm unpacking the hype around making six figures and why $100K may not be all it’s cracked up to be. Whether you’re striving to reach that number or you’ve already hit it and feel underwhelmed, I'm here to give you a realistic perspective on what six figures actually means for your business, your lifestyle, and your financial freedom. 👉 In This Episode, You’ll Learn: Eye-opening small

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17:50

Ep. 03 Intro to Branding: What It Is And Why It...

Six Figure Brand® ·

2025/02/25

Branding isn’t just about pretty logos and colors—it’s about creating a strategic, memorable identity that connects with your ideal audience. In today’s episode, we’re diving into what branding really is, why it’s essential for online service-based businesses, and how it impacts everything from initial client attraction to referrals, visibility, and more. 👉 In This Episode, You’ll Learn: What branding really is (and what it isn’t)The three key phases of brandingWhy skipping brand strategy

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0:49

Welcome to The Six Figure Brand Podcast

Six Figure Brand® ·

2025/02/19

Welcome to The Six Figure Brand Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider. I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner. Over the last decade I’ve helped over 100 entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what ...

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